YouTube: Reaching Auto Enthusiasts
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YouTube reaches 59% of all auto enthusiasts, with over 2 million unique auto enthusiast users per month. These users are males aged 18-44 who are influential in vehicle purchase decisions. YouTube reaches a significantly higher percentage of auto enthusiasts than other niche vehicle sites, demonstrating it is an effective platform for reaching this target audience.
YouTube: Reaching Auto Enthusiasts
- 1. Reaching Auto Enthusiasts on YouTube YouTube at a glance As of May 2011, YouTube has 59% of all Auto Enthusiasts are 800 million monthly unique on YouTube users worldwide who upload 2.0M more than 48 hours of video to 2 million of 3.5 million the site every minute. People online users are watching more than 3 billion videos daily – that’s the equivalent of nearly half the Who They Are world’s population watching a YouTube video every day. Males aged 18-44 who are heavy users of vehicle navigation systems and are serious about purchasing new cards. Influential – 53% more likely to influence the purchasing decision of Cars, Vans, or Trucks. Did you know? Online and Watching Video – 915,000 are online every day and 1 million have streamed online video in the last 30 days. 82% personally own their own vehicle 68% provide frequent advice on cars and trucks 63% own a truck made during or after 2001 61% own a used car or truck 31% own a bicycle as an alternative form of transportation 38% own an Asian vehicle 31% own a GPS 30% own or lease a General Motors vehicle Source: Nielsen @Plan Q3’11. Auto Enthusiasts are defined as males aged 18-44 with income $25k-$75k and at least a high school education that provide frequent advice on cars or fix/renovate cars.
- 2. YouTube Auto Enthusiasts YouTube Reaches More Auto Enthusiasts than Niche Sites Monthly Unique Users Property % Reach % Comp. Comp Index (Auto Enthusiasts) Total 3,484,000 100.0% - - 2,037,000 59% 14.2% 100 309,000 9% 3.3% 154 155,000 5% 4.6% 218 151,000 4% 2.3% 107 130,000 4% 3.8% 179 Source: Nielsen @Plan Q3’11. Auto Enthusiasts are defined as males aged 18-44 with income $25k-$75k and at least a high school education that provide frequent advice on cars or fix/renovate cars. Chart Terms Defined: % Reach – Percentage of the audience falling under the defined Target and Base when compared to that audience throughout the web. % Comp – Percentage of the audience falling under the defined Target and Base contained within the overall audience on that site. Comp Index – The amount over 100 shows how much more likely someone who visits the site is likely to carry out a purchasing action. For more information, contact your YouTube sales representative or visit www.youtube.com/advertise © Copyright 2011. Google is a trademark of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.