Counseling involves providing guidance and support to help individuals resolve personal problems or achieve personal growth. It is a personal process where a trained counselor helps a client through a series of direct contacts. The counselor aims to offer assistance in changing attitudes and behaviors through techniques like interviews and testing. Counseling is needed in situations like dealing with loss, addiction, career decisions, depression or anxiety. It is important because counselors are trained to help clients determine the root causes of issues and guide them to a resolution. Counselors must demonstrate qualities like empathy, integrity, and competence when working with clients.