Audience tasks
- 1. Read the document about audience and the carryout the following tasks This should be completed for each media product that we produce from now on. So you must state the demographics of your target audience group and then complete the audience reaction table to see how you think your products will be received. Complete the missing boxes for audience demographics Top management, bankers, lawyers, doctors and other A highly salaried professionals B Office supervisors, junior managers, nurses, specialist C1 clerical staff etc C2 D Semi-skilled and unskilled manual workers (blue collar) E Complete the table below for your film and for your training video This describes how an audience interacts with a AUDIENCE media text. Different people ENGAGEMENT react in different ways to the same text. These are the advance ideas an audience may have about a text. This particularly AUDIENCE applies to genre pieces. EXPECTATIONS Don't forget that producers often play with or deliberately shatter audience expectations. This is the definite information (rather than the AUDIENCE vague expectations) which FOREKNOWLEDGE an audience brings to a media product.
- 2. This is the way in which audiences feel themselves AUDIENCE connected to a particular IDENTIFICATION media text, in that they feel it directly expresses their attitude or lifestyle. This is the range of strategies media producers use to directly target a AUDIENCE particular audience and PLACEMENT make them feel that the media text is specially 'for them'. Measuring an audience is very important to all media institutions. Research is done at all stages of AUDIENCE RESEARCH production of a media text, and, once produced, audience will be continually monitored.