Basics of b2 b social media
0 likes206 views
This document discusses using social media for business-to-business (B2B) purposes. It outlines objectives like generating traffic, lead qualification, and thought leadership. It also covers basics of success like virtual events, ratings/reviews, and company blogs. Specific tools mentioned include webinars, live chat, articles, blogs, and case studies. The document stresses the importance of having a strategy for content creation, population, listening, responding, promotion, monitoring, and measuring for B2B social media efforts.
Basics of b2 b social media
- 1. SOCIAL MEDIA FOR B2B
- 2. Generating Lead Generating Lead Building Thought Creating Buzz Traffic Qualification Leads Conversion Brand Leadership WHAT YOU WANT B2B SOCIAL MEDIA OBJECTIVE
- 3. Buy-in of Beyond Create social Goal setting Engage employees management broadcasting media guidelines BASICS OF B2B SOCIAL MEDIA SUCCESS
- 4. Virtual Events Ratings & Reviews Company Blogs Social Media Search TOOLS FOR B2B SOCIAL MEDIA
- 5. IDENTIFY TOOLS Product Virtual Case Webinar Live chat Articles Blogs tours Events studies OPTIONS FOR B2B SOCIAL MEDIA
- 6. Content Content Strategy Listening Responding Promotion Monitoring Measuring Creation Population EFFORTS REQUIRED IN B2B SOCIAL
- 7. Thank You! Braj Mohan Chaturvedi braj@adverteaze.com +91 9958166889