Ata2015 final
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Urgent care centers are increasingly adopting telemedicine services to enhance patient care and attract new patients. A survey of 930 urgent care centers found that while nearly all (97%) use teleradiology, only 24% currently offer other telemedicine services. However, most centers believe telemedicine could help them join insurance networks and attract patients. Dermatology, psychiatry and neurology are specialty areas centers express most interest in providing via telemedicine. No single telemedicine provider currently dominates the urgent care market. The use of telemedicine in urgent care centers is expected to grow as specialists are increasingly consulted virtually to benefit patients.
Ata2015 final
- 1. Telemedicine The Opportunity in Urgent Care Presented at:
- 2. Urgent Care: Market opportunity for Telemedicine 9000 urgent care centers nationwide; 160M annual visits* Urgent care center could handle 13 - 27 % of all ED visits* Urgent care heading toward goal of reducing health care spending annually by $4.4 B* *Source: Convenient Care: Retail Clinics and Urgent Care Centers in New York State published by United Hospital Fund Published: 02.05.2015
- 3. HEALTHePRACTICES Urgent Care Survey – Fall 2014 Sent to 930 urgent care centers; completed by 4% Good mix of urban, suburban and rural centers Includes all regions of the United States Respondents included several of the largest urgent care chains as well as single site centers Follow up interviews with 5 respondents
- 4. Finding # 1: 97% use Teleradiology Leading provider for urgent care serving over 500 centers Teleradiology: first telemedicine service to achieve commercial success Urgent care use of teleradiology does not necessarily lead to other telemedicine services Will teleradiology be a model for other TM services?
- 5. Finding # 2: Only 24% of Urgent Care Centers Will Not Use Telemedicine Routine encounters include sinus, UTI, pulmonary procedures
- 6. Finding # 3: Would Use Telemedicine to attract patients, join networks Primarily a tool for revenue enhancement rather than cost savings
- 7. Finding # 4: Some interest in specialty services Which specialty would you use or consider? 24% - Dermatology 14% - Psychiatry 11% - Neurology “Specialty consultation may be a great idea, but a lot of doctors won’t admit that they don’t know something.” MD/Owner of two northeast urgent care centers
- 8. Finding # 5: No Telemedicine provider dominates this market No providers reaches 20% name recognition; leaders are: Companies raised more than $20M each in 2014; suggests resources available to enter market
- 9. Urgent Care Offering Telemedicine Now Chain of Four Urgent Care Centers in Connecticut
- 10. Conclusion: Not if, when... “In the not too distant future, a patient walks into my center with a difficult condition. Rather than immediately referring that patient to a specialist, I can “click on the wall” and be presented with either a list of specialists I know, or a network of doctors who are immediately available for a consultation. I click on the doctor and we are soon engaged in a three-way consultation with the patient. This will result in increased patient satisfaction, and I know the patient will be back some time again and probably refer me to friends and family.” MD/Owner of single Urgent Care Center on the West Coast
- 11. For additional information… Howard Reis, President HEALTHePRACTICES 845-392-2915 hreis@healthepractices.com www.healthepractices.com