Axis Project Part - I
- 1. AA PPRROOJJEECCTT RREEPPOORRTT OONN “A STUDY ON EVALUATION OF ADVERTISING EFFECTIVENESS OF AXIS BANK” SSUUBBMMIITTTTEEDD TTOO SSAAVVIITTRRIIBBAAII PPHHUULLEE PPUUNNEE UUNNIIVVEERRSSIITTYY,, PPUUNNEE IINN TTHHEE PPAARRTTIIAALL FFUULLFFIILLLLMMEENNTT OOFF TTHHEE RREEQQUUIIRREEMMEENNTT OOFF MMAASSTTEERR OOFF BBUUSSIINNEESSSS AADDMMIINNIISSTTRRAATTIIOONN ((MM..BB..AA..)) UUNNDDEERR TTHHEE GGUUIIDDAANNCCEE OOFF PPRROOFF.. AA.. RR.. JJAASSWWAALL --SSUUBBMMIITTTTEEDD BBYY-- MMRR SSHHAASSHHAANNKK PPOORRWWAALL SSuubbmmiitttteedd ttoo SS..RR..EE..SS.. CCoolllleeggee ooff EEnnggiinneeeerriinngg DDeeppaarrttmmeenntt ooff MMBBAA,, KKooppaarrggaaoonn 22001155--22001177
- 2. SANJIVANI RURAL EDUCATION SOCIETY’S, COLLEGE OF ENGINEERING, DEPT. OF MBA Certificate This is to certify that Mr Shashank Porwal has submitted a summer project on “ A Study on evaluation of advertising effectiveness of axis bank”to Savitribai Phule Pune University, Pune for the partial fulfilment of Master in Business Administration (M.B.A.). We further certify that to the best of our knowledge and belief, the matter presented in this project has not been submitted to any other Degree or Diploma course. Prof. A. R. JASWAL Dr. B. M. Londhe Internal Guide Head of Department
- 3. DECLARATION I undersigned hereby declares that, the project titled “A STUDY ON EVALUATION OF ADVERTISING EFFECTIVENESS OF AXIS BANK.“ is executed as per the course requirement of two year full time MBA program of Savitribai Phule Pune University. This report has not submitted by me or any other person to any other University or Institution for a degree or diploma course. This is my own and original work. PLACE: KOPARGAON SIGN DATE: / / 2015 MR SHASHANK PORWAL MBA-2015-17
- 4. ACKNOWLEGEMENT The satisfaction of completion of any successful task is incomplete without mentioning the name of people who made it encouragement crowned our efforts with success. I have a pleasure in submitting the project report & I take this opportunity to express my sincere gratitude to all those who have helped me in this completion of this project report. The MBA curriculum given me a unique opportunity to be in association with one of the largest multinational company in the country. I am extremely grateful to Mr. Ashok Joshi (Branch Manager), for giving me opportunity constant encouragement, support & guidance. I express my heartily gratitude to my project guides, for providing me all the facilities required in completing this project. I also owe sense of gratitude to my faculty members respected Prof A.R.JASWALSir who guided me throughout my summer training and provided structured guidelines to work and progress. My heartily gratitude to all those who have directly or indirectly given assistance in making this project easier & possible.
- 5. INDEX Chapter No. Chapter Name Page No. 01. Executive Summary Introduction 01-02 02. Industry Profile 03-06 03. Company Profile 07-14 04. Product Profile 15-17 05. Objective of Study 18-19 06. Research Methodology 20-27 (i) Sampling Primary Data 25 (ii) Primary Data 26 (iii) Secondary Data 26 (iv) Scope of the study 27 (v) Limitations of the study 27 07. Theoretical Background of the study 28-31 08. Data Analysis and Interpretation 32-48 09. Findings 49 10. Conclusion 50 11. Suggestions 51 12. Learning objective 52 13. Bibliography 53 Annexure 54-59