Baurillard & hyperreality

This document discusses Jean Baudrillard's concepts of hyperreality and simulacra and how they relate to media representations of reality. Baudrillard argued that the media can create idealized simulations of reality that become indistinguishable from reality itself. This leads to a "hyperreality" where audiences' perceptions of the real world are distorted by artificial media representations. The document analyzes how this applies to topics like gender and beauty standards in advertising, war reporting that constructs narratives, and how viewers may mistake simulations for reality. It also references Dove's "Real Beauty" campaign and the controversies around its approach to portraying women.