BBA - Internship Report - Dynamic Dreams Tradelink Pvt. Ltd.

Kathmandu University School of Management
Kathmandu College of Management
Internship Report
As part of the requirement for
Bachelors in Business Administration Program
Course Code: RES 403
Internship Employer:
Dynamic Dream Tradelink Pvt. Ltd.
Name of Work Supervisor:
Alka Shrestha, Marketing Officer
Address: Baluwatar, Kathmandu
Intern:
Mr. Ayush Man Tamrakar
KU Regd. No: A011935-10
June, 2014

i
DECLARATION
I, the undersigned declare that this project is a result of my study carried out in the
year 2014. It has not been previously submitted to any other university or any other
examination.
Signature
Ayush Man Tamrakar
BBA 2010-1014
KU Registration: A011935-10
Kathmandu College of Management

ii
Recommendation letter from employer

iii
Recommendation letter from college supervisor

iv
ACKNOWLEDGEMENT
I would like to express my gratitude to all those who gave me the opportunity to
explore and complete this internship. First of all, I would like to express my indebted
gratitude and special thanks to Mr. Pawan Chitrakar, Executive Director, Dynamic
Dream Tradelink Pvt. Ltd., Kathmandu who in spite of being extraordinarily busy
with his duties, took time out to hear, guide and keep me on the correct path and
allowed me to carry out my internship at his esteemed organization.
Besides that, I would like to thank my internship supervisor, Ms. Alka Shrestha.
Without her guidance, encouragement, feedback, and suggestions throughout this
internship, this internship program would not have been worthwhile. I also would like
to express my gratitude to all the staffs of Dynamic Dream Tradelink Pvt. Ltd for their
continuous support.
I express my deepest thanks to Mr. Madhu Sudan Gautam for his guidance and
support. He provided me with various resources and information necessary to
complete the report. . It was his encouragement, patience, and valuable feedback that
enabled me to complete this work.
Sincerely,
Ayush Man Tamrakar

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EXECUTIVE SUMMARY
This is the internship report based on the two month long internship program that I
successfully completed at Dynamic Dream Tradelink Pvt. Ltd. under the Marketing
Division from 21/02/2014 to 21/04/2014 as a requirement of my undergraduate BBA
program, Kathmandu University School of Management. As being completely new to
corporate world setting, every period spent in the Marketing Department gave me
some amount of experience all the time, all of which cannot be explained in words.
But nonetheless, they were all beneficial for my career.
This report is based on my findings which I gathered during the two month period
through personal observation. This report is a brief description and summary of my
work that I performed during the internship period at DDT Pvt. Ltd. The company
works as a disbursement agent for Himalayas Spring Water, the company which
produces one of the best drinking water in the world, Himalayas’ ONTOP.
DDT Pvt. Ltd. is a service oriented organization established with the objective of
providing professional and high level services in aspects of trade and commerce in
Nepal.
During the course of internship at DDT Pvt. Ltd., I worked in the Marketing division
of Himalayas ONTOP in the Head Office at Baluwatar. The marketing division looks
after the various marketing strategies and market information necessary to make
various decisions. The department is also responsible for business development of the
company; this requires the department to reflect the market share and position of the
organization through the medium of various distribution agents.
The internship program provided me with a great opportunity of being exposed to real
business dealings and a chance of professional insight which would help me in the
future. The theoretical knowledge about my subjects became potent and strong with
the help of such practical implication. I was able to analyze the market segmentation
strategy, the target marketing strategy, positioning strategy, promotional strategy and
other strategies of DDT Pvt. Ltd. I also collected the data regarding the functions of
sales department and the data about different departmental strategies.

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TABLE OF CONTENTS
DECLARATION............................................................................................................i
Recommendation letter from employer .........................................................................ii
Recommendation letter from college supervisor ......................................................... iii
ACKNOWLEDGEMENT............................................................................................iv
EXECUTIVE SUMMARY ...........................................................................................v
TABLE OF CONENTS................................................................................................vi
LIST OF TABLES..................................................................................................... viii
LIST OF FIGURES ......................................................................................................ix
LIST OF ACRONYMS .................................................................................................x
Part One.......................................................................................................................11
INTRODUCTION .......................................................................................................11
1.1. Background.......................................................................................................11
1.2. Goals/Objectives of Internship .........................................................................12
1.3. Jobs Performed in the Internship ......................................................................12
1.4. Roles of the Supervisors ...................................................................................13
Part Two.......................................................................................................................14
INTRODUCTION OF INDUSTRY & COMPANY...................................................14
2.1. Introduction to Dynamic Dream Tradelink Pvt. Ltd.........................................14
2.1.1. Mission and Objectives of the Company...................................................16
a) Mission ......................................................................................................16
b) Objectives ..................................................................................................16

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2.1.2. Organizational Strategies...........................................................................16
2.1.3. Major Products of the Company................................................................17
2.1.4. Organizational Structure of the Company.................................................18
2.2. Organization’s General and Competitive Environment....................................18
Part Three....................................................................................................................20
REPORTING ON MAJOR ASSIGNMENTS UNDERTAKEN ................................20
3.1. Analyze Marketing Strategies of the Company................................................20
3.2. Analyze and Evaluate the Clients and the Market Share..................................21
3.3. Develop a Marketing Campaign for the Company...............................................24
3.3. Make an Operational Plan of Clients and Customer Relationship ...................25
3.4. Other Duties and Responsibilities.....................................................................25
Part Four .....................................................................................................................26
REFLECTION OF INTERNSHIP...............................................................................26
References....................................................................................................................28

viii
LIST OF TABLES
Table 1: Product of Himalayas’ ONTOP with the Wholesale and Retail Price ..........17
Table 2: Requirement Orders of Himalayas’ ONTOP.................................................22
Table 3: Categories of Clients on the basis of Sales Payment.....................................22
Table 4: Phase Wise Marketing Campaign..................................................................24

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LIST OF FIGURES
Figure 1: Organization Structure of Dynamic Dream Tradelink Pvt. Ltd. ..................18

x
LIST OF ACRONYMS
BBA Bachelors in Business Administration
DDT Dynamic Dream Tradelink
HACCP Hazard Analysis and Critical Control Points
KCM Kathmandu College of Management
KU Kathmandu University
KUSOM Kathmandu University School of Management
Ltd. Limited
MRP Maximum Retail Price
PH Power of Hydrogen
Pvt. Private
TDS Total Dissolved Solids
USA United States of America
UV Ultra Violet
VAT Value Added Tax

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Part One
INTRODUCTION
1.1. Background
For the completion of Bachelors of Business Administration (BBA) degree under
Kathmandu University, students of eighth semester were required to work as an intern
in an organization for minimum of 4 to 6 weeks. This report is a part of the internship
program and is based on the work I performed as an intern at Dynamic Dream
Tradelink Pvt. Ltd.
The internship program provided me with a great opportunity to observe a real work
setting and gain experience, knowledge and skills that would certainly help me in my
career. As a student pursuing undergraduate BBA program I have learnt many
subjects related to management but never before had I been given the opportunity to
apply my course book knowledge in a real work setting. This internship program gave
me a platform to see whether the learnt theories apply in the real world and also to
understand how actual organizations work. The internship program in essence
enhanced my classroom knowledge. It gave me a valued career-related experience,
helped me understand an organization's culture, structure and relationships and
developed my interpersonal skills boosting my confidence. The program also gave me
ideas about my area of interest, which field I would like to pursue in my future and
where I can maximum utilize my strengths.
Under the internship program, I chose Dynamic Dream Tradelink Pvt. Ltd. as my
internship organization. Dynamic Dream Tradelink Pvt. Ltd. was established on April
4, 2011 as a private company with the objective of operating trade in Nepal.
This report is designed as per the requirement of Kathmandu University School of
Management. It gives an idea about Dynamic Dream Tradelink Pvt. Ltd. and focuses
on the work I undertook as an intern in the organization.

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1.2. Goals/Objectives of Internship
The internship program provided me with an opportunity to learn in a real work
setting. My goal of internship was to gain experience of working in an organization
where the theories and skills learnt at college could be applied. During my internship
period, I set specific objectives which are as follows:
1. To develop a practical understanding of how an organization operates.
2. To develop interpersonal skills by interacting with professionals.
3. To understand the corporate culture and learn to adapt to the culture.
4. To determine whether a particular field could be pursued for a future career
path.
5. To translate classroom theory, knowledge and skills into contemporary
organizational settings.
6. To be aware of the possible challenges and problems that could occur in an
organization.
7. To understand the strategies and policies adopted by Dynamic Dream
Tradelink Pvt. Ltd. for improvement of trade market in Nepal.
8. To establish and develop a professional network.
9. To develop an appropriate work behavior.
1.3. Jobs Performed in the Internship
During the course of internship at Dynamic Dream Tradelink Pvt. Ltd., I worked in
the Marketing division for Himalayas ONTOP in the Head Office at Baluwatar. The
marketing division looks after the various marketing strategies and market
information necessary to make various decisions. The department is also responsible
for business development of the company; this requires the department to reflect the
market share and position of the organization through the medium of various
distribution agents. The major roles and responsibilities I was assigned to perform
were:
1. Learn about various marketing strategies of the company.
2. Analyze and evaluate the clients and the market share.
3. Minor business development tasks of other entities of the company.

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4. Develop a marketing campaign of Himalayas’ ONTOP for the company
5. Make an operational plan of developing customer relationship
6. Other duties and responsibilities.
Apart from the duties mentioned above I assisted the supervisor in preparation of
reports relating to Dynamic Dream Tradelink Pvt. Ltd. For this purpose I was asked to
conduct interviews with the Dynamic Dream Tradelink Pvt. Ltd. employees. Other
works where I got involved were the daily office activities involving a lot of
interaction with the employees.
On the whole, my internship period at Dynamic Dream Tradelink Pvt. Ltd. was a
fruitful and learning experience. I was assigned important works and given a lot of
responsibilities. Working in this organization gave me a lot of confidence, and a belief
that I would be able to work in any organization in the future if given proper
guidance. My classroom knowledge relating to accounting helped me with the work. I
was able to improve my communication skills and learnt the organizational culture.
1.4. Roles of the Supervisors
The roles of the intern supervisor who was also the Head of the Marketing
Department are:
1. To identify and analyze organization’s strengths and weaknesses, and respond
to opportunities and threats in the marketing environment.
2. To set goals for growth and to increase market share.
3. To manage distribution channels such as shops and wholesalers.
4. To develop plans for advertising, sales promotion, public relations, personal
selling and sales management.
During the internship, I was assigned to work under the direct supervision of the
supervisor from marketing department. She performed significant roles and
responsibilities as mentioned above. She was very supportive throughout the
internship period and provided me with proper guidance.

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Part Two
INTRODUCTION OF INDUSTRY & COMPANY
2.1. Introduction to Dynamic Dream Tradelink Pvt. Ltd.
Dynamic Dream Tradelink Pvt. Ltd. is a service oriented organization established
with the objective of providing professional and high level services in aspects of trade
and commerce in Nepal. The company is specialized in providing services through
aspects of trading agency, food and beverages with premium specialties, high level
craft products and traditional packaged food products along with additional programs
such as language consultation and event management. It visions to excel
professionalism and institutionalism in Nepal and make the line of business
prestigious and self-sufficient.
Dynamic Dream Tradelink and Himalayas ONTOP
The company works as a disbursement agent for Himalayas Spring Water, the
company which produces one of the best drinking water in the world, Himalayas’
ONTOP. It is the sole distributor of the product in Kathmandu, Lalitpur, Bhaktapur
and Pokhara. The company with competitive advantage takes pride in being
associated with Himalayas Spring Water and supply the finest drinking water, the
world has ever seen.
In 2009, Dynamic Dream Tradelink Pvt. Ltd. was approached by Himalayas’ Spring
Water Pvt. Ltd. to assist in the disbursement of Himalayas’ ONTOP in Nepal. Since
DDT Pvt. Ltd. had a nationwide network, Himalayas’ Spring Water Pvt. Ltd. decided
to appoint DDT Pvt. Ltd. as their main distributor for four core areas/district of the
country.
In the present context of global warming where perpetual ice source from the
Himalayas has been decreasing, getting pristine water is very difficult. But, since the
Himalayas' ONTOP is extracted from this water source, Dynamic Dream Tradelink
Pvt. Ltd. as a disbursement agent is able to assure the distribution of this pristine
water all across the country.

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The factory is located at Langtang National Park, Dhunche, Rasuwa with its office
headquarter for Nepal at New Baneshwor and the office of the distribution agent,
Dynamic Dream Tradelink Pvt. Ltd. is located at Baluwatar, Kathmandu
(Disbursement Agent for Himalayas’ ONTOP, 2014).
Dynamic Dream Pvt. Ltd. and Other Ventures
DDT Pvt. Ltd. functions currently as a trading agency, a management consultancy,
and a joint venture organization and service provider in various other aspects such as
language, crafts and food products. It is a service-oriented business.
The company has been actively involved in supporting other principal companies in
the market to sell as well as associate with their products and services in an efficient
and profitable manner. It has been functioning in this line of business since the past
three years.
With the popularity of golf services all over the world, Nepal Golf Zone is a premium
golf driving range in Nepal established by DDT Pvt. Ltd. with additional services
ranging from restaurant and bar to cigar clubs and gold academy. Located in one of
the urban areas of Kathmandu, it provides the best golf as well as other recreational
benefits with the motive of popularizing the game of golf.
The company also is in partnership with Himalayan Harvest, a company specialized
in selling traditional food products. It is a growing Nepal based supplier of a full line
of delicious homemade and other Nepali food products. The unique specialty of
Himalayan Harvest is providing delicious and mouth lingering taste of different
Nepali food nationwide. The company remains 100 percent committed to customer
satisfaction, good service and high-quality food. It strives to ensure that the products
are produced at its peak to ensure the best flavor is delivered the customers. The
products are also packed to maintain maximum freshness and taste.
The company is in a joint venture with Crafted in Kathmandu, a high level handicraft
company specialized in exporting its product to foreign countries. It is a handicraft
business which aims at preserving, conserving and restoring the historical essence of
World Heritage City of Kathmandu. It manufactures and sells the products and
services of the artisans and crafts persons who have the finest skills, knowledge and
resourcefulness.

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DDT Pvt. Ltd., as a growing firm in the country accepts the challenge to achieve
greater heights and cross farther distances in its endeavors and stand out as a strong
organization in Nepal.
2.1.1. Mission and Objectives of the Company
a) Mission
 To enrich the lifestyles and hygiene of the people all over the nation through
the consistent distribution of Himalayas’ ONTOP and build the brand name of
the company.
b) Objectives
The major objective of Dynamic Dream Tradelink Pvt. Ltd. is to ensure the
delivery of pristine and naturally rich spring water from the glaciers of
Langtang to all the clients of Himalayas Spring Water Pvt. Ltd. in Nepal.
2.1.2. Organizational Strategies
After the high level of testing inside the factory, Himalayas’ ONTOP is introduced in
the market. It is glacier spring bottled drinking water to be certified with the Food
Safety Hazard Analysis Critical Control Point (HACCP) system and tested and passed
by USA and Japan Food Quality Department.
ONTOP uses the highly advanced and updated technological machineries for its
processing. The water passes through the upgraded machines from Italy for filling and
packing while Japan's machine does the task of bottling. Four steps of filtration are
done by the use of good quality micro filters up to 0.2 micron and UV sterilization
neutralizes all the bacteria for the complete purity. (Our Company, 2008)
The amazingly low TDS value of 16 which is rare to find all across the world makes
this premium water suitable to make most expensive tea, coffee, and other drinks to
enhance the taste. It is also suitable for making expensive cosmetic products and can
be used for new born children. Likewise the non-Reverse Osmosis process used in
Himalayas' ONTOP helps preserve the original taste of Himalaya's glacier water with
all the minerals. (Disbursement Agent for Himalayas’ ONTOP, 2014)

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Water carries many invisible substances: minerals, oxygen, and nutrients which lacks
in water undergone through Reverse Osmosis. A recent World Health Organization
study concluded that Himalayas’ ONTOP must contain some trace of minerals to
endorse good health, one of the unseen threats that reverse osmosis systems will
neglect to perform.
Himalayas’ ONTOP is enriched with nutrients like calcium, magnesium, fluoride,
sodium, chloride, potassium, nitrogen with PH value of 6.68.
Himalayas’ ONTOP has been certified by ‘finewaters.com’ as the Best Drinking
Water in the World and also awarded the ‘Best Designed Bottle’ by Pentawards,
France (Our Company, 2008)
2.1.3. Major Products of the Company
Himalayas' ONTOP is overwhelmed to come up with the water as the first initiation
brought from one of the highest spring water sources in the world. Assured purity is
the synonym for Himalayas' ONTOP. It is the natural spring water, privilege of the
premium group. The main motive of Himalayas Spring Water is to deliver the genuine
essence of naturally rich spring water which is further processed through completely
automated bottling system.
Table 1: Product of Himalayas’ ONTOP with the Wholesale and Retail Price
Particulars 350 ml
Pet Bottle
500 ml Pet
Bottle
500 ml
Triangular
Bottle
900 ml
Pet Bottle
Wholesale Price 26.00 32.00 52.00 39.00
Retail Price 33.00 40.00 74.00 50.00

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2.1.4. Organizational Structure of the Company
Figure 1: Organization Structure of Dynamic Dream Tradelink Pvt. Ltd.
2.2. Organization’s General and Competitive Environment
Himalayas’ ONTOP has a number of highly satisfied clients around the nation
belonging to diverse sectors like restaurants and bars, Marts, star hotels, financial
institutions, national and international organizations, banks, embassies, private
hospitals and international schools. Currently, it has more than two hundred satisfied
clients. The clients’ continued and long standing associations with the company are
testimonies to the efficiency, skills and reliability of the product and service quality.
Customers are very much satisfied with quality, timely delivery and their services.
The company has encountered varieties of customers with diverse responses towards
Himalayas’ ONTOP. These various responses have been gathered from the clients and
the clients’ meeting:
Executive Director
Mr. Pawan Chitrakar
Sales and Finance
Officer
Mr. Udit Ranjit
Payment Collection
Incharge
Mr. Subarna
Distribution Incharge
Mr. Hari
Distribution Staff
Mr. Rajkumar
Assistant Sales
Officer
Ms. Ashita Rai
Marketing Officer
Ms. Alka Shrestha
Asst. Mkt. Officer
Mr. Anish Lama
Office Premises
Incharge/Staff
Mr. Babu Kaji
Office Staff
Mrs. Chija
Director - Business
Development
Mr. Milan Shrestha

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 Good looking bottle
 Good taste of water
 Differentiated
 Some people look for cheaper brand of water
 Health conscious people prefer good quality water
There are number of competitors for Himalayas’ ONTOP in the market. Some of the
major listed competitors today are:
 Aqua 100
 Evian Water
 Vittel
 Catch Des Himalayas
 Himalayan Live Natural
 Emirates Water
 Perrier
 Volvic Water
 Other Cheap Mineral Water
Himalayas’ ONTOP have some other water companies as the competitors in the
market. It has been able to edge over them with the marketing of qualitative product,
committed personnel, and the trust and satisfaction that it has been able to generate
among the customers.

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Part Three
REPORTING ON MAJOR ASSIGNMENTS UNDERTAKEN
3.1. Analyze Marketing Strategies of the Company
My first task was to understand the various marketing strategies followed by the
company. I was given internal files and reports regarding this matter. I learnt that the
marketing strategy used was direct selling and target marketing. The motive here was
to understand how the marketing activities of DDT Pvt. Ltd. are operated and to
understand the impact of effective marketing in the industry.
The company has been operating with success since the past two years and has gained
a large number of clients for its distribution of Himalayas’ ONTOP. The customers
highly favor the consumption of Himalayas’ ONTOP for it was one of the most
hygienic drinking waters available in Nepal with HACCP. With this advantage, the
market penetration was quite favorable and the company was able to reach out with its
product to the targeted customers through its clients i.e. the retailers.
As suggested by the Head Company, Himalayas Spring Water Pvt. Ltd., DDT Pvt.
Ltd. used the geographical segmentation and segmented the market to apply necessary
strategies as required. Similarly along with this, the company used target marketing to
position its product to the high end clients. The company’s customers for Himalayas’
ONTOP are:
 Restaurants and Bars, Marts
 Star Hotels
 Financial Institutions
 National and International Organizations
 Banks, Embassies
 Private Hospitals
 International Schools
The above mentioned categories are the only clients through which the Himalayas’
ONTOP is being used for resale and distribution purposes. Through these clients and
mediums, the water is being efficiently and effectively distributed.

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DDT Pvt. Ltd. came to notice through several interactions with the clients that the
reason for the preference of Himalayas’ ONTOP was because of its desire among the
customer and high profit margin. Since, restaurants and bars charge its retailed
product prices above the MRP, the retailers have an opportunity to sell the product
with great margin including VAT and Service Charges. Even with the prices being
charged very high, the customers do not hesitate in consuming it, since the quality
being offered in Himalayas’ ONTOP has no other easily available alternative; with
this the high profile customers mostly demand Himalayas’ ONTOP in the high end
restaurants and bars. Through this market information, the company approached the
prospecting clients for the purpose of resale and association.
3.2. Analyze and Evaluate the Clients and the Market Share
The task given to me was to analyze the information of various clients of the company
and make necessary evaluations accordingly. Every client was to be evaluated on the
basis of its quantity of orders and the payment consistency.
The clients were evaluated from the viewpoint of sales. The clients were placed in
four categories: Category A, Category B, Category C and Category D. Each category
was segmented on the basis of the number of weekly orders and the payment
schedules. The company has clients who have number of orders paid regularly or
irregularly. With this criterion in hand, the client is either deemed to be critical or
normal.
The table below mentions the requirement for the clients to be divided into different
categories as per the necessary orders:

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Table 2: Requirement Orders of Himalayas’ ONTOP
Requirement No. of orders
Requirement for orders to be classified as maximum: Above 50 cases per month.
Requirement for orders to be classified as average: From 5 to 50 cases per month.
Requirement for orders to be classified as minimum: At least 5 cases per month.
Table 3: Categories of Clients on the basis of Sales Payment
Category Orders Payment Status
A Maximum/Average/Minimum Regular Normal
B Minimum Irregular Normal/Critical
C Average Irregular Critical
D Maximum Irregular Highly Critical

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The Category A clients who made regular orders and payments are as follows:
1. Hotel Hyatt Regency
2. Hotel Dwarikas’
3. Hotel De’ L Annapurna
4. Hotel Radisson
5. Hotel Shangrila
6. Gokarna Resort Forest
7. Hotel Shanker
8. Hotel Yak & Yeti
9. Hotel Royal Singhi
10. Hotel Summit
11. Hotel Radisson
12. Tamarind
13. Embassy Restaurant
14. Le’ Sherpa
15. Irish Pub
16. Alice Restaurant
17. Attic Bar
18. Borderland Resort
19. Barista Café
20. Chez Caroline
21. Dechenling Garden
22. Dhulikhel Hospital
23. Dhulikhel Resort
24. Hattiban Resort
2.1. Himalayan Java
25. Himalayan Beans
26. Mezzee by Roadhouse
27. Red Carpet
28. Royal Saino Restaurant
29. Royal Nepal Golf Club
30. Standard Chartered Bank
31. Mega Bank Limited
32. Nepal Investment Bank
33. Brian’s Grill House
34. Bricks Café
35. Ban Thai Restaurant

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3.3. Develop a Marketing Campaign for the Company
In the second month of the internship period, I was required to prepare a tentative six
months marketing campaign in Kathmandu for the budget of Rs. 10,00,000. I
prepared it with my past experience and theories of marketing studies.
Table 4: Phase Wise Marketing Campaign
Phase Duration Activities Tentative Budget
Allocated
I First month-
Second month
 Facebook Promotion
 Customer Feedback Events
 Client Feedback
Rs. 20,000
Rs. 100,000
Rs. 30,000
II Second month
to fourth
month
 Free stock for conferences and
meetings
 Association with high level
companies and corporate
bodies
Rs. 200000
III Second month
to fifth month
 Run charity events
 Organize social/community
welfare programs
Rs.50,000
IV Third month  Client meet
 Distribution of T-shirt and
Freebies
Rs. 2,00,000
V Fifth month to
sixth month
 Run television and newspaper
advertisements
Rs.2,00,000
VI Sixth Month  Organize a big event or
sponsor in a big event.
Rs. 2,00,000

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3.3. Make an Operational Plan of Clients and Customer
Relationship
One major part of my internship was to develop a plan to prepare an operational
outline on how the customers should be provided value through the products. The
company had primarily been focusing on the target market and the major focus was
on the high end clients only. However, it was later realized that it was lacking in
maintaining customer relationship. Similarly, the company made efforts to generate
strategies and tactics to maintain the client and customer relationship.
The clients were in favor of the resale of Himalayas’ ONTOP only due to the
presence of high profit margins as mentioned above. However, the clients were not
aware of the premium level quality and features of the water being involved. Due to
this fact, the company had to send this message through the communication channels.
Along with this, no other efforts had been made to strengthen the relationship between
the company and its clients or the customers. Thus, the need for client and customer
relationship was highly at demand.
For this I initiated the need of gaining the accurate perception and attitude of the
clients and customers of the Himalayas’ ONTOP. The plan of action which was
forwarded was to conduct a survey to get all the responses. Through the administered
questionnaire all the feedbacks would be gathered. The survey needed to be
conducted on a self-administered basis and this needed to be conducted with due
conscience.
3.4. Other Duties and Responsibilities
Apart from the duties mentioned above I assisted the supervisor in preparation of
marketing reports. For this purpose I was asked to conduct interviews with the DDT
Pvt. Ltd. employees. Other works where I got involved, was the routine office
activities involving a lot of interaction with the employees. I was frequently involved
in brainstorming ideas relating to new marketing strategies and concepts. I was
actively involved in generating necessary ideas regarding the development of the
products.

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Part Four
REFLECTION OF INTERNSHIP
The experience of working as an intern at DDT Pvt. Ltd. was fascinating and the
experience is sufficient to build me as I advance into my career. This report has been
prepared in order to establish the events that took place in DDT Pvt. Ltd. as I worked
as an intern in the marketing division. It is a reflection showing the experiences
during the period. This section is divided into three parts and begins with a self-
reflection, career outlook and the over view of the organization as seen from the
inside.
Working in the trading concern enabled me to understand various interpersonal skills
required for marketing and sales aspect through distribution channels. The primary
thing I realized was that communication is frequently an essential feature to
accomplishment. It is also essential for an individual to have the skill of multi-tasking
throughout the operational hours. This would make one flexible in the work place.
Similarly, I also understood that it is important to maintain punctuality in order to be
successful. Other keys to success demands that an individual has to have a proficient
attitude in order to fit in the competitive market. At the same time, one must have the
capability to network with individuals in the field of one’s occupation.
It is essential for individuals to be involved in internship programs in order to be in a
position of understanding the important aspect of the work. In the study of business
management, individuals are usually encouraged to associate with other individuals so
that they would be in a place of gaining knowledge in the field. It is for this purpose
that I made efforts for an internship position as an Assistant Marketing Officer in
DDT Pvt. Ltd. Through this platform I was able to build the gap between the practical
and theoretical understanding. Throughout this internship tenure, I was fortunate to
undergo three important stages in my experience. The stages include orientation into
the marketing and sales channels of a distribution system, applying the various
concepts of marketing strategies, and understanding the value of intermediaries in the
supply chain management.
Throughout the internship period, I had to initiate my objectives as I worked. The first
objective was to attain the knowledge on the manner in which the DDT Pvt. Ltd.

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worked and carried out its practices. The other objective was to have adverse
knowledge in the marketing field. In order to have a precise picture of the nature of
the work I was assigned, I used various approaches. The primary approach included
direct conversation with the various department representatives and the clients.
Moreover, I had the opportunity of observing the heads of different divisions
responding to issues, which affected their divisions directly.
The academic objectives of this program can also be considered under this
section. Technically, the objective of the program was to complete and fulfill
the KU undergraduate program requirements which required all students to
complete 4-6 week internship program. However, beyond this straight forward
objective, unmentioned objectives were to be able to apply and test the
academic gains, or the theoretical knowledge, that I have made in the past seven
semesters. Furthermore, the opportunity to work in a trading concern was not
allowed to pass by since as an undergraduate of marketing specialization, the
opportunity came with substantial benefits academically. I am very delighted at
this fact and believe this contribution to the organization will help me in my
future encounters with such organizations, or any other related fields. The internship
programs importance can thus be highlighted from this final section of the report, as
to how essential it could be to undergo such a program. I can proudly state that they
have achieved more confidence from this 8 weeks internship program than I was
receiving during entire year sessions of the undergraduate program. I feel more
certain of my future paths now that I have gained experience, and for this I give
credit to the internship program.

28
References
Disbursement Agent for Himalayas’ ONTOP. (2014). Retrieved from Dynamic
Dreams Tradelink Pvt.Ltd.: http://ddreamsnepal.com/services/water-supply/
Our Company. (2008). Retrieved from Himalayas Spring Water:
http://www.himalayaswater.com/ontop/story.html

BBA - Internship Report - Dynamic Dreams Tradelink Pvt. Ltd.

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