Axis final
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This document provides information about Axis Bank and the Indian banking sector. It discusses the size of the Indian banking sector in terms of total assets and deposits. It also outlines the different types of banks in India and provides details about Axis Bank, including its branch network, services offered, marketing strategies, competitors and measures taken to stay ahead of competitors.
Axis final
- 1. AXIS BANKOne Solution For All Your Financial Needs…….
- 2. GLIMPSE of Indian Banking Sector SizeTotal Assets: US $ 335 billion.
- 3. Total Deposits: US $ 279 billion.
- 4. Over 290 Scheduled banks:
- 6. Private Sector: new 9, old 24
- 8. Over 190 Regional Rural BanksNumber ofBanksOver 66,000 Branches:
- 12. RRB’s: 13,500Branch Networkaccording to ICRA
- 13. Banking Structure of IndiaReserve Bank of IndiaCommercial BanksCo-operative BanksDevelopment BanksPublic Banks(28)PrivateBanks(33)RRB’s(190)ForeignBanks(31)Urban Co-op.(52)StateCo-op.(16)AgriculturalEXIMIndustrialSBI &AssociateBanks(9)Other NationalizedBanks(19)Old(24)New(9)
- 14. Role of Banking Sector in IndiaEncouraging savings.Mobilization of saving for investment.Channel of government monetary policy.Necessary for meeting the growing demand for liquidity.Capital formation.Financing to various sectors for development and expansion.
- 15. Axis BankThe Bank's Registered Office is at Ahmadabad and its Central Office is located at Mumbai. 1095 branches.Over 4846 ATMsIt is one of the largest ATM networks in the country.Axis Bank was the first of the new private banks to have begun operations in 1994 The Bank was jointly promoted by the Administrator of the specified undertaking of:The Unit Trust Of India 100 core
- 16. Life Insurance Corporation Of India
- 17. General Insurance Corporation Of India
- 18. National Insurance Company Ltd
- 19. The New India Assurance Company Ltd
- 20. The Oriental Insurance Company Ltd s
- 21. United India Insurance Company Ltd At present AXIS BANK is the 3rd largest private sector bank in India.
- 22. 7 Ps
- 23. Services @ Axis/Segmentation WidthDepth
- 24. Other services E-broking Advisory functions Trusteeship services Overseas financing transactionsEquity solutions Debt solutionsIPO-SmartMobile rechargesTrading in currency futures D-mat a/cSelling gold bars 24 caratsCapital market funding
- 25. The Flower of Service @ Axis:Categorizing Supplementary ServicesMutual FundsConsultation ServicesD-mat a/cCoreHome loanATM’sMobile & InternetservicesE-bankingKEY:Advisory functionsFacilitating elementsDeposits & Withdrawal of Money Enhancing elements
- 26. Three levels of service @ AXISAugmentedserviceGood waiting roomsActualserviceTimely ServiceBasic Banking ServiceBrandname BankingHoursExtensive ATM NetworkNew schemes Tailored for Specific customersCoreservice24 ATMMobile & InternetBanking
- 28. PromotionName changed from UTI Bank to Axis bank creating a global modern bank imageTie up with dish tvTelevision AdvertisementPrint mediaPublicityPersonal sellingTele marketing
- 29. Initiative for awareness/customer acquiring
- 30. Marketing TriangleCompany(Management)Internal MarketingExternal MarketingAdvertisements,Hoardings, Tie UpsMotivating employees,Training on the services provided Communication & Connectivity, Business process ReengineeringCustomersEmployeesInteractive MarketingService Encounter, Sales Representatives
- 31. People (the assets @ Axis)14000 employee baseProfessionally qualified staffService oriented organizationRelationship ManagementRigorous Training
- 32. People (the assets @ Axis)Average age of Human Resources @ Axis.Qualification of the Human Resources
- 34. Cheque book
- 35. Bank brochure
- 37. Logo
- 38. AtmWeb pageATMOffice InteriorsCredit CardsLogo
- 39. AXIS BANK – SECTOR 35 BRANCH4 cash counters150 per counter footfall20,000 accounts¼ premium customers
- 40. Interaction Between Customer And Service Provider(AXIS BANK)
- 41. BlueprintLocation Reception WelcomeDesk Seating arr. &Brochure Form &Cash counterSeating Arr.Quality Of paperCards etc.PhysicalevidenceArrives AtBankReceivesWelcome kitWaitCompleting FormalitiesSecurityCheckInquiriesInteraction With Pb. BankerCustomerLine of InteractionWatchmanSecurityManWelcomeDesk officerPersonalBankerPersonalBankerContact personGuides cust. ToPb BankerExplainsProducts&investmentsTransferInitial amt.Send form
- 42. A/C proceed
- 43. A/C NO.
- 44. PIN generatedWelcome kit sentLine of VisibilityInvisibleprocess
- 45. Process or moment of TruthCustomer enters branch (watchman)Inquiry (welcome desk manager)Interaction with the banker (personal banker)Form fill (physical evidence)Welcome drink served (empathy)Waiting lounge (physical evidence)
- 46. PositioningAxis Bank has positioned itself as a bank which gives higher standard of services through product innovation for the diverse need of individual & corporate clients. Customer centric
- 47. Service oriented
- 48. Product innovation There's a solution to everything
- 49. CompetitorsPrivate Sector BanksPublic Sector BanksCgzdfg d gerCgzdfg d gerCgzdfg d gerCgzdfg d ger
- 50. Comparative Analysis
- 51. BRANCH NETWORK AXIS BANK
- 52. Branch network
- 53. Perceptual MapHIGH Service QualityHigh Branch + ATMNetworkLOW Branch + ATMNetworkLOW Service Quality
- 54. Facilities to Preferred customerNo AQB chargesRelationship ManagerNo waiting3rd Party deposit chargesNo draft chargesSpecial Discounts(xtra discounts eg on gold)
- 55. Factors Affecting Satisfaction of Axis CustomersAdvisoryNetworkComfort Status value
- 56. The Key Drivers of Service Quality, Customer Retention, and ProfitsKey DriversService EncountersPeopleServiceEncounterServiceQualityProduct KnowledgeServiceEncounterBehavioralIntentionsCustomer RetentionProblem HandlingServiceEncounterQuick ServiceServiceEncounterProfits
- 57. Drivers of Service SwitchingValue PropositionPricingHigh Price
- 58. Price Increases
- 59. Unfair PricingService SwitchingService DeliveryRecovery of Service FailureInconvenienceLocation/HoursCompetitionFound Better ServiceOthersInvoluntary SwitchingCustomer MovedGap 2 @ AxisCustomer-Driven Service Designs and StandardsCustomerCustomers Expect Wide Branch Network/Nearest Branch AccessibleCompany Perceptions of Consumer ExpectationsCompany
- 60. Gap 3 @ AxisService QualityCustomerProduct Knowledge Service if the Concerned Employee is on leave Company Perceptions of Consumer ExpectationsCompany
- 62. Increasing Reach
- 63. Increasing Cliental & Profits
- 64. SERVQUAL: RATER
- 65. In Axis bank, you have:
- 66. Which were the all banks in your consideration set when you planned for availing a loan.Which bank did you finally prefer
- 67. How do you rate axis bank in compared to other banks.Did you find any drawbacks in axis bank
- 68. Which are all other banks you have account , other than axis bankDid you receive any benefits for being a loyal customer
- 69. RecommendationsIncrease branch network in tricityTraining to all employees on all product knowledgeCustomers should be intimated through e-mail/messages about the new schemes.Indicators directing the respective services or sections
- 70. Measures being taken to be ahead of CompetitorsFast processing of LoansBetter Services within Less TATBetter System Both Internal and External Quality Of Products
- 71. Latest @ AxisReceived approval from the RBI to set up a subsidiary in the UK, as well as permission to upgrade its Shanghai representative office into a branch.Axis Bank, the third-largest Indian private bank and Max New York Life Insurance, one of India’s leading life insurance companies have forged a 10 year strategic relationship, a first of its kind in banc assurance.Launched its rural banking strategy in Gujarat with the inauguration of its branch at Rajula in Amreli district on 22 November 2010
- 72. Latest @ AxisAxis Bank, on 15 Dec 2010 has signed an MoU with IDEA Cellular, whereby Idea will act as a Business Correspondent of Axis Bank to provide the bank’s financial products and services through its retail outlets.EzRemit, part of money transfer services provider BFC Group Holdings, has signed a strategic agreement with private lender Axis Bank to facilitate an instant money transfer facility to receivers in India from across the globe.Authorized Bank for Chandigarh Housing Board Scheme.
- 73. Thank you !!
Editor's Notes
- #18: Logo depicts a strong growth path for the bank supported by strong base, indicating that the bank is moving on from a position of strength