1) The document describes how IRIS from Ayasdi can be used to analyze large, complex datasets and find hidden patterns and insights.
2) An example analysis of global smoking prevalence data from 1980-2012 identifies a subgroup of countries with high smoking rates among the elderly.
3) Further exploration reveals this subgroup also had lower smoking rates among 10-year-olds, suggesting a need for public health interventions to prevent youth smoking in these countries.