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2015 Views from the C-Suite
An Annual Survey of Business Executives
Greater Volatility
and Uncertainty
on the Horizon
More than 500 global
executives spoke with
the Global Business
Policy Council about
business opportunities
and challenges in the
year ahead.
82% of executives believe
that economic volatility
and terrorism will
intensify in 2015
and early 2016.
76% expect the global
business operating
environment to
become more difficult,
especially because of
worsening policies
and regulations.
Environmental regulations are
the major source of policy concern
in Europe (24%), while it is labor
regulations in the Americas (24%)
and product safety and standards
in Asia Pacific (25%).
43% of global executives
cite changes in tax policy
as a key operational challenge.
On a brighter note,
77% expect emerging
markets to lead
global growth
and investment
again.
Similarly, 76%
believe global
energy and
commodity
prices will
remain low.
Global executives
are bullish on invest-
ment opportunities
in emerging markets
(50%), particularly
China and East Asia.
Greater business model
efficiency (45%) and
technological innovation
(44%) are the top two
operational
opportunities.
Cloud computing (21%),
big data (17%), and
mobile technology (16%)
are cited as the most
important technological
opportunities—but they are
also the most important
technological
challenges.
For more information
about A.T. Kearney’s
2015 Views from the
C-Suite, please visit:
www.atkearney.com/views-from-the-c-suite/2015

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Views from the C-Suite 2015 | A.T. Kearney

  • 1. 2015 Views from the C-Suite An Annual Survey of Business Executives Greater Volatility and Uncertainty on the Horizon
  • 2. More than 500 global executives spoke with the Global Business Policy Council about business opportunities and challenges in the year ahead.
  • 3. 82% of executives believe that economic volatility and terrorism will intensify in 2015 and early 2016.
  • 4. 76% expect the global business operating environment to become more difficult, especially because of worsening policies and regulations.
  • 5. Environmental regulations are the major source of policy concern in Europe (24%), while it is labor regulations in the Americas (24%) and product safety and standards in Asia Pacific (25%).
  • 6. 43% of global executives cite changes in tax policy as a key operational challenge.
  • 7. On a brighter note, 77% expect emerging markets to lead global growth and investment again.
  • 8. Similarly, 76% believe global energy and commodity prices will remain low.
  • 9. Global executives are bullish on invest- ment opportunities in emerging markets (50%), particularly China and East Asia.
  • 10. Greater business model efficiency (45%) and technological innovation (44%) are the top two operational opportunities.
  • 11. Cloud computing (21%), big data (17%), and mobile technology (16%) are cited as the most important technological opportunities—but they are also the most important technological challenges.
  • 12. For more information about A.T. Kearney’s 2015 Views from the C-Suite, please visit: www.atkearney.com/views-from-the-c-suite/2015