Backlist Keywords - Joshua Tallent - Tech Forum 2018
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This document discusses keywords and how they are used by search engines. It defines keywords as words or phrases that augment, rather than catalyze, search visibility. It recommends gathering keywords by analyzing potential audience interests and how similar books are described, rather than just duplicating terms within the book. The document outlines several methods for identifying effective keywords, including manual creation, text scanning, audience analysis of related topics, and iterative testing and refinement.
Backlist Keywords - Joshua Tallent - Tech Forum 2018
- 1. Backlist Keywords Joshua Tallent @jtallent @firebrandtech
- 2. What is a Keyword?
- 3. a word or phrase
- 4. a word or phrase used by search engines
- 5. Keywords are an augmenter of, not a catalyst for, search visibility
- 7. Most customers find products via search
- 8. The Thri5 Books warehouse in Auburn, Wash. NYT
- 10. How Search Works
- 11. cares about showing people relevant information
- 12. cares about selling people products
- 14. What is a good keyword for Amazon?
- 16. “noir atmosphere” “villain protagonist” “harsh realism” “wistful poetry” “urban landscape” “violent portrait”
- 19. High Commercial Intent Buy Get Discount(s) Deal(s) Length of the query
- 25. Other publishers are not doing it yet fewer than 15%
- 26. Most keywords used are completely ineffective
- 29. 1000+ characters
- 30. More keywords More chances More search queries
- 32. <Subject> <SubjectSchemeIdentifier>20</SubjectSchemeIdentifier> <SubjectHeadingText>cookbooks;pickle recipes;japanese cooking;japanese ingredients;slow food;organic farm;farm life;organic ingredients;japanese recipes;rural japanese;culinary knowledge;adopted culture;practical recipes;cooking japanese food;farm to table;miso;preserving the japanese way;dashi;japanese food;japanese home;traditional home cooking;japanese cuisine;home cooks;teriyaki;japanese family;japanese food recipes;everyday japanese;home cooking;traditional japanese;authentic japanese;japanese culture;ramen noodles;farm-to-table;dressings;rural japan;food movement;tofu;authentic cuisine;japanese restaurants;cooking traditional;japanese food art;local japanese;lived in japan;traditional japanese food;japanese food dictionary;vinaigrette;pickling;life in japan;farm-fresh;slow food movement;married a japanese;eggplant;japanese food and cooking;cooking and gardening;farmers' markets;stir-fried;umami;sushi;recipes are simple;tempura;photos and recipes;udon;canola;soybeans;vinegar;cultural history;sauces;soups;pecans;veggies;cuisines;shiro;fresh vegetables;visited japan;pantry;soy sauce;seafood;genre cooking;egg custard;noodles;potato salad;elizabeth david;seasonal;ingredient;cauliflower;farmhouse;cook book for beginners;homegrown;rice;freezing fresh vegetables;organic food recipes;ramen noodles cookbook;cucumber;preserving;flavors;ramen noodles recipes;culinary;sweets;homemade;vegetarian;organic;desserts;ginger</ SubjectHeadingText> </Subject>
- 35. ubersuggest.org
- 38. keywordtool.io
- 39. #1. Manual CreaLon Pros • DIY approach • Does not require a large investment Cons • Takes a lot of Lme • Requires in-‐depth knowledge of the book • Can be less effecLve than automaLon
- 41. #2. Book Text Scanning Pros • Gives you more details about the book's own language Cons • Not the audience language
- 44. How your audience thinks about your book is how they will search for it
- 47. Now, do the same thing for all your book's comp titles
- 48. Convert Raw Language into Keywords
- 49. Organize your keywords and send to Amazon
- 52. Re-Organize your keywords and send to Amazon again
- 54. Joshua Tallent Director of Outreach and Educa<on joshua@firebrandtech.com 978-‐225-‐2757 askburnie@firebrandtech.com hIp://askburnie.firebrandtech.com @jtallent @firebrandtech