Australian Mobile Behaviour
Download as PPTX, PDF0 likes583 views
Australian mobile usage is very high, with over half the population using smartphones and nearly 20% using tablets. Mobile devices have become an integral part of everyday life for Australians, who use their phones for a variety of tasks like taking photos, browsing the web, searching for information, emailing, and using apps. Australians also frequently use their mobile devices for short bursts of activity throughout the day and often have their phones with them while doing other activities like watching television or using another device.
Australian Mobile Behaviour
- 1. Australian Mobile Behaviour April 2013 Cameron De Giorgio Digital Strategist Data: Google- Our Mobile Planet Images: We Never Look Up Tumblr
- 2. A simple Google trend search for ‘smartphone’ in Australia highlights our ever-increasing reliance on mobile
- 3. We have one of the highest mobile penetration rates in the world 52% smartphone 17% tablet
- 4. • 53% smartphone • 18% tablet MalesFemales • 51% smartphone • 16% tablet
- 5. Mobile penetration is highest with Gen-Y users
- 6. Mobile is always around us Use of mobile: • 85% on the go • 73% at work • 68% whilst shopping
- 7. Our daily routine consists of regular short bursts on mobile devices. • 56% of users interact with mobiles for multiple short sessions everyday
- 8. One screen isn’t enough • 48% of us are using mobile whilst watching tv shows • 34% on the internet through another device
- 9. Mobile devices are the modern Swiss Army Knife • 81% take photos/videos • 75% browse the web • 73% search for info • 72% send emails • 71% use apps
- 10. We’re always connected Frequency of social site visits via mobile: • 55% daily • 16% weekly • 7% monthly • 6% less than monthly • 15% never