Bait and switch advertising
0 likes1,633 views
This document discusses bait and switch advertising in the Nepalese context. It defines bait and switch advertising as falsely advertising a product at a low price to attract customers to a store, but then trying to sell them a more expensive product when they arrive. This is an unethical practice that harms both consumers and competitors. The document provides some examples of bait and switch advertising seen in Nepal, such as advertising computers at low prices but then not having them available. It notes that advertising standards are still developing in Nepal's growing advertising industry.
![wf]vfw8L lj1fkg / g]kfnL kl/j]z (Bait and Switch Advertising and Nepalese context)
;xfos–k|fWofks ;hLa s'df/ >]i7
z+s/b]j SofDk;
wf]vfw8L lj1fkg (Bait and Switch advertising) eg]sf] em'7f] ls;Ldsf] lj1fkg xf] . of] ta 3l6t x'G5 ha
laqm]tfn] u|fxsnfO{ ltgLx¿sf] k;ndf cfpg] agfpg ;:tf] b/ -df]ndf]nfO{ efp_ df vf; j:t'sf] lj1fkg ub{5 . ha
u|fxs k;n leq k|j]z ub{5, p;n] kfpF5 ls 5'6 jf ;x"lnoto'Qm j:t'sf] laqmL eO;Sof] / To;sf] ;§fdf p;nfO{ csf]{
dxÍf] j:t' k|:tfj ul/G5 .
ha laqm]tfn] j:t'nfO{ 5'6 d"Nodf j:t' k|:tfj ub{5 . p;n] lglZrt cjlwe/ pQm j:t'sf] cfk"lt{ lgoldt ug{
;Ifd x'g} kb{5 . cjZo, olb k|:tfj l;ldt cjlwsf] nflu xf], jf olb oyfy{d} :6s slDtdfq 5 eg], Tof] s'/f lj1fkgdf
k|i6¿kdf pNn]v x'g} kb{5 . h:t}M æl56f] ug'{;, of] of]hgf l;ldt cjlwsf] nflu dfq xf]Æ cyjf æl56f] ug'{;, of] of]hgf
:6s /x'Gh]n;Ddsf] nflu dfq xf], ahf/df ljgf pkxf/sf] j:t' klg pknAw 5Æ . olb xfdL of] l:yltdf km:of}+ eg] xfdLn]
ToxL d"Nodf csf]{ ;dfg j:t' pknAw x'G5 ls x'Fb}g cg'/f]w ug{ ;Sg' kb{5 .
wf]vfw8L lj1fkg (Bait and Switch advertising) ta 3l6t x'G5 ha s'g} vf; j:t'sf] d"No ;fx|} yf]/} dfq
/flvG5 ls u|fxs k;ndf v/Lb ug{ hfg nf]leG5 . laqm]tfn] u|fxsnfO{ æcfxf/fÆ xfN5 h;nfO{ "BAIT" elgG5 . Tof]
k|:tfj o:tf] x'G5 ls ;j{;fwf/0fnfO{ cljZj;gLo g} nfUb}g / k;nlt/ dflg;x¿sf] eL8 nfUg yfNb5 . k|foM pgLx¿
nfOg nfUg yfN5g jf k;n v'Ng' cl3 g} ToxfF k'lu;S5g . ha u|fxs j:t' v/Lb ug{ k;ndf l55{, p;n] yfxf kfpF5 ls
j:t' laqmL eO;Sof] . cyjf of] klg x'g;Sb5 ls laqmo JolQmn] pQm j:t'sf] v/Lb ug{ xtf]T;fxL ug{ yfNb5 . p;n]
eGg ;Sb5 ls j:t' sd;n u'0f:t/sf] 5 tyf To;sf] s'g} e/f];f 5}g . ;fy} j:t'df Uof/]l06 klg lbOg]5}g . To;kl5
laqmo JolQmn] u|fxsnfO{ dxÍf] j:t'tkm{ ædf]8g jf kl/jt{g ug{Æ yfNb5 . o;}nfO{ "SWITCH" elgG5 .
of] lj1fkgsf] ;Totf s] xf] eg] laqm]tfn] slxNo}klg vf; lj1flkt j:t' laqmL ug{ vf]Hb}g . of] lj1fkgsf] ljrf/ lj1flkt
j:t' k|ltsf] u|fxssf] OR5f, rfxgfnfO{ d[t t'NofO{ csf]{ dxÍf] j:t' lsgfpg] k|of; ug'{ xf] . w]/}k6s of] ?= @) sf] cltl/lQm
al9 laqmL x'G5 / laqm]tf jf laqmo JolQmx¿n] u|fxs;+u dgf]j}1flgs v]n o;/L v]lnlbG5g ls u|fxs cfÇgf] lg0f{ok|lt
lglZrGt x'G5 .
of] u}/sfg"gL rfn xf], h'g Pp6f laqm]tfn] j:t'sf] lj1fkg u|fxsnfO{ dxÍf] j:t' v/Lb ug{ pS;fpg] clek|fon] ub{5 .
o;n] lgDg b'O{ kIfnfO{ k|efj kfb{5 M
!= pkef]QmfnfO{ kfg]{ k|efj (Affects to Consumer):
df]ndf]nfO{ d"Nodf j:t'sf] lj1fkg ul/ u|fxsnfO{ k;n k|j]z ug{ nf]EofOG5 . ha u|fxs k;nleq l55{, p;n]
kfpF5 ls lj1flkt vf; j:t'sf] laqmL eO;Sof] / xfn pknAw 5}g . To;kl5 u|fxsnfO{ laqmo JolQmåf/f pRr d"No
j:t'tkm{ df]l8G5 jf u|fxs ha;Dd k;nleq /xG5 p;nfO{ cGo laqmL ug{sf] nflu k]|l/t ug]{ sfd x'G5 . b'a} cj:yfdf,
laqm]tfn] u|fxsnfO{ nf]EofP/ p;sf] /sd sAhf ub{5 . / u|fxs of] lj1fkgaf6 lk8Lt gofF JolQm aGg k'Ub5 .
@= k|lt:kwL{nfO{ kfg]{ k|efj (Affects to Competitor):
wf]vfw8L lj1fkg (Bait and Switch advertising) u}/–k|lt:kwf{Tds 5 . plrt kl/df0f gePsf] j:t'
df]ndf]nfO{ bfddf k|:tfj u/]/ laqm]tfx¿n] cg'lrt ls;Ldaf6 u|fxsx¿nfO{ k;ndf k|j]z u/fpg nf]EofpF5 . tTkZrft
k|lt:kwL{;+us]f Joj;fo v]f:b5, dxÍf] j:t' le8fP/ . kmd{sf lgi7fjfg u|fxsx¿ csf]{ j:t'sf] d"Nosf sf/0fn] kmd{sf]
k;n leq k|j]z ug}{ rfFxb}gg eg] j:t' v/Lb ug]{n] klg c¿ a|f08sf] dxÍf] j:t' v/Lb ul/;s] . ca kmd{ Bait and
Switch advertising af6 lk8Lt aGg k'u]sf] 5 .
ljb]zdf wf]vfw8L lj1fkg (Bait and Switch Advertising):
Sofgf8]nL ;/sf/n] ;g @))#, gf]e]Da/ & sf lbg wf]vfw8L lj1fkg "Bait and switch advertising - Holiday
season" zLif{ssf] ;"rgf hf/L ul/ pkef]Qmf / k|lt:kwL{ kmd{x¿nfO{ o:tf] lj1fkgsf] af/]df ;fjwfg /xg / o;sf]
lgoGq0fsf] nflu ;DalGwt lgsfodf pmh'/L ug{ ;j{;fwf/0fnfO{ ckLn hf/L u/]sf] lyof] .
sf]nf]/f8f] pkef]Qmf ;+/If0f P]g (CCPA : Colorado Consumer Protection Act) sf] section (n) of 6-1-105
n] wf]vfw8L Jofkfl/s cEof;x¿sf] af/]df JofVof u/]sf] 5 . o; bkmfn] eg]sf] 5 ls Bait and Switch lj1fkgdf,](https://image.slidesharecdn.com/baitandswitch-130801094611-phpapp02/85/Bait-and-switch-advertising-1-320.jpg)
![u}/–lj1flkt j:t', ;]jf jf ;DklQ laqmL ul/g] wf]vfw8Lo'Qm k|of;x¿ klg kb{5g . o:tf] k|of;x¿ lgDg x'g;Sb5 M
lj1flkt j:t' jf ;DklQ b]vfpg jf lj1flkt ;]jfx¿ k|:tfj ug{ OGsf/ ug'{ .
s'g}klg lj1flkt j:t';+u ;DaGwLt laqmLsf zt{x¿sf] kfngdf cj1f ug'{ tyf To;sf] lgGbf ug'{ .
j:t' v/Lbdf cgfjZos zt{x¿ y'kfg]{ .
g]kfndf wf]vfw8L lj1fkg (Bait and Switch Ad. in Nepal):
s]xL jif{ cl3 Singh PC n] w]/} 5fkf lj1fkgx¿ dfkm{t of] lj1fkg lbPsf] lyof] – æPC Free OfferÆ, olb
tkfO{F l;+3 sDKo'6/sf] tLgj6f sDKo'6/ laqmL u/fOlbg' x'G5 eg], tkfO{F Pp6f sDKo'6/ lgz"Ns k|fKt ug{ ;Sg' x'G5 .
s]xL ;dokZrft, sDkgL aGb eof] . o;sf] k|d'v sf/0f lyof] sd;n kf6{;x¿ sDKo'6/df h8fg x'g' tyf o;n]
cfÇgf] 3f]if0ff k'/f gug'{ .
æSofg–OGkmf]6]sÆ df, s]xL k;n]x¿n] sDKo'6/sf] d"No ;"rL (Price Quotation) pknAw u/fpFb5g . t/ olb
ltgLx¿sf] k;ndf uof}+ eg] ltgLx¿n] ;"rLs[t d"Nodf sDKo'6/ lbg OGsf/ ub{5g .
æSofg–OGkmf]6]sÆ df, s]xL jif{cl3 s'g} Ps sDkgLn] ltgLx¿sf] a|f08]8 sDKo'6/ ;a}eGbf l56f] 5 eg]/ k|bz{g
u/]sf] lyof] . p;n] To; sDKo'6/df OG6]nsf] db/af]8{ (Intel motherboard) / cTofw'lgs OG6]nsf] k|f];];/
2.6Ghz (Intel Processor 2.6Ghz) Ifdtfsf] h8fg u/]sf] lyof] . bz{sx¿ To; sDKo'6/sf] l56f]kgfaf6
k|efljt eP/ ha sDkgLsf] jflx/sf] k;naf6 v/Lb ub{5g . ;f] sDKo'6/n] k|bz{gLdf /flvPsf] sDKo'6/n] h:t}
u/L sfo{ ug{ ;Sb}g . lsgeg], To;df ‘Intel Celeron Motherboard’ / ‘Inter Celeron Processor’ h8fg
ul/Psf] lyof] . / sDKo'6/n] /fd|f];+u ;dfof]hg (Good configuration) ug{ ;s]g .
g]kfn 6]lnlehgdf, rlr{t snfsf/ dbgs[i0f >]i7n] ægub kfFr nfv sfo{qmdÆ sf] k|ToIf k|;f/0f u/]sf] lyof] .
sfo{qmddf bz{s k|ltof]lunfO{ x6 l;6Ú df /fv]/ k|Zg ;f]wL p;n] kfpg] hlt /sd dbg s[i0f >]i7n] g} r]sdf
x:tfIf/ u/]/ lbg] ub{y] . / ha Tof] JolQm a}+sdf k};f lemSg hfGYof] . r]s afpG; x'GYof] . vftfdf k};f g} x'Fb}g
lyof] .
cem} sltko lj1fkgx¿df j:t'sf k|:tfjx¿nfO{ 7'nf] Pj+ /+uLg cfsif{s cIf/x¿df k|:t't ul/G5 . k|:t't cIf/
jf d"Nodf '*' ;+s]t lrGx lbP/ tn s'gfdf ;fgf] cIf/df æ * zt{ nfu" x'g]5 Æ eg]/ n]lvG5 . hxfF bz{ssf]
cfFvf xQkQ hfFb} hfFb}g . ha pkef]Qmf j:t' v/Lb ug{ k;n jf :6f]/df hfG5, p;nfO{ zt}{ zt{ y'kfl/G5 .
g]kfnsf æDofgkfj/ sDkgLx¿Æ n] dn]lzof, ;pbL c/]laof, stf/ / hf]8{g h:tf b]zx¿df sfdbf/x¿ cfjZos
5 elg lj1fkg ub{5g / sfdbf/x¿nfO{ O/fs nufot cGo /fi6«x¿df 5n u/]/ k7fpFb5g . O/fsdf dfl/Psf !@
g]kfnLx¿sf] sxfgLn] o; s'/fnfO{ k'i6L ul/;s]sf] 5 .
g]kfndf, lj1fkg pBf]usf] ljsf; lzz' cj:yfd} 5 . w]/}h;f] ljb]zL b[Zoo'Qm lj1fkgx¿ oxfF vfnL efiff dfq
kl/jt{g ul/G5, g ls k'/} skL . o;sf] cy{ ljb]zL b[ZofTds lj1fkg oxfF g]kfnL efiffdf k|:t't ul/G5 . To;}sf/0f,
aRrfx¿sf] nflu cletfe aRrgÚ g]kfnL dflg; xf] . oxfF w]/}h;f] lj1fkgx¿df, af]l8{Ísf aRrfx¿nfO{ ljBfno
kf]zfsd} rf]sf]–af/ (choco- lgoGq0f ug{sf] nflu s8f sbd rfNg' h¿/L eO;s]sf] 5 . of] ;/sf/sf] rf;f]sf] dfq
ljifo xf]Og . g]kfn lj1fkg ;+3 (AAN: Advertising Association of Nepal) / pkef]Qmf ;+/If0f d~r tyf
ljj]szLn pkef] bars) vfO/x]sf] b]vfOG5 . oxfF wf]vfw8L (Bait and Switch) k|s[ltsf unt lj1fkgx¿nfO{ lgodg
ug]{ s'g} k|i6 tyf s8f sfg"g 5}g . l:j8]gdf, hxfF !@ jif{eGbf d'gLsf s]6fs]6Lx¿nfO{ l6=eL= sdlz{onx¿df k|:t't ug'{
sfg"gåf/f jlh{t ul/Psf] 5 . l:j8]gn] o; d'2fnfO{ o'/f]k]nL o'lgogdf ;d]t hf]8bf/ ?kdf p7fof], nljÍ u¥of] .
:jL6h/Nof08df s]6fs]6LnfO{ lj1fkgdf v]nfpg aGb]h 5 . To;}u/L, hfkfgdf t'ngfTds lj1fkg k|:t't ug{ k|fyldstf
lb+Ob}g . k]K;L sDkgLn] To:t} vfnsf] lj1fkg lgdf{0f u¥of] / l6=eL= :6]zgaf6 k|;f/0f u/fpg rfÅof] t/ :6]zg Dofg]h/n]
k|;f/0f ug{ c:jLsf/ u¥of], lsgeg] t'ngfTds lj1fkg hfkfgL ;dfhn] dg k/fpFb}g .
To;sf/0f, cfufdL lbgx¿df, u|fxs / k|lt:kwL{x¿nfO{ 5Ng] jf lbUe|ldt kfg]{ wf]vfw8L tyf cGo unt k|s[ltsf
lj1fkgx¿nfO lgoGq0f ug'{ pkef]Qmfsf] klg ;/f]sf/sf] ljifo xf] .](https://image.slidesharecdn.com/baitandswitch-130801094611-phpapp02/85/Bait-and-switch-advertising-2-320.jpg)
Bait and switch advertising
- 1. wf]vfw8L lj1fkg / g]kfnL kl/j]z (Bait and Switch Advertising and Nepalese context) ;xfos–k|fWofks ;hLa s'df/ >]i7 z+s/b]j SofDk; wf]vfw8L lj1fkg (Bait and Switch advertising) eg]sf] em'7f] ls;Ldsf] lj1fkg xf] . of] ta 3l6t x'G5 ha laqm]tfn] u|fxsnfO{ ltgLx¿sf] k;ndf cfpg] agfpg ;:tf] b/ -df]ndf]nfO{ efp_ df vf; j:t'sf] lj1fkg ub{5 . ha u|fxs k;n leq k|j]z ub{5, p;n] kfpF5 ls 5'6 jf ;x"lnoto'Qm j:t'sf] laqmL eO;Sof] / To;sf] ;§fdf p;nfO{ csf]{ dxÍf] j:t' k|:tfj ul/G5 . ha laqm]tfn] j:t'nfO{ 5'6 d"Nodf j:t' k|:tfj ub{5 . p;n] lglZrt cjlwe/ pQm j:t'sf] cfk"lt{ lgoldt ug{ ;Ifd x'g} kb{5 . cjZo, olb k|:tfj l;ldt cjlwsf] nflu xf], jf olb oyfy{d} :6s slDtdfq 5 eg], Tof] s'/f lj1fkgdf k|i6¿kdf pNn]v x'g} kb{5 . h:t}M æl56f] ug'{;, of] of]hgf l;ldt cjlwsf] nflu dfq xf]Æ cyjf æl56f] ug'{;, of] of]hgf :6s /x'Gh]n;Ddsf] nflu dfq xf], ahf/df ljgf pkxf/sf] j:t' klg pknAw 5Æ . olb xfdL of] l:yltdf km:of}+ eg] xfdLn] ToxL d"Nodf csf]{ ;dfg j:t' pknAw x'G5 ls x'Fb}g cg'/f]w ug{ ;Sg' kb{5 . wf]vfw8L lj1fkg (Bait and Switch advertising) ta 3l6t x'G5 ha s'g} vf; j:t'sf] d"No ;fx|} yf]/} dfq /flvG5 ls u|fxs k;ndf v/Lb ug{ hfg nf]leG5 . laqm]tfn] u|fxsnfO{ æcfxf/fÆ xfN5 h;nfO{ "BAIT" elgG5 . Tof] k|:tfj o:tf] x'G5 ls ;j{;fwf/0fnfO{ cljZj;gLo g} nfUb}g / k;nlt/ dflg;x¿sf] eL8 nfUg yfNb5 . k|foM pgLx¿ nfOg nfUg yfN5g jf k;n v'Ng' cl3 g} ToxfF k'lu;S5g . ha u|fxs j:t' v/Lb ug{ k;ndf l55{, p;n] yfxf kfpF5 ls j:t' laqmL eO;Sof] . cyjf of] klg x'g;Sb5 ls laqmo JolQmn] pQm j:t'sf] v/Lb ug{ xtf]T;fxL ug{ yfNb5 . p;n] eGg ;Sb5 ls j:t' sd;n u'0f:t/sf] 5 tyf To;sf] s'g} e/f];f 5}g . ;fy} j:t'df Uof/]l06 klg lbOg]5}g . To;kl5 laqmo JolQmn] u|fxsnfO{ dxÍf] j:t'tkm{ ædf]8g jf kl/jt{g ug{Æ yfNb5 . o;}nfO{ "SWITCH" elgG5 . of] lj1fkgsf] ;Totf s] xf] eg] laqm]tfn] slxNo}klg vf; lj1flkt j:t' laqmL ug{ vf]Hb}g . of] lj1fkgsf] ljrf/ lj1flkt j:t' k|ltsf] u|fxssf] OR5f, rfxgfnfO{ d[t t'NofO{ csf]{ dxÍf] j:t' lsgfpg] k|of; ug'{ xf] . w]/}k6s of] ?= @) sf] cltl/lQm al9 laqmL x'G5 / laqm]tf jf laqmo JolQmx¿n] u|fxs;+u dgf]j}1flgs v]n o;/L v]lnlbG5g ls u|fxs cfÇgf] lg0f{ok|lt lglZrGt x'G5 . of] u}/sfg"gL rfn xf], h'g Pp6f laqm]tfn] j:t'sf] lj1fkg u|fxsnfO{ dxÍf] j:t' v/Lb ug{ pS;fpg] clek|fon] ub{5 . o;n] lgDg b'O{ kIfnfO{ k|efj kfb{5 M != pkef]QmfnfO{ kfg]{ k|efj (Affects to Consumer): df]ndf]nfO{ d"Nodf j:t'sf] lj1fkg ul/ u|fxsnfO{ k;n k|j]z ug{ nf]EofOG5 . ha u|fxs k;nleq l55{, p;n] kfpF5 ls lj1flkt vf; j:t'sf] laqmL eO;Sof] / xfn pknAw 5}g . To;kl5 u|fxsnfO{ laqmo JolQmåf/f pRr d"No j:t'tkm{ df]l8G5 jf u|fxs ha;Dd k;nleq /xG5 p;nfO{ cGo laqmL ug{sf] nflu k]|l/t ug]{ sfd x'G5 . b'a} cj:yfdf, laqm]tfn] u|fxsnfO{ nf]EofP/ p;sf] /sd sAhf ub{5 . / u|fxs of] lj1fkgaf6 lk8Lt gofF JolQm aGg k'Ub5 . @= k|lt:kwL{nfO{ kfg]{ k|efj (Affects to Competitor): wf]vfw8L lj1fkg (Bait and Switch advertising) u}/–k|lt:kwf{Tds 5 . plrt kl/df0f gePsf] j:t' df]ndf]nfO{ bfddf k|:tfj u/]/ laqm]tfx¿n] cg'lrt ls;Ldaf6 u|fxsx¿nfO{ k;ndf k|j]z u/fpg nf]EofpF5 . tTkZrft k|lt:kwL{;+us]f Joj;fo v]f:b5, dxÍf] j:t' le8fP/ . kmd{sf lgi7fjfg u|fxsx¿ csf]{ j:t'sf] d"Nosf sf/0fn] kmd{sf] k;n leq k|j]z ug}{ rfFxb}gg eg] j:t' v/Lb ug]{n] klg c¿ a|f08sf] dxÍf] j:t' v/Lb ul/;s] . ca kmd{ Bait and Switch advertising af6 lk8Lt aGg k'u]sf] 5 . ljb]zdf wf]vfw8L lj1fkg (Bait and Switch Advertising): Sofgf8]nL ;/sf/n] ;g @))#, gf]e]Da/ & sf lbg wf]vfw8L lj1fkg "Bait and switch advertising - Holiday season" zLif{ssf] ;"rgf hf/L ul/ pkef]Qmf / k|lt:kwL{ kmd{x¿nfO{ o:tf] lj1fkgsf] af/]df ;fjwfg /xg / o;sf] lgoGq0fsf] nflu ;DalGwt lgsfodf pmh'/L ug{ ;j{;fwf/0fnfO{ ckLn hf/L u/]sf] lyof] . sf]nf]/f8f] pkef]Qmf ;+/If0f P]g (CCPA : Colorado Consumer Protection Act) sf] section (n) of 6-1-105 n] wf]vfw8L Jofkfl/s cEof;x¿sf] af/]df JofVof u/]sf] 5 . o; bkmfn] eg]sf] 5 ls Bait and Switch lj1fkgdf,
- 2. u}/–lj1flkt j:t', ;]jf jf ;DklQ laqmL ul/g] wf]vfw8Lo'Qm k|of;x¿ klg kb{5g . o:tf] k|of;x¿ lgDg x'g;Sb5 M lj1flkt j:t' jf ;DklQ b]vfpg jf lj1flkt ;]jfx¿ k|:tfj ug{ OGsf/ ug'{ . s'g}klg lj1flkt j:t';+u ;DaGwLt laqmLsf zt{x¿sf] kfngdf cj1f ug'{ tyf To;sf] lgGbf ug'{ . j:t' v/Lbdf cgfjZos zt{x¿ y'kfg]{ . g]kfndf wf]vfw8L lj1fkg (Bait and Switch Ad. in Nepal): s]xL jif{ cl3 Singh PC n] w]/} 5fkf lj1fkgx¿ dfkm{t of] lj1fkg lbPsf] lyof] – æPC Free OfferÆ, olb tkfO{F l;+3 sDKo'6/sf] tLgj6f sDKo'6/ laqmL u/fOlbg' x'G5 eg], tkfO{F Pp6f sDKo'6/ lgz"Ns k|fKt ug{ ;Sg' x'G5 . s]xL ;dokZrft, sDkgL aGb eof] . o;sf] k|d'v sf/0f lyof] sd;n kf6{;x¿ sDKo'6/df h8fg x'g' tyf o;n] cfÇgf] 3f]if0ff k'/f gug'{ . æSofg–OGkmf]6]sÆ df, s]xL k;n]x¿n] sDKo'6/sf] d"No ;"rL (Price Quotation) pknAw u/fpFb5g . t/ olb ltgLx¿sf] k;ndf uof}+ eg] ltgLx¿n] ;"rLs[t d"Nodf sDKo'6/ lbg OGsf/ ub{5g . æSofg–OGkmf]6]sÆ df, s]xL jif{cl3 s'g} Ps sDkgLn] ltgLx¿sf] a|f08]8 sDKo'6/ ;a}eGbf l56f] 5 eg]/ k|bz{g u/]sf] lyof] . p;n] To; sDKo'6/df OG6]nsf] db/af]8{ (Intel motherboard) / cTofw'lgs OG6]nsf] k|f];];/ 2.6Ghz (Intel Processor 2.6Ghz) Ifdtfsf] h8fg u/]sf] lyof] . bz{sx¿ To; sDKo'6/sf] l56f]kgfaf6 k|efljt eP/ ha sDkgLsf] jflx/sf] k;naf6 v/Lb ub{5g . ;f] sDKo'6/n] k|bz{gLdf /flvPsf] sDKo'6/n] h:t} u/L sfo{ ug{ ;Sb}g . lsgeg], To;df ‘Intel Celeron Motherboard’ / ‘Inter Celeron Processor’ h8fg ul/Psf] lyof] . / sDKo'6/n] /fd|f];+u ;dfof]hg (Good configuration) ug{ ;s]g . g]kfn 6]lnlehgdf, rlr{t snfsf/ dbgs[i0f >]i7n] ægub kfFr nfv sfo{qmdÆ sf] k|ToIf k|;f/0f u/]sf] lyof] . sfo{qmddf bz{s k|ltof]lunfO{ x6 l;6Ú df /fv]/ k|Zg ;f]wL p;n] kfpg] hlt /sd dbg s[i0f >]i7n] g} r]sdf x:tfIf/ u/]/ lbg] ub{y] . / ha Tof] JolQm a}+sdf k};f lemSg hfGYof] . r]s afpG; x'GYof] . vftfdf k};f g} x'Fb}g lyof] . cem} sltko lj1fkgx¿df j:t'sf k|:tfjx¿nfO{ 7'nf] Pj+ /+uLg cfsif{s cIf/x¿df k|:t't ul/G5 . k|:t't cIf/ jf d"Nodf '*' ;+s]t lrGx lbP/ tn s'gfdf ;fgf] cIf/df æ * zt{ nfu" x'g]5 Æ eg]/ n]lvG5 . hxfF bz{ssf] cfFvf xQkQ hfFb} hfFb}g . ha pkef]Qmf j:t' v/Lb ug{ k;n jf :6f]/df hfG5, p;nfO{ zt}{ zt{ y'kfl/G5 . g]kfnsf æDofgkfj/ sDkgLx¿Æ n] dn]lzof, ;pbL c/]laof, stf/ / hf]8{g h:tf b]zx¿df sfdbf/x¿ cfjZos 5 elg lj1fkg ub{5g / sfdbf/x¿nfO{ O/fs nufot cGo /fi6«x¿df 5n u/]/ k7fpFb5g . O/fsdf dfl/Psf !@ g]kfnLx¿sf] sxfgLn] o; s'/fnfO{ k'i6L ul/;s]sf] 5 . g]kfndf, lj1fkg pBf]usf] ljsf; lzz' cj:yfd} 5 . w]/}h;f] ljb]zL b[Zoo'Qm lj1fkgx¿ oxfF vfnL efiff dfq kl/jt{g ul/G5, g ls k'/} skL . o;sf] cy{ ljb]zL b[ZofTds lj1fkg oxfF g]kfnL efiffdf k|:t't ul/G5 . To;}sf/0f, aRrfx¿sf] nflu cletfe aRrgÚ g]kfnL dflg; xf] . oxfF w]/}h;f] lj1fkgx¿df, af]l8{Ísf aRrfx¿nfO{ ljBfno kf]zfsd} rf]sf]–af/ (choco- lgoGq0f ug{sf] nflu s8f sbd rfNg' h¿/L eO;s]sf] 5 . of] ;/sf/sf] rf;f]sf] dfq ljifo xf]Og . g]kfn lj1fkg ;+3 (AAN: Advertising Association of Nepal) / pkef]Qmf ;+/If0f d~r tyf ljj]szLn pkef] bars) vfO/x]sf] b]vfOG5 . oxfF wf]vfw8L (Bait and Switch) k|s[ltsf unt lj1fkgx¿nfO{ lgodg ug]{ s'g} k|i6 tyf s8f sfg"g 5}g . l:j8]gdf, hxfF !@ jif{eGbf d'gLsf s]6fs]6Lx¿nfO{ l6=eL= sdlz{onx¿df k|:t't ug'{ sfg"gåf/f jlh{t ul/Psf] 5 . l:j8]gn] o; d'2fnfO{ o'/f]k]nL o'lgogdf ;d]t hf]8bf/ ?kdf p7fof], nljÍ u¥of] . :jL6h/Nof08df s]6fs]6LnfO{ lj1fkgdf v]nfpg aGb]h 5 . To;}u/L, hfkfgdf t'ngfTds lj1fkg k|:t't ug{ k|fyldstf lb+Ob}g . k]K;L sDkgLn] To:t} vfnsf] lj1fkg lgdf{0f u¥of] / l6=eL= :6]zgaf6 k|;f/0f u/fpg rfÅof] t/ :6]zg Dofg]h/n] k|;f/0f ug{ c:jLsf/ u¥of], lsgeg] t'ngfTds lj1fkg hfkfgL ;dfhn] dg k/fpFb}g . To;sf/0f, cfufdL lbgx¿df, u|fxs / k|lt:kwL{x¿nfO{ 5Ng] jf lbUe|ldt kfg]{ wf]vfw8L tyf cGo unt k|s[ltsf lj1fkgx¿nfO lgoGq0f ug'{ pkef]Qmfsf] klg ;/f]sf/sf] ljifo xf] .