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Editor's Notes

• #8: Another trend becoming increasingly prominent is Augmented reality. In one of the first versions of our Fashion App we allowed consumers to actually try on sunglasses before they ever even saw or touched themWould identify the asymmetries in your face and actually let you turn your head side to side to get the whole experienceInnovations like this aren’t just neat – they help drive sales and pay off: we’re selling a 13 pieces of CSA every minute in eBay mobile
• #9: Another trend becoming increasingly prominent is Augmented reality. In one of the first versions of our Fashion App we allowed consumers to actually try on sunglasses before they ever even saw or touched themWould identify the asymmetries in your face and actually let you turn your head side to side to get the whole experienceInnovations like this aren’t just neat – they help drive sales and pay off: we’re selling a 13 pieces of CSA every minute in eBay mobile
• #10: VIN Scan  shows an example of how we’re integrating internal technologies: RedLaser SDK used in Motors AppMy Garage concept – allowing ebay to remember what car you need parts/accessories for makes us able to pre-filter results by those that match to your vehiclePre-filtering by fitment is more than a cool technology: it is a technology which makes the user experience considerably easier. We’re selling 175K parts & accessories every week.We’re also playing with new imagine recognition technology. In the case of the motors app, you can now simply snap a photo of the back of your car to place that car into your garage also
• #11: VIN Scan  shows an example of how we’re integrating internal technologies: RedLaser SDK used in Motors AppMy Garage concept – allowing ebay to remember what car you need parts/accessories for makes us able to pre-filter results by those that match to your vehiclePre-filtering by fitment is more than a cool technology: it is a technology which makes the user experience considerably easier. We’re selling 175K parts & accessories every week.We’re also playing with new imagine recognition technology. In the case of the motors app, you can now simply snap a photo of the back of your car to place that car into your garage also
• #23: Consumers have the ultimate research tool in their pockets“Scan & Scram” becoming a large challenge for retailers, especially in Media & electronics verticalsOnline players are able to “compete” with offline stores and offline has no ability to respond without human intervention (sales associates)RedLaser, currently has 19M downloads and is one of the most used Apps for getting product information, including prices – so we are deciding to pilot using RedLaser as the ultimate tool for merchants – and to guarantee that our brick-and-mortar allies have the right to final offer
• #24: Upon scanning, RedLaser will recognize you are in the store (geo-location + product sold in store = two very strong indicators)Ask user if they want to enter the “Branded” eperience
• #25: And swivel around to an experience with the retailer’s logo, colors, and offersGiving a platform to interact directly with consumersMost important: Help you know who is in your store when they’re in your store. Today if you’re a retailer you only know when someone WAS in your store, IF they made a purchase. Not exactly an opportunity to increase conversion.Lets offers/services which separate offline from online immediately obviousLet consumers “ask for help” from sales associates in the areaPotentially even let brands speak directly to consumers, using their co-op dollarsAlgorithmically match online offers? Definitely a possibility. Or automatically merchandize relevant products with steep discounts (higher-margin smaller items, like headphones, etc)