Baffled by Blogs
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The document discusses the transformative role of social media and networking in business, referring to the concept of the 'groundswell' that allows customers to influence brand perception through various platforms. It outlines the key benefits of utilizing social media, such as affordability, increased traffic, and enhanced brand reputation. Additionally, it promotes various workshops and courses designed to help individuals and businesses leverage social media effectively.
Baffled by Blogs
- 1. baffled by blogs? feel a twit about twitter? limping along with linkedin?the key benefits of using social media in business
- 2. why?
- 4. how long to reach an audience of 50 million?radio TV internet iPodfacebook38 years13 years4 years3 years2 years
- 7. groudswell “Your customers are writing about your products on blogs and recutting your commercials on YouTube. They’re defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon – the groundswell – that has created a permanent, long-lasting shift in the way the world works. Most companies see it as a threat. You can see it as an opportunity.”Charlene Li & Josh Bernoff, 2008
- 8. what?
- 9. social networking & social mediasocial networking:collecting and sharing friendssocial media:collecting and sharing informationself publication not self promotion
- 10. blogscommentaryinteractivenews and discussion on a particular subject‘expert’
- 11. broadcast, commentary & sharingnewsfeedstwitter, friendfeedfriendshipfacebook , myspacebusinesslinkedin, ecademyvisualyoutube, flickr
- 12. your business or career?
- 13. multi faceted marketing machinereferralsnetworkingdirect mailpress & prtestimonialsbusiness cardsjoint ventureswebsitesocial media / networking
- 14. key benefits of using social mediaaffordableviralimproves brand reputationincreases traffic to your websitebuilds a connection with clients / potential clientsconnects you with others in your fieldbuilds credibility
- 15. what next?newslettersign up for my free monthly newsletter at www.kathyennis.co.ukcourses book one of my really effective courses:Baffled by Blogs? Feel a Twit about Twitter?: simple first steps in building your brand in social media, Wednesday 12th October 2011, 9.30am – 4.30pm, London (£75 including lunch)workshopscome along to the Your Vision Into Reality: a visual strategic plan for business growth and career success – a 2-hour Vision Board creation workshop, held monthly (£35 including refreshments)programmesdiscover the Your Brand Is You programme to boost your business and revolutionise your career
- 16. contact meKathy Ennis020 8926 0331kathy@kathyennis.co.ukwww.kathyennis.co.uk@kathyennis