Augmented Reality - A Marketer's Perspective
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Augmented reality (AR) uses digital information to enhance the real world by integrating the organic and digital. The document discusses how AR is currently used in mobile apps, marketing campaigns, and social media. It predicts that the AR market will grow significantly by 2014 and be adopted by the mass market within 5-10 years, driven by the explosion of smartphones and location-based services. Key applications mentioned include smart glasses, heads-up displays, and augmented advertising.
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Augmented Reality - A Marketer's Perspective
- 1. Augmented Reality Bridging the Organic & Digital
- 2. What is It?
- 3. AR Examples
- 4. AR Uses • INTEGRATED MARKETING AND MEDIA CAMPAIGNS • MOBILE APPS • QR CODES • SOCIAL MEDIA APPS
- 5. The Hype Machine • BIG SOCIAL MEDIA IS OLD HAT • SMART PHONE EXPLOSION • LOCATION BASED SERVICES • SUNDAY CIRCULAR
- 6. Projections • MARKET • SMART GLASSES PROJECTED AT $350 AND HEADS-UP TO $732 MILLION BY DISPLAYS 2014 • AUGMENTED • SIXTH SENSE ADVERTISING DEVELOPMENT • 5-10 YEAR MASS • VIDEO GAME ADOPTION INTEGRATION