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Basics of Building Great
Products
@ujjwaltrivedi
Ujjwal V. Trivedi
UVTimes
Problem
Solution
Product
Product
Building the
Product
Before building
- Who? Why? How?
While building
- Customer Development
After building
- Measure ACME, Learn, Repeat
Pre-Building
Who? How?
Why?
Humans Technology
Business
Problems
Understanding problems
- Latent
- Passive
- Active
- Urgent
Solutions
- Hate it
- Like it
- Love it
User
“Everyone” is your ENEMY #1
User
Don’t take solutions from your customers
User
Understanding Users
- What they do (relevant to your target problem)
- How do they do it?
- Why they do it this way?
- Where do they look for a solution?
Building the
Product
Before building
- Who? Why? How?
While building
- Customer Development
After building
- Measure ACME, Learn, Repeat
Building the
Experience
Design FTUE
Design a High point
Design the End Experience
First Time User Experience
Empty State
First Step
Positive Reinforcement
Instant Gratification
Involve the team
First 100 Customers
Content, SEO, Positioning
Key Metrics
Involve the team
First 100 Customers
Content, SEO, Positioning
Key Metrics
Building the
Product
Before building
- Who? Why? How?
While building
- Customer Development
After building
- Measure ACME, Learn, Repeat
Build-Measure-Learn… repeat!
Qualitative and Quantitative
Decide success metrics before you build (ACME)
It’s hard, keep at it.
Thanks
ujjwaltrivedi - Gmail/Twitter/Linkedin

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Basics of building great products