AT&T reported strong third quarter results in 2008, highlighted by growth in wireless subscribers and revenues. They gained 2 million new wireless subscribers total, with a record 1.7 million postpaid additions. This growth was powered by 2.4 million activations of the new iPhone 3G and rapid adoption of wireless data services. AT&T also grew its U-verse TV subscriber base to 781,000 and saw stable trends in business services. However, earnings were reduced by costs associated with the iPhone launch and hurricane-related expenses.