This battlecard by Nabeel Adeni, designed for an Atlassian partner, is structured as a Trello board, visually comparing Atlassian solutions against ServiceNow. It's organized into five key sections: 1. Overview: Provides a high-level comparison, highlighting potential pitfalls of ServiceNow, such as lengthy training and hidden costs, while promoting the "Atlassian advantage." 2. Quick Dismiss & Traps: Focuses on the disadvantages of ServiceNow, using vivid imagery ("learning curve steeper than a ski jump") to emphasize complexity and cost concerns ("hidden fees lurking in ServiceNow's 'per-module' pricing"). 3. Product Comparison: Offers a detailed feature-by-feature comparison, likely using a table or checklist format, to showcase Atlassian's strengths. 4. Offerings Overview: Presents a clear overview of ServiceNow's offerings, potentially outlining different modules or services, allowing for direct comparison against Atlassian's suite. 5. Competitive Deals: Likely showcases competitive pricing or promotional offers from Atlassian, emphasizing value and cost-effectiveness. The "Why we Win" card further reinforces Atlassian's competitive edge.
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