Attack the block internet task
- 1. Attack the Block research task AS Media Studies
- 2. Task • Research the way ‘Attack the Block’ has been advertised, publicised, promoted. • Put together a PowerPoint presentation on the distribution campaign for Attack the Block. • Use the film’s website to do your own research and your handouts to do this. • Include in it some of the questions in this presentation. http://attacktheblock.com/
- 3. Internet research • Find as many posters for the film as you can. • Have links to the official trailers... were there any teaser trailers or TV spots? • Was there a premiere? • Can you find reviews and interviews? (TV, magazine, newspaper, web etc) • Merchandise? • Website - what appears on the website? (video, games, cast biographies etc) • What internet campaigns were there (Facebook,You Tube, Twitter)
- 4. How well did ‘ATTACH THE BLOCK’ do at the box office? Attack the Block has not blossomed into a big box office success. The returns so far total less than £3.5 million worldwide, against a reported production budget of £9 million. Will it become a cult favorite on home video - can it recoup its expenses and reap a modest profit? The complaints generally fall into the categories of "Not as good as I'd hoped it would be," and / or "You guys over-hyped it.” What does this say about the overall concept and the advertising, publicity and promotion strategy done by the distributor?
- 5. TO INCLUDE ON YOUR POWERPOINT BOX OFFICE RESULTS AND QUESTIONS Why do you think it didn’t do well at the box office? How well did it target its audience? Why has the film not been a success - is this to do with the concept or distribution strategy? What challenges did the genre provide in targeting an audience?
- 6. THE MEDIA CAMPAIGN - SUCCESS? • Looking at the media campaign, was the distribution strategy strong - advertising, publicity and promotion? • What were the most effective ways the media campaign targeted its audience? (look at your handouts already given on the media campaign). • Do you think it can recover with release on ancillary markets?
- 7. To include in power point - Homework task • Your homework task is to research the production company behind ‘Attack the Block’, Big Talk Productions. • This British film production company will be one of our case studies. - How long has the company been around? - Who runs it? - What does the company do?
- 8. • Also...... - What films has it made? - What date of release were they - an you name the director, producer, distributer, budget and gross revenue? You can find all this information at http://www.imdb.com/ and http://boxofficemojo.com/