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The human voice can never reach the distance that is
covered by the still small voice of conscience. Mahatma Ghandi


Breakdown in Leadership Integrity:
Observed Public Behaviour Contradicting Espoused
Personal Values


Prof Basil C Leonard
Head: Centre for Leadership Studies
Discussion
                        Outline
1. Reasons for Concern
   1.1 Personal and Professional Values
   1.2 Four Dimensions of Leadership
   1.3 The Development of the ‘Gap’

2. Possible Reasons for Lack of Integrity
   2.1 The Size of Our Hypocritical Gaps
   2.2 The Personal Fudge Factor
   2.3 The Disconnect Between Values, Behaviour and
   Lifestyle

3. Toward Values-Based Leadership


                                                    Reasons for Concern
 Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
Reasons for Concern
1.1 Personal and Professional Values
peace               X loyalty                    competence            X
accountabilit         travel                X privacy
yespect
r                   X natur                      adventure
security              e
                      power                      friendships
wealth                honesty                    family                X
healt                 competition                long life
h
reputation            exciteme                   expertise
recogniti             nt
                      independenc                acceptance
on
freedom               e
                      integrity             X knowledge                X
happiness            X leadership           X creativity
spirituality            pleasure                 decisiveness
affection            X bonding                   inner
                                                 harmony
Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
Reasons for Concern
1.1 Personal and Professional Values
 My five selected
 values:
   peace                              
          integrity leadership        competence
                                family
  1 integrity         2 family         3 competenc
                                         e
The values we live by are worth more when we pass them on....


    Values are acquired, dogma and doctrine are imposed
                              Sugata Mitra

 Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
Reasons for Concern
  1.2 Four Dimensions of Leadership
 Participants at workshops are asked to identify people they
  consider as leadership role models.

 This question is followed up by asking them what it is about
  these leadership role models that make them stand out

 The identifying words listed are usually the following…




   Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
Reasons for Concern

Some suggested words to identify leadership role models
     vision                     strategy                 communication
    integrity                   passion                     equality
   motivation                    growth                 transformation
    influence                 role models                relationships
   character                     values                      principles
       trust                    servant                      beliefs
compassionate                  confident                 empowering
    fairness                 accountability                empathy
    assertive                   inspiring                     pride

 Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
Reasons for Concern
1.2 Four Dimensions of Leadership

   BEing              DOing           KNOWing            THINKing
 Character         Behaviour Competenc                   Reflective
                                e




Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
Reasons for Concern

BEin                                                   DOin
g                                                      g

                                            90                      7

KNOWin                                                 THINKin
g                                             2        g            1
Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
Reasons for Concern

BEin                    If it is not   DOin                    it is not
                       part of your                          sustainable
g                         BEing        g                       in your
                                                               DOing




  When judged by others, we will not be judged by what we
 say was in our BEing, but rather by what people observe
               in our DOing (behaviour).



KNOWin                                THINKin
                                      g
gProf Basil C Leonard – Head: Centre of Leadership Studies - University of
Reasons for Concern
1.3 The Development of the ‘Gap’


                                          1. Personal Values In
 Personally




                                   Gap
                                   The
                                          Conflict with Company
 Espoused Values                          Values.

 Publically                               (Somebody working for a
                                          cigarette company and
 Observed                                 struggling with issues
 Behaviour                                regarding the impact of
                                          cigarettes on people’s
                                          health)



Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
Reasons for Concern
1.3 The Development of the ‘Gap’


                                           2. Different Value Sets at
 Personally




                                   Gap
                                   The
                                           Home from that At Work
 Espoused Values
                                           When we start behaving
 Publically                                differently at work from
                                           home, it is neither good
 Observed                                  for the employee or the
 Behaviour                                 employer.




Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
Reasons for Concern
1.3 The Development of the ‘Gap’


                                           3. The Content of Values
 Personally




                                   Gap
                                   The
                                           in the form of Conscious
 Espoused Values                           Goals.

 Publically                                Schwartz identified three
                                           universal requirements of
 Observed                                  human existence: 1
 Behaviour                                 biological needs, 2
                                           requisites of coordinated
                                           social interaction and 3
                                           demands of group
                                           survival and functioning.
Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
Reasons for Concern
  1.3 The Development of the ‘Gap’
  Motivational Types of Values in Terms of Their Goals
Power:                 Social status, power, authority, wealth
Achievement:           Successful, capable, ambitious,
influential
Hedonism:              Pleasure, enjoying life
Stimulation:                Daring, a varied life, an exciting
life
Self-Direction:        Creativity, freedom, independent,
curious
Universalism:                   broadminded, wisdom, social
justice, equality
Benevolence:                    helpful, honest, forgiving, loyal,
responsible
   Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
Possible Reasons for Lack of
                       Integrity
2.1 The Size of Our Hypocritical Gaps
Robert E Quinn: How do you build integrity? Start with where it is
                          lacking
• Integrity:
 Integrity is a concept of consistency of actions, values,
  methods, measures, principles, expectations, and outcomes.

 One may judge that others "have integrity" to the extent that
  they act according to the values, beliefs and principles they
  claim to hold.

 Recognising that we are all hypocrites and moving toward
  closing our hypocritical gaps (Robert E Quinn)

  Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
Size of Our Hypocritical
                            Gaps
Being                                     Doing
Character                                 Behaviour




KNOWing                                   THINKing
Competence                                Reflection



Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
Possible Reasons for Lack of
                         Integrity
 2.1 The Size of Our Hypocritical Gaps

 2.2 The Personal Fudge Factor - Dan Ariely




Forces Operating Within Our Moral Intelligence Construct
 Force 1: Wanting to feel good about ourselves.

 Force 2: To cheat or be dishonest just a little bit and still
  feel good about ourselves. Must not change our
  impression of ourselves.


   Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
Possible Reasons for Lack of
                         Integrity
 2.1 The Size of Our Hypocritical Gaps

 2.2 The Personal Fudge Factor - Dan Ariely




Impact of Moral Intelligence on Decision Making:
A Simple Cost-Benefit Analysis
 What is the probability of being caught?
 How much do I stand to gain from cheating/being
  dishonest?
 What is the magnitude of the punishment should I get
  caught?
   Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
Possible Reasons for Lack of
                         Integrity
   Our Propensity to be Morally Intelligent (Cheat/Be
                       Dishonest)
   Decreasing the MQ               Increasing the MQ
       Propensity                      Propensity
When people are ‘removed’          When people’s moral
 from actual cash in their       consciousness is raised
         thinking

Character is formed, not by laws, commands, and decrees but
 by quiet influence, unconscious suggestions and personal
                          guidance.
                              Marion L Burton
Live so that when your children think of fairness and integrity,
                     they think of you.
  Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
Possible Reasons for Lack of
                           Integrity
Our Propensity to be Morally Intelligent (Cheat/Be Dishonest)


Using company’s facilities to copy child’s assignment


                     Not declaring all income for tax purposes


Not speaking up when aware of unfair practices at work


                    Disconnect Between Lifestyle, Values, Behaviour
   Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
2.3 Disconnect : Lifestyle, Values and
                        Behaviour
               Lifestyle:
lifestyle     • A lifestyle typically reflects an individual's
                 attitudes, values or world view.

              • A lifestyle is a means of forging a sense of self
                and to create cultural symbols that resonate with
                personal identity.




 Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
2.3 Disconnect : Lifestyle, Values and
Values:                     Behaviour
• A personal or cultural value is an absolute or  values
  relative ethical value, the assumption of which
  can be the basis for ethical action.

• A value system is a set of consistent values and
  measures.

• A principle value is a foundation upon which
  other values and measures of integrity are
  based




   Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
2.3 Disconnect : Lifestyle, Values and
                      Behaviour
          Behaviour:
behaviou • manner of behaving or conducting oneself
   r        behaving with careful good manners

             • the aggregate of all the responses made by an
               organism in any situation

             • the action, reaction, or functioning of a system,
               under normal or specified circumstances




 Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
2.3 Disconnect : Lifestyle, Values and
                        Behaviour
lifestyle
                                        No-Effects Model: assumes
                                        that values and lifestyle are
                      behaviou
                                       independent, and that neither
                         r
                                          affects behaviour at all
values
                    Scenario 1




                   Brunso, Scholderer and Grunert:
Closing the gap between values and behaviour – a means-end theory of
                              lifestyle.
 Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
2.3 Disconnect : Lifestyle, Values and
                            Behaviour
      Value-Effects Model:         lifestyle
    assumes that values and
lifestyle are independent, that                   behaviou
   values influence behaviour                        r
 directly, but lifestyle does not   values
    influence behaviour at all                   Scenario 2




                    Brunso, Scholderer and Grunert:
 Closing the gap between values and behaviour – a means-end theory of
                               lifestyle.
 Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
2.3 Disconnect : Lifestyle, Values and
                       Behaviour
lifestyle
                                  Lifestyle-Effects Model:
                                  assumes that values and
                  behaviou    lifestyle are independent, and
                     r             that lifestyle influences
 values                        behaviour directly, but values
                 Scenario 3 do not influence behaviour at
                                               all




                   Brunso, Scholderer and Grunert:
Closing the gap between values and behaviour – a means-end theory of
                              lifestyle.
Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
2.3 Disconnect : Lifestyle, Values and
                      Behaviour
    Additive-Effects Model:              lifestyle
    assumes that values and
lifestyle are independent, and                                 behaviou
that both influence behaviour                                     r
             directly;                    values
                                                              Scenario 4




                    Brunso, Scholderer and Grunert:
 Closing the gap between values and behaviour – a means-end theory of
                               lifestyle.
 Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
2.3 Disconnect : Lifestyle, Values and
                       Behaviour
                                Indirect-Effects Model:
         lifestyle
                            assumes that values influence
                                  lifestyle, and lifestyle
                             influences behaviour, but that
                               there is no direct effect of
values             behaviou    values on behaviour (strict
                      r                 mediation);
       Scenario 5




                   Brunso, Scholderer and Grunert:
Closing the gap between values and behaviour – a means-end theory of
                              lifestyle.
Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
3. Toward Values-Based
                           Leadership
     Total-Effects Model:                            lifestyle
assumes that values influence
     lifestyle, and lifestyle
influences behaviour, but that
there are also direct effects of        values                   behaviou
 values on behaviour (partial                                       r
           mediation).                            Scenario 6




                     Brunso, Scholderer and Grunert:
  Closing the gap between values and behaviour – a means-end theory of
                                lifestyle.
  Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
3. Toward Values-Based
                             Leadership
Myth 1:
Leave your personality, your values at the door. This is business.
Truth 1:
Bring all of you to work – it’s your values that produce unique
value




Mark S Albion – Turning Values Into Value




    Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
3. Toward Values-Based
                             Leadership
Myth 2:
Once values are set, that’s it, and it’s clear how that leads to
value.
Truth 2:
Values don’t change but they do evolve.




Mark S Albion – Turning Values Into Value




    Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
3. Toward Values-Based
                         Leadership
                      Moral Intelligence


 Moral        alignment                       alignment
                                 Goals                       Behaviour
Compass

Principles                     Purpose                        Thoughts
             misalignmen                     misalignme
 Values            t             Goals           nt           Emotions
 Beliefs                        Wants                          Actions

                                                        destructive
                     Morally Intelligent Leader
     moral                                               emotions
    viruses
Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
Questions
Comments
Suggestion
     s
Reflections

Prof Basil C Leonard
+27 83 4545 621

basil.leonard@ucb.ac.za

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Basil Leonard - Breakdown in Leadership Integrity

  • 1. The human voice can never reach the distance that is covered by the still small voice of conscience. Mahatma Ghandi Breakdown in Leadership Integrity: Observed Public Behaviour Contradicting Espoused Personal Values Prof Basil C Leonard Head: Centre for Leadership Studies
  • 2. Discussion Outline 1. Reasons for Concern 1.1 Personal and Professional Values 1.2 Four Dimensions of Leadership 1.3 The Development of the ‘Gap’ 2. Possible Reasons for Lack of Integrity 2.1 The Size of Our Hypocritical Gaps 2.2 The Personal Fudge Factor 2.3 The Disconnect Between Values, Behaviour and Lifestyle 3. Toward Values-Based Leadership Reasons for Concern Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
  • 3. Reasons for Concern 1.1 Personal and Professional Values peace X loyalty competence X accountabilit travel X privacy yespect r X natur adventure security e power friendships wealth honesty family X healt competition long life h reputation exciteme expertise recogniti nt independenc acceptance on freedom e integrity X knowledge X happiness X leadership X creativity spirituality pleasure decisiveness affection X bonding inner harmony Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
  • 4. Reasons for Concern 1.1 Personal and Professional Values My five selected values:  peace    integrity leadership  competence family 1 integrity 2 family 3 competenc e The values we live by are worth more when we pass them on.... Values are acquired, dogma and doctrine are imposed Sugata Mitra Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
  • 5. Reasons for Concern 1.2 Four Dimensions of Leadership  Participants at workshops are asked to identify people they consider as leadership role models.  This question is followed up by asking them what it is about these leadership role models that make them stand out  The identifying words listed are usually the following… Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
  • 6. Reasons for Concern Some suggested words to identify leadership role models vision strategy communication integrity passion equality motivation growth transformation influence role models relationships character values principles trust servant beliefs compassionate confident empowering fairness accountability empathy assertive inspiring pride Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
  • 7. Reasons for Concern 1.2 Four Dimensions of Leadership BEing DOing KNOWing THINKing Character Behaviour Competenc Reflective e Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
  • 8. Reasons for Concern BEin DOin g g 90 7 KNOWin THINKin g 2 g 1 Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
  • 9. Reasons for Concern BEin If it is not DOin it is not part of your sustainable g BEing g in your DOing When judged by others, we will not be judged by what we say was in our BEing, but rather by what people observe in our DOing (behaviour). KNOWin THINKin g gProf Basil C Leonard – Head: Centre of Leadership Studies - University of
  • 10. Reasons for Concern 1.3 The Development of the ‘Gap’ 1. Personal Values In Personally Gap The Conflict with Company Espoused Values Values. Publically (Somebody working for a cigarette company and Observed struggling with issues Behaviour regarding the impact of cigarettes on people’s health) Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
  • 11. Reasons for Concern 1.3 The Development of the ‘Gap’ 2. Different Value Sets at Personally Gap The Home from that At Work Espoused Values When we start behaving Publically differently at work from home, it is neither good Observed for the employee or the Behaviour employer. Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
  • 12. Reasons for Concern 1.3 The Development of the ‘Gap’ 3. The Content of Values Personally Gap The in the form of Conscious Espoused Values Goals. Publically Schwartz identified three universal requirements of Observed human existence: 1 Behaviour biological needs, 2 requisites of coordinated social interaction and 3 demands of group survival and functioning. Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
  • 13. Reasons for Concern 1.3 The Development of the ‘Gap’ Motivational Types of Values in Terms of Their Goals Power: Social status, power, authority, wealth Achievement: Successful, capable, ambitious, influential Hedonism: Pleasure, enjoying life Stimulation: Daring, a varied life, an exciting life Self-Direction: Creativity, freedom, independent, curious Universalism: broadminded, wisdom, social justice, equality Benevolence: helpful, honest, forgiving, loyal, responsible Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
  • 14. Possible Reasons for Lack of Integrity 2.1 The Size of Our Hypocritical Gaps Robert E Quinn: How do you build integrity? Start with where it is lacking • Integrity:  Integrity is a concept of consistency of actions, values, methods, measures, principles, expectations, and outcomes.  One may judge that others "have integrity" to the extent that they act according to the values, beliefs and principles they claim to hold.  Recognising that we are all hypocrites and moving toward closing our hypocritical gaps (Robert E Quinn) Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
  • 15. Size of Our Hypocritical Gaps Being Doing Character Behaviour KNOWing THINKing Competence Reflection Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
  • 16. Possible Reasons for Lack of Integrity 2.1 The Size of Our Hypocritical Gaps 2.2 The Personal Fudge Factor - Dan Ariely Forces Operating Within Our Moral Intelligence Construct  Force 1: Wanting to feel good about ourselves.  Force 2: To cheat or be dishonest just a little bit and still feel good about ourselves. Must not change our impression of ourselves. Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
  • 17. Possible Reasons for Lack of Integrity 2.1 The Size of Our Hypocritical Gaps 2.2 The Personal Fudge Factor - Dan Ariely Impact of Moral Intelligence on Decision Making: A Simple Cost-Benefit Analysis  What is the probability of being caught?  How much do I stand to gain from cheating/being dishonest?  What is the magnitude of the punishment should I get caught? Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
  • 18. Possible Reasons for Lack of Integrity Our Propensity to be Morally Intelligent (Cheat/Be Dishonest) Decreasing the MQ Increasing the MQ Propensity Propensity When people are ‘removed’ When people’s moral from actual cash in their consciousness is raised thinking Character is formed, not by laws, commands, and decrees but by quiet influence, unconscious suggestions and personal guidance. Marion L Burton Live so that when your children think of fairness and integrity, they think of you. Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
  • 19. Possible Reasons for Lack of Integrity Our Propensity to be Morally Intelligent (Cheat/Be Dishonest) Using company’s facilities to copy child’s assignment Not declaring all income for tax purposes Not speaking up when aware of unfair practices at work Disconnect Between Lifestyle, Values, Behaviour Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
  • 20. 2.3 Disconnect : Lifestyle, Values and Behaviour Lifestyle: lifestyle • A lifestyle typically reflects an individual's attitudes, values or world view. • A lifestyle is a means of forging a sense of self and to create cultural symbols that resonate with personal identity. Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
  • 21. 2.3 Disconnect : Lifestyle, Values and Values: Behaviour • A personal or cultural value is an absolute or values relative ethical value, the assumption of which can be the basis for ethical action. • A value system is a set of consistent values and measures. • A principle value is a foundation upon which other values and measures of integrity are based Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
  • 22. 2.3 Disconnect : Lifestyle, Values and Behaviour Behaviour: behaviou • manner of behaving or conducting oneself r behaving with careful good manners • the aggregate of all the responses made by an organism in any situation • the action, reaction, or functioning of a system, under normal or specified circumstances Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
  • 23. 2.3 Disconnect : Lifestyle, Values and Behaviour lifestyle No-Effects Model: assumes that values and lifestyle are behaviou independent, and that neither r affects behaviour at all values Scenario 1 Brunso, Scholderer and Grunert: Closing the gap between values and behaviour – a means-end theory of lifestyle. Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
  • 24. 2.3 Disconnect : Lifestyle, Values and Behaviour Value-Effects Model: lifestyle assumes that values and lifestyle are independent, that behaviou values influence behaviour r directly, but lifestyle does not values influence behaviour at all Scenario 2 Brunso, Scholderer and Grunert: Closing the gap between values and behaviour – a means-end theory of lifestyle. Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
  • 25. 2.3 Disconnect : Lifestyle, Values and Behaviour lifestyle Lifestyle-Effects Model: assumes that values and behaviou lifestyle are independent, and r that lifestyle influences values behaviour directly, but values Scenario 3 do not influence behaviour at all Brunso, Scholderer and Grunert: Closing the gap between values and behaviour – a means-end theory of lifestyle. Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
  • 26. 2.3 Disconnect : Lifestyle, Values and Behaviour Additive-Effects Model: lifestyle assumes that values and lifestyle are independent, and behaviou that both influence behaviour r directly; values Scenario 4 Brunso, Scholderer and Grunert: Closing the gap between values and behaviour – a means-end theory of lifestyle. Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
  • 27. 2.3 Disconnect : Lifestyle, Values and Behaviour Indirect-Effects Model: lifestyle assumes that values influence lifestyle, and lifestyle influences behaviour, but that there is no direct effect of values behaviou values on behaviour (strict r mediation); Scenario 5 Brunso, Scholderer and Grunert: Closing the gap between values and behaviour – a means-end theory of lifestyle. Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
  • 28. 3. Toward Values-Based Leadership Total-Effects Model: lifestyle assumes that values influence lifestyle, and lifestyle influences behaviour, but that there are also direct effects of values behaviou values on behaviour (partial r mediation). Scenario 6 Brunso, Scholderer and Grunert: Closing the gap between values and behaviour – a means-end theory of lifestyle. Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
  • 29. 3. Toward Values-Based Leadership Myth 1: Leave your personality, your values at the door. This is business. Truth 1: Bring all of you to work – it’s your values that produce unique value Mark S Albion – Turning Values Into Value Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
  • 30. 3. Toward Values-Based Leadership Myth 2: Once values are set, that’s it, and it’s clear how that leads to value. Truth 2: Values don’t change but they do evolve. Mark S Albion – Turning Values Into Value Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
  • 31. 3. Toward Values-Based Leadership Moral Intelligence Moral alignment alignment Goals Behaviour Compass Principles Purpose Thoughts misalignmen misalignme Values t Goals nt Emotions Beliefs Wants Actions destructive Morally Intelligent Leader moral emotions viruses Prof Basil C Leonard – Head: Centre of Leadership Studies - University of
  • 32. Questions Comments Suggestion s Reflections Prof Basil C Leonard +27 83 4545 621 basil.leonard@ucb.ac.za