Basic ceo's tasks for small group

Objectives
1. Working with owner/stakeholders
2. Working more detail with sub-companies
3. Strategic development planning:(including
Mission and Vision)
4. Implementing:
a. Detail of strategy plan for Group
b. Detail of strategy plan for each sub-companies
c. HR Development
d. Business development
e. Sales/Marketing development
f. Operation:
Product/financing/reporting/decentralizing

1. Inspection (Owner)
HR Capital
Products/services/
Brand and
positioning/CA
Relationship:
partners and
government
Identify strengths and weakness of
owners

Basic owner orientation
Needs and
wants/
mission and
vision
Product and
quality of
services/Bra
nding
Focus: P/L or
Brand
name/Marke
t or both
Market
/Segmentati
on (Existing
and
potential)
Potential
partners
relationship
(National
and
International
)

2. Inspection (Sub-companies)
Realizing strength
and weakness of
sub-companies
 HR
 Physical
 Market/segmentation
 Product/services
 Competition/CA/Differ
entiation
 Existing development
plan/sales &
marketing plan
 (Report process)
Mater plan (short
and long-term):
 Present master plan
for organization as:
investment,
sales/marketing, HR
development
(chart/recruitment/re
ward/fine/report
process,..) , R.O.I

3. Strategic Management
Determine short ad long-term
business goal to lead business
to catch up
Determine core product/services
and market segmentation for
Group
Sales/marketing strategy for
this
Investment activities
HRD strategy
Estimated potential
product/services/market to
create new project(s) including
find out new
stakeholders/partners/suppliers
Identify mission and vision for Group

Making strategy for:
sales/marketing, HR, business
development, finance,
operation project management
Follow up new project(s) with
activities as above
Unit business strategy

4. Implementing
a. Detail for Group: after found out Mission
and vision
 Doing basic research: including S.W.O.T, S.T.E.E.P
 Writing up plans/projects (can be new products/sales &
marketing projects)
 Looking for Investors/Partners/suppliers
 F.S.A presentation for owner(s)/stakeholders
 Estimated risks/opportunities/result and R.O.I
 Collecting and Gathering team/HR
 Preparing capital/finance (allocating finance and task
for team leader)
 Monitoring/controlling/Evaluating

b. Detail for unit business: after got Group
strategy
 Making more detail of strategy(plan)
 Presenting
 Preparing resource for new strategy (HR, finance)
 Implementing
 Monitoring/controlling/evaluating/reporting
 Operating (HRD, sales & Marketing, financing, business
developing,..)

c. HRD: after got Group strategy

d. Business developing: after got Group strategy
 New white space
 Seeking new opportunities for new market/products/services in
national and international
 Seeking new potential local and international investors/partners
 Existing products/services:
 Identify business opportunities
 Improving relationship with partners/loyalty customers
 Internal and external analyzing to improve products/services
quality and expand the market share
 Create the differentiation to compete with competitors
 Realize Internal communication process is smoothly and
consistently to lead organization to catch up long-term goal

e. Sales/marketing: after got Group strategy
e.1. Internal:
 Sales policies for sales/marketing team: KPIs,
reward
 Investment proposal
 Supports: relationship/budget/plan from
group
 Group strategy information

e.2. External:
 Understanding the big picture – where
company stands in market place
 S.W.O.T, S.T.E.E.P
 External industry review (competition)
 Market trends
 Market influencers (what drives/changes
the market)
 Attractiveness & potential
 Competitive review

e.2. External (cont’):
 Distribution channels & buyers/agents
 Customers
 Who are they?
 Segments?
 What, Why, where do they buy?
 Customer opinions, reviews, satisfaction
 What’s important

e.2. External (cont’):
 Branding and positioning
 Products/services and price
 Publicity and advertising

 Products/services
 Identify the values of brand
 Quality of products/services
 Satisfy clients: various
products/services/reasonable price
 Create USP/CAs:
 Staff perception
d. Operating: after got Group strategy

 Finance
 P/L
 Cash flow/revenue/expenses
 Investment and ROI
 Division/projects budget
 Budget planning
 Reporting:
fortnight/month/quarter/6month/year
 Proposal/Approval processing

 Reporting/communication
 HR: position
needs/recruitment/reward/policies/KPIs
 Sales/marketing: new projects/result
expectation/real output/evaluation/modify
 Finance
 Report Processing/Forming
 In the end: at least one proposal to
improve weakness
 Communication process between
department

 Decentralization
 For department/sub-companies/unit
business
 Responsibility for each: S.M.A.R.T
 Reward and fine for leader/staffs: KPIs
 Level reporting bottom up
 Financing for budget
 And so on

Thank you
29/11/2015
Nguyễn Văn Thăng
(+84) 905867585

Basic ceo's tasks for small group

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