The document summarizes the results of a 20 question survey about preferences for horror movies. Some key findings include:
- Paranormal Activity and Saw were the most popular horror franchises
- Vampires and werewolves were the scariest monsters
- Abandoned houses and forests were the top expected locations
- Most respondents preferred realistic horrors over monster-based ones
- Music, lighting, and plot were seen as very important aspects of horror films
- Trailers and titles most influenced seeing a new horror movie
- Suspense was generally found scarier than explicit depictions of violence