AV script sample
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1) The document provides a script for a marketing animation that introduces the product X, a cloud-based smart email delivery agent. 2) It demonstrates through illustrations how X can reliably deliver targeted and timely emails to customers based on predetermined rules. This ensures relevant communications and opportunities for businesses. 3) The script emphasizes X's key features like real-time reporting, advanced automation through webhooks and triggerware, and easy scalability. This allows businesses to optimize email marketing effectively.
AV script sample
- 1. Product marketing animation AV script Product: X, a cloud based smart email delivery agent -Fade in- Outside an airport terminal, a man in a uniform is holding a placard with a company name and name of the person he is there to receive. There are several other men holding up individual placards with other names. -Cut to- (Explaining transactional email and its significance) Illustration VO A man walks out of the terminal and looks around to find his escort. He spots the placard with his name and raises his hand in acknowledgement and starts walking towards his escort. When a message is relevant and expected, the recipient is bound to take notice and interest. -Cut to- Illustration VO Many men appear one after another, each holding a placard. Following is written on the placards: I just signed up for a new account Purchased your product online Signed up for your monthly newsletter Send me a new login and password Send monthly statement electronically Send me a daily copy of your stock market report by 9am sharp Hence, businesses today are focusing on using email communication to address customer needs through direct requests from them… -Cut to- Illustration VO A customer holding a cereal box is standing with her shopping cart in a cereal aisle of a large supermarket. Clearly confused, she looks at the cereal box in her hand and then at the different brands of cereal boxes kept on the shelf in front. She then extends her hand to keep the cereal box back on the shelf. And by tracking customer activity and behavioral changes…
- 2. Just then an offer pops out from the rack - 50% off on your favorite cereal loaded with 50% more fruits now (offer valid for today only). She smiles and keeps the cereal box in her cart and walks out of the aisle. To send them timely, tailored and relevant information with attractive offers, which is useful to them... Zoom out, pushing the image to the background. A hand with a pen circles the lady and draws an arrow to it and writes “right people” on the screen. It then circles the offer pop-up and draws another arrow and writes “+ right message”. It then circles the entire image and draws an arrow and writes “+ right timing = significant ROI”. And good for the business… -Cut to- (Highlighting few critical issues/challenges) Illustration VO A golden envelope with a stamp that says – high priority valuable mail However, with email communication now becoming so valuable and important to your customers as well… -Cut to- Illustration VO Back at the airport, where a man (who needs to buy air tickets) is looking at flight information updates on 2 different screens of 2 airlines. First screen of International jet is showing “getting information”. The second screen of Air International is showing “last few seats available – counter closing in 20 mins. Flight departure: 13:40”. What happens when these much awaited communication do not get delivered on time… The status on first screen of International jet changes to “Unable to retrieve information”. Or worse, when they don’t get delivered at all? The customer proceeds towards the Air International counter to purchase a ticket. You will either lose out on business opportunities… -Cut to- Illustration VO Angry individuals talking on their respective Or your customer complaints will gradually
- 3. mobile phones. Air bubbles flying out of each mouth expressing their complaints: When are you shipping my product? Where is my monthly statement? I think I have been overcharged. Where is my monthly itemized bill? I have not received any complaint acknowledgement email, as advised. How long should I wait to receive the requested information? escalate, diminishing your reputation amongst your customers first and eventually amongst your potential customers. -Cut to- (Advising on a possible solution but discouraging its use with reasons) Illustration VO A group of specialists enter the screen with a bunch of servers. To ensure that this doesn’t happen, you could build and maintain your own infrastructure to manage delivery of your email communications. -Cut to- Illustration VO Top half of the screen - A central monitoring room with many screens displaying live feeds from different security cameras. Following video feeds are seen in individual screens. The lady at the cereal aisle abandons her cart (loaded with stuff) at the aisle. It has been 15 days since XYZ customer bought his last book. Customer inactive for 60 days. Customer has not renewed his magazine subscription yet. But, the need for perpetual evaluation of every customer action to maintain relevancy of your communication… Bottom half of the screen – To the left side of the screen, a stash of cash is getting taller as more dollar notes are being added with the constant ticking of a clock on the right side. In the space between, emails are being exchanged by a mesh of uniformly spread computers on a globe with a computer that is centrally located on the same globe (showing complexity). And managing the complexities of an email delivery infrastructure will significantly increase your cost and take away your focus from your core business objectives.
- 4. Zoom into the main computer screen, which is showing a real time status of sent and delivered emails. Sent mail shows 10 but delivered mails show only 4. And your customers still may not receive all your email communications. -Cut to- (Introducing X as solution) Illustration VO Zoom in towards one of the emails. A Falcon suddenly picks up the mail and flies away with it and goes and settles on a cloud. The entire thing then turns into X logo. Instead, switch to a robust cloud based email delivery engine, X, to effortlessly deliver relevant emails to your customers based on predetermined rules… And eliminate the need to create and manage your own email delivery infrastructure. -Cut to- (Emphasizing on the 3 Rs) Illustration VO A bunch of mails is dropped on a conveyor belt supervised by a man wearing a star badge marked with RELIABILITY and REPUTATION – assured delivery. The emails go through the following blocks on the conveyor belt: ISP monitoring, checking Feedback loop, Assigning dedicated IP address, checking email reputation, Authenticating email. The first mail stamped authentic/verified comes out of the last block, and onto a semicircular IP reputation meter, placed visibly in front. The meter “reading” moves from 0 mark on the extreme left to excellent on the extreme right on the meter. X offers reliability… By taking care of all essential measures like ISP monitoring, feedback loop monitoring, assigning dedicated IP addresses, email reputation monitoring and email authentication… Once the mails, with the word authentic/verified stamped on them, comes out of the last block, the man picks them and passes them from behind a computer. The mails appear in an inbox showing on the computer screen in front. There is a visible clock that strikes 9 (am) as soon as the first mail appears in the inbox (here you can play a sound to bring attention to the clock timing). The subject of the mail clearly visible – Today’s stock market report. Subsequently a To ensure that your customer receives every email on time.
- 5. couple more email appears in the inbox with the following subject lines – your monthly statement; flight delay notification and happy birthday, hope you like our present. -Cut to- Illustration VO A room with multiple monitors showing real time updates on emails sent, opened, clicked, etc. A man wearing a star badge marked REAL TIME REPORTING – status reporting and analytics is sitting and monitoring the screens. And tracks performance of every email in real time… We zoom out a bit to show a large computer screen, with the X reports dashboard, in front. We demonstrate information transfer between the monitors and the computer by showing cosmic rays traveling through the interconnecting cables. Tracked parameters (like clicks, bounces, dropped, unsubscribe, etc) are highlighted one after another on the dashboard. To provide you with actionable multi- dimensional reports and analytics… -Cut to- (Introducing Webhooks as a significant feature and explaining its use / benefit with an example) Illustration VO Traffic lights with an adjacent notice plate that says – “Obey delivery rules”, followed by “powered by webhooks and triggerware”. That’s not all. In addition to ensuring optimum deliverability, X also offers simple but powerful features to optimize effectiveness of your email communication… -Cut to- Split screen – The screen goes from full to contracting towards the left to half its size to create an equally spaced right screen space. Left screen: New email notification pops up on a customer’s PC screen, soon after hitting enter to sign up for a monthly catalogue on a website. The subject of the email – “Monthly One of such features allow you to create custom callbacks to send you an immediate notification, everytime a customer performs any activity on a delivered email…
- 6. catalogue sign up confirmation”. He clicks on the email and extends one hand to switch on a table lamp and his other hand to pick up a full glass of water to drink. Simultaneously the screen contracts towards left, to half its size. Right screen: An employee sitting in his cubicle. His back facing the viewers. In front we see a label on a notice board that reads “Sales team” and his computer screen with some sales report. Just then a large pop up appears that says: “Message from X server – XYZ opened monthly catalogue sign up confirmation email just now.” (The table lamp lights up on the left screen to show the response time)… The sales person then clicks on a tab on the same pop up that says “send a thank you note with this month’s catalogue”. Right screen fades away. The consumer has just finished drinking one- fourth (this is to show how fast the response email arrives) of the water in the glass when another email notification pops up on his screen. The subject of this email – “Thank you; here is your copy of our present month’s catalogue.” He also receives the same message on his phone, which is visibly kept on his desk. The screen again contracts towards the left and the right screen with the sales man appears. A pop up on his screen appears that says – Customer opened the new catalogue. This simple X feature, called Webhooks, is designed to enable you to pursue your customer with timely and appropriate follow- up email communication. -Cut to- (Introducing triggerware as an advanced feature and explaining its use /benefit with an example) Illustration VO Clear the computer screen. A block appears with the word Triggerware written on it. Another X feature is so evolved, that in addition to responding to direct customer requests, you can now send out relevant communication based on individual customer actions…
- 7. On the left of the computer screen, following appears in 2 separate blocks in a column. Abandoned cart with a visible pair of jeans. 15 days since customer purchased a book. An arrow from each block extends towards the triggerware block. On the right side of the triggerware block the following appears in the form of an email notification on the end user’s computer screen Notification: Customer X abandoned a cart with a pair of jeans. It has been 15 days since customer Y purchased a book. For e.g., now when a customer doesn’t make a purchase after selecting an item… Or had purchased an item many days ago… This advance X feature, called Triggerware, will not only notify you… We zoom into the triggerware block and see a list of rules: X server response rules Schedule cart abandonment email after 24 hours of non-purchase, with applicable offers for the particular items. Send list of new arrivals after 15 days of purchase of any book. As the second rule appears, an arrow now extends in the opposite direction towards the 2nd customer action block. A mail with the subject “new arrivals” flies simultaneously as the arrow extends. But will also automatically send out relevant communication to the customers, as per predetermined delivery rules… Another email notification appears on the end user’s computer screen on the right of the triggerware block. Again an arrow extends towards the end user’s PC screen to show the passing of information. Notification: X successfully responded to 2 customers. You will also receive an immediate notification once it is all done. -Cut to- (Emphasizing on automated rule based delivery, scalability and API integration) Illustration VO Bunch of mails coming out of many interconnected cogwheels and into separate channels in an “email sorting” room. 1st channel marked as “response mailers” and the second channel marked as “predefined event mailers”. Large volumes of mails are dumped Despite offering such advanced features, X actually demands very less of your valuable time, by automating the entire process of email delivery.
- 8. on each channel. In the first channel, a couple of mails, marked with subject lines like “money transfer confirmation” for Mr. Ashish Roy and “shipping confirmation” for Mr. Suresh Patil, are noticeably moving through the channel. In the second channel, a couple of mails, marked with “anniversary greetings” (highlight the date) for Mr. and Mrs. Singh and an “annual event (seminar) invitation” for Ms. Meghana Sathe, are noticeably moving through the channel. The mails continuously come out of the “sorting room” and settles on a cloud. As the emails continuously pour in, the cloud expands to fit the growing number of emails simultaneously. And if due to the growing effectiveness of your email communication, you decide to increase your email volumes… Being a cloud based delivery engine, X will easily scale to manage delivery of your growing volumes of email. -Cut to- Illustration VO A huge piece of puzzle marked X. A couple of smaller pieces of puzzles of varying sizes marked with “your app” flies in from different direction and bonds perfectly with the X piece, and then disintegrates into many mails. Further, your application developers can now run as many campaigns as required, using its easy API integration feature… -Cut to- (Directly endorsing) Illustration VO On top half of the screen, write down RELIABLE, REAL TIME REPORTING, Email RELEVANCE, RULE BASED delivery. Below - A graph of revenues received from email marketing communication. The graph gradually appears through pop-ups of two sections – the Email sent and the quarter breakdown appears simultaneously, followed by the revenue per mail. A line drawn with So, improve your business process efficiency in delivering your important and relevant email communications… By switching to a reliable email delivery engine that offers real time reporting and advanced rule based delivery of relevant emails … And maximize your ROI
- 9. envelopes show the email volume sent and a parallel line drawn with dollar notes show the revenues earned. -Cut to- (Contact details) Illustration VO A phone representation with company’s contact number against it. Email representation with company’s email id against Company address X experts are available to address all your queries and concerns via phone, email and in person at (read the address). www.XYZ.in Visit us at (read the website URL)