Azure cafe marketplace with looker data analytics

Editor's Notes

• #9: Just a quick look at Looker. After just 4 years, we’re now over 500 customers, more than 200 employees and have raised $96M from some of the most well-known VCs. We’ve also got deep partnerships with all the big players, Amazon, Google, Microsoft, HP, IBM and Cloudera. And – offices everywhere – so we’re able to help in whatever time zone you’re in.
• #10: Our mission is to make it easy for everyone to find, explore and understand that data that drives their business
• #11: And here are the companies that have joined us on that mission… Kohler uses Looker to provide comprehensive web analytics dashboards to their 50 business entities, ensuring a single source of truth across teams and data sources (16) Blue Apron uses Looker to track and understand marketing attribution, as well as throughout the rest of the organization. Instacart uses Looker to optimize their business practices and improve user experience, as well as throughout the rest of the organization. (13) Jet uses Looker to monitor and optimize their complex supply chain, as well as throughout the rest of the organization. Warby Parker uses Looker to maintain their single source of truth across their organization, from their business teams to their retail sales reps. (28) Harry’s uses Looker to analyze and understand user retention, as well as throughout the rest of the organization. Sony uses Looker to analyze their games and understand where users are dropping off or having a hard time moving up to the next level, so they can improve user experience. (21) Intel analyzes user app experience to understand who their best users are and how they can use this information to improve user experience overall. (14) Autodesk uses Looker to understand their user funnel through their web site, analyzing normal e-commerce (shopping cart) data as well as other event data. (6) Docker (TBD) Twilio uses Looker to manage their phone number inventory, as well as for their single source of truth for data organization-wide (24) Acquia uses Looker to provide multiple tiers of web analytics to their hosting customers. (5) Uber uses Looker to better understand their hiring needs and processes. (25) eBay (acquired Braintree and Venmo) and use Looker to understand and monitor user experience to quickly identify and solve issues. (27) Etsy uses Looker to define a single source of truth which is then used by their Product, Marketing, and Finance teams. (11) Kiva uses Looker to evaluate their marketing efforts and understand their user retention and combine marketing with product data (16) Lyft uses Looker to provide KPI dashboards to their executive team. Kickstarter uses Looker to manage their support team, creating custom metrics with Zendesk data, as well as throughout the organization. (15) PayPal (acquired Braintree and Venmo) and use Looker to understand and monitor user experience to quickly identify and solve issues. (27) Avant relies on Looker for organization wide analytics, with over 500 weekly active users. Every team uses Looker from their call center and customer service to fraud detection to legal. (6) Braintree (TBD) Transferwise uses Looker for marketing attribution, fraud detection, and throughout the entire company. (23) Venmo uses Looker to understand and monitor user experience to quickly identify and solve issues. (27) eShares (TBD) Yahoo uses Looker to understand user experience and cohorts in their mobile app. (28) Snapchat (TBD) Buzzfeed (TBD) Hubspot embeds Looker directly into Salesforce, showing their sales team real time progress towards their quota. (12) TripAdvisor (TBD)
• #12: Companies that we talk to usually tell us about one of two experiences that they are having…
• #13: Does this look familiar? You have all this data, but only the data team – sometimes only one person – can actually access it and run the reports or do the analysis that everyone in the company needs. So all of the questions that everyone in your company has – have to wait in line.
• #14: Some systems allow people to grab a bunch of data and go analyze it on their own – which seems great, but turns out causes a lot of chaos. These tools can only analyze a subset of the data, which means you aren’t getting a complete picture of the business, and even worse – everyone is defining the data differently and creating business metrics in their own way. Have you ever walked into a meeting and two people spend time arguing over whose data is right – instead of what to do with the conclusions?
• #15: Legacy tools like Microstrategy are focused on creating standards across the organization – which is not a bad thing, but without the flexibility of self-service access – cause the data bottleneck… Newer visualization tools like Tableau are great at self-service, but they cause chaos with everyone off on their own with different sets of data and different business metrics. So how to do you find balance between both these goals?
• #16: That’s where Looker comes in. We have architected Looker as a data platform that balances both of these needs. Looker sits on top of any SQL database – so you don’t have to move your data and you certainly don’t have to analyze just a sub-set. The our data-modeling layer allows your data team to create consistent definitions for the data and create business metrics that the everyone can use – things like ‘active customer’ or ‘lifetime value of a customers’ can be defined once and then everyone can use that definition in their own analysis. Anyone in the business can then explore and analyze all the data on the Looker data platform. Ask and answer their own questions, create dashboards and share with just a link. What we’ve found amazing is that over time our companies begin to build a data culture. Where everyone is making decisions based on data – and operationalizing it into their systems.
• #17: So how did we do it? Through these three technical pillars of our platform. We’re 100% in-database. If you’ve already put energy into centralizing your data, then you can easily leverage that investment by using the Looker platform to turn your data warehouse into a data analytics platform. If you haven’t, that’s OK too. Our Modeling Layer LookML makes it possible to take data in whatever condition it’s in and clean it up by building re-usable definitions and logic. You can access Looker from anywhere because we work through the browser – which also makes it easy to share your analysis with just a link. If you’re interested in extending and sharing everything from a simple dashboard to deep exploration with partners or customers – or even embedded within your own product – we are uniquely architected to do that easily.
• #18: Because we are such a flexible data platform, our customers are using us in many different ways. Uber uses Looker to better understand their hiring needs and processes. (25) Hubspot embeds Looker directly into Salesforce, showing their sales team real time progress towards their quota. (12) Buffer uses Looker to analyze every part of the user journey for every part of the business from finding their marketing ROI to identifying opportunities to offer proactive support. (7) Cigna (TBD) Acquia uses Looker to provide multiple tiers of web analytics to their hosting customers. (5) Blue Apron uses Looker to track and understand marketing attribution, as well as throughout the rest of the organization. Kohler uses Looker to provide comprehensive web analytics dashboards to their 50 business entities, ensuring a single source of truth across teams and data sources (16) Sony uses Looker to analyze their games and understand where users are dropping off or having a hard time moving up to the next level, so they can improve user experience. (21)
• #23: AMP