Basics of communication
- 1. basics of communication College – A.G.D.Bendale Mahila Mahavidyalaya, Jalgaon class – S.Y.B.Com subject- business skill Chapter- No. 4 Basics of Communication Presented by – Janhavi Ravindra Sali
- 2. Meaning of communication The English word ‘communication’ is derived from the Latin word ‘communis’ which means common. Communication means the act of sharing or exchanging information, ideas or feelings.
- 3. Objectives of communication These are objectives of communication: ➢Building awareness ➢Providing information ➢Providing education ➢Motivating people ➢Promoting the brand, product, service ➢Offering better co-ordination ➢Increasing efficiency
- 4. ➢Creating interest ➢Organizing resources ➢Harmonious relationship between management and worker ➢Job satisfaction of the employees
- 6. These are the important components of communication and it work together like chain . ➢Sender : this is the person that is delivering a message to a recipient. ➢Message: this refers to the information that the sender is relaying to the receiver. ➢Channel: this is the transmission or method of delivering the message.
- 7. ➢Encoding: this is means transferring the message or idea into signals or symbols. ➢Decoding: this is the interpretation of the message. ➢Receiver: this is the person who is getting or receiving the message. ➢Feedback: the receiver gives feedback or a response for the sender. This starts an interaction.
- 8. Importance of communication It is very necessary for human being to communicate. Without communication human being can’t express their feelings, ideas or information. Communication is also important for organization. Effective communication is vital for efficient management and to improve industrial relation.
- 9. These are the importance of communication: ➢Base for action ➢Planning becomes easy ➢Means of co-ordination ➢Aids in decision making ➢Provides effective leadership ➢Boosts morale and motivation
- 11. grapevines Informal communication is alternatively called ‘grapevine’. Grapevines is conversation between employees and superiors that do not follow any prescribed structure or rule based system. For ex. Tea break, lunch-dinner time, in the corners, etc. It operates both in internal and external informal channel. It helps in developing group cohesiveness.
- 12. Features of grapevine ➢It is not official ➢Not recorded ➢Always in oral form ➢Not planned ➢May spread rumour. ➢Work at all level of organization ➢If use properly, to boost the morale and motivate the employees
- 13. Merits of grapevine ➢Less expensive ➢Speed ➢Valuable feedback ➢Check on emotions ➢Morale booster ➢Supportive to formal communication
- 14. Demerits of grapevine ➢Spread rumour ➢Distort messages ➢Affects productivity ➢Lack control ➢Incorrect information ➢Not planned and organized ➢Leads misunderstanding
- 15. Steps of effective communication In commerce, effective communication is important for the growth and development of a business firm, company or an organization. Effective communication includes not just about what you say and do, it includes being aware of what other members contributes to the conversation. mostly we say effective communication is important for success of organization.
- 16. For effective communication we have to use verbal and non verbal communication. ➢Eye contact ➢Use simple words ➢Proper language ➢Feedback ➢Appropriate tone and voice ➢Speak clear and confident ➢Body language ➢Good receiver ➢Organized and logical approach ➢Adapt communication techlonogy
- 17. Merits of effective communication ➢Decision making and planning basis ➢Smooth, efficient working ➢Co-ordination ➢Better business relations ➢Provides clarity ➢Fewer mistakes ➢Motivation and morale ➢Effective control
- 18. Methods of communication Human communicate through verbal and non verbal communication. Written communication is also human being use. Now , the modern technology is enters in communication. The factors like – kind of receiver, barriers, time, distance, resources, etc. determines the selection of methods/modes of communication.
- 19. Verbal and non verbal communication verbal • Thought or emotions or information is exchanged between individuals through the use of speech or in a written format. Non verbal • Signals transmitted through facial expressions, postures, eye contact, gestures, tone of voice, body language and other ways.
- 20. verbal Non verbal ➢It is Formal as well as informal communication. ➢It is clear and concise. ➢Very impactful as it is documented. ➢Prompt interchange of information. ➢Less chance of confusion and misunderstanding of message. ➢Does’t essentially require the presence of both the parties at the same place. ➢Through emails, letters, notes, etc. it has two types- oral and written communication. ➢It is informal communication. ➢It is complex. ➢Very comprehensive as it show the actual emotions of the person. ➢It take more time and at a times more information. ➢More chance of confusion and misunderstanding of message. ➢Requires the presence of both the parties at the same place. ➢Through body posture, gestures, eye contact, facial expressions, etc. vs
- 21. Oral and written communication oral • It is a communication with the help of spoken words or speech. written • It is a communication with the help of alphabets, words, signs, symbols, codes in written, typed, or printed form.
- 22. Oral written ➢It is spontaneous. ➢Immediately feedback. ➢It is formal or informal. ➢Time saving. ➢Free of cost. ➢Not recorded. ➢Use by all people. ➢Eliminates chances of miscommunication. ➢It has no legal value. ➢Face to face communication. ➢It creates noise or disturbances. ➢Not useful for lengthy messages. ➢It is not so spontaneous. ➢Immediate feedback not possible. ➢It is more formal. ➢Time consuming. ➢Costly. ➢Recorded. ➢Mostly use by literate community. ➢Reduce miscommunication. ➢It has legal value. ➢Not face to face communication. ➢It is accurate, correct, authentic. ➢Useful for lengthy messages. VS
- 23. Internal and external communication internal • The sharing of information within an organization for business purposes. • The function responsible for effective communications among participants within an organization. external • It is the transmission of information between a business and another person or entity in the company’s external environment .
- 24. internal external ➢Its coverage is limited within the organization ➢It is both formal and informal communication ➢Information transmit between business units and departments ➢It has two types- vertical and horizantal communication ➢Its coverage is broad with external bodies ➢It is mostly formal ➢Information transmit in customers, shareholders, investors, clients, general public, creditors, etc. vs
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