Avatar research
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The website AVTR.com was designed to promote the film Avatar and provide fans information about characters and vehicles through linking to content from the film. Coca-Cola collaborated with 20th Century Fox on a worldwide marketing campaign for Avatar in 2009, which included the AVTR.com website allowing users to interact with 3D features using augmented reality by holding specially marked Coke Zero bottles in front of their webcam. This groundbreaking partnership between such a major film and large company as Coca-Cola helped promote Avatar on a global scale and caught worldwide attention.
Avatar research
- 2. The WebsiteWhat is it – It is a website designed to promote the film and give information about the film to fansHow it links to the film – It links to the film because it is based around the film and contains information about the film such as characters and vehicles etc.Who is the target audience – The target audience is avatar fans . This is because it contains all information about everything in the film for example backstory's and characters.
- 3. Coca cola’s InvolvementIn 2009, Coca-Cola collaborated with Twentieth Century Fox to launch a worldwide marketing campaign to promote the film Avatar. The highlight of the campaign was the website AVTR.com. Specially-marked bottles and cans of Coke Zero, when held in front of a webcam, enabled users to interact with the website's 3D features using augmented reality technology.This was ground breaking as coca cola was such a big company to promote this film that it caught attention world wide.