Bar Napkins and XML: Eliminating the Hidden Cost of Content Conversion

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Bar Napkins and
XML:
1
Eliminating the Hidden Cost of
Content Conversion
Dustin J. Vaughn
Solutions Consulting Manager |
Adobe
@dustinjvaughn | dustinjvaughn.com

Dustin Vaughn
2
 Solutions Consulting Manager
 Worked on integrated, multi-product
solution for key US Government client
 Adobe Certified Expert
 Panelist, Speaker, and Adobe
representative at various industry
conferences
 Designer, Developer, and Host for
technical, solution-oriented pre-sales
demonstrations for key global
customers
www.linkedin.com/in/dustinjvaughn
dvaughn@adobe.com
979-985-5536

Purchasing your dream home
3
 Enjoyment
 Entertaining
 Memories
 Investment

 Consistency
 Guided authoring environment
 Separate content from presentation
 Content reuse
5

SMEs come in many varieties
6

…and so does the content
7
 XML files
 Microsoft Office
 Various Rich Text formats
 Plain paper
 Even bar napkins with content scribbled on
them!

Conversion costs
8

How do you bridge the gap?
11

Why do SMEs use certain tools?
12
 Simple interface
 No restrictions to what they can create
 Ability to focus on the content
 Familiarity
 No need to attend training

Inspiration: Common Forms
13
 Easy to Use
 No Special Training
Required
 Guided Experience
 No technical
background required

Multiple views of the same content
15
 XML is created in the background
 Form is simply a view of the content
 Technical writer can then interact with the
content in either the What-You-See-Is-What-
You-Get view or the XML code view

Benefits – Subject Matter Expert
16
 Familiarity

Why do SMEs use certain tools?
17
 Familiarity

Benefits – Technical Writers
18
 More time to focus on the content because new
content does not have to be converted to XML
 Common tool used by all SMEs
 No need to convert content to XML
 Ability to easily change/rearrange content as
needed

Benefits – Management
19
 Lower cost by eliminating need to convert new
content to XML
 Increased productivity of professional writing
team due to elimination of content conversion
 Standard tool that does not require training for
SMEs
 Streamlined process
 No IT involvement for automation
 Easier to support by standardizing on one tool
 Increased consistency by producing all content
in XML rather than some content remaining in
other tools

Demo time!
20

Bar Napkins and XML: Eliminating the Hidden Cost of Content Conversion

More Related Content

What's hot (20)

Similar to Bar Napkins and XML: Eliminating the Hidden Cost of Content Conversion (20)

Recently uploaded (20)

Bar Napkins and XML: Eliminating the Hidden Cost of Content Conversion