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Sister Technologies

Sister Technologies, founded in 2003, is a leading provider of video marketing solutions tailored for automotive dealers, boasting over 5,000 clients. Their innovative products, including the vshoc and various video players, enhance customer engagement and increase lead generation through effective video distribution on platforms like YouTube and Facebook. The company's strategies have consistently shown a significantly high return on investment, establishing them as a preferred choice among dealers looking to improve their marketing performance.

AutomotiveBusinessTechnology
Related topics:
Mobile Devices • Video Marketing Trends
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SiSTeR Technologies (Q1 2011) Driving engagement, leads and sales through innovation dedication, and customer support since 2003. 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** Content Video & Distribution Page 3 vSHOC Page 6 vSEO Page 8 Facebook & Social Page 12 Proven Results Page 15 VCL 2012 Page 20 Service & Support Page 26 The Competition Page 29
About SiSTeR History Founded in 2003 - Leading automotive video provider since 2005. Serving over 5,000 dealers – Largest OEM, dealers groups & 25+ resellers. Awarded the patent for Pic2Vid - Applied 2003-2004. Granted 2.1.2011. Achievements VidBrid – Dealer branded video with TrueVoice, CPO and vehicle history. Best vSEO – Largest network on YouTube with video mapping to Goggle search. vSHOC – Web 2.0 microsite for vSEO, YouTube, Facebook and dealer’s site. Mobile – Video player and vSHOC switch automatically from web to mobile. Coming Soon (VCL2012) Bilingual – English & Spanish language videos now available. 4DF Player & Publisher – Includes 3 rd party apps and call to actions. ILM – vSHOC used as leads response to communicate with potential buyers. iContent ILM – Full Motion video captured using iPhone & iPad. 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION ****
Best Video Production 1st impression matters the most ! (More than 90% views are beyond dealers’ website) 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** 16:9 Widescreen Widescreen format is the new standard for best video presentation – 33% larger, no black bars. VidBrid A video hybrid technology that includes the dealers’ logos, pictures and contact information for enhanced dealer branding as well as synchronized text overlay. TrueVoice Voice over technology features male or female human voice narration. Most important features / benefits of each vehicle are described in details. CARFAX / CPO Video informs of vehicle’s history & OEM certification – only from SiSTeR .
Industry Standard The 3DF Player ensures delivery and best ROI for dealers - everywhere ! 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** Video Integration The SiSTeR player (3DF) is the mostly widely used in the industry. The 3DF SDK provides the partners with full control of size, player behavior, background pictures etc. Automatically switching between Flash and HTML5 versions – works on every computer and mobile device. Industry Partners (partial list)
3 rd Party Distribution SiSTeR increases the ROI of 3 rd party leads providers by 15-20%. 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** Distribution Sites Videos distributed and integrated on 3 rd party sites such as AutoTrader.com, Cars.com and VAST Network. Direct API with AutoTrader.com ensures instant video distribution and publication. Best integration with Cars.com – full display layer and dealer’s branding. 360° View of User Behavior Only SiSTeR’s player is used by all 3rd party providers – tracking user behavior across all distribution sites . Dealer can compare performance and ROI of advertisement across all 3 rd parties.
vSHOC (Video Showcase) The vSHOC is the ultimate inventory widget. 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** Innovation Increases Conversion The majority of visitors to the dealer’s website abandon in 10 seconds because they cannot find the product they are looking for. The vSHOC eliminates the “search again” syndrome by presetting the desired vehicle on top of the dealer’s website – if vehicle has been sold, similar vehicles are presented. Web 2.0 Technology The vSHOC data and video inventory are constantly streamed down to the user to provide instant search and filter results. Unlimited number of configurations to include any subset and combination of inventories. vSHOC is adaptable and portable to work and play on all web and mobile platforms including phones and tablets.
Usage of vSHOC Dealers can save over $ 10,000 a year using the vSHOC. 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** Beyond the Dealer’s Website Facebook - the vSHOC is certified to use as inventory module on Facebook. (page 13) Landing Page – as a landing page for traffic from Google & YouTube. (page 10) CRM – include the vSHOC in your CRM response to engage the buyers and create quotes that never stale. ( page 25) Email & Twitter – the simplest and most cost effective way to attract buyers to your inventory. On The Dealer’s Domain Single link integration as “Video Inventory”. As a mobile site – the vSHOC is designed to play automatically on mobile phones & tablets (including iPhone & iPad). On the lot – instant search of entire inventory. Sales and training tool.
vSEO (Video Search Engine Optimization) 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** 80% of all clicks come from the top three positions of Google’s first page results. vSEO is 50 times more likely to appear on Google’s first page than just text SEO. SiSTeR’s vSEO uses both YouTube and mRSS feed (VidMap) directly to Google video. With SiSTeR the dealer’s top search results are never lost.
YouTube SiSTeR consistently delivers top search results on Google. 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** 50% of Potential Buyers YouTube is the second largest search engine, behind Google. 41% of car buyers search YouTube. (Source: Michelle Morris, Google) Over 30% of all Google searches are on YouTube (=50% of potential buyers) Top Search Results. SiSTeR uploaded to YouTube 1,000,000 clips since 2008 (more than all other vendors combined). The fastest way to secure top search results that are never lost (utilizing vSHOC, see slide 10). Increase Digital Assets Each YouTube page view is registered on Google index as a separate URL connected to the dealer’s URL – increase the dealer's overall SEO value.
vSHOC on YouTube “ Click here for Price” vSHOC link directs car buyers to VIN-specific video or to similar vehicles (if vehicle is sold). Eliminating the “search again” syndrome dramatically reduces abandonment. vSHOC automatically detects and switches for mobile access. 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** vSHOC converts YouTube traffic to leads and sales. Direct hit On Mobile Vehicle Sold
VidMap (mRSS Video Sitemap) 90% + of video links submitted to Google are indexed for better SEO! 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** Innovation Dedicated domain created for every dealer. mRSS (media RSS) feed are submitted by SiSTeR to Google regularly. mRSS VidMap is most effective - 99% of all links are instantly registered by Google. Direct Traffic Google clicks directed to the listed vehicle (or similar if sold) on the dealer’s website via the vSHOC (unlike YouTube vSEO) Car buyer remains on dealer site when vSHOC is closed . Never Lose Your Top Positions Videos are never removed and new videos are always uploaded. Complements existing website SEO
Social Media 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** Facebook attracts more visitors than Google. Facebook is 2 nd largest referral source for video (behind Google) . People are 5 times more likely to buy upon friend recommendations. (74% vs. 15% ads) . Sending potential buyers away from Facebook is a big mistake.
vSHOC on Facebook vSHOC automatically puts updated inventory in front your best customers. 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** Target Over 500 Million Users Facebook is the largest online community. Car buyers spends a lot of time on Facebook, searching and asking for friend’s advice. 74% are influenced by friend’s recommendations (vs. 15% of advertisement). Best Users Experience The vSHOC has been certified (white labeled) and embedded in Facebook since 2009 - the users never leave Facebook (eliminates negative feed back caused by external links). Price, mileage and contact information are displayed upon mouse over. vSHOC is always updated and provides instant search and filter results. vSHOC provides and maintains consistent user experience across YouTube, Google search and Facebook.
Posting Video on Facebook & Twitter SiSTeR turns dealer social networking into a sales marketplace. 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** Direct Post The “share” icon on the 3DF player allows users and dealers to post individual clips to Facebook and Twitter instantly. Vehicles are posted to the user’s wall for their friend comments and “Like.” The share function is available from 3 rd party sites including Cars.com and AutoTrader.com. The 4DF player displays the dealer’s chat, trade-in and credit apps forms on Facebook. Share for Direct Marketing Dealer sales management and staff can share inventory and specific vehicles via social networking for lead generation.
Proven Results 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** The dealer’s video marketing system is only as good as the results it provides. NO other company provides such compelling results as SiSTeR. SiSTeR’s proven performance and ROI increase was the basis for OEM and major dealer groups decision to select SiSTeR .
Leads and Calls Increase SiSTeR’s video-based marketing system delivered 15 times ROI. 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** National Dealer Group Study An A/B test by a publicly traded dealer group with 30+ brands and 100+ dealerships. 12 weeks, 5 dealership. Over 10,000 unique visitors. Results 87% MORE email leads with video 69% MORE phone leads with video Controls Site visitors were presented identical inventory and pricing during the same time period. Only difference was the appearance of a “Play Video” icon on listing page .
vSEO That Works SiSTeR vSEO delivers better SEO results than any other system. 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** Major Dealer Group Study Major dealer group has 13 dealerships and 9 brands adopt SiSTeR’s vSEO in 2009. Dealer’s YouTube channel contains over 2000 videos that are indexed by Google. Over 40,000 unique viewers per month. More than 200 related channels. Results 40% of organic Google traffic growth within the first two months. 60% Google traffic growth over first year. 100% Google traffic growth over 2 years. Controls No other major changes were made to the dealer’s existing SEO or SEM programs.
Lowest Cost of Advertisement SiSTeR’s cost per view is less than 25% of any other medium. 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** SiSTeR’s Video Marketing System Publicly-traded automotive group is using SiSTeR video marketing program exclusively. All dealerships have over 1000 videos clips on their YouTube . Results Top search results for all brands, in all geographic areas. Between 2000 – 4000 monthly views per dealership on YouTube. Many clips were viewed more than 1000 times. Hundreds of new leads generated Total cost per view was less than $0.10
Testimonials “… We closely monitored leads and calls to dedicated 800 numbers on a week-by-week basis and saw a significant improvement in lead submissions…this was a key factor in our decision to select SiSTeR Technologies….” Rachel Richards, VP of Retail Strategy, Sonic Automotive “… We're excited to be working with SiSTeR Technologies…our customers prefer inventory listings that have videos…our testing shows over 10% leads increase on vehicles that included video ” Ryan Soffa, VP of Product Development, FordDirect Dealers that value ROI over “just cost” selected SiSTeR. 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION ****
VCL 2012 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** Since it’s 2003 formation SiSTeR is recognized as the most innovative video provider VCL 2012 brings dealers the products and services they haven’t dreamed of …… yet. Bilingual, embedded applications, call to actions, CRM response, full motion video and more…
Bilingual Spanish version will be rolled as an add-on in June 2011. 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** Intelligent Production SiSTeR’s proprietary video rendering system identifies the vehicle’s most important features to a unique video. Pre-recorded human voice narration is matched with features and overlaid text for outstanding video production. Spanish and English SiSTeR’s video rendering system is fully updated with Spanish language capabilities. Dealer’s Latino buyers are offered videos in their preferred language. Unique and significant competitive advantage for dealer.
4DF Player SiSTeR is once again first to deliver…when will the rest follow? 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** Don’t Miss the iPad Users Over 15 million iPad and tablet devices have been sold since their introduction. The iPad is the fastest selling personal computing product ever. iPad 2 is expected to dominate the market. SiSTeR’s 4DF player automatically detects the mobile device and switches to a mobile-friendly version. 3 rd Party Applications 4DF player allows for dealer’s 3rd party applications to launch from within the player. No one else offers the portability and adaptability of SiSTeR’s player.
The Publisher Ask your 3 rd party applications provider register with SiSTeR today ! 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** SiSTeR Players are Everywhere SiSTeR’s players are integrated with many other websites, 3 rd party leads providers, Facebook and other social networking sites. The dealer enjoys significant ROI lifts when third party applications (chat, trade-in and credit applications programs) are utilized beyond the dealer’s domain. SiSTeR delivers up to 10 times more exposure to car buyers beyond the dealer site. Publisher Platform Open to all dealers and service providers. A call to action icon is embedded in the player. Upon click the partner’s system receives all relevant information from SiSTeR and display the appropriate information to the users. The dealer and partners enjoy additional exposure on Facebook, 3 rd party leads providers and the vSHOC.
iContent Register to be included in the iContent alpha users group today ! 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** Full Motion Video (FullMo) FullMo is more effective and engaging than just “picture stitching” video. FullMo videos get up to 100 times more views on YouTube. FullMo video production and publication by dealers and 3 rd party providers takes too much time, costs too much money and doesn’t scale or distribute easily. iContent Mobile App iPhone and iPad ready in phase 1 (June 2011) Allows full motion video capturing by dealer’s staff or service provider in just seconds. SiSTeR’s platform automatically adds the voice over, music track and text overlay. Instant distribution to the dealer’s website, 3 rd party leads provider, Facebook and vSHOC.
ILM (Internet Lead Manager) Give buyers a personalized and updated response over static email. 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** Sophisticated Lead Management Most dealers acquire enough leads while conversion ratio remains low. Engaging and sophisticated lead responses can provide significant conversion lift and competitive advantage at virtually no cost. vSHOC ILM Secured access to the dealer’s sales stuff. vSHOC-ILM create a targeted and private vSHOC with specific inventory. Link to the targeted vSHOC can be included in any email, text messages, Facebook and Twitters posts. No more outdated quotes – new vehicles that match the filter criteria are automatically displayed when the vSHOC is opened. vSHOC-ILM is included in the iContent.
Service, Support & Analytics 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** SiSTeR does one thing (video-based marketing systems) and does it the best! 25 engineers and support team are dedicated to enhance dealers’ digital marketing quality. Fastest cycle time, 100% uptime guaranteed. Most sophisticated production, distribution, and user behavior reporting system.
100% Availability Does your phone or cable provider guarantee 100% uptime? 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** Amazon = Scalability Only SiSTeR utilizes the Amazon cloud computing platform for video rendering. Thousands of servers and computing power available instantly – ensures 12 hour or less cycle time. Akamai = Reliability SiSTeR utilizes Akamai CDN to serves videos from more than 100,000 servers on the edge - fastest response playback possible. SiSTeR’s videos are always up and always ready – 24x7, year-round. 100% uptime is guaranteed.
Reporting Only SiSTeR can deliver 360° view of user behavior. 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** 360° View of User Behavior SiSTeR’s players are embedded in all sites. In player tracking module reports all user activities to the centralized data base. Only SiSTeR provides user behavior reports across all sites including dealer site, 3 rd party sites, YouTube, Google and Facebook. Rendering, publishing and campaigns reports are available. Dynamic & Analytical Reports are always available for any date range and delivered in seconds. Sophisticated campaign tracking and ROI measurement – down to the level of a single vehicle on any site.
04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** Competitive Analysis Many claim to compete with SiSTeR but no one claims to offer as much as SiSTeR does. When evaluating a competitor consider features, scalability and proven experience. SiSTeR holds the patent for Pic2Vid process. No other company can scale and provide redundancy as SiSTeR does.
Side by Side 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** Dealer.com Autotrader / Unity works DMI / cars.com SiSTeR Human Voice 16:9 Wide Screen Production VidBrid (integrated dealers’ branding) CPO and CARFAX Distribution to ATC and Cars.com vSEO via YouTube vSEO via mRSS Feed (vidMap) Video Inventory Widget (vSHOC) Facebook (video inventory) Leads Response (vSHOC-ILM)
Automated Video Marketing Systems
Automated Video Marketing Systems
Automated Video Marketing Systems
Automated Video Marketing Systems
Automated Video Marketing Systems
Automated Video Marketing Systems

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Automated Video Marketing Systems

  • 1. SiSTeR Technologies (Q1 2011) Driving engagement, leads and sales through innovation dedication, and customer support since 2003. 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** Content Video & Distribution Page 3 vSHOC Page 6 vSEO Page 8 Facebook & Social Page 12 Proven Results Page 15 VCL 2012 Page 20 Service & Support Page 26 The Competition Page 29
  • 2. About SiSTeR History Founded in 2003 - Leading automotive video provider since 2005. Serving over 5,000 dealers – Largest OEM, dealers groups & 25+ resellers. Awarded the patent for Pic2Vid - Applied 2003-2004. Granted 2.1.2011. Achievements VidBrid – Dealer branded video with TrueVoice, CPO and vehicle history. Best vSEO – Largest network on YouTube with video mapping to Goggle search. vSHOC – Web 2.0 microsite for vSEO, YouTube, Facebook and dealer’s site. Mobile – Video player and vSHOC switch automatically from web to mobile. Coming Soon (VCL2012) Bilingual – English & Spanish language videos now available. 4DF Player & Publisher – Includes 3 rd party apps and call to actions. ILM – vSHOC used as leads response to communicate with potential buyers. iContent ILM – Full Motion video captured using iPhone & iPad. 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION ****
  • 3. Best Video Production 1st impression matters the most ! (More than 90% views are beyond dealers’ website) 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** 16:9 Widescreen Widescreen format is the new standard for best video presentation – 33% larger, no black bars. VidBrid A video hybrid technology that includes the dealers’ logos, pictures and contact information for enhanced dealer branding as well as synchronized text overlay. TrueVoice Voice over technology features male or female human voice narration. Most important features / benefits of each vehicle are described in details. CARFAX / CPO Video informs of vehicle’s history & OEM certification – only from SiSTeR .
  • 4. Industry Standard The 3DF Player ensures delivery and best ROI for dealers - everywhere ! 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** Video Integration The SiSTeR player (3DF) is the mostly widely used in the industry. The 3DF SDK provides the partners with full control of size, player behavior, background pictures etc. Automatically switching between Flash and HTML5 versions – works on every computer and mobile device. Industry Partners (partial list)
  • 5. 3 rd Party Distribution SiSTeR increases the ROI of 3 rd party leads providers by 15-20%. 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** Distribution Sites Videos distributed and integrated on 3 rd party sites such as AutoTrader.com, Cars.com and VAST Network. Direct API with AutoTrader.com ensures instant video distribution and publication. Best integration with Cars.com – full display layer and dealer’s branding. 360° View of User Behavior Only SiSTeR’s player is used by all 3rd party providers – tracking user behavior across all distribution sites . Dealer can compare performance and ROI of advertisement across all 3 rd parties.
  • 6. vSHOC (Video Showcase) The vSHOC is the ultimate inventory widget. 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** Innovation Increases Conversion The majority of visitors to the dealer’s website abandon in 10 seconds because they cannot find the product they are looking for. The vSHOC eliminates the “search again” syndrome by presetting the desired vehicle on top of the dealer’s website – if vehicle has been sold, similar vehicles are presented. Web 2.0 Technology The vSHOC data and video inventory are constantly streamed down to the user to provide instant search and filter results. Unlimited number of configurations to include any subset and combination of inventories. vSHOC is adaptable and portable to work and play on all web and mobile platforms including phones and tablets.
  • 7. Usage of vSHOC Dealers can save over $ 10,000 a year using the vSHOC. 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** Beyond the Dealer’s Website Facebook - the vSHOC is certified to use as inventory module on Facebook. (page 13) Landing Page – as a landing page for traffic from Google & YouTube. (page 10) CRM – include the vSHOC in your CRM response to engage the buyers and create quotes that never stale. ( page 25) Email & Twitter – the simplest and most cost effective way to attract buyers to your inventory. On The Dealer’s Domain Single link integration as “Video Inventory”. As a mobile site – the vSHOC is designed to play automatically on mobile phones & tablets (including iPhone & iPad). On the lot – instant search of entire inventory. Sales and training tool.
  • 8. vSEO (Video Search Engine Optimization) 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** 80% of all clicks come from the top three positions of Google’s first page results. vSEO is 50 times more likely to appear on Google’s first page than just text SEO. SiSTeR’s vSEO uses both YouTube and mRSS feed (VidMap) directly to Google video. With SiSTeR the dealer’s top search results are never lost.
  • 9. YouTube SiSTeR consistently delivers top search results on Google. 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** 50% of Potential Buyers YouTube is the second largest search engine, behind Google. 41% of car buyers search YouTube. (Source: Michelle Morris, Google) Over 30% of all Google searches are on YouTube (=50% of potential buyers) Top Search Results. SiSTeR uploaded to YouTube 1,000,000 clips since 2008 (more than all other vendors combined). The fastest way to secure top search results that are never lost (utilizing vSHOC, see slide 10). Increase Digital Assets Each YouTube page view is registered on Google index as a separate URL connected to the dealer’s URL – increase the dealer's overall SEO value.
  • 10. vSHOC on YouTube “ Click here for Price” vSHOC link directs car buyers to VIN-specific video or to similar vehicles (if vehicle is sold). Eliminating the “search again” syndrome dramatically reduces abandonment. vSHOC automatically detects and switches for mobile access. 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** vSHOC converts YouTube traffic to leads and sales. Direct hit On Mobile Vehicle Sold
  • 11. VidMap (mRSS Video Sitemap) 90% + of video links submitted to Google are indexed for better SEO! 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** Innovation Dedicated domain created for every dealer. mRSS (media RSS) feed are submitted by SiSTeR to Google regularly. mRSS VidMap is most effective - 99% of all links are instantly registered by Google. Direct Traffic Google clicks directed to the listed vehicle (or similar if sold) on the dealer’s website via the vSHOC (unlike YouTube vSEO) Car buyer remains on dealer site when vSHOC is closed . Never Lose Your Top Positions Videos are never removed and new videos are always uploaded. Complements existing website SEO
  • 12. Social Media 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** Facebook attracts more visitors than Google. Facebook is 2 nd largest referral source for video (behind Google) . People are 5 times more likely to buy upon friend recommendations. (74% vs. 15% ads) . Sending potential buyers away from Facebook is a big mistake.
  • 13. vSHOC on Facebook vSHOC automatically puts updated inventory in front your best customers. 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** Target Over 500 Million Users Facebook is the largest online community. Car buyers spends a lot of time on Facebook, searching and asking for friend’s advice. 74% are influenced by friend’s recommendations (vs. 15% of advertisement). Best Users Experience The vSHOC has been certified (white labeled) and embedded in Facebook since 2009 - the users never leave Facebook (eliminates negative feed back caused by external links). Price, mileage and contact information are displayed upon mouse over. vSHOC is always updated and provides instant search and filter results. vSHOC provides and maintains consistent user experience across YouTube, Google search and Facebook.
  • 14. Posting Video on Facebook & Twitter SiSTeR turns dealer social networking into a sales marketplace. 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** Direct Post The “share” icon on the 3DF player allows users and dealers to post individual clips to Facebook and Twitter instantly. Vehicles are posted to the user’s wall for their friend comments and “Like.” The share function is available from 3 rd party sites including Cars.com and AutoTrader.com. The 4DF player displays the dealer’s chat, trade-in and credit apps forms on Facebook. Share for Direct Marketing Dealer sales management and staff can share inventory and specific vehicles via social networking for lead generation.
  • 15. Proven Results 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** The dealer’s video marketing system is only as good as the results it provides. NO other company provides such compelling results as SiSTeR. SiSTeR’s proven performance and ROI increase was the basis for OEM and major dealer groups decision to select SiSTeR .
  • 16. Leads and Calls Increase SiSTeR’s video-based marketing system delivered 15 times ROI. 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** National Dealer Group Study An A/B test by a publicly traded dealer group with 30+ brands and 100+ dealerships. 12 weeks, 5 dealership. Over 10,000 unique visitors. Results 87% MORE email leads with video 69% MORE phone leads with video Controls Site visitors were presented identical inventory and pricing during the same time period. Only difference was the appearance of a “Play Video” icon on listing page .
  • 17. vSEO That Works SiSTeR vSEO delivers better SEO results than any other system. 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** Major Dealer Group Study Major dealer group has 13 dealerships and 9 brands adopt SiSTeR’s vSEO in 2009. Dealer’s YouTube channel contains over 2000 videos that are indexed by Google. Over 40,000 unique viewers per month. More than 200 related channels. Results 40% of organic Google traffic growth within the first two months. 60% Google traffic growth over first year. 100% Google traffic growth over 2 years. Controls No other major changes were made to the dealer’s existing SEO or SEM programs.
  • 18. Lowest Cost of Advertisement SiSTeR’s cost per view is less than 25% of any other medium. 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** SiSTeR’s Video Marketing System Publicly-traded automotive group is using SiSTeR video marketing program exclusively. All dealerships have over 1000 videos clips on their YouTube . Results Top search results for all brands, in all geographic areas. Between 2000 – 4000 monthly views per dealership on YouTube. Many clips were viewed more than 1000 times. Hundreds of new leads generated Total cost per view was less than $0.10
  • 19. Testimonials “… We closely monitored leads and calls to dedicated 800 numbers on a week-by-week basis and saw a significant improvement in lead submissions…this was a key factor in our decision to select SiSTeR Technologies….” Rachel Richards, VP of Retail Strategy, Sonic Automotive “… We're excited to be working with SiSTeR Technologies…our customers prefer inventory listings that have videos…our testing shows over 10% leads increase on vehicles that included video ” Ryan Soffa, VP of Product Development, FordDirect Dealers that value ROI over “just cost” selected SiSTeR. 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION ****
  • 20. VCL 2012 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** Since it’s 2003 formation SiSTeR is recognized as the most innovative video provider VCL 2012 brings dealers the products and services they haven’t dreamed of …… yet. Bilingual, embedded applications, call to actions, CRM response, full motion video and more…
  • 21. Bilingual Spanish version will be rolled as an add-on in June 2011. 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** Intelligent Production SiSTeR’s proprietary video rendering system identifies the vehicle’s most important features to a unique video. Pre-recorded human voice narration is matched with features and overlaid text for outstanding video production. Spanish and English SiSTeR’s video rendering system is fully updated with Spanish language capabilities. Dealer’s Latino buyers are offered videos in their preferred language. Unique and significant competitive advantage for dealer.
  • 22. 4DF Player SiSTeR is once again first to deliver…when will the rest follow? 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** Don’t Miss the iPad Users Over 15 million iPad and tablet devices have been sold since their introduction. The iPad is the fastest selling personal computing product ever. iPad 2 is expected to dominate the market. SiSTeR’s 4DF player automatically detects the mobile device and switches to a mobile-friendly version. 3 rd Party Applications 4DF player allows for dealer’s 3rd party applications to launch from within the player. No one else offers the portability and adaptability of SiSTeR’s player.
  • 23. The Publisher Ask your 3 rd party applications provider register with SiSTeR today ! 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** SiSTeR Players are Everywhere SiSTeR’s players are integrated with many other websites, 3 rd party leads providers, Facebook and other social networking sites. The dealer enjoys significant ROI lifts when third party applications (chat, trade-in and credit applications programs) are utilized beyond the dealer’s domain. SiSTeR delivers up to 10 times more exposure to car buyers beyond the dealer site. Publisher Platform Open to all dealers and service providers. A call to action icon is embedded in the player. Upon click the partner’s system receives all relevant information from SiSTeR and display the appropriate information to the users. The dealer and partners enjoy additional exposure on Facebook, 3 rd party leads providers and the vSHOC.
  • 24. iContent Register to be included in the iContent alpha users group today ! 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** Full Motion Video (FullMo) FullMo is more effective and engaging than just “picture stitching” video. FullMo videos get up to 100 times more views on YouTube. FullMo video production and publication by dealers and 3 rd party providers takes too much time, costs too much money and doesn’t scale or distribute easily. iContent Mobile App iPhone and iPad ready in phase 1 (June 2011) Allows full motion video capturing by dealer’s staff or service provider in just seconds. SiSTeR’s platform automatically adds the voice over, music track and text overlay. Instant distribution to the dealer’s website, 3 rd party leads provider, Facebook and vSHOC.
  • 25. ILM (Internet Lead Manager) Give buyers a personalized and updated response over static email. 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** Sophisticated Lead Management Most dealers acquire enough leads while conversion ratio remains low. Engaging and sophisticated lead responses can provide significant conversion lift and competitive advantage at virtually no cost. vSHOC ILM Secured access to the dealer’s sales stuff. vSHOC-ILM create a targeted and private vSHOC with specific inventory. Link to the targeted vSHOC can be included in any email, text messages, Facebook and Twitters posts. No more outdated quotes – new vehicles that match the filter criteria are automatically displayed when the vSHOC is opened. vSHOC-ILM is included in the iContent.
  • 26. Service, Support & Analytics 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** SiSTeR does one thing (video-based marketing systems) and does it the best! 25 engineers and support team are dedicated to enhance dealers’ digital marketing quality. Fastest cycle time, 100% uptime guaranteed. Most sophisticated production, distribution, and user behavior reporting system.
  • 27. 100% Availability Does your phone or cable provider guarantee 100% uptime? 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** Amazon = Scalability Only SiSTeR utilizes the Amazon cloud computing platform for video rendering. Thousands of servers and computing power available instantly – ensures 12 hour or less cycle time. Akamai = Reliability SiSTeR utilizes Akamai CDN to serves videos from more than 100,000 servers on the edge - fastest response playback possible. SiSTeR’s videos are always up and always ready – 24x7, year-round. 100% uptime is guaranteed.
  • 28. Reporting Only SiSTeR can deliver 360° view of user behavior. 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** 360° View of User Behavior SiSTeR’s players are embedded in all sites. In player tracking module reports all user activities to the centralized data base. Only SiSTeR provides user behavior reports across all sites including dealer site, 3 rd party sites, YouTube, Google and Facebook. Rendering, publishing and campaigns reports are available. Dynamic & Analytical Reports are always available for any date range and delivered in seconds. Sophisticated campaign tracking and ROI measurement – down to the level of a single vehicle on any site.
  • 29. 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** Competitive Analysis Many claim to compete with SiSTeR but no one claims to offer as much as SiSTeR does. When evaluating a competitor consider features, scalability and proven experience. SiSTeR holds the patent for Pic2Vid process. No other company can scale and provide redundancy as SiSTeR does.
  • 30. Side by Side 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** Dealer.com Autotrader / Unity works DMI / cars.com SiSTeR Human Voice 16:9 Wide Screen Production VidBrid (integrated dealers’ branding) CPO and CARFAX Distribution to ATC and Cars.com vSEO via YouTube vSEO via mRSS Feed (vidMap) Video Inventory Widget (vSHOC) Facebook (video inventory) Leads Response (vSHOC-ILM)