Barcode Hero Presentation
- 1. Re-‐inven'ng the in-‐store experience Under the Radar 2010 © 2010 Kima Labs, Inc. November 12, 2010
- 2. I online shopping! – Developed Personaliza@on – Led Social Networks Ini@a@ve – Founded Automated Adver@sing ($300 million channel) 2001-‐2006
- 8. Online Retail $210B In-‐Store $4T US Visual: put a screenshot of online vs. offline
- 13. • Product info limited to the box • No trusted source • One store fits all – no personaliza@on • Pricing is opaque
- 14. Let’s re-‐invent in-‐store shopping.
- 16. • Op0mized for small screen
- 17. • Op'mized for small screen • Disrup0ve microcontent
- 18. • Op'mized for small screen • Disrup've microcontent • Community of experts
- 19. • Op'mized for small screen • Disrup've microcontent • Community of experts
- 20. • Op'mized for small screen • Disrup've microcontent • Community of experts • Follow who you want
- 21. • Op'mized for small screen • Disrup've microcontent • Community of experts • Follow who you want • Any product, any store
- 22. • Op'mized for small screen • Disrup've microcontent • Community of experts • Follow who you want • Any product, any store • Free
- 23. Strong Engagement • 3,500 have become king or queen • 10% leave product comments • >30% share product recommenda'ons – Average recommender recommends 15 products 23
- 24. Demo
- 25. Opportuni@es for Retailers • Increase conversion with beNer discovery experiences • Increase basket with smart cross-‐ and up-‐sell 25
- 26. Opportuni@es for Brands • Go beyond the box • Reach people in the aisle 26
- 27. Opportuni@es for Publishers • Extend your brand into stores -‐ through the content you already have 27
- 28. • Re-‐inven@ng in-‐store shopping • Disrup@ve model based on community, microcontent, and compe@@ve game mechanics • Strong engagement • Opportuni'es for retailers, brands and publishers
- 29. • Re-‐inven@ng in-‐store shopping • Disrup@ve model based on community, microcontent, and compe@@ve game mechanics • Strong engagement • Opportuni'es for retailers, brands and publishers