B.B.A syllabus sem 1 to 5

1
K.S.K.V. Kachchh University
Bachelor of Business Administration
Semester-I
CC101: GENERAL ENGLISH
Introduction : The field of management has undergone a sea change and has
today assumed a form of a profession with a well-defined body of knowledge.
This knowledge is continuously evolving and new issues and findings are
constantly emerging. This field is attracting many people who want to undergo a
formal training in this area.
1. Objective:
To familiarize students with the best samples of writings in English so that
they can learn the structure of the language as it is used creatively. ; To orient
students to social and cultural issues. ; To acquaint students with different
writing styles of English.
2. Key features: Conceptual framework, understanding dynamics of individual
behaviour, understanding dynamics of group behavior, organizational dynamics,
managing change towards organizational effectiveness.
3. Evaluation :
Evaluation pattern
End Semester 70%
Mid-Semester 20%
Projects, Assignments, Quizzes, Class Participation 10%
4. Course Contents :
Module
No.
Modules/ Sub Modules Marks
(%)
1 Selected Stories from Malgudi Days by R K Narayan (List of stories
will be attached later)
25%
2 Arms and the Man by Bernard Shaw 25%
3 Grammar:
Tenses , Subject-verb agreement, Preposition, Articles, Modals
25%
4 Speaking Skills:and Organizational Politics 25%
5. Topics for Assignments :
1. Literary background of Malgudi Days
2. Literary background of Arms and the Man
3. Paragraph writing using words given in the vocabulary.
4. Identifying grammatical errors.
5. Correcting grammatical errors

2
6. Suggested Topics for Seminar:
1. Life and works of R K Narayan
2. Life and works of Bernard Shaw
3. Comparison of the stories of Malgudy Days with the TV serial Malgudi Days
4. The picture of India as presented in R K Narayan‟s short stories (other than the ten
stories given in the syllabus
5. Importance of Reading in Language Learning
7. Recommended Text Books & Suggested reference Books:
1. Enrich your English – by CIEFL (Academic Skills book)
2. Contemporary English Grammar – Raymond Murphy
3. Essential English Grammar - Raymond Murphy
8. Structure of Course Examination
The external evaluation pattern would be based on the written examination taken
at the end of the semester. The overall evaluation pattern is as under:
Evaluation pattern
End Semester examination 70%
Mid-Semester examination 20%
Projects, assignments, quizzes, class participation 10%
Out of the 70% weight age of the external evaluation the style of the paper for all
courses is so decided as to evaluate the students on different parameters. The
format includes subjective, objective and applications questions so the test of
students can be done on parameters like conceptual knowledge, its application in
actual sense, his or her memory and presence of mind. The structure is as under:
9. Distribution of Marks :
Q.1 14 marks will have multiple choice questions based on the given units 14 Marks
Q.2 Answer two short questions OR Any one question which could
be a long question, case study, application of concepts etc.
14 Marks
14 Marks
14 Marks
14 Marks

3
Semester-I
CC102: PRINCIPLES OF MANAGEMENT - I
Introduction: The field of management has undergone a sea change and has today
assumed a form of a profession with a well-defined body of knowledge. This knowledge
is continuously evolving and new issues and findings are constantly emerging. This field
is attracting many people who want to undergo a formal training in this area.
1. Objective: This subject is designed to provide a basic understanding to the students
with reference to working of business organizations through the process of
management. The first part of this course (offered in the first semester) will give a
brief understanding of the managerial functions of planning (including decision-
making) and organizing. The second part (offered in the second semester) will throw
light on the managerial functions of staffing, directing and controlling.
2 Evaluation :
Evaluation pattern
3. Course Contents:
Module
No.
(%)
1 Introduction to Management and Planning
Management: Meaning and process of management.
Planning: Meaning; planning process; planning remises; types of
plans – based on breadth and use
25%
2 Forecasting, Decision making
Forecasting: Meaning; techniques of forecasting – Historical
analogy method, survey method, business barometers, time series
analysis, regression analysis, significance and limitations of
forecasting
Decision making: Meaning; decision making process; techniques of
decision making – Decision Tree, PERT and CPM.
25%
3 Organizing – Part 1
Introduction - Meaning of organizing; principles of organizing.
Departmentation – Meaning; bases of departmentation –
function wise, product wise, territory wise, process wise and
customer wise.
Delegation – Meaning; elements of delegation; principles
of effective delegation.
Centralization and decentralization – Meaning; factors
affecting degree of centralization and decentralization.
25%

4
4 Organizing – Part
Types of organizations (10 Hours)
Formal organizations: Line; Functional; Line and staff; Committee
(only the meaning, advantages and limitations of all the four forms)
Informal organizations: Meaning; benefits; problems.
25%
4.Topics for assignments:
1. Levels of management and the combination of skills required at each level.
2. Management – an art, a science or a profession?
3. Methods of business forecasting – opinion poll method, extrapolation method,
input-output analysis and econometric models.
4. Types of managerial decisions.
5. Span of management and factors affecting the same.
5. Suggested topics for seminars and presentations:
1. Inspiring business mentors.
2. Innovation and creativity in business.
3. Current business environment.
4. Management by Objectives.
Text book:
1. L. M. Prasad; Principles of Management; Sultan Chand and Sons, 6th
edition.
2. Karminder Ghuman and K. Aswathapa; Management – Concept,
Practice and Cases; Tata McGraw Hill; 1st
edition (2010)
Reference Book:
Gupta, Sharma and Bhalla; Principles of Business Management; Kalyani
Publications; 1st
edition.
Evaluation pattern
14 Marks
14 Marks
14 Marks
14 Marks

5
Semester-I
CC103: FINANCIAL ACCOUNTING
Introduction: Financial Accounting as a discipline has evolved over the years due to the
perennially changing requirements of the industry. With the advent of computerization,
it now also encompasses new techniques and new issues caused by changes in the
legislations pertaining to the preparation and publication of Financial Statements.
1. Objective: The present course includes introduction to the subject of Financial
Accounting, basic concepts underlying the accounting practices and its techniques
with special reference to Sole-Proprietorship. It also touches upon the various
aspects of accounting related to Non-trading Concerns. The syllabus also includes
computerized accounting using the software TALLY.
2. Evaluation :
Evaluation pattern
Module
No.
(%)
1 A) FUNDAMENTALS OF ACCOUNTANCY:
Meaning, Scope and Utility of Accounts, Methos of keeping Books
of Accounts, Difference between Book keeping and Accountancy,
Users of Accounts, fundamental Accounting Equation, Types of
Accounts, Rules of Debit and Credit, Types of Transactions, Types
of Assets and Liabilities.
B) CAPITAL, REVENUE, DEFERRED REVENUE
EXPENSES, RESERVES, PROVISIONS AND CONTINGENT
LIABILITY:
Meaning and difference between Capital and Revenue
Incomes and Expenses, Identification of Capital and Revenue
Expenses and Incomes, Meaning of Deferred Revenue
Expense, Difference between Reserves and Provisions,
meaning of Contingent Liability
C) ACCOUNTING CONCEPTS, CONVENTIONS
PRINCIPLES:
Accounting Principles, Policies, Concepts and Conventions.
Generally Accepted Accounting Principles, Identification of
different Accounting concept applied in various transactions, its
accounting entries and its presentation in Annual Financial
Statement
25%

6
2 ACCOUNTING FOR NON TRADING CONCERNS:
Meaning of Non Trading Concern, Annual Financial
Statements of Non Trading Concerns (NTC), How NTC differs
from Trading Concern, Identification of Capital and Revenue Items
for non trading organizations, Receipts and Payments Account,
Income and Expenditure Account, Balance Sheet, Concept of
different funds and their accounting treatment. (Practical Examples
of Clubs & Hospitals)
25%
3 FINAL ACCOUNTS OF SOLE PROPRIETARY CONCERN:
Preparation of Final account of sole Trading
25%
4 ACCOUNTING ENTRIES IN TALLY 7.2 USING VOUCHERS:
Relevant vouchers in printed/physical form to be provided to
students as a documentary evidence and accounting entries in
Tally 7.2 (accounts only) to be passed and it will be
evaluated on the basis of Day Book, Trial Balance, Profit and Loss
Account and Balance Sheet. Opening balances of certain
Ledger Accounts may also be given in case of continuing
firm. (no theory and no transaction form question from this unit)
25%
Note : Each student should be given at least 10 hours of Tally 7.2
Practical.
4. Topics for Assignments:
1. Accounting Standards in India – An Introduction
2. AS – 2 (Valuation of Inventory) and AS – 10 (Fixed Assets)
3. Accounting Cycle (Practical Sums based on recording in Journal/ Subsidiary Book to
preparation of Trial Balance)
5. Topics for Seminars:
1. levance of Auditing in Accountancy
2. Triple Accounting System
3. Contemporary Issues in Financial Accounting
4. New emerging Branches of Accounts – (Social Responsibility Accounting, Human Resource
Accounting and Environmental Accounting)
5. Introduction to Legislative Bodies Governing Financial Statement
6. Teaching methodology: The methodology includes conceptual knowledge and case
studies giving real life experience
7. Recommended Text & Suggested reference Books:
1. Accounting for Managers – J. Made Gowda – Himalaya Publishing House
2. Introduction to Accountancy – T. S. Grewal & S. C. Gupta – S. Chand – 8th
Edition
3. Modern Accountancy - Hanif Mukerji – TMH
4. Financial Accounting by Dr. Kaustubh Sontake – 1st
Edition – Himalaya
Publishing House

7
Evaluation pattern
14 Marks
14 Marks
14 Marks
14 Marks

8
Semester-I
CC104: Principles of Economics (Micro)
Introduction: Knowledge has many branches and Economics is an Important and useful
branch of knowledge. The knowledge of Economics is being used for initiating and
accelerating growth in the Economies.
1. Objective: The objective of this course is to equip the students with conceptual
understanding of finance and its practical application. It is expected that the students
possess a sound base in accounting principles and practices including financial
analysis. The course intends to equip students with the ability to apply concepts in
managerial decision making. At the end of the course, they are expected to have
learnt the methodology and techniques for application of financial and managerial
accounting and information in the formation of policies and in the planning and
control of the operations of the organization.
2. Evaluation:
Evaluation pattern
End Semester Examination 70%
Mid-Semester Examination 20%
Module
No.
(%)
1 Definitions of Economics: Scarcity and Growth definitions;
Introduction to Micro Economics; Definition, Scope, Importance
and Limitations of Micro Economics; Important Concepts;
Economic goods and Free Goods, Price and Value, Want and
Demand, Production Possibility Curve; Economic Systems; Planned
Economy, Free Market Economy and Mixed Economy
25%
2 Theory of Demand: Meaning of Demand and Determinants of Demand –
Demand Function; Law of Demand, Expansion and Contraction of Demand,
Increase and Decrease in Demand, Usefulness of Law of Demand,
Exceptions to the Law of Demand; Utility Analysis: Concept of Utility,
Law of Diminishing Marginal Utility, Derivation of Demand Curve on
the basis of the Utility analysis , Consumer‟s Surplus
25%
3 Theory of Supply: Meaning of Supply, Determinants of Supply,
Expansion and Contraction of Supply, Increase and Decrease in
Supply; Demand and Supply as determinants of Price; Meaning of
Market, Types of Market and their important features: Perfect Competition,
Monopoly, Monopolistic Competition and oligopoly
25%
4 Marginal Productivity Theory of Distribution; Rent: Concepts of
Differential Rent and Scarcity Rent, Economic and Contract Rent,
Quasi Rent, Pure Rent and Quasi Rent; Wages: Concepts of Time
Wages, Piece Wages, Money wages, real Wages, factors determining
real Wages; Interest: Gross and Net Interest. Components of Gross
Interest; Profit: Theories of profit – risk, uncertainty, innovation
25%

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4. Topics for assignments:
1. Discuss Basic Economic Problems.
2. Explain the nature of Economics.
3. Explain the Main Types of Demand (Price, Income, Cross).
4. Distinguish between Giffen Paradox and Veblen effect.
5. Distinguish between Composite Supply and Joint Supply.
6. Explain the special features of Factor Pricing. How does Factor
Pricing differ from Commodity Pricing?
7. Explain the Constituents of gross profit.
1. Features of Modern Economy
2. Relevance of floor and ceiling prices in modern economic system
3. Regulated and unregulated markets and their consequences
4. Public goods and private goods
Text Book:
Micro Economic Theory by R. Cauvery (S.Chand Publication.)
Micro Economics by M.John Kennedy (Himalaya Publication)
Reference Books:
Modern Micro Economics by H.L Ahuja (S Chand Publication)
Modern Economic Theory by K.K Dewett (S. Chand Publication)
Elementary Theory by K.K. Deweet & J.D.Verma. ( S.Chand Publication.)
Principles of Economics by D.M.Mithani ( Himalaya Publication)
Evaluation pattern
14 Marks
14 Marks
14 Marks
14 Marks

10
Semester-I
CC105: FORMS OF BUSINESS ORGANIZATION
Introduction: Business organizations which were initially small and localized have
assumed complex and global dimensions. Businesses have moved from individual-
owned to family-run and beyond. Hence it becomes imperative to have some
understanding of the complex and dynamic structure of modern businesses along with
the implications – positive and negative, in the form of combinations.
1. Objective: To provide basic understanding regarding the corporate form of organization
– its formation, its management and its chief officers, and the implications of such a
corporate structure in the form of business combinations.
2. Evaluation :
Evaluation pattern
Module
No.
(%)
1 Joint Stock Company : Meaning; definition under the Company‟s Act
1956; types; difference between Public Ltd. and Pvt. Ltd. companies;
formation procedure (promotion, incorporation, subscription and
commencement); detailed study of Memorandum of Association,
Articles of Association, Prospectus and Statement in lieu of
Prospectus.
25%
2 Company Management
i. Director – meaning; definition under Company‟s Act 1956;
position; qualifications and disqualifications of a director; number
of directors; powers, duties and liabilities of directors.
ii. Managing Director – definition under Company‟s Act 1956;
position; appointment and disqualifications; remuneration to
Managing Director.
iii. Company Secretary – definition under Company‟s Act 1956;
position, qualifications; appointment; powers and duties of a
Company Secretary.
25%
3 Company Meetings, Resolutions and Minutes ; Company meetings -
Meaning; types
i. Shareholders meetings – statutory meeting; AGM and EGM;
provisions regarding quorum, agenda, time and place of holding
the meetings, notice; purpose of holding these meetings; business
transacted at these meetings.
ii. Board Meetings – provisions regarding time, place, notice,
quorum, agenda; purpose of holding board meetings.
Resolutions – meaning; types; Minutes – meaning; signing
25%

11
4 Business Combinations : Business Combinations - Meaning;
causes/reasons of combinations; economies (benefits) and
diseconomies (evils) of combinations; types – horizontal, vertical
forward and backward, lateral convergent and divergent, circular;
forms – associations, federations, partial and total consolidations.
25%
1 Features of a Joint Stock Company.
2 Winding up of Joint Stock Companies.
3 Class meeting of shareholders.
4 Debenture holders‟ meetings.
5 Creditors‟ meetings.
6 Functions of Commodity Exchanges.
7 Services offered by Commodity Exchanges.
1. Launching a new business enterprise.
2. Comparison of different forms of business organizations.
3. Business combinations in practice.
4. Role of Public Sector Enterprises in India.
Text:
M C Shukla; Business Organization and Management; S. Chand Publication; 18
th
edition.
Reference Book:
Fundamentals of Business Organisation & Management by Y.K.Bhushan (Sultan chand
& Sons
Evaluation pattern
14 Marks
14 Marks
14 Marks
14 Marks

12
Semester-I
CC106:BASIC MATHEMATICS
Introduction: The student will understand the mathematical concepts and terminology
involved in Linear Algebra, Function, Permutation and Combination. The course focuses on
how to interpret and solve business-related word problems and to develop simple
mathematical models from a business perspective.
1. Objective : To create a better understanding of Mathematical concepts in solving
business related problems. The course serves as a good foundation for further study
in management, accounting ,marketing and finance.
2 Evaluation :
Evaluation pattern
End Semester 70%
Mid-Semester 20%
3 Course Contents :
Module
No.
(%)
1 Set theory:
Introduction; Types of Sets; Venn Diagrams; Operations on Sets;
Cartesian Product of two Sets; Applications
25%
2 Function :
Definition ;Types of functions ; Some functions in Commerce and
Economics Applications
Limit :
Introduction; Definition and working rules of Limit; Some Standard
Limits
25%
3 Permutations and Combinations:
Introduction; Important notations, meaning; Applications
25%
4 Co-ordinate Geometry :
Introduction; Cartesian Co-ordinate system; Distance formula; Line and
slope of a line ; Different forms of equations of a line; Applications;
Arithmetic and Geometric Progression
25%
5. Assignment:
1. Assignment on set theory
2. Assignment on function and limit
3. Assignment on permutation and combination
4. Assignment on co-ordinate geometry and arithmetic & geometric progression

13
6. Seminar Topics:
1. Prepare a project on the application of function used in real life.
2. Use of permutation and combination in TRANSPORT SYSTEM.
7. Recommended Text Books cum Reference Books :
Text Books:
1. Business Mathematics: Sancheti and Kapoor
2. Business Mathematics: Kashyap Trivedi and Chirag Trivedi
Refrences:
1. Business Mathematics . (Second Edition) – Qazi Zameeruddin, Vijay K Khanna, SK
Bhambri. (Vikas Publication)
2. Business Mathematics –II – J. K. Singh , Deepti Rani. (Himalaya Pubklishing House)
3. Mathematics for Management An Introduction – M Raghavachari (Tata Mc
GrawHill)
Evaluation pattern
14 Marks
14 Marks
14 Marks
14 Marks

14
Semester-I
CC107: IT Tools and Applications
Introduction: Computers are a part of life-personal, social and professional. Use of
computers has pervaded all forms of activities and all aspects of human society. It has
become inevitable for students of management to learn computers and its application.
1. Objective: To introduce the students to the fundamentals of computers and
familiarize them with the jargon commonly used by computer literates. To introduce
the students with some basic tools and applications which will enable them in e-
communicating effectively and analyse data for decision making using data of
different kinds. To introduce the student to the internet and its applications and
thereby empowering him to utilize e-sources for upgrading his knowledge base.
2. Evaluation :
Evaluation pattern
Module
No.
(%)
1 Unit-1 Introduction to Computers, Operating System
Windows & its Utilities
Computer system components, Input devices, Output devices,
storage devices, computer storage elements, types of computer,
Applications of computers, advantages of using computer;
Operating System ; Computer software categories; Introduction
to operating system; Types of User Interfaces; Functions of
Operating Systems; Types of Operating Systems; Examples of
Operating system; Booting Process
Windows :
Introduction to Windows, features of Windows, various
versions; Components Of Windows; Desktop, icon, My
computer, My documents, Network Neighborhood, Recycle
bin, start menu, taskbar, Windows Explorer; Control Panel
Files and Folders:
Creating Folder; Folder Operations (copying , moving and
deleting) Creating files & file operations; Creating systems tool
and disk defrag
Internet and Outlook :
What is Internet ; Most popular internet services; Functions of
Internet like email, WWW, FTP, Usenet, IRC, instant
messaging, Internet Telephony; How Internet works;
Connecting to Internet; Managing emails; Using address book;
Working with task list; Scheduling appointments ; Reminders;
Events ; Journals; Notes
25%

15
2 MS Word & Introduction to Excel
Creating, navigating and editing Word documents; Formatting
text of a document; Formatting , viewing and printing a
document; Inserting and removing page breaks ; Insert Header
and footers; Viewing a document; Page set up of a document;
Printing a document; Working with tables and graphics;
Working with objects; Mail merge and labels; Spelling and
grammar tools; Autocorrect; Auto text; Auto format; Inserting
endnotes and footnotes; Working with columns; Inserting
comments; Creating index and tables from the content of
document; Counting words; Macros; Saving document with
passwords.
Introduction To Excel
Concept of workbook, worksheet, workspace; Types of data;
Formatting workbook; Conditional formatting; Sorting Data
25%
3 MS PowerPoint
Creating , browsing &saving Presentation; Editing &
formatting slides; Linking multiple slides using hyperlinks and
advance buttons; Using slide layouts ; Adding notes to the
slides ; Editing and formatting slides ; Working with slide
masters ; Inserting objects on the slide ; Animating objects ;
Slide transitions ; Choosing preset animations ; Triggering
animations ; Applying sound effects to animation effects ;
Playing videos ; Rehearsing timings ; Slide show ; Slide show
options(using pen pointer, highlighter); Pack &go ; Custom
Show
25%
4 Advanced Excel
Data validation ; Data filter (Auto & Advance); Charts; What if
analysis; Goal seek; Scenario ; Protecting Worksheet; Types of
error
Functions and formulas
Mathematical Round, ceil floor, fact, subtotal, sum , sum if;
Logical AND, OR, NOT, if; StatisticalMin, max, avg, count if;
Text Concatenate, Exact, find, left, right, len, lower, upper,
trim; Lookup Hlookup, Vlookup; Date and Time Date, day,
days360, hours, minute, now, second, time, today, year,
datediff; Financial Functions; FV, IPMT, NPER, NPV, PMT,
PV, Rate Pivot table
25%
Tax Book :
Working with Personal Computer Software (2nd
Ed.) – R.P.Soni, Harshal Arolkar,
Sonal Jain , Wiley –India Publications
Reference Books:
Office 2003 in simple steps- Dreamtech Press.

16
Semester-II
CC201: Communication Skills
Introduction: On a daily basis we work with people who have different opinions, values,
beliefs, and needs than our own. Our ability to exchange ideas with others, understand
others' perspectives, solve problems and successfully utilize the steps and processes
presented in this training will depend significantly on how effectively we are able to
communicate with others. Hence it becomes imperative to have some understanding of
the complex and dynamic structure of modern communication and develop
communication skills.
1. Objective: Behavioral pattern always gets changed in relation to status and role
of an individual. It is in this respect that this course is designed to understand and
examine the traits of individual as consumer in the society. The purpose is to have
impact assessment over the changing marketing technology
2. Evaluation :
Evaluation pattern
Module
No.
(%)
1 Fundamentals of Communication:
Importance of Communication; Definition and process of
communication and feedback in Communication; Barriers to
effective Communication; Features of effective Communication
25%
2 Forms of Communication:
Types of Communication (Verbal and Non-verbal with sub-types);
Dimensions of Communication (Formal and Informal, Horizontal,
upward; downward); Listening and its Types; Computer as a
medium of modern communication and ethics related to it.
25%
3 Text applications of social class
Men of Steel: India‟s Business Leaders in Candid Conversation with
Veer Sanghvi; Author: Veer Sanghvi ; Pub: Roli books, 2007; Short
Question-answers should be asked from the text.
25%
4 Language Skills 25%
4. Suggested Topics for Seminars:
1. Different Media of Communication (the students can write seminar papers on various
media, i.e., social networking etc.)
2. Cross Cultural Communication
3. Methods to Initiate and Facilitate Feedback in the Modern World
4. Problems faced by learners of English as a second language and their possible
Solutions

17
5. Comparative study of communication styles of various successful leaders.
Assessment to be done on the basis of quizzes, assignments and tests/exam. Quizzes and tests
to be set from the syllabus itself. Suggested areas/topics for assignments:
5. Suggested Topics for Assignments/Quiz:
1. Listening Comprehension
2. Case analysis to test the effectiveness of Communication (Unit 1 & 2)
3. Vocabulary from the text book. (Unit 3)
4. Contextual usage of idioms, phrases. (Unit 4)
5. Success Stories of Entrepreneurs (other than the text book)
6. Recommended Text Books:
Consumer Behavior by Leon G. Schiffman & Leslie Lazar Kanuk (Ninth edition)
7. Suggested reference Books:
F. Business Communication Today – By Bovee, Thill, Schazman
G. Business Communication – by Pal and Korlahalli
H. Business Communication – by S M Rai and U S Rai
I. Business Communication – Meenakshi Raman and Sangeeta Sharma
J. Business Communication – by Asha Kaul
K. Contemporary Business Communication – Scott Ober
L. Business Communication – By Sangeeta Magan
M. Business Communication – by Meenakshi Raman and Prakash Singh (Case
Method Approach)
N. Business Communication – by N S Pradhan and Homai Pradhan
O. Business Communication – by P D Chaturvedi and Mukesh Chaturvedi
P. Modern Commercial Correspondence – by R S N Pillai and Bagavathi
Q. Enrich your English – by CIEFL (Academic Skills book)
R. Contemporary English Grammar – Raymond Murphy
S. Essential English Grammar - Raymond Murphy
T. Business Maharajas – Gita Parimal
H. Different Media of Communication (the students can write seminar papers on
various media, i.e., social networking etc.)
I. Cross Cultural Communication
J. Methods to Initiate and Facilitate Feedback in the Modern World
K. Problems faced by learners of English as a second language and their
possible Solutions
L. Comparative study of communication styles of various successful leaders
8. Guidelines for FYBBA Communication Skills Practical
1. Speech Making: The students would be asked to make extempore speeches on current topics
(could be related to social evils, economic developments, political conditions, etc.) for the
duration of 3 minutes.
2. Role Play: Role Play can be related to any of the following topics.
a. Conversing with an insurance agent
b. At a bank
c. At a shop
d. At a travel agency
e. At a ticket counter
f. Medical Representatives

18
g. Clients/patients to a counselor
h. Taking interviews (like a media personnel) of celebrities
i. Reactions/evasive replies/ negative responses to unwanted telephone calls
j. Conversation between teacher-student/boss-employee
Evaluation pattern
14 Marks
14 Marks
14 Marks
14 Marks

19
Semester-II
CC202: Principles of Management-2
assumed the form of a profession with a well-defined body of knowledge. This
knowledge is continuously evolving and new issues and findings are constantly
emerging. This field is attracting many people who want to undergo a formal training in
this area.
1. Objective: This subject is designed to provide a basic understanding to the
students with reference to working of business organizations through the process
of management. The first part of this course (offered in the first semester) will
give a brief understanding of the managerial functions of planning (including
decision-making) and organizing. The second part (offered in the second
semester) will throw light on the managerial functions of staffing, directing and
controlling.
2. Evaluation :
Evaluation pattern
End Semester 70%
Mid-Semester 20%
Module
No.
(%)
1 Staffing Meaning;
A. Human Resource Planning – Meaning; importance.
B. Job Analysis – Meaning; importance.
C. Recruitment – Meaning; only sources of recruitment.
D. Selection – Meaning; only the selection process.
E. Training – Meaning; methods of training – job rotation,
lectures/conferences, vestibule (a short note on these).
25%
2 Directing Meaning; Principles of directing
Motivation – Meaning; Theories of motivation - Herzberg‟s Two-
Factor theory, McGregor‟s Theory X and Theory Y, Theory Z. ;
Leadership – Meaning; Theories of leadership – Blake and Mouton‟s
Managerial grid, Leadership Continuum. ; Communication – Meaning;
importance.
25%
3 Control. Meaning; nature of control; importance of control; the
control process; essentials/principles of effective control system;
techniques of control – Break-Even Analysis.
25%
4 Emerging issues in Management
Knowledge Management – Meaning; objectives.
Technology Management – Meaning; functions, limitations.
Corporate Social Responsibility – Meaning; arguments for and against
CSR
25%

20
1. Total Quality Management.
2. Management Information System.
3. Use of symbols in communication.
4. Management practices across cultures.
1. McClelland‟s Needs theory of motivation.
2. Autocratic style of leadership.
3. Democratic style of leadership.
4. Free-Rein style of leadership.
5. Budgetary Control.
6. Constituents of Knowledge Management.
7. Challenges facing Technology Management.
8. Approaches to Corporate Social Responsibility.
6. Recommended Text Books:
1. L. M. Prasad; Principles of Management; Sultan Chand and Sons, 6th
edition.
2. Karminder Ghuman and K. Aswathapa; Management – Concept, Practice and
Cases; Tata McGraw Hill; 1st
edition (2010)
7. Suggested reference Books:
1. Gupta, Sharma and Bhalla; Principles of Business Management; Kalyani
Publications; 1st
edition.
Evaluation pattern
Q.2 Answer two short questions OR Any one question which could be
a long question, case study, application of concepts etc.
14 Marks
14 Marks
14 Marks
14 Marks

21
Semester-II
CC203: COST ACCOUNTING
Introduction: Owing to the growing need of inculcating cost consciousness and
encourage cost-reduction efforts, the area of cost accounting has emerged as a vital
branch of accounting. The modern -day businesses in the manufacturing as well as
service sectors are faced with the challenges of intense competition nationally and
globally. Hence, these business units are forced to recognise the impact of cost control
and cost reduction on profits. At the root is the need to thoroughly understand the types,
nature, behaviour and effect of the various elements of cost on the pricing, production
and profits. For the managers, knowledge of cost accounting is a prerequisite to
successful management accounting.
1. Objective: The aim of this subject is to provide an extension of the fundamentals
of marketing and develop the analytical skills and unleash the skills to harness the
potential of marketing in the corporate world
2. Evaluation :
Evaluation pattern
Module
No.
(%)
1 BASIC CONCEPTS OF COSTING:
Meaning of Costing, Objectives of Cost Accounting, Functions of
Cost Accountant, Advantages of Cost Accounting, Objections to Cost
Accounting, Elements of Cost, Types of Costing, Cost Classification,
Methods of Costing, Terms used in Costing (cost concepts for
decision making)
25%
2 UNIT COSTING
Preparation of Simple cost Sheet (Only single product costing),
Tender Cost Sheet (Estimated Cost Sheet)
25%
3 RECONCILIATION OF COST AND FINANCIAL ACCOUNTING
Preparation of Reconciliation Statement based on Cost Sheet and
Profit & loss Account. (Preparation of Cost Sheet and/or Profit & Loss
Account and preparation of Reconciliation Statement)
25%
4 NON-INTEGRAL ACCOUNTING (COST CONTROL
ACCOUNTS)
Cost ledger Control Accounts, Journal entries and preparation of Cost
control Accounts.
25%

22
4. Topics for Assignment:
1 Application of different costing techniques in various industries
2. Direct & Indirect Expenses classification
3. Cost Accounting Records for movement of material and details of labour
5. Topics for Seminar and Quiz:
1. Contemporary issues in Cost Accounting
2. Developing costing technique for a specific industry
3. Cost Accounting Software used in various industries
4. Practical application of uniform costing in various industries
5. Use of Costing in Service Industry
6. Cost Reduction and cost control techniques
Tax Book
Cost Accounting Text and Problems by M. C. Shukla, T. S .Grewal and M. P. Gupta
– S Chand – 10th Edition
Ref. Books
Management Accounting by Paresh Shah – Oxford University Press
Cost Accounting by J. Made Goda – Himalaya Publishing House – 1st Edition
Cost Accounting by Jawahar Lal & Seema Srivastava – Tata McGraw Hill
Publication - 2008 Edition
Evaluation pattern
14 Marks
14 Marks
14 Marks
14 Marks

23
Semester-II
CC204: Principles of Economics (Macro)
Introduction: Macro Economics is a broad field of study. It is a branch of Economics
dealing with the performance, structure, behavior & decision making of the entire
Economy.
1. Objective: . To study the behaviour and working of the economy as a whole.
To study relationships among broad aggregates.
To apply economic reasoning to problems of business and public policy.
2. Evaluation :
Evaluation pattern
3. Course Contents:
Module
No.
(%)
1 Introduction to Macro Economics:
Definition, Scope, Importance and Limitations of Macro Economics;
National Income (NI) Accounting; Meaning of NI and Circular Flow of NI
(in Four sector economy) ;Stock and flow concept, NI at Current Price and
NI at Constant Price; Various concepts of NI (GNP, GDP, NNP, NDP),
Personal Income, Disposable ;Income ; Methods for measurement of NI
;Difficulties in measurement of NI
25%
2 Theory of Income and Employment ; Keynes‟ consumption function;
Investment function; Keynesian theory of Income and employment;
Investment multiplier; Interest rate theory - Liquidity Preference Theory
25%
3 Money; Definition and Functions ; Stocks of Money (M1, M2, M3 and
M4) ; Credit creation by Commercial Banks; Inflation; Meaning of
Inflation, Deflation, Stagflation and Causes of inflation, Measures to
Control Inflation; D. Business cycle; Meaning, characteristics and phases
25%
4 Monetary policy; Meaning, Objectives and Tools; F. Fiscal policy;
Meaning, Objectives and Tools; G. Balance of Payments; Meaning,
Structure, Causes of Disequilibrium and Methods of Correcting
Disequilibrium
25%
4. Topics for Assignment
1. Functions of Commercial Banks
2. Functions of Central Banks
3. Factors affecting Business Cycle
4. Use of National Income Data
5. Difference between BOT and BOP

24
5. Topics for Seminar
1. Inflation in India
2. Economic Growth and Economic Development
3. Role of Economic Policies in Economic Growth
4. Relationship between Inflation and unemployment
Text Book
D. Macro Economics by D.M.Mithani (Himalaya Publication)
E. Macro Economics by R. Cauvery (S.Chand Publication.)
Evaluation pattern
14 Marks
14 Marks
14 Marks
14 Marks

25
Semester-II
CC205: GROWTH AND STRUCTURE OF INDUSTRIES
Introduction: India is developing economy. Industrialization has a major role to play in
the economic development of a country. The government of India launched the process of
industrialization as conscious and deliberate policy of economic growth in early fifties.
1. Objectives : To expose students to a new approach to the study of the Indian
Industries. To help the students in analyzing the present phase of the Indian Industries &
Services .To acquaint students with the emerging issues in Industrial & Service sector in
the light of policies of liberalization and globalization.
2. Evaluation :
Evaluation pattern
3. Course Contents:
Module
No.
(%)
1 Introduction : Meaning of industry and industrialization,
Significance of industrialization in India, Factors hampering India
Location of Industries : Meaning and importance of location,
Weber‟s theory of location and factors affecting location,
Agglomeration and Deglomeration, Dynamics of industrial location
25%
2 Public Sector in Indian Economy: Role of PSUs in India,
Performance of PSUs and Problems of PSUs,
Private Sector in Indian Economy: Role of Private Sector in India,
Performance of Private Sector in the Post Liberalisation phase in
India, Problems of Private Sector , Growth and Contribution Of
Service Sector in India
25%
3 Small Scale and Cottage Industries : Meaning, characteristics and
classification (cottage, modern SSI and tiny units), Importance of
SSI in Indian economy, Problems faced by SSIs, Policy measures
for SSIs (Government Assistance to SSIs, Industrial Estates, DICs,
Policy of reservation for SSIs), the industrial policy 1991 and SSIs,
Financial Institutions for SSI (NSIC, SIDBI, SFCs, SIDC)
25%
4 Industrial Policy : An outline of the industrial policies in the pre-
reform (1991) period.; Provisions of the industrial policy after 1991
Policies for Industrial Sickness : Meaning of industrial sickness,
causes of industrial sickness in India, Government‟s measures for
sick industrial units Indian Industries and the Energy problem:
Sources of Energy, Energy Crisis and Measures to solve Energy
Crisis
25%

26
4. Topics for Assignment
1. Classification of Industries
2. Measures to improve efficiency of PSUs
3. Five Year Plan & Small Scale Industries
4. Occupational Structure in India
5. Importance of infrastructure in economic development
5 Suggested Topics for Seminar
1. Industrial Development during Planning
2. Need for Macro Finance in India
3. Role of Industries in the development of Indian Economy
4. Role of Human Recourses in the development of Indian economy
Text Book:
(1) Indian Economy (28th Revised Edition) by Mishra & Puri (Himalaya publication)
(2) Industrial Economy of India by S.S.M Desai & N. Bhalerao
Reference Book :
(1) Indian Economy by Datt & Sundharam (S.Chand Publication)
Evaluation pattern
14 Marks
14 Marks
14 Marks
14 Marks

27
Semester-II
CC206: Business Mathematics
Introduction: India is developing economy. Industrialization has a major role to play
in the economic development of a country. The government of India launched the
process of industrialization as conscious and deliberate policy of economic growth in
early fifties.
1. Objective: The objective of the course is to introduce the student to the basics in
mathematics utilized for pricing of financial derivatives. To provide the student basic
understanding of the mathematical ideas and technical tools used in mod eling. Prepare
students for subsequent work in their business majors and for their future careers in the
business community.
2. Evaluation:
Evaluation pattern
Module
No.
(%)
1 Derivative and its applications
Introduction, Definition, Derivative of a function of one variable ,
Derivative of standard functions ( e.g. xn, ax, ex, log x) (without
proof) , Rules of derivative (Addition, Subtraction, Multiplication,
Division, Chain), Examples, Logarithmic differentiation, Marginal
Revenue function, Marginal Cost function, Profit function Price
elasticity of demand and supply.
25%
2 Second order derivative
Introduction, definition and examples of second order derivatives,
Maxima and Minima of a function, Applications: Profit, Revenue
Maximization and Cost Minimization ,Partial derivative and its
applications to functions of two variables
25%
3 Matrix Algebra
Introduction, Types of matrices, Addition and subtraction of Matrices,
Multiplication by scalar, Multiplication of two matrices, Inverse of
matrix ( up to 3x3 matrix using adjoin matrix), Applications to
business problems and solving
25%
4 Mathematics of Finance
Introduction, simple interest, compound interest Effective rate of
interest, Present value, Annuity, Simple applications
25%

28
4. Assignment Topics:
1. Assignment on derivative and its applications
2. Assignment on matrices
3. Assignment on mathematical finance
5. Seminar Topics:
1. Matrix application in the salary system of an office.
2. Financial project as a part of savings and investment.
3. Use of financial mathematics on personal savings.
Text Books:
a. Business Mathematics: Sancheti and Kapoor
b. Business Mathematics: Kashyap Trivedi and Chirag Trivedi
Refrences:
1. Business Mathematics . (Second Edition) – Qazi Zameeruddin, Vijay K
Khanna, SK Bhambri. (Vikas Publication)
2. Business Mathematics –II – J. K. Singh , Deepti Rani. (Himalaya
pubklishing House)
3. Mathematics for Management An Introduction – M Raghavachari (Tata Mc
Graw Hill)
Evaluation pattern
14 Marks
14 Marks
14 Marks
14 Marks

29
Semester-II
CC207: PRACTICAL STUDIES
Introduction: The BBA programme aims at providing a practical insight to the student
in the various functions of business enterprises. It is this aspect which gives a learner an
edge over other programmes in same area. Lack of industry- exposure would prove fatal
and hence a student of management needs to undergo practical training to sharpen his
theoretical skills and knowledge.
1. Objective: This course aims at bridging the gap between theory and practice by
providing an opportunity to the student to acquire basic understanding of the functioning
of a business organisation. It attempts to introduce a student to the various functional
areas of management through industrial exposure followed by report writing and viva-
voce. It also aims to sharpen the communicative skills of the students through practical
training in some of the important skills required to be mastered by middle and higher
level managers.Key features: HRD and management, HRD activities & emerging
issues in HRD.
2. General Instruction :
a. The practical studies paper be incorporated in the second semester of B.B.A.
course with 3 credits and 4 ½ hours per week in the following manner:-
Component Hours per week
Communication practical‟s 3 ½
Project work 1
Total 4 ½
b. Each batch for practical studies should not have more than 40 students. For every
batch 3½ hours per week have to be allocated for communication practicals and 1
hour per week for the project work.
c. The evaluation of communication skills practical‟s will consist of role plays and
speech making whereas the project work will be evaluated on the basis of project
report and individual viva-voce.
d. The marks allocation will be as follows:-
Evaluation Internal External
Communication 15 Marks 35 Marks
Practicals
Details Role play Speech making Role play Speech making
9 6 20 15
Project work 15 Marks 35 Marks
Details Viva voce 9 Project report 6 Viva voce 20 Project work 15
Total Marks 30 70
Minimum 12 (out of 30) 28 (out of 70)
Passing Marks

30
e. The marks for practical studies shall be considered for deciding class and
percentage of the student.
f. Minimum passing marks shall be at par with other subjects i.e. 40%.
3. Guidelines for Project Work :
a. The visit should be to a manufacturing unit, which can be of any size and any
form of organisation.
b. A batch of 35 to 40 students should be taken for the visit.
c. Students are required to prepare an individual report based on information gathered
during the visit and/or sessions with industry representatives in consultation with the
concerned teacher.
d. The report can be of 30 to 40 pages, more descriptive in nature. Use of graphics and
pictures should be minimised. Also, mere reproduction of secondary data should be
avoided. It should cover the Syllabus following areas:-
1. COMPANY PROFILE:- Name, Registered address, Brief History, Mission,
Vision, Products, Form of organisation, Organisation Structure, Locational
issues, Awards and Achievements.
2. PRODUCTION:- Product classification, Production process, Production
capacity, Plant layout, Raw material and its procurement, Ways to handle
industrial waste.
3. MARKETING:-Basic data about product, price distribution and promotion as 4
p‟s of marketing, Competitors.
4. HUMAN RESOURCES:- Number of employees at each level, shifts ,
Recruitment, Selection, Training initiatives, Compensation, Policies regarding
promotion and transfer.
5. FINANCE:- Investment in the organisation, Sources of funds, Last 3 years
sales turnover, Profit and Loss accou
6. nt and Balance Sheet. (if available)
7. Social Responsibility and future plans of the organization.

31
Semester-III
CC301: Commercial Communication
1. Objective:
This course is designed to give the learners a comprehensive view of
communication as it operates within an organizational setting. ; It attempts to
develop an awareness of the importance of succinct written expression to modern
business communication. ; It focuses on preparing the learners to effectively use
various forms of written professional communication both the time-tested ones
and as well the ones emerging with the technological developments.
3. Evaluation :
Evaluation pattern
End Semester 70%
Mid-Semester 20%
Module
No.
(%)
1 Introduction to Commercial Communication and its basic
forms:
1.1 Difference between Professional/Commercial Communication
and General Communication,
1.2 Features of Successful Profession Communication
1.3 Purpose of Professional/Commercial Communication in an
organizational set-up. (Refer to Communication Skills by Sanjay
Kumar and Pusplata, Oxford Higher Education Publication, 2010.
Chapter 1 sub points 1.4, 1.5, 1.7)
(Unit 1.1, 1.2, 1.3 will carry 7 marks)
1.4 Email writing as an emerging form of Commercial
Communication: Common Pitfalls, Guiding Principles of
Composing Emails, Maintaining Common Etiquette. (Refer to
Communication Skills by Sanjay Kumar and Pusplata, Oxford
Higher Education Publication, Chapter 26)
1.5 Memo as a form of Business Communication:
a. Format of Memos, Advantages of Memos
b. Memo Writing : Warning Memo, Congratulatory Memo,
Information Memo, Request Memo
25%

32
(Refer to Essentials of Business Communication by Rajendra
Pal and Korlahalli, CC 17)
(Unit 1.4 and 1.5 will carry 7 marks)
(Refer to Communication Skills by Sanjay Kumar and
Pusplata, Oxford Higher Education Publication, Chapter 26)
1.6Memo as a form of Business Communication:
a. Format of Memos, Advantages of Memos
b. Memo Writing : Warning Memo, Congratulatory
Memo, Information Memo, Request Memo
(Refer to Essentials of Business Communication by Rajendra
Pal and Korlahalli, CC 17)
2 Forms of Commercial Communication: Business Letters
2.1 Structure and Layout of Letters, Elements of Style,
2.2 Letter Writing :
a.Inquiry and its Reply,
b.Order and Acknowledgment of Order, (Confirmation with Full
execution and Partial Execution, Inability to execute the order)
c.Complaints and Adjustments
(Unit 2.1 will be asked only as a part of Multiple choice questions
under Question No. 5. Unit 2.2 will carry two sub-questions of 7
marks each and would include drafting of letters.
(Refer to Essentials of Communication by Rajendra Pal and
Korlahalli chapters No. CC-2, CC-3, CC-5, CC-6, CC-8)
25%
3 Forms of Commercial Communication: Business Reports:
3.1 Types of Reports, Salient features of a good business
Reports, Stages in writing Reports
3.2 Writing Reports-
a.Investigating decline in Sales of a particular product
b.Looking into Demands and grievances of the Employees
c.Looking into an accident in the factory
d. Selecting a suitable site for opening a factory/business unit
e.Investigating complaints against Employee/employees
f. Investigating the performance of branches of a business unit
(Refer to Essentials of Business Communication by Rajendra Pal
and Korlahalli, chapters No. WC -1 and WC-2 )
(Unit 3.1 will be asked only as a part of the Multiple choice
questions under Question No.5. Unit 3.2 will carry two-sub-
questions of 7 marks each and would include drafting of business
reports.)
25%
4 Effectiveness of Commercial Communication:
4.1 Business Vocabulary
a. List of confusing words(as per the list attached)
b. List of suitable substitutes for inflated phrases (as per the list
attached)
4.2 Comprehension of an unseen passage on commercial topic
25%

33
(Unit 4.1 a. will carry 4 marks and 4.1 b. will carry 3 marks.
Unit 4.2 will carry 7 marks.)
Specifications regarding the questions to be drawn from the above units:
1. Only short notes not exceeding 150 words carrying 3 to 4 marks should be asked
from Unit 1 Sections-1.1, 1.2, and 1.3.
2. The theoretical background of Emails,(1.4) Memos (1.5 a ) Letters (2.1) and Reports
(3.1) like Format, features, advantages etc should be asked only as a part of the
multiple choice questions in the question paper and should NOT be asked as a full
length questions.
3. The full length questions worth 7 marks should be asked from “Memo Writing‟, (1.5
b) „Letter Writing‟(2.2) and „Report Writing‟(3.2) and “Case studies based on Email
Writing‟ (1.4) sections of the syllabus.
4. Questions related to the vocabulary (4.1 a and b) should focus on the appropriate
usage of the words.
FORMAT OF QUESTION PAPER FOR EXTERNAL EXAM.
Question Unit Remarks Marks
Q.1 A 1.1,1.2,1.3
Short notes not exceeding 150 words and 3-
4 marks 07
Q.1 B 1.4,1.5
Memo drafting and case studies of email
(excluding theory based questions) 07
Q.2A 2.2 Letter drafting 07
Q2 B 2.2 Letter drafting 07
Q.3 A 3.2 Report drafting 07
Q.3 B 3.2 Report drafting 07
Q.4 A 4.1(a) (b)
Vocabulary: focus on appropriate usage of
the words 03, 04
Q.4 B 4.2
Comprehension of an unseen commercial
package 07
Q.5 1 (full 14
unit),2.1,3.1,4.
1
1. Case Studies from the above Letters to check their effectiveness. (Unit 1 and 2)
2. Case Studies from the above Memos/ Reports to check their effectiveness. (Unit 1
and 3)
3. SWOT Analysis of a Business Personality/Unit
4. Contextual usage of confusing words given in the list.
5. Comparison of memos and office orders.
1. The Impact of technological advancements on communication.
2. Use of formal and informal language in written communication.
3. Aids to correct writing

34
4. Drafting Advertisements
5. Communication Games
1. Kumar, Sanjay and Pusplata, Business Communication, New Delhi: Oxford
Higher Education, 2010 Pal,
2. Rajendra and Kolrahalli, Essentials of Business Communication, New Delhi:
Sultan Chand Publication, 2005
3. Chaturvedi, P D and Mukesh Chaturvedi. Business Communication: Concepts, Cases
and Applications. New Delhi: Pearson Education, 2004.
4. Haldar, Ritwik. A Textbook of Business Communication. Mumbai: Himalaya Pub,
2011.
5. Jain, V K, and Omprakash Biyani. Business Communication. New Delhi: S Chand,
2007.
6. Koneru, Aruna. Professional Communication. New Delhi: Tata McGraw-Hill, 2010.
7. Lesikar, Raymond and Marie Flately. Basic Business Communication. New Delhi:
Tata McGraw-Hill. 2002.
8. Pathi Satyanarayan. Modern Business Communication. New Delhi. Himalaya
Publication. 2008.
9. Rai, Urmila. Managerial Communication. New Dellhi: Himalaya Publication.
2007.
10. Raina, Roshan Lal, Iftikhar Alam and Faiza Siddiqui. Professional
Communication. Mumbai: Himalaya Publishing House, 2012.
11. Raman, Meenakshi and Sangeeta Sharma. Communication Skills. New Delhi:
Oxford University Press, 2010.
12. Raman, Meenakshi and Sangeeta Sharma. Technical Communication-Principles
and Practice. New Delhi: Oxford University Press, 2011.
13. Ramachandra, K K, Lakshmi K K etal. Business Communicaiton. Chennai :
MacMillan Publication, 2007.
14. O‟Hair, Dan, Gustav Friedrich and Lynda Dixon. Strategic Communication: In
Business and the professions. New Delhi: Pearson Education, 2008.
List of Confusing Words
1. Access: approach
Example: The managing Director of the company is easy of access.
Excess: More than
Example: Our profits are far in excess of what we expected.
2. Adapt: to adjust
Example: We shall have to adapt this technology to Indian conditions. Adopt:
to take up
Example: We should not adopt unfair means even if we fail. Adept:
skilled
Example: Those who are adept in the art of flattery make rapid progress in life.
3. Advise (Verb): give advice, recommend
Example: They advised us to postpone the launching of our new
product. Advice (Noun): recommendation on how to work.

35
Example: If we had followed his advice, we should not have incurred such a heavy
loss.
4. Affect: (1) to pretend
Example: The peon affected ignorance of the whole affair.
(2) Produce material effect:
Example: Hard work affected his health.
Effect(Noun): result
Example: The new policy did not produce any noticeable effect on the sales.
Effect (Verb): to produce Examples are given only so that students can understand
the terms better. Students can use other examples in the examination. Example: I have
effected the necessary changes in the schedule.
5. Alternate: leaving one and taking the next
Example: I visit the market on alternate days. Alternative: other choice
Example: We have no alternative but to appoint this candidate.
6. Appraise: to estimate, to judge
Example: It is difficult to appraise the work of the secretary at this stage.
Apprise: to inform
Example: The manager has been apprised of the whole situation.
7. Casual: incidental
Example: The Director made a casual reference to the diversification plans.
Causal: denoting cause
Example: You must give me in detail all the causal factors.
8. Cite: to quote
Example: He cited my examples to support his arguments.
Sight: view, vision
Example: The sight of the new factory filled his heart with happiness.
Site: place for building
Example: This site is very suitable for a chemical factory.
9. Compliment: an expression of regard
Example: I paid him compliments on his fine handlings of the office work.
Complement: that which completes
Example: A good secretary complements the work of the chairman.
10. Council: advisory or administrative body
Example: The Prime Minister will consult the Council of Ministers before taking the final
decision.
Counsel: advice
Example: I am grateful to you for this valuable counsel.
11. Credible: believable
Example: I don‟t find the statement of the cashier credible.
Creditable: worthy of credit
Example: Our company‟s performance this year is quite creditable.
12. Deny: Declare untrue or non-existent
Example: They denied having received any letter from us. Refuse:
indicate unwillingness or inability
Example: The chairperson refused to sanction the payment.
13. Dependant: one who depends on another for his maintenance Example:
He left sufficient money for the dependants.
Dependent: relying on

36
Example: Most of the farmers are still dependent on rain.
14. Deprecate: to disapprove strongly
Example: His father deprecated his proposal of setting up independent business.
Depreciate: to go down
Example: The cost of money is depreciated.
15. Device (noun): thing made for special purpose
Example: The new device will cut down the cost of production considerably. Devise
(Verb): carefully plan or invent
Example: I have devised a new strategy to increase efficiency in the office.
16. Emigrant: one who leaves his country to live in another
Example: The owner of this farmhouse is an emigrant from England.
Immigrant: one who comes to live in a foreign country
Example: In England, the immigrants do not enjoy the same rights as the British.
17. Equitable: fair, just
Example: There ought to be equitable distribution of work among all members.
Equable: uniform
Example: The climate of Bombay is equable.
18. Expedient: desirable, advisable
Example: It is not expedient for you to see the chairperson at this moment.
Expeditious: quick
Example: Expeditious steps should be taken to increase the output.
19. Honorary: holding an office without receiving a pay
Example: Mr. Gupta is an honorary member of our society.
Honourable: worthy of honour
Example: Many honourable Members of Parliament were present on this occasion.
20. Industrial: relating to industry
Example: Discuss the prominent features of the new industrial policy.
Industrious: hardworking
Example: Being industrious, she has secured a high first division.
21. Judicial: pertaining to law
Example: This is my decision in my judicial capacity.
Judicious: wise
Example: We should be judicious in choosing our profession.
22. Later: comparative degree of „late‟ Example:
She reached the office later than I. Latter:
coming after (refers to position)
Example: Sudha and Madhu are the two secretaries. The latter is the more dynamic of the
two.
23. Loose: not tight/free from bonds or restraint
Example: This shirt is too loose for me. Lose:
be deprived or cease to have
Example: You are sure to lose in this bargain.
24. Necessaries: Things without which life is not possible, such as food, clothing and shelter
Example: the necessaries of life should be available at low prices
Necessities: Pressing needs
Example: One should not adopt unfair means to fulfil the necessities of life.

37
25. Negligent: careless
Example: Members found negligent will be taken to task.
Negligible: Very little
Example: There was a negligible rise in the profits.
26. Official: connected with the office
Example: The manager has gone on an official tour.
Officious: meddlesome
Example: I get irritated at his officious manners.
27. Persecute: to oppress
Example: Jews were persecuted by Hitler.
Prosecute: to initiate legal proceedings against
Example: Trespassers will be prosecuted.
28. Personnel: persons employed in any service
Example: This office employs highly educated and cultured personnel.
Personal: private
Example: Personal matters should not be discussed in the office.
29. Practical: opposed to theoretical
Example: Your plan is attractive but there will be some practical
problems. Practicable: that which can be translated into action
Example: Your plan is attractive but not practicable.
30. Precede: to go before
Example: Duty should precede everything else.
Proceed: to go on
Example: The inspection committee is proceeding to Mumbai tomorrow.
List of Inflated Words and their substitutes:
No Inflated phrases Suggested substitute
1 Accomplish Do
2 Accordingly So
3 Acquire Get
4 along the lines of Like
5 a decreased number of fewer
6 a large number of Many
7 a large proportion of Much
8 at a rapid rate rapidly
9 at some future time Later
10 at present time, at this point of Now
time
11 bring about Cause
12 call for your attention remind you
13 come to the conclusion conclude

38
14 combined together combine
15 Commence Begin
16 due to the fact that because
17 except in a small number of cases usually
18 for the purpose of For
19 have the appearance of look like
20 in view of the fact that As
21 in accordance with by, under
22 in the interest of For
23 in this case Here
24 in the vicinity of Near
25 in several instances Often
26 owing to the fact that because, since
27 prior to the time that before
28 personally speaking I think
29 under circumstances in which If
30 with the result that So

39
Semester-III
CC302: Introduction to Marketing Management
Introduction: The field of management has undergone a sea change and has today assumed a
form of a profession with a well-defined body of knowledge. This knowledge is continuously
evolving and newer trends are constantly emerging. Now it has become utmost necessary for
everyone to have knowledge of this field.
1. Objective: This subject is designed to provide a basic understanding of the subject of
marketing management to the students. What marketing management is? How it has
evolved during the time? What can be marketed and How it can be marketed?
The second part of the same subject (offered in the fourth semester) will throw
light on the variables of marketing mix and the marketing strategies related to it.
3. Evaluation :
Evaluation pattern
End Semester 70%
Mid-Semester 20%
Module
No.
(%)
1 Introduction to Marketing:
A) Scope and Importance
B) Core Marketing Concepts
C) Marketing as a Function
D) Marketing Orientations or Concepts
E) Difference between Selling & Marketing
F) Marketing Process
G) Marketing Mix
- Developing the Marketing Mix
- The Role of Marketing Mix in Marketing Planning and
Marketing Strategy
- Choosing the Optimum Marketing Mix
25%
2 Market Segmentation, Targeting and Positioning
A) What is Market Segmentation?
B) Benefits of Segmentation
C) Bases of Segmentation
D) Target Marketing
25%

40
- Positioning
3 Buyer Behaviour and Marketing Research
- What is Buyer Behaviour?
- Meaning and Importance
- Buyer Behaviour Models
- Buying Characteristics Influencing Consumer Behaviour
- Buyer Decision Making Process (including Buying
Roles and Types of Buyer Behaviour)
- Factors Influencing Organizational Buyers
25%
4 Marketing Research and Marketing Information Systems:
A) Definition of Marketing Research
B) Objectives and Importance of Marketing Research
C) Process of Marketing Research
D) Applications of Marketing Research
E) Limitations of Marketing Research
F) Introduction of MkIS
G) Components of a MkIS
25%
1. Ten entities that can be marketed.
2. Difference between product and service.
3. Holistic Marketing Concept.
4. Bases of Segmentation for the following products: Books, Shoes, Mangal sutra,
Broom, Printer, Cosmetic Lenses, Ready made Furniture (Full Bed Room Set) and
Pen drive.
1. Consumer buying behaviour for consumer durables, two wheelers and digital products.
(Any two products)
2. Societal marketing by local/state/central government of India.
3. Product line and product mix of any one company.
4. Target market of any 3 companies in/for last 5 years.
1. Marketing Management; Dr. K.Karunakaran, Himalaya Publishing House, 2009
Edition.
2. Marketing Management, 13
th
Edition: A South Asian Perspective, Abraham Koshy
and Mithileshwar Jha, Philip Kotler and Kevin Keller.
3. Marketing Management, Rajan Saxena, 4
th
Edition, Tata-Mcgraw Hill.
4. Marketing Management – Global perspective, V S Ramaswamy and S
Namakumari, Indian context; 4
th
Edition Macmillan Publishers India Ltd.

41
The external evaluation pattern would be based on the written examination taken at
the end of the semester. The overall evaluation pattern is as under:
Evaluation pattern
14 Marks
14 Marks
14 Marks
14 Marks

42
Semester-III
CC303: Company Account (Paper-I)
1. Objective: The objective of the paper is to familiarize the students in respect of
various legal provisions for preparation and presentation as per the Indian Companies
Act, 1956 and the prevailing accounting standards. The course also exposes to
students contemporary issues in Accounting.
3. Evaluation :
Evaluation pattern
End Semester 70%
Mid-Semester 20%
Module
No.
(%)
1 (A) Issue of Bonus shares -Meaning, Sources and Guidelines
for the issue of Bonus Shares, Accounting treatment for the issue
of bonus shares.
(B) Share split- subdivision of shares and conversion of shares
into Stock
Buyback of share :Meaning Legal provisions for buyback of
shares, SEBI guidelines for buyback, accounting treatment for
buyback
(c) Employee Stock Option Scheme: Meaning Employee Stock
Purchase Scheme (Theory only)
25%
2 Final Accounts of Companies : ( Vertical Format Only –
Excluding calculation of managerial remuneration.
25%
3 Amalgamation and Absorption: Accounting for Mergers and
Acquisitions (As per Indian Accounting Standard – 14) Purchase
method and pooling of interest method (excluding Inter- Company
holding)
25%
4 (A) Human Resource Accounting : Meaning, Objectives,
Benefits and Limitations, Methods of Valuation (Only theory) -
Historical Cost, Replacement Cost, Opportunity Cost, Standard
Cost and Present Value Method.
(B) Inflation Accounting: Meaning, Approaches to Inflation
Accounting(Theory Only).
(C) Recent developments in Accounting: Environmental
accounting – Meaning and Significance, An Overview of
Corporate Environmental reporting in India.; Forensic accounting
– Meaning, Role of Forensic Accountant.
25%

43
1. Lean Accounting- Meaning and Objectives.
2. Social Accounting – Meaning and Approaches to Social Accounting
3. Right Issue – Concept and advantages.
4. Company Liquidation – Meaning, modes and consequences.
5. Brand Accounting.
6. Inter Firm Comparison – Meaning, Pre-requisites, advantages and limitations.
7. Auditing – Meaning, Objectives, Types of Audit, Qualities of an auditor,
qualifications of an auditor, Status of an auditor
1. Foreign Exchange Accounting.
2. Accounting Standards - AS – 3 & AS – 6.
3. Deferred Tax Liability and Deferred Tax Asset.
4. Earnings per Share.
5. Extensible Business Reporting Language (XBRL)
1. Corporate Accounting 5th Edition by Dr. S.N.Maheshwari & Dr. S.K. Maheshwari
Vikas Publishing House.
2. Advanced Accountancy – II (Corporate Accounting), 18th Edition by S.P.Jain & K. N
Narang , Kalyani Publication.
3. Financial Accounting – Principles & Practices by Jawaharlal and Seema Srivastava.
S.Chand Publication.
4. Corporate Accounting – by A. Muklherjee & M. Hanif – Tata Mcgraw Hill.
5. Financial Accounting for Management (An Analytical Perspective) 3
rd
Edition
by Ambrish Gupta - Pearson Publication.
Evaluation pattern
14 Marks
14 Marks
14 Marks
14 Marks

44
Semester-III
CC304: Managerial Economics (Paper-I)
1. Objective: To Familiarize the students with concepts and analytical tools in
Managerial Economics applied in a variety of day-to-day business situations.
3. Evaluation :
Evaluation pattern
End Semester 70%
Mid-Semester 20%
Module
No.
(%)
1 CHAPTER 1: INTRODUCTION (3) : Definition of Managerial
Economics.The nature and scope of Managerial Economics
Relationship of Managerial Economics with other disciplines.
(Mathematics, economics, statistics)
CHAPTER 2: DEMAND DISTINCTION (2) : Producers‟
Demand and Consumers‟ Demand Demand for Durable goods and
Non durable goods. Firms‟ Demand and Industries‟ Demand. Short
run Demand and Long run Demand. Derived Demand and
Autonomous Demand. Sect oral Demand and Market Demand.
CHAPTER 3: DEMAND FORECASTING (5): Definition and
Importance of demand forecasting. Methods of Demand
Forecasting.
25%
2 CHAPTER 4: THE THEORY OF CONSUMER
BEHAVIOUR. (10) : Definition of Indifference Curve. Marginal
Rate Of Substitution. Law of diminishing marginal rate of
substitution. Characteristics of Indifference curve. Budget
Constraint/ Price-line /Income- expenditure line. Consumer‟s
equilibrium with ordinal approach. Income Effect Substitution
Effect (slutsky equation) Price Effect (only for normal goods) Price
Consumption Curve.(Different shapes of PCC, Derivation of
demand curve with the help if PCC) Consumer‟s surplus with
ordinal approach.
25%
3 CHAPTER 5: ELASTICITY OF DEMAND (10) : Concept of
Income Elasticity, degrees of income elasticity and factors
affecting Income Elasticity. Concept of Price Elasticity, degrees of
25%

45
price elasticity, factors affecting price elasticity and its application
Methods of measuring price elasticity. 1. Percentage Method, 2.
Total Outlay Method, 3.Point Elasticity Method.
4 CHAPTER 6: THEORY OF PRODUCTION FUNCTION (5) :
Concept of Production function. Total, Average and Marginal
Productivity. Isoquants and Iso-cost line. (Concept, Characteristics,
MRTS) Returns to Scale. Law of variable Proportion.
CHAPTER 7: COST OF PRODUCTION AND COST
CURVES (5)(THEORY OF COSTS) : Concept of Cost
a. Accounting Cost Vs. Economic Cost.
b. Money Cost Vs. Real Cost.
c. Private and Social costs.
d. Fixed Cost Vs. Variable Cost.
e. Opportunity Cost.
f. Sunk Cost.
Cost of Production in the Short Run
a Fixed cost, Variable cost, and Total cost.
b.Average Fixed cost, Average Variable cost, and Marginal cost
c. Relationship between Marginal Cost and Average cost.
Cost of Production in the Long run.
a.Long run marginal cost (LMC) and Long run Average cost
(LAC)
b. Relation between LMC and LAC
25%
1. Types of Demand
2. Law of Variable Proportion
3. Short run cost concepts
4. Features of Indifference curve
(1) Application of Price Elasticity
(2) Applicability of concept of Consumer‟s Surplus
(3) Relationship between Managerial Economics and other Discipline
1. Managerial Economics By D.M.Mithani
2. Managerial Economics By P. L. Mehta.
3. Micro Economic Theory By H.L. Ahuja.
Evaluation pattern

46
14 Marks
14 Marks
14 Marks
14 Marks

47
Semester-III
CC305: Fundamental of Financial Management
1. Objective: To familiarize students with the concepts, tools and practices of financial
management. ; To understand the decisions to be taken by financial managers of
business firms.
3. Evaluation :
Evaluation pattern
End Semester 70%
Mid-Semester 20%
Module
No.
(%)
1 Finance Function: Meaning, Scope, Classification of functions
(Long term-short term; Executive-Routine). Organisation of
Finance Function (status and duties of a Financial manager :
Treasurer and Controller). Objectives/Goals of Financial
Management.
Time Value of Money: Concept and numerical of
Compounding and Discounting including annuity (excluding
valuation of securities).
25%
2 Management of working capital: Concept, Types, Factors
affecting working capital needs, Operating cycle approach,
Dangers of excessive and inadequate working capital.
Cash Management: Meaning, Motives of holding cash,
Functions/objectives of cash management, Cash budget (with
numericals).
Inventory Management: Meaning, Objectives of holding
inventory, Factors affecting inventory, Techniques of inventory
management :(1) EOQ (with numericals including discount
concept), ABC Analysis(without numericals) (2) Reorder point
(without numericals),
Recievables Management: Meaning, Cost and benefits, size of of
receivables, optimum credit policy and credit policy variables,
(only simple numericals of receivables are expected.)
25%
3 Leverage: (numerical and theory) Operating leverage: Meaning,
degree and effects of operating leverage on profits. Financial
25%

48
leverage: Meaning and degree Trading on equity: Meaning,
benefits and risks (including EBIT-EPS analysis) Combined
leverage.
Concept and numerical on : (a) Financial Break-Even,
(b)Indifference point.
4 Capital budgeting : A) Meaning and significance fo captial
budgeting, Types of capital budgeting decisions. ; b)Techniques:
(Meaning, Accept-Reject criterion, Advantages and
Disadvantages, comparison and numerical based on each method.)
1) Payback period; 2) Average Rate of Return; 3) Net present
value; 4) Profitability Index; 5) Internal Rate of Return .
25%
1. Introduction to Contemporary issues like: JIT systems, Out sourcing, Computerised
inventory control system.
2. Techniques of controlling inflows and outflows in modern times.
3. Captial Rationing and its relevance in capital budgeting decisions.
4. Capital Structure: Meaning and Features of an ideal capital structure.
5. Relationship of finance with economics, accounts and other disciplines
1. Managment of working capital in India.
2. Emerging role of finance managers in India.
3. Effect of high and low operating and financial leverage for a business.
4. ABC analysis of debtors
1. Financial Management-Principles and Practice: C.Sudarsana Reddy, Himalaya
Publishing House.
2. Financial Management: Text, Problems and cases: M.Y.Khan and P.K.Jain :Tata
McGraw Hill Education Pvt. Ltd.
3. Financial Management P.V. Kulkarni and B.G. Satyaprasad.
4. Essentials of Financial Management: I.M.Pandey, Vikas Publishing House Pvt. Ltd.
5. Financial Management : Prasanna Chandra.
6. Financial Management : Dr. V.k. Palanivelu, S. Chand.
7. Financial Management : Sheeba Kapil, Pearson.
8. Financial Management : Rajiv Srivastav and Anil Mishra, Oxford university press.
Evaluation pattern

49
14 Marks
14 Marks
14 Marks
14 Marks

50
Semester-III
CC306: Basic Human Resource Management
Introduction:
Any organization is made up of four basic resources – Men, Material, Money and
Machinery. It is people that make use of non-human resources and hence are
considered most significant resources in an organization. Better educated, more skilled
and well aware of their interest are few distinguishing characteristics of modern human
resources. Human resource management is an art of managing human capital in such
manner that they give best to the organization.
1. Objective: To impart the fundamentals of Human Resource Management to the
students. ; To introduce HRM as an integral managerial function while focusing on
pre-procurement, procurement and development of human resources.
3. Evaluation :
Evaluation pattern
End Semester 70%
Mid-Semester 20%
Module
No.
(%)
1 Introduction : Definition, Scope and Objectives of HRM
Pre-Procurement : Human Resource Planning: Definition of
HRP; Process (including demand forecasting methods –
managerial judgement, work study, ratio-trend analysis and Delphi
technique)and supply forecasting methods (management inventory
, skill inventory, inflows and outflows , turnover rate, conditions of
work and absenteeism)
Job Analysis: Meaning of Job analysis, Process of job
analysis(including methods of data collection – interview,
questionnaire, observation ,checklist, diary, technical conference.
25%
2 Procurement :
Recruitment : Definition and process of recruitment.
Selection : Definition ; Types of selection tests ( in detail ) –
personality, interest, graphology, medical, ability, aptitude,
psychomotor, polygraph test ; Factors to be considered while
25%

51
choosing selection test- reliability, validity, objectivity and
standardization. Meaning of interview, types of interviews ( in
detail )- one to one , sequential , panel , structured, unstructured,
mixed, behavioral, stress. Common interview problem, interview
do‟s and don‟ts.
Orientation : Meaning , types of orientation programmes – formal
and informal, individual and collective, serial and disjunctive,
investiture and divestiture.
3 Development :
Job Design : Definition , Methods of job design- work
simplification, job rotation, job enrichment, job enlargement ,
autonomous or self directed team , high performance work team.
Development : Definition of development , need and objective of
development, methods of development – understudy assignment,
committee assignment, transaction analysis, organization
development, role play, in basket exercise.
Career planning : Concept of career, career planning and
succession planning, career stages – Exploration , Establishment,
Mid-career, Late career and Decline.
25%
4 Evaluating and Rewarding Employees:
Performance Appraisal : Definition and Importance of Performance
Appraisal, Methods of Performance Appraisal ( 360 degree
feedback, MBO, Critical Incident, Forced choice and rating scale
method ) , problems/errors in P.A. – Spillover Effect, leniency
effect, halo effect, primacy and recency effect , central tendency,
status effect. Definition of job evaluation, importance of job
evaluation, difference between performance appraisal and job
evaluation.
Promotion, Transfer and Separation :
Promotion : Definition , Types – vertical , horizontal , dry;
Principles of promotion including bases of promotion – Seniority ,
Merit or both.
Transfer : Definition , Types- Production, Replacement,
Versatility, Shift, Remedial.
Separation: Definition , Types – Layoff, retrenchment, dismissal,
resignation, V.R.S.
25%
1 Difference between HRM and Personnel Management
2) Qualities of HR Manger
3) Difference between education, learning, training and development.
4) Evolution of H.R.M.
1. Principles of effective orientation programme.

52
2. Job Description and Job specification
3. Performance Appraisal methods (Psychological appraisal, Assessment centre)
4. Methods of Job Evaluation
5. Functions of Human Resource Management
1. Human Resource and Personnel Management – Text and Cases; K.Aswathappa; Tata
McGraw Hill ; 4
rd
Edition. OR Latest Edition.
2. Personnel Management and Industrial Relations; N.G.Nair and Latha Nair ; S. Chand
; 1
st
Edition reprinted in 2004. [ Particularly for Section I, Topic 4, Career planning
and development ]
3. Human Resource Management – Text and Cases;S.S.Khanka; S. Chand; 1
st
Edition
reprinted in 2009.
Evaluation pattern
14 Marks
14 Marks
14 Marks
14 Marks

53
Semester-III
CC307: Elementary Statistics
Introduction:
The student will understand the basic statistical concepts and terminology involved in
Probability, Correlation & Regression, Probability Distribution and Statistical Quality
Control. The course focuses on how to interpret and solve business -related word
problems and to develop simple Statistical models from a business perspective.
1. Objective: To create a better understanding of Statistical concepts in solving business
and commerce related problems. The course serves as a good foundation for further
study in management, accounting marketing and finance.
3. Evaluation :
Evaluation pattern
End Semester 70%
Mid-Semester 20%
Module
No.
(%)
1 1. Probability
1.1 Basic Concepts : Random Experiment , Events , Sample
Space, Mutually Exclusive Events, Equally Likely Events,
Independent Events , Dependent Events
1.2 Definition of probability of an Event, Statistical or Empirical
definition of probability, Axiomatic or Modern approach to
probability
1.3 Conditional Probability
1.4 Addition and Multiplication Rules of Probability (without
proof)
1.5 Baye‟s Rule (without proof)
1.6 Applications
2. Mathematical Expectation
2.1 Definition of Random Variable
2.2 Discrete Random Variables and Continuous Random Variables
2.3 Meaning of Probability Distribution
2.4 Discrete Probability Distributions
2.5 Probability Mass Function
2.6 Expected Value of Discrete Random Variable and its
properties (without proof)
2.7 Variance of Discrete Random Variable and its properties
25%

54
(without proof)
2.8 Application
2 Probability Distributions: Discrete
1.1 Binomial Distribution: Necessary conditions, Binomial
Distribution Function and its properties, Applications
1.2 Poisson Distribution: Necessary conditions, Poisson
1.3 Hyper Geometric Distribution: Necessary conditions, Hyper
Geometric Distribution Function and its properties,
Applications.
25%
3 1.Correlation
1.1 Definition, Meaning and interpretation, Properties, Importance
of correlation
1.2 Correlation Coefficient
1.3 Types of Correlation
1.4 Scatter Diagram Method and its limitations
1.5 Karl Pearson‟s Product Moment Method : Assumptions, Merits
and Demerits
1.6 Spearman‟s Rank Correlation and its uses
1.7 Coefficient of Determination and its interpretation
1.8 Probable Error
1.9 Applications
2. Regression
2.1 Meaning and importance of regression
2.2 Regression Lines and Regression Coefficients, properties and
their uses
2.3 Equations of Regression Lines
2.4 Difference between Regression & Correlation
2.5 Applications
3. Multiple-Partial Correlation and Regression
3.1 Introduction
3.2 Multiple correlation: meaning, multiple correlation coefficients
3.3 Partial correlation: meaning, multiple correlation coefficients
3.4 Multiple Regression Equation of three variables only
3.5 Applications
25%
4 1.Statistical Quality Control (SQC)
1.1 Concepts of Quality, Quality Control and Statistical Quality
Control
1.2 Causes of Variation in Quality
1.3 Meaning, uses and advantages of SQC
1.4 Theory of Control Charts, Theory of Runs
1.5 3σ control limits and Revised Control Limits
1.6 Types of Control Charts
1.7 Control Charts for Variables ( X and R Charts) and their
interpretations
1.8 Control Charts for Attributes ( p, np and C Charts) and their
interpretations
25%

55
2. Acceptance Sampling
2.1 Acceptance Sampling: Meaning and advantages
2.2 Single Sampling Plan (SSP) : Concept, Advantages and
disadvantages, AQL, LTPD, Producer‟s risk, Consumer‟s risk,
OC function and OC curve, AOQ, ATI, ASN, Applications
2.3 Double Sampling Plan: Meaning
1. 1 Assignments on Probability and Mathematical Expectation
2. Assignments on Correlation, Regression and Multiple-Partial correlation and
regression .
3. Assignments on Probability Discrete Distribution .
4. Assignments on SQC and Acceptance Sampling
1. Prepare a project on application of simple and multiple correlation and regression in
real life
2. Prepare a project on application of probability and mathematical expectation in real
life
1. Fundamental Mathematical Statistics by S. C. Gupta & V. K. Kapoor
2. Statistical Methods by S. P. Gupta
3. Statistical Methods by P. N. Arora, Sumeet Arora & S. Arora
4. Business Statistics by J. K. Sharma
5. Statistics for Management by Levin & Rubin Statistics for Business and Economics by
Anderson, Sweeney & Williams
Evaluation pattern
14 Marks
14 Marks
14 Marks
14 Marks

56
Semester-IV
CC401: Indian Financial System
1. Objective: To enable the students to acquire basic understanding of the structure,
organization and functioning of the Financial System in India. The course also aims at
exposing the students to new financial instruments and their implications in the
existing regulatory framework.
3. Evaluation :
Evaluation pattern
End Semester 70%
Mid-Semester 20%
Module
No.
(%)
1 Introduction :
(a) Financial system : Meaning, role and functions of a financial
system, Organised and unorganised financial sytem.
(b) Components: Financial Assets, Financial Intermediaries,
Financial Markets (money and capital markets in India)
Relevance of various interest/return rates, Regulatory
framework, Financial Instruments (in brief).
25%
2 Financial institutions and regulatory bodies:
Financial Institutions: Achievements and Limitations.
(a) Money market institutions: Meaning, Role of the
Central Bank(RBI) in money markets. Commercial banks:
Meaning and Functions Indigenous Financial Agencies:
Bankers, Money lenders, Discount houses, Accepting
houses(only meaning and features)
(b) Capital Market institutions: (Meaning and functions)
Merchant Banks, Investment companies, Management
Investment companies, Development banks, Mutual Funds.
(c) Special Financial Institutions: Factors for their growth
(need) Objectives and functions of: (1) IDBI (2) IFCI (3)
SFCs (4) ICICI (5) EXIM Bank of India
(d)Coperative Banking Institutions: Meaning, definition,
principles, Features and Structure.
(e) Non-Banking Finance Companies: Meaning, Role, Types of
25%

57
NBFC services, Reclassification of NBFCs.
(f) SEBI: Introduction to SEBI ACT 1992, Main Functions of
the Board.
3 Financial Markets in India:
(a) Capital Markets: Meaning, Role and importance,
Development initiatives and reforms (in brief). Composition:
Primary-Secondary
I. Primary Markets: Meaning, instruments, New Issue
Market:Features, objectives and functions, Constituents or
players, Problems and Recent Developments including the
concept of book building.
Modes of procuring long term funds: Public issue,
Rights issue, Bonus issue, Private placement.
II. Secondary Markets.: Meaning, Functions of the stock
exchange, Benefits to the community-investors-companies,
Listing of securities and its benefits, Stock market indices,
Types of dealings, types of securities traded on the Indian
stock exchanges, Comparison of the three exchanges (BSE,
NSE, OTCEI)
(b) Money Markets: Meaning, features of organized and
unorganised money markets Instruments: Treasury Bills,
Certificate of Deposits, Commercial Paper, Call, money
Commerical bills, Inter-corporate deposits, Inter-bank
participation certificates.
25%
4 Financial services:
1. Venture Capital Financing: Meaning, Steps in VCF, Methods
of VCF, Disinvestment mechanism, VCF in India.
2. Factoring: Meaning, Types, costs and benefits of factoring,
difference between factoring and For faiting.
3. Leasing: Meaning, Definition, advantages to lessor and lessee,
types of leases (operating, finance, leveraged, sales and lease-
back, leveraged and cross-border.)
4. Underwriting: Meaning and benefits
5. Credit Rating Agencies: Meaning and role of such agencies.
A brief idea about : CRISIL, CARE ICRA.
6. Others: A brief idea about : NSDL, STCI.
25%
1. Modern Financing instruments including Hybrid instruments
2. Major issues in the Indian Financial System.
3. Role of NABARD ,DFHIL, SIDBI.
4. Resource mobilisation from international markets.
5. Special Financial Institutions: LIC, UTI

58
1. Reforms in Indian Capital Markets and their impact.
2. Stock exchange operations - an overview.
3. Role of Credit Rating Agencies and their limitations.
4. Micro-financing in India.
5. Reforms in Banking sector.
6. Capital Market Scams.
1. The Indian financial system and Development- Vasant Desai, Himalaya Publishing
House.
2. Financial Markets and Institutions-Dr. S. Gurusamy,Tata McGraw Hill.
3. The Indian Financial System-Dr. Bharti Pathak, Pearson.
4. Indian Financial System-M.Y.Khan, Mc.Graw Hill
5. Financial Management-Prasanna Chandra,
6. Financial Management-P.V.Kulkarni and Satyaprasad
7. Financial Management- I.M.Pandey, Vikas Publishing House.
8. Financial Management- M.Y.Khan and P.K.Jain :Tata McGraw Hill Education
Pvt. Ltd.
9. Financial Management-Principles and Practice: C.Sudarsana Reddy, Himalaya
Publishing House.
10. Financial Management : Dr. V.k. Palanivelu, S. Chand.
11. Financial Management : Sheeba Kapil, Pearson.
12. Financial Services: Thummuluri Siddaiah, Pearson.
Evaluation pattern
14 Marks
14 Marks
14 Marks
14 Marks

59
Semester-IV
CC402: Marketing Management
assumed a form of a profession with a well-defined body of knowledge. This
knowledge is continuously evolving and newer trends are constantly emerging. Now it
has become utmost necessary for everyone to have knowledge of this field.
1. Objective: This subject is designed to provide a basic understanding of the subject of
marketing management to the students. What marketing management is? How it has
evolved during the time? What can be marketed and How it can be marketed?
This part is the extension of the core course offered in semester III namely,
“Introduction to Marketing”. Basics of marketing management have been introduced
in the IIIrd semester and in this part; the marketing mix variables and the different
strategies related to the variables are discussed.
3. Evaluation :
Evaluation pattern
End Semester 70%
Mid-Semester 20%
Module
No.
(%)
1 Product Management Part-I
(a) Product Decisions
- Concepts of Products
- Levels of Products
- Classification of Products
- Product Decisions
(b) Individual Product Decision (branding, packaging, labeling,
servicing)
(c) Product Line Decisions
(d) Product Mix Decisions Product Differentiation
(e) The Concept of Product Life Cycle
- The Product Life Cycle
- Stages in PLC and Marketing Strategies
(f) The New Product Development Process
25%

60
- Introduction – need for new products
- The Product Development Process
2 Product Management Part-II AND Pricing Decisions :
a. Brand Concepts: (Weightage 15%)
- Brand Equity
- Brand Strategy Decisions
- Brand Re launch
b. Pricing Decision and Strategies (Weightage 10%)
- Objectives of Pricing
- Factors Influencing Pricing Decisions
- Pricing Strategies
- Special Pricing Strategies
25%
3 Distribution Decisions:
- Channels of Distribution
- Role and Importance of Channels
- Functions of Channels
- Channel Levels
- Types of Intermediaries and Number
- Types of Retailing
- Wholesaling
- Vertical and Horizontal Marketing Systems
- Multi-channel Marketing Systems
25%
4 Marketing Communications:
- Integrated Marketing Communications
- Advertising and Publicity
- Developing Effective Advertising Programs
- Difference between Advertising and Publicity
- Sales Promotions
a) Consumer Sales Promotion
b) Trade Promotion
- Public Relations
- Personal Selling
a) Steps in Personal Selling Process
b) Sales Force Management
c) Direct Marketing
25%
1. Brand Strategies of any one company.
(b) Market position of a newly launched product or service in last one year.
2. Methods of sales forecasting.
3. A note on consumerism.
1. Distribution strategy of any one company.
2. Promotional tools (communication mix) adopted by any one company.
3. Comparative advertising strategies of any two companies.
4. Sales promotions offered by FMCG companies/brands (Minimum two
companies/brands).

61
Edition.
11. Marketing Management, 13
th
Edition: A South Asian Perspective, Abraham Koshy
and Mithileshwar Jha, Philip Kotler and Kevin Keller.
12. Marketing Management, Rajan Saxena, 4
th
Namakumari, Indian context; 4
th
Evaluation pattern
14 Marks
14 Marks
14 Marks
14 Marks

62
Semester-IV
CC403: Corporate Financial Statement
1. Objective: The paper aims at enabling the students to develop knowledge and
understanding of financial statement analysis; different tools and techniques of
financial analysis and its practical application in the published financial reports of the
companies.
3. Evaluation :
Evaluation pattern
End Semester 70%
Mid-Semester 20%
Module
No.
(%)
1 (A)Financial Statements – Meaning, types and Limitations.
Meaning of Financial Statements Analysis, Meaning of various
tools of Financial Analysis – Horizontal Analysis, Vertical
Analysis Trend Analysis, Common Size Statement.
(B)Ratio Analysis – Meaning and Functional Classification of
ratios. (Profitability, Liquidity, Leverage, Turnover, Market
Strength Analysis and Coverage), Calculation and Interpretation
of Ratios from Balance Sheet and Income Statement
25%
2 Cash Flow Statement – Meaning, Preparation of
Cash Flow Statements (As per AS. 3)
Meaning of Fund flow statement. Difference between
Fund flow statement and Cash flow statement.
25%
3 (A) Common Size statements – Meaning and Preparation of
Common size Profit/Loss A/C and B/S.
(B) Value Added statement – Meaning and Preparation
of Value Added Statement.
(C) Introduction to concept of Extensible Business Reporting
Language (XBRL)
-
25%
4 (A) Understanding the Contents of Corporate Annual Reports:
Balance Sheet ; Income Statement ; Cash flow Statement ;
Significant Accounting Policies; Auditors Report; Directors
Report; Management Discussion and Analysis; Notes to
Accounts.
(B)Corporate Financial Reporting – Meaning, Objectives of
25%

63
corporate financial reporting, Qualitative characteristics of
financial reporting information. Window Dressing in
corporate financial reporting, Creative Accounting/ Creative
Financial Practices adopted in window dressing.
(c) Specific Issues in Corporate Financial Reporting:
(a) Segment reporting - Meaning and need
(b) Interim reporting – Meaning and need.
(c) Corporate Governance - Meaning.
1. Brand Strategies of any one company.
(d) Market position of a newly launched product or service in last one year.
2. Methods of sales forecasting.
3. A note on consumerism.
1. Distribution strategy of any one company.
2. Promotional tools (communication mix) adopted by any one company.
3. Comparative advertising strategies of any two companies.
4. Sales promotions offered by FMCG companies/brands (Minimum two
companies/brands).
Edition.
2. Marketing Management, 13th
Edition: A South Asian Perspective, Abraham Koshy and
Mithileshwar Jha, Philip Kotler and Kevin Keller.
3. Marketing Management, Rajan Saxena, 4th
Namakumari, Indian context; 4th
The external evaluation pattern would be based on the written examination taken at the
end of the semester. The overall evaluation pattern is as under:
Evaluation pattern
courses is so decided as to evaluate the students on different parameters. The format
includes subjective, objective and applications questions so the test of students can be
done on parameters like conceptual knowledge, its application in actual sense, his or
her memory and presence of mind. The structure is as under:
Q.1 14 marks will have multiple choice questions based on the given
units
14 Marks
14 Marks
14 Marks
14 Marks
14 Marks

64
Semester-IV
CC404: Managerial Economics (Paper-II)
1. Objective: The main objective is to develop decision making capacity in students.
Managerial Economics can be viewed as an application of that part of micro
economics that focuses on topics like demand, production, cost, pricing and market
structure. Understanding these principle will help to develop a rational decision
making. Managerial Economics sharpens the analytical framework that the executive
must bring to bear on managerial decisions. In general Managerial Economics will
help managers to ensure that resources are allocated efficiently within the firm and that
the firm makes appropriate reaction to changes in the Economic Environment.
3. Evaluation :
Evaluation pattern
End Semester 70%
Mid-Semester 20%
Module
No.
(%)
1 PERFECT COMPETITION AND MONOPOLY :
1. Meaning and Characteristics of Perfect Competition.
2. AR, MR and Elasticity under Perfect Competition.
3. Short run equilibrium of the firm under PC
4. Long run equilibrium of the firm under PC.
5. Meaning and Characteristics of Monopoly.
6. AR, MR and Elasticity under Monopoly.
7. Short run Equilibrium under Monopoly.
8. Long run equilibrium under Monopoly.
25%
2 DISCRIMINATORY MONOPOLY :
1. When Price Discrimination is Possible, Profitable and
Socially desirable with diagram.
2. Equilibrium of price discriminating monopolist.
3. Dumping Case under Monopoly
MONOPOLISTIC COMPETITION :
1. Meaning and Characteristics of Monopolistic Competition.
2. AR, MR and Elasticity under Monopolistic Competition.
3. Short run equilibrium under Monopolistic competition.
4. Long run equilibrium under Monopolistic competition.
25%

65
5. Excess capacity and monopolistic competition.
3 OLIGOPOLY:
1. Meaning and characteristics of Oligopoly.
2. Collusive Oligopoly
a. Cartels (Joint Profit Maximization Cartels and Market
Sharing Cartels)
b. Price leadership. (Low cost price leadership, barometric
price leadership and dominant price leadership)
3. Non collusive Oligopoly
a. Kinky Demand Curves
b. Cournot‟s Model
25%
4 BREAK- EVEN ANALYSIS :
1. Assumption
2. Chart and formula method of calculating Break-even
Analysis
3. Numerical.
PRICING POLICY
1. Objectives
2. Different Methods of Pricing
25%
1. Features of Market
2. Collusive Oligopoly
3. Pricing Methods
4. Break Even Analysis
1. Dumping
2. Excess Capacity
3. Non- collusive oligopoly
4. Factors affecting pricing
1. Managerial Economics By D.M.Mithani
2. Managerial Economics By P. L. Mehta.3.
3. Micro Economic Theory By H.L. Ahuja.
Evaluation pattern

66
14 Marks
14 Marks
14 Marks
14 Marks

67
Semester-IV
CC405: Human Resource Management
Introduction :
An understanding of Human Resource Management is important to employee
employed in any organization. H.R. Managers must understand the scope and
application of the personnel policies and practices of their organization to ensure
optimum utilization of employees. The changing business environment is highly
competitive and complex and makes it necessary to study these changes along with its
impact on human resources within an organization.
1. Objective: To enable the students gain complete insight into various domains of
Human Resource Management ; To introduce core and critical areas of HRM such as
employee performance evaluation, compensation and incentives administration and
benefits management. ; To offer an insight into the activities that foster employer –
employee relationship.
3. Evaluation :
Evaluation pattern
End Semester 70%
Mid-Semester 20%
Module
No.
(%)
1 Industrial Relations and Trade Union:
1. Industrial Relations: Definition, Objectives, Parties to Industrial
relations.
2. Trade Union: Definition, Reasons for joining trade union,
Problems of Trade union.
3. Industrial Dispute: Definition of Industrial Dispute, Reasons for
disputes, Concept of Grievance and Grievance Procedure,
Methods of solving dispute – Collective Bargaining,
Conciliation, Arbitration and Adjudication (last 3 methods in
brief )
25%
2 Employee Compensation:
1. Employee and Executive Remuneration: Definition of
remuneration , Components of employee and executive
remuneration , Reasons for higher remuneration to executives.
25%

68
2. Incentives : Meaning , Importance of Incentive and limitations ,
Methods of Incentives – Taylor, Merrick, Emerson and Gantt
(both theory and practical)
3 Maintenance:
1. Fringe Benefits: Definition, types and principles of fringe
benefits.
2. Employee Welfare: Definition, types of welfare measures.
(intramural and extra mural), Approaches to employee welfare.
3. Safety and Health : Concept of industrial safety and health,
safety program and policy, Causes of industrial accidents – man
made and mechanical, Aids , Violence and noise control ; How
to handle accidents; Stress - meaning, Reasons / Sources of
stress.
25%
4 Integration:
1. Workers Participation in Management : Definition , Meaning
and Importance , Scope of participation ( including Board level
participation , ownership participation , staff or work council ,
Quality circles , TQM , Financial participation , Joint council
and committees ) , Limitations of participation.
2. HR challenges (brief knowledge of outsourcing , B.P.O. ,call
centres, work life balance , ethical issues and diversity)
3. HRaudit: meaning, benefits, scope- audit of HR functions ,audit
of managerial compliance , audit of HR climate ,audit of
corporate strategy.
25%
1. Trade Union Power Tactics.
2. Various Occupational Hazards.
3. Approaches to Industrial Relations.
4. Evolution of Trade Union.
1. Concept of Wages.
2. Absenteeism and Turnover.
3. Human Resource Information System.
4. Strategies for handling stress.
5. Objectives of Employee Welfare.
1. Human Resource and Personnel Management – Text and Cases; K.Aswathappa;
Tata McGraw Hill ; 4
rd
Edition. OR Latest Edition.
2. Personnel Management and Industrial Relations; N.G.Nair and Latha Nair ; S. Chand ;
1
st
Edition reprinted in 2004. [ Particularly for Section I, Topic 4, Career planning and
development ]
3. Human Resource Management – Text and Cases;S.S.Khanka; S. Chand; 1
st
Edition
reprinted in 2009.

69
Evaluation pattern
14 Marks
14 Marks
14 Marks
14 Marks

70
Semester-IV
CC406: Business State
Introduction:
The student will understand the basic statistical concepts and terminology involved in
sampling methods, normal distribution, statistical inference. The course focuses on
how to interpret and solve business-related word problems and to develop simple
Statistical models from a business perspective.
1. Objective: To create a better understanding of Statistical concepts in solving
business and commerce related problems. The course serves as a good foundation for
further study in management, accounting ,marketing and finance.
3. Evaluation :
Evaluation pattern
End Semester 70%
Mid-Semester 20%
Module
No.
(%)
1 1.Sampling Methods
1.1 Basic concepts of Population and Sample
1.2 Population inquiry, Sample Inquiry
1.3 Characteristics of a good sample
1.4 Sampling: Meaning, Merits and Demerits of Sampling
1.5 Types of Sampling
(i) Simple Random sampling (with and without
replacement method): Sampling Method,
properties, advantages and disadvantages
(ii) Stratified Random Sampling: Sampling Method,
properties, advantages and disadvantages,
determination of sample size under proportional
allocation and optimum allocation
25%

71
2.Normal Distribution
2.1 Continuous Probability Distribution, Probability Density
Function
2.2 Normal Distribution: Necessary conditions, Normal
2 1.Testing of Hypothesis: Large Sample Tests
1.1 Basic concepts: Hypothesis, Null Hypothesis, Alternative
Hypothesis, Statistic, Parameter, Sampling Distribution,
Standard Error, Type I and Type II errors, Level of
Significance, Acceptance Region, Critical Region
1.2 Testing of Hypothesis, Testing Procedure
1.3 Large Sample Tests
(i) Test for Variables: Test of mean, Test of difference
between two means, Test of difference between two
standard deviations
(ii) Test for Attributes: Test of proportion, Test of
difference between two proportions 1.4 Estimation of
Confidence Interval and Determination of optimum sample
size .
25%
3 1.Testing of Hypothesis: Small Sample Tests
1.1 Degree of Freedom
1.2 t Test: Test of Mean, Test of difference between two means,
Paired t test
1.3 F Test : Test of difference between two variances, Application
of F test in ANOVA (One way and Two way)
25%
4 1.Chi Square Test
1.1 Test of Independence
1.2 Test of Goodness of Fit
1.3 Test for Population Variance
2.Non Parametric Test
2.1 advantages and disadvantages of non-parametric tests
2.2 Uses of non-parametric tests
(a) Types of non-parametric tests
(b) The one sample Sign test
(c) The one sample Runs Test
(d) Mann-Whitney U Test
25%
1. Assignments on Decision theory and sampling methods
2. Assignments on Normal Distribution and Large Sample Tests
3. Assignments on Small Sample Tests
4. Assignments on Chi Square Test and Non-Parametric Tests

72
1. Prepare a project on application large and small sample tests in real life
2. Prepare a project on application of chi square test and non-parametric tests in
real life
1. Fundamental Mathematical Statistics by S. C. Gupta & V. K. Kapoor
2. Statistical Methods by S. P. Gupta
3. Comprehensive Statistical Methods by P. N. Arora, Sumeet Arora & S. Arora
4. Business Statistics by J. K. Sharma
5. Statistics for Management by Levin & Rubin
6. Statistics for Business and Economics by Anderson, Sweeney & Williams
Evaluation pattern
14 Marks
14 Marks
14 Marks
14 Marks

73
Semester-IV
CC407: Industrial Exposure
Introduction:-
The BBA programme aims at providing a practical insight to the student in the various
functions of business enterprises. It is this aspect which gives a learner an edge over
other programmes in the same area. Lack of industry exposure would prove fatal and
hence a student of management needs to undergo practical training to sharpen his
theoretical skills and knowledge.
1. Objective: The course in semester -IV is an extension of the practical studies course
of semester-II. Here the students will be introduced to details of the functional areas of
management (Marketing, Production or Human Resources). It will actually bridge the
gap between theory and practice as they will study the same functional areas as theory
papers too. The industrial visit and exposure will be followed by report writing and
viva-voce. This paper also aims to sharpen the communicative skills of the students
through practical training in some of the important skills required to be mastered by
middle and higher level managers.
GENERAL INSTRUCTIONS:-
(d) The industrial exposure and viva‐voce paper be incorporated in the
fourth semester of BBA course with 3 credits and 4.5 hours per week in the
following manner:‐
Component Hours per week
Communication 1.5
practicals
Project work 3
Total 4.5
(a) Each batch for practical studies should not have more than 40 students. For
every batch, 1.5 hours per week have to be allocated for communication
practicals and 3 hours per week for the project work.
(b) The evaluation of communication skills external practicals will be based on
group discussion(any one topic from the list declared by the university on
the day of the exam) and group presentation (any one topic from the list
attached herewith).
(c) The project work will be evaluated on the basis of project report and
individual viva‐voce.
(d) The allocation of marks will be as under:

74
Evaluation Internal External
Communication 15 marks 35 marks
Practicals
Components Group Group presentation Group Group
discussion making discussion presentatio
6 marks 9 marks 15 marks n making
20 marks
Project work 15 marks 35 marks
Components Project report Viva voce Project Viva voce
6 marks 9 marks report 20 marks
15 marks
Total marks 30 70
Minimum passing 12 (out of 30) 28 (out of 70)
marks
(a) The marks for practical studies shall be considered for deciding grade of
the student.
(b) Minimum passing marks shall be at par with other subjects i.e. 40%.
GUIDELINES FOR PROJECT WORK:‐
(a) The visit should be to a manufacturing unit, which can be of any size and
any form of organization.
(b) A batch size should not exceed 40 students for the visit. The last batch can
be adjusted according to the strength of students in the institute.
(c) Students are required to prepare an individual report based on information
gathered during the visit and sessions with industry representatives in
consultation with the concerned teacher.
(d) The report can be of 30 to 40 pages, more descriptive in nature. Use of
graphics and pictures should be minimized. Also, mere reproduction of
secondary data should be avoided. It should cover the following areas:‐
SECTION :‐I
(a) COMPANY PROFILE:‐
Name, Registered Address, Brief History, Mission, Vision, Products, Form of
organization, Organisational Structure, Locational issues, Awards and
Achievements.
(b) FINANCE:‐
Turnover, Balance Sheet and Profit and Loss Account of last 3 Years. (If
available), Capital invested and Sources of funds.
(c) SOCIAL RESPONSIBILITY AND FUTURE PLANS OF THE
ORGANISATION.

75
SECTION :- II
( DETAILS OF ANY ONE OF MARKETING, HR OR PRODUCTION UNCTIONS)
3.3 A PROJECT WITH MARKETING FOCUS SHOULD INCLUDE
FOLLOWING DETAILS ABOUT THE ORGANISATION VISITED :‐
1. Products (Relate to concepts of marketing)
2. Marketing staff and structure
3. Segmentation, Targeting, Positioning
4. Branding efforts
5. Stage of Product Life Cycle for products
6. Product hierarchy, line and mix
7. Competitors and their strategies
8. Pricing policies
9. Marketing channels and distribution networks
10. Promoting products – Advertising, Sales promotion, Publicity, Personal
selling efforts
11. Developing new products
12. Marketing research activities
13. Social responsibility of marketing.
3.4 A PROJECT WITH HUMAN RESOURCES FOCUS SHOULD INCLUDE
FOLLOWING DETAILS ABOUT THE ORGANISATION VISITED:‐
1. HR function at the organization, its values
2. Organisational structure of HR department and its pyramidial break‐
up into levels and qualifications
3. HR planning‐ Job Design classified into Job Description and Job
Specification
4. Recruitment, Selection, Orientation and Placement
5. Training and Development practices
6. Performance appraisal and Job evaluation
7. Promotions, Transfers and Separations
8. Industrial Relations
9. Remuneration policies and its relation to Minimum Wages Act;
10. Employee welfare, Safety and Health practices
11. Trade Unions
12. Disputes and their resolution
13. New HR practices; if any.
(i) A PROJECT WITH PRODUCTION FOCUS SHOULD INCLUDE
FOLLOWING DETAILS ABOUT THE ORGANISATION VISITED:‐
1. Organisation’s location and its issues for production
2. Plant layout
3. Organisation structure of the production department

76
4. Production processes – continuousintermittent
5. Capacity planning
6. Raw‐ material procurement and purchase decisions
7. Materials handling
8. Stores management
9. ETP practices
IMPORTANT:- AS THE FOCUS OF THE PROJECT WILL BE ON ONE
FUNCTIONAL AREA TO BE INCLUDED IN SECTION II, A BRIEF OVERVIEW
OF THE OTHER TWO SHOULD BE INCLUDED IN SECTION I.
(c) GUIDELINES FOR VIVA‐VOCE OF INDUSTRIAL VISIT:‐
The viva‐voce for the student should be conducted on individual basis in
English only and should be evaluated on the basis of following criteria:‐
(1) Knowledge about the company visited
(2) Topics covered
(3) Applications related to functional focus
(4) Communication skills
(d) GUIDELINES FOR COMMUNICATION SKILLS PRACTICALS:‐
a. Group Discussion:
1. The students will be divided into the groups such that the number of students
in a group is 5.
2. The students will conduct the group discussion(on any one topic declared by
the university at the time of examination) for 10 minutes on relevant and
appropriate debatable issues.
Group Presentation :
1. The students will make the presentation in a group of 5 (on any one topic as
per the list attached herewith)
2. Such groups will be formed on the basis of the chronological order.
3. The duration of the presentation would be 2 minutes per speaker which means
10 minutes for the group of 5.
4. The presentation should have Power‐Point slides only as their visual aids and
the judgment of its effectiveness should be purely done on the basis of the
speakers’ communication skills.
5. The presentation SHOULD be related to any one of the following topics:
(a) Sales presentation focusing on any product or service
(b) Presenting a report to the Board of Directors
(c) Case‐Studies of Companies.
(d) Issues of Social, Cultural and Academic Relevance
(e) Management lessons from films/books/mythology

77
Semester-V
CC501: MERCENTILE LAWS
(With Effect from Academic Year 2013-14)
Introduction:
Every Manager or Operational level executive is required to have knowledge of legal aspects of
commercial activities. Implications of various legal bindings and its implications are to be
understood though this subject.
1. Objective: To acquaint students with several legal aspects of trade and commerce or other
business transactions.
2. Evaluation :
Evaluation pattern
End Semester 70%
Mid-Semester 20%
No. Topic Weightage No of Hours
1 Indian Contract Act, 1872 60 28
2 Sale of Goods Act, 1930 25 8
3 Negotiable Instrument Act ,1881 15 4
4. Topic for Assignments:
1. Discuss entire case of Balfour v/s Balfour and also discuss its final verdict
2 Discuss case of Carlil v/s Carbolic Smoke Ball with its implications on the Indian Contract
Act.
3 Discuss case of Chinnaya v/s Ramaya along with its implication in the Contract
4 Discuss case of Weiner v/s Smith under sale of goods act and its verdict.
5 Discuss the procedure for doshounrement of Negotiable instrument in various situations.
5. Topics for Seminar/Presentation:
1. Discuss or Present Latest changes in the Negotiable Instrument act and its implications.
2. Discuss various implied conditions and warranties attached with sale of particular product.
3. Discuss Indemnity and Guarantee given by any marketer or a manufacturer under sale of
goods act.
4. Discuss the technical aspects of contract between two parties on phone or on internet.
6. Text Books:
(1) Business & Industrial Laws: (For B.Com Semester-II University of Delhi) 2
nd
Edition: By: M.C. Kuchhal, Vikas Publishing House Pvt Ltd.

78
7. References:
(a) Mercantile Laws: S.S.Gulshan, 4
th
Edition, Excel Books.
(b) Legal Aspects of Business: Ravinder Kumar, Cengage Learning India Pvt. Ltd, 2
nd
Edition,
(c) Business Laws by: C.L.Bansal , Excel Publication
(d) Business Laws: Bhagwati Pillai, S Chand & Co.
(e) Mercantile Laws: Satish B. Mathur, 2
nd
Edition Tata McGraw-Hill, New Delhi.
(f) Legal Aspects of Business, Text, Jurisprudence, and Cases, By: Daniel Albuquerque,
Oxford University Press, New Delhi.
The external evaluation pattern would be based on the written examination taken at the end of
the semester. The overall evaluation pattern is as under:
Evaluation pattern
Out of the 70% weight age of the external evaluation the style of the paper for all courses is so
decided as to evaluate the students on different parameters. The format includes subjective,
objective and applications questions so the test of students can be done on parameters like
conceptual knowledge, its application in actual sense, his or her memory and presence of
mind. The structure is as under:
Q.2 Answer two short questions OR Any one question which could be a
long question, case study, application of concepts etc.
14 Marks
14 Marks
14 Marks
14 Marks

79
Semester-V
CC502: BUSINESS ENVIRONMENT
Introduction:
No business enterprise can exist in a vacuum. It is an integral part of the society in which it exists.
Therefore, decisions in a business enterprise and its performance is always influenced by a
number of varied factors. For efficient and effective decision making, the business enterprise must
understand its relationship with the surrounding environment.
1. Objective: The objective of this course is to sensitize towards the overall business
environment within which organization has to function and to provide insight to students of its
implication for decision making in business organizations.
2. Evaluation :
Evaluation pattern
End Semester 70%
Mid-Semester 20%
Projects, Assignments, Quizzes, Class
Participation
10%
Module
No.
(%)
1 1.1 Introduction to Business Environment
Concept, Definition & Importance of Business Environment, Internal
& External environment of business
1.2. Economic Environment
Reforms in Indian Money Market, Primary Capital Market &
Secondary Capital Market .
25%
2 2.1Union Budget:
Concept, Main constituents of Budget, Various types of Budgetary
Deficits. Price & Distribution controls: Objectives, Price controls;
Direct Vs Indirect, Administered prices, Dual pricing,
Subsidisation, Public Distribution System. Privatisation: Concept,
Ways of privatisation, Disinvestment process in India. Exit Policy
25%
3 Global Environment
Globalisation: Definition, Meaning & indicators of Globalisation
Foreign Investment Flows: Concepts of FDI,FPI & Role of
Foreign Investments. Introduction of GATT, Origin & Objectives
of WTO, Impact of WTO on Indian Economy. MNCs: Meaning of
MNC & TNC, Benefits from MNCs, Problems brought by MNCs.
EXIM Policy (Latest)
25%
4 4.1 Social Environment
Meaning of Social Responsibility of Business & various social
responsibility of Business. Business Ethics: Meaning & Its
importance Consumerism: Concept, Consumer Rights &
Consumerism in India
4.2 Technological & Natural Environment
Concept of Technology & Innovation, Sources of Technology
25%

80
Dynamics Concept of Natural Environment & its impact on
Business
4. Topics for Assignments
1.Detailed study of union budget.
2.Latest provisions of a new EXIM policy.
3.How SEBI works?
4.Effects of globalization on world economy.
5.Disinvestment process in India.
5. Topics for Seminars
1.Discussion over the union budget of that year.
2.Impact of FDI & FPI on Current Account Deficit.
3.Is Globalisation a tool in the hands of MNCs to enter in any country?
4.Business Ethics & MNCs.
5.Latest challenges present in modern business environment.
6.Detailed discussion on benefits and limitations of latest budget.
7.How administered prices affect the functioning of the economic system.
8.Recent changes in the attitudes of corporate in relation to CSR.
6. Text Books:
1.Economic environment of business by H.L. Ahuja, S. Chand
2.Business Environment:Text&Cases,Francis Cherunilam, Himalaya Publishing House,
7. Reference Books :
1.Essentials of Business Environment, K.Ashwathappa, Himalaya Publishing House, 6th
Edition:
2.Indian Economy, S.K.Misra & V.K.Puri, Himalaya , Edition:25th
3.Indian Economy, Ruddar Datt & K.P.M Sundharam, S.Chand & Company Ltd.,57th Edition
Evaluation pattern
Projects, assignments, quizzes, class
participation
10%
14 Marks
14 Marks
14 Marks
14 Marks

81
Semester-V
CC503: ORGANISATIONAL BEHAVIOUR (Paper-1)
Introduction:
Organisational Behaviour is an integration and application of behaviourial sciences to work
situations. In a continuous changing environment and culture many opportunities remain for
organizational improvement.. Oganisational behaviour provides a human perspective towards
organizational effectiveness
1. Objective: The syllabus of this subject is designed to provide valuable inputs for
understanding, reasoning , predicting and controlling human behaviour.
Various theories and topics have been covered to relate the subject to real-world problems
and issues.
2 Key features: Conceptual framework, understanding dynamics of individual behaviour,
understanding dynamics of group behavior, organizational dynamics, managing change
towards organizational effectiveness.
3 Evaluation :
Evaluation pattern
End Semester 70%
Mid-Semester 20%
Participation
10%
Module
No.
(%)
1 INTRODUCTION TO ORGANISATIONAL BEHAVIOUR
Reference book: Organizational Behavior Authors: Keith Davis &
Newstrom- 11th edition Publisher: Tata McGraw Definition of
Organisational Behaviour Contributing disciplines to the field of
Organisational Behaviour Objectives of Organisational Behaviour
Limitations of Organisational Behaviour Forces affecting the
nature of modern organizations People- structure-technology-
environment Models of Organisational Behaviour
i) Autocratic , ii) Custodial
iii) Supportive , iv) Collegial
v) System
Complete Pay/Reward Pyramid
25%
2 FOUNDATIONS OF INDIVIDUALBEHAVIOUR Reference
book: Organizational Behavior Authors: Stephen Robbins &
Seema Sanghi, Publisher: Pearson Education (2006)Biographical
characteristicsAge-gender-tenure-ability (including intellectual,
physical and job-fit ability) Learning-meaning and definition
25%

82
Shaping as a managerial tool Attitudes-meaning and definition
Types of attitudes
i) Job satisfaction , ii) Job involvement , iii) Organisational
commitment Personality-Meaning and definition Major personality
attributes influencing Organisational Behaviour
i) Locus of control
ii) Machiavellianism
iii) Self-Esteem
iv) Self –Monitoring
v) Risk-taking
vi) Type-A Type-B
vii) Pro-active personality Short notes
i) Perception
ii) Selective perception
iii) Values
iv) Emotions
3 FOUNDATIONS OF GROUP BEHAVIOUR Reference book:
Organizational Behavior Authors: Stephen Robbins & Seema
Sanghi, Publisher: Pearson Education (2006) Group –meaning and
definition
Stages of group development (5 stage model) Role: meaning role-
identity, role-perception, role- expectation, role-conflicts, role-
ambiguity. Status : meaning, Sources of status, Significance of
status
Reference book for the topic “Status” : Organizational Behavior
Authors: Keith Davis & Newstrom-11th edition ,Publisher: Tata
McGraw Techniques of group-decision making (with merits &
demerits)
i) Brainstorming , ii) Nominal group technique
Teams : meaning
Types of teams
i) Problem-solving , ii) Self-managed
iii) Cross-functional , iv) Virtual
Skills used in effective team building Consultation skills Research
& presentation skills Inter-personal skills , Reference book for the
topic “Skills used….. ” : Organizational Behavior Authors: Keith
Davis & Newstrom-11th edition ,Publisher: Tata McGraw
25%
4 FOUNDATIONS OF ORGANISATIONAL STRUCTURE
Reference book: Organizational Behavior Authors: Stephen
Robbins & Seema Sanghi, Publisher: Pearson Education (2006)
Types of Organisational structures
i) Matrix Organisation
ii) Virtual organization
iii) Boundaryless Organisation
Power-meaning & definition
i) Bases of power , ii) Power Tactics
Managing change
Reference book for the topic –Managing change : Organizational
Behavior Authors: Keith Davis & Newstrom-11th edition
25%

83
,Publisher: Tata McGraw
i) Levin‟s 3 step model of change
ii) Implementing change successfully (including building
support for change)
iii) Resistance to change (types & reasons)
Organisational Development-meaning & definitions Benefits and
limitations of OD
i) Whistle-blowing
ii) Communication barriers
iii) Performance appraisal and motivation
iv) Super leadership
6. Suggested topics for assignments:
i) Organizational Development process
ii) Employee participation programmes
iii) Power politics
iv) Characteristics of Organizational Behaviors
Evaluation pattern
participation
10%
14 Marks
14 Marks
14 Marks
14 Marks

84
Semester-V
CC504: OPERATIONS RESEARCH & QUANTITATIVE TECHNIQUES
Introduction:
The student will understand the basic operations research concepts and terminology involved
in Linear Programming Problem, Transportation & Assignment Problems, PERT & CPM,
Game Theory. The course focuses on how to interpret and solve business-related word
problems and to develop simple O.R. models from a business perspective.
1. Objective: To create a better understanding of Operations Research concepts in solving
business and commerce related problems. The course serves as a good foundation for further
study in management, accounting ,marketing and finance.
2. Evaluation :
Evaluation pattern
End Semester 70%
Mid-Semester 20%
Module
No.
(%)
1 1.Overview of Operations Research(OR)
1.1 Origin of OR
1.2 OR Models and Modeling
1.3 Application and Scope of OR
2. Linear Programming Problem (LPP)
2.1 Introduction and General Mathematical Formulation of LPP
2.2 Assumptions of LPP
2.3 Formulation of LPP – application of LPP
2.4 Graphical Solution
2.5 Dual formulation of LPP
25%
2 Transportation Problems (TP)
1.1 General Mathematical Formulation of TP
1.2 IBFS using North West Corner Rule (NWCR), Least Cost Method
(LCM) and Vogel‟s Approximation Method (VAM)
1.3 Optimum solution using Modified Distribution (MODI) method
1.4 Solutions of TP under special cases of degeneracy, multiple,
unbalanced, restricted and maximization.
25%
3 Network Models and Methods
1.1 Introduction to network, network diagram, concepts of event and
Activity, critical path
1.2 PERT
1.3 CPM
1.4 Forward pass, Backward pass
1.5 Calculating EST,EFT, LST, LFT, Float of an activity and event
25%
4 1.Game Theory
1.1 Introduction of Game Theory and some basic terms
1.2 Pure and Mixed strategy games
1.3 Two-Persons Zero-Sum Games
25%

85
1.4 The Maximin- Minimax Principle
1.5 Games without saddle point (Mixed strategies)
1.6 Reduce game by Dominance
2. Assignment Problems(AP)
2.1 General Mathematical Formulation of AP
2.2 Hungarian Method of solving AP
2.3 Solutions of AP under special cases of unbalanced , maximization &
restricted
4. Assignments:
Assignments on Linear Programming Problem
Assignments on Transportation Problems
Assignments on Network Analysis
Assignments on Game Theory and Assignment Problem
5. Seminar Topics:
Prepare a project on application of Linear Programming Problem
Prepare a project on application of Assignment Problem
6. Reference Books:
1.An Introduction to Management Science: Quantitative Approach to Decision Making by Anderson,
Sweeney & Williams – Cengage (Erstwhile Thomson) Publications 11e
2.Practical Management Science by Winston & Albright – Cengage Erstwhile Thomson) Publications
3.Introduction to Operations Research by Hillier & Lieberman – TataMcGraw Hill Publication
4.Introduction to Operations Research by H. A. Taha- PHI Publications
5.OR Techniques for Management by V. K. Kapoor – Sultan Chand & Sons
6.OR Theory & Practice by J. K. Sharma – McMillan Publications
7.Operations Research by Premkumar Gupta & D. S. Hira - S. Chand Publications
8.Quantitative Analysis for Management by Render, Stair, Hanna & Badri – Pearson Publications
Quantitative Techniques in Management by N. D. Vohra – Tata Mcgraw Hill Publications
Evaluation pattern
participation
10%
Q.2 Answer two short questions OR Any one question which could be a long
question, case study, application of concepts etc.
14 Marks
14 Marks
14 Marks
14 Marks

86
Semester-V
CC505: INTERNATIONAL BUSINESS
Introduction:
In today‟s global environment business has become boundary less but still much legal, market
and political hurdles rustics business operations globally. It demands evaluation of every
opportunity in international business as well as evaluation of every country for exploration of
business activities. The intention is to have basic understanding of exploring business
internationally.
1.Objective:
• To understand Globalization, International Trade
• To know the procedure of operating business internationally
• To evaluate the opportunities in respect of different countries.
• To explore the avenues of entering the International Market
2.Evaluation :
Evaluation pattern
End Semester 70%
Mid-Semester 20%
3.Course Contents :
Module
No.
(%)
1 Frame work for International Business
•Globalization: Concept and factors affecting globalization
and Restructuring ; •International Business: Reasons for
expansion ; •Concepts: International Trade, International
Marketing, International Investment, International
Management and Global Business ; •New Trade Theory:
Internal and External Economics of Scale ; •International
Political System and Ideologies:
Types of Governments, Economies System, Political System
•Principles of International Law ; •Cultural Orientation in
International Business . (Book: International Business:
Rakesh Mohan Joshi, Oxford University Press)
25%
2 Tools for International Business:
Tools for country Selection, Market Potential Index, Global
Competitive Index , FDI Confidence Index ,Global Political Risk
Index (Only Concepts), International Product Life Cycle ,
International Monetary System, Fixed and Floating Exchange
Rates, Modes of Payment in International Trade , Advance
Payment , Recoverable and Non Recoverable Letter of credit
Consignment Sales, Open Account, (Books: International
Business: Rakesh Mohan Joshi, Oxford University Press and
International Business by: Justin Paul, Tata McGraw Hill)
25%

87
3 Strategy and Structure of International Business
•Market Entry Strategies: Exporting Contractual Agreement
International SA Joint Venture Other Entry Mode
•Business Expansion Modes: Trade Related Modes oContractual
Modes Investment Modes (Sub-modes are not to be asked
separately). (Books: International Business: Rakesh Mohan Joshi,
Oxford University Press)
25%
4 Export & Import Procedure
Entire Export and Import Procedure (Ch-26 PP 487 to 510)
25%
4.Topic for Assignment:
1.Discuss the efforts of particular company or industry in international Market
2.Discuss the efforts of foreign companies in entering in Indian Market
3.Evaluate any country on the basis of Market Potential Index Global Competitive Index
4.Explain International Product Life cycle of any Product.
5.Discuss any two Market Entry strategy adopted either by any industry or company for
International Market.
6.Explain in detail entire Export Procedure for exporting any one product from india to
Europe or Russia or USA or other Country.
5.Topic for Presentation:
1.Discuss New Trade Theory and its impact in detail
2.Relevance of Cultural Orientation in International Business
3.Discuss Trade Related Modes of entry in International Business with reference to either
FMCG products, Consumer Durables or Food and Beverage offering companies.
4.Critically evaluate Export Policy of Government of India with reference to particular
Industry.
6.Recommended Text Book:
1.International Business By: Rakesh Mohan Joshi, Oxford University Press
2.International Business:, By Justin Paul ,5th Edition, PHI
3.International Business, By: P. Subbarao, 2nd Edition, Himalaya Publishing House.
7.Reference Books:
1.Global Business : Mike Peng and Deepak Srivastava , Cengage Publications
2.International Business: By Charles Hill and Arun Jain , Tata Mc Graw Hill
Publication
8.Structure of Course Examination
The external evaluation pattern would be based on the written examination taken at the end of the semester.
The overall evaluation pattern is as under:
Out of the 70% weight age of the external evaluation the style of the paper for all courses is so decided as to
evaluate the students on different parameters. The format includes subjective, objective and applications
questions so the test of students can be done on parameters like conceptual knowledge, its application in
9.Distribution of Marks :
14 Marks
14 Marks
14 Marks
14 Marks

88
Semester-V
CC506: DIRECT TAX
Introduction:
Taxation is a very important aspect for working as well as personal decisions of an
individual. Knowing Direct tax more importantly Income tax policies and rules can help
a student to understand and calculate personal income tax and also help in tax planning
decisions.
1.Objective:
1.1 To impart knowledge of the basic principles underlying the substantive provisions of
Income tax to the students.
1.2 To equip students with the application of principles and provisions of above tax laws
in computation of income of Individuals under various heads of income and their
assessment procedures.
2. Evaluation :
Evaluation pattern
End Semester 70%
Mid-Semester 20%
Participation
10%
3.Course Contents :
Module
No.
(%)
1 A) Introduction to Income Tax:
- History- Back ground of Income Tax Act, 1961.
- Definitions : Meaning of Assessment year, Previous year,Person,
Assessee, Income, Gross Total Income, Taxable income,
Agricultural Income.
B) Residential Status of an Assessee:
- Determination of Residential Status
- Incidence of Tax on basis of Residential Status
C) Income exempt from Tax
25%
2 Determination of Income under the head Salaries:
-Different forms of Salary
-Retirement Benefits
-Allowances & Taxable and Exempt Perquisites
-Provisions regarding Provident Fund
-Deductions under this head of Income
25%
3 Determination of Income under the head Profits and Gains of
Business and Profession:
-Incomes covered under this head
-Allowable expenses, expressly disallowed expenses
25%
4 Basic knowledge about following heads of Income: 25%

89
A) Income from House Property (Only Theory)
B) Income from Capital Gain (Only Theory)
C)Income from Other Sources (including computation)
4. Topics for Assignment:
1)Assessment Procedure:Forms for filing returns and Time limit for filing return
&Types of Assessment
2)Tax Holidays for different Industries
3)Income Tax Authorities
4)Special Provisions relating to taxability of Non-Residents.(S 115C to 115I)
5. Topics for Seminar/Quiz :
1) Tax Planning, Tax Avoidance, Evasion and Tax Management.
2) Direct Tax Code
3) PAN
4) Computation of Tax( Tax slabs and Tax Rate)
5) Set off and Carry Forward of Losses
6)Clubbing of Income
6. Text Book:
Students‟ Guide to Income Tax : Taxmann Publications
Dr. V.K Singhania & Dr. Monica Singhania
7. Reference Books :
1)Direct Tax Law by T.N. Manoharan – Snowwhite Publications(P) Ltd.
2)Systematic Approach to Income Tax- Bharat Publication Structure of Course
Examination
Evaluation pattern
participation
10%
14 Marks
14 Marks
14 Marks
14 Marks

90
Semester-V
CC507A : ADVANCED FINANCIAL MANAGEMENT (Paper-I)
Introduction:
Over the last two decades, Indian business and finance have considerably changed
owing to deregulation, liberalization, privatization and globalization. In wake of these
changes and developments, the subject of Advanced Financial Management has
assumed all the more importance.
1. Objective:
• The syllabus aims to develop a thorough understanding of the concepts and
theories in Financial Management.
• It intends to give an understanding of various financial decisions which has
impact on shareholders and wealth creation.
• To develop familiarity with the analytical techniques helpful in financial
decision making.
2.Evaluation :
Evaluation pattern
End Semester 70%
Mid-Semester 20%
Participation
10%
Module
No.
(%)
1 Meaning and importance of Cost of Capital Explicit and Implicit Costs
, Measurement of Specific Costs , Weighted Average and Marginal
Cost of Capital (including sums using market and book value weights)
Capital Asset Pricing Model (excluding sums) C) Income exempt
from Tax
25%
2 Valuation of bonds/debentures , Yield to Maturity (YTM) Short-cut
Method (as per Khan and Jain) Valuation of Preference Shares
Valuation of Equity Shares: no growth, constant growth and multi-
stage growth models
25%
3 Risk Management and Derivatives
Concept of Risk and Uncertainty
Meaning and Characteristics of Derivatives Meaning of:
1.Spot , 2.Forward Contracts
3.Future Contracts , 4.Options: Call and Put
Difference between Forwards and Futures Difference between Futures
and Options Risk Evaluation Approaches in Capital Budgeting
1.Risk Adjusted Discount Rate , 2.Certainty Equivalent Approach
3.Decision Tree
25%
4 Dividend Theory 25%

91
Meaning of Dividend , Types of Dividend Policy ,Determinants of
Dividend Policy Dividend Theories:
1.Walter Model , 2.Gordon Model , 3.Modigliani-Miller (MM) Model
4.Topics for Assignment
1.Practical Application of Cost of Capital
2.Concepts of Value
3.Important terms in Options Contract
4.Financial Engineering
5. Topics for Seminar and Presentation
1.Shareholder Value Creation
2.A Study on trends in dividend policy in Indian Companies
3.Foreign Exchange markets and Dealings
4.Foreign Exchange Risk Management.
6. Recommended Textbooks:
1)Financial Management by Khan & Jain (5th Edition), McGraw Hill – For Units 1, 2 & 3
2)Strategic Financial Management by Ravi M Kishore (2nd Edition),Taxmann – For Units 3
& 4
7. Reference Books:
1)Financial Management by Prasanna Chandra (7th Edition), Tata McGraw Hill
2)Financial Management by I M Pandey (9th Edition), Vikas Publishing Structure of Course
Examination
Evaluation pattern
participation
10%
14 Marks
14 Marks
14 Marks
14 Marks

92
Semester-V
CC507B : ADVANCED MARKETING MANAGEMENT (Paper-I)
Introduction:
The field of management has undergone a sea change and has today assumed a form of a
profession with a well-defined body of knowledge. Different functions of management have
got importance as per the environmental changes. After, 1950‟s Marketing Management has
assumed an important role in the organization. With continuously evolving and due to the
newer trends, the subject has become wider and wider.
1. Objective:
This course is designed in such a way as to provide the students an understanding of the
different contemporary and relevant topics in the subject of marketing management with
deeper penetration so that the students can choose the particular area of specialization even
under the Marketing Management as per their interest in future.
2. Evaluation :
Evaluation pattern
End Semester 70%
Mid-Semester 20%
Participation
10%
Module
No.
(%)
1 BRAND MANAGEMENT (10 Hours)
a.Meaning of Brand
b.Brand the Product
c.Brand Architecture
i.Portfolio Roles, ii.Product Market and Context Roles ,
iii.Brand Portfolio structure
d.Brand Equity
i.Concept of Brand Equity , ii.Brand Image and its dimensions
iii.Brand Awareness and Brand Image
e.Brand Identity
i.Concept , ii. Inner and Outer core of Brand Identity
iii.Brand Identity Perspectives , iv.Brand Identity Prism (to be
explained with illustration)
1.Physique , 2.Relationship , 3.Reflections , 4.Personality
5.Culture , 6.Self Image,
f.Brand Positioning
Book : Product Policy and Brand Management-Text and Cases -
By: Chitale and Gupta-PHI
25%

93
2 MARKETING RESEARCH-1 (10 Hours)
a.Definition of Marketing Research
b.Marketing Research Process
c.Classification of Marketing Research Designs
d.Primary Data versus Secondary Data (Advantages, uses and
Disadvantages of secondary data)
e.Primary Data: Quantitative Research & Qualitative Research
f.Survey Methods:
i. Telephone Method , ii. Personal Method
iii. Mail Method , iv. Electronic Method
g.Focus group interview and In-depth interview
h.Primary Data: Observation Methods:
Structured v/s unstructured observations, Disguised v/s undisguised
methods, Natural v/s continued observation, Personal Observation
Mechanical Observation, Audit Observation, Content Analysis
Trace Analysis
25%
3 MARKETING RESEARCH -2 (10 Hours)
a. Primary Scales of Measurement:
Nominal, Ordinal, Interval, Ratio
b. Itemized Rating Scales
Likert Scale, Sematic Differential Scale, Staple Scale
c. Questionnaire Definition
Objectives of questionnaire, Questionnaire design process
d. Observational Forms
e. Sampling Design Process
f. Sampling Techniques
g. Data Preparation Process (in brief) Coding
Tabulation: One way table and two way table
h. Report Preparation and presentation process in brief.
Format of the Research Report, Graphical Presentation
25%
4 SERVICES MARKETING (10 Hours)
a. Definition
b. Characteristics of Services
c. Service Flower
d. Reasons for the Growth of Service Sector
e. Services Marketing Mix (7 P‟s)
f. Demand Variations In services
g. Strategies for demand management
h. Determinants of Service Quality
i. Terms:, i. Internal Marketing , ii. External Marketing,
iii. Interactive Marketing
j. Gap Model of Service Quality
Book : Services Marketing – K. Rama Mohana Rao, Pearson
Education.
25%
4.Topics of Assignment:

94
1.Develop and Compare Brand Architecture of any Two FMCG Brands with specific Product
Category.
2.Design Service Flower of any type of Service.
3.Prepare Research proposal for any Marketing Problem.
4.Draft a Questionnaire to survey the consumer satisfaction and loyalty of any product or
service.
5.Topics for Presentaion:
1.Discuss Branding Strategy and Brand Elements of newly launched Brand in the Market.
2.Discuss the Value chain concept of any Service in detail
3.Compare various Sampling Methods with reference to research design.
6.Reference Books:
1.Marketing Management, 13th Edition: A South Asian Perspective, Abraham Koshy and
Mithileshwar Jha, Philip Kotler and Kevin Keller.
2.Marketing Management, Rajan Saxena, 4th Edition, Tata-Mcgraw Hill.
3.Marketing Management – Global perspective, V S Ramaswamy and S Namakumari, Indian
context; 4th Edition Macmillan Publishers India Ltd.
4.The New Strategic Brand Management - Creating And Sustaining Brand Equity Long Term
5.Services Marketing – People, Technology, Strategy, Christopher Lovelock & Jochen Wirtz
6.Exploring Marketing Research, William Zikmund.
7.Compendium of Brand Management, S. A. Chunawalla, Himalaya Publishing House.
8.Services Marketing – S.M. Jha
9.Research Methodology – Methods and Techniques, C. R. Kothari.
10.Research Methodology – R.Guvery, U K Sudha Nayak, M. Girija. R. Meenakshi, S. Chand
Evaluation pattern
participation
10%
14 Marks
14 Marks
14 Marks
14 Marks

95
Semester-V
CC507C : ADVANCED HUMAN RESOURCE MANAGEMENT (Paper-I)
Introduction:
The role of HRM in organizations has gained tremendous importance over the years. It has
come some way from „Personnel Management‟ and today, is looked upon as a strategic
partner. Organizations with global presence, movement of workforce across geographical
boundaries have challenged the HR function as never before. The aim of this course is to
provide the under-graduate students with some knowledge about the important sub-functions
of HRM; functions that have not been covered in the core courses Basic Human Resource
Management and Human resource Management in Semesters III and IV.
1.Objective:
1.The strategic Role of HRM,
2.The environment in which the HRM function is performed,
3.The meaning and difference between Performance Appraisal and Performance
Management,
4.How strategic pay plans and employee benefits are determined.
2.Evaluation :
Evaluation pattern
End Semester 70%
Mid-Semester 20%
3.Course Contents :
Module
No.
(%)
1 EVOLUTION OF STRATEGIC HUMAN RESOURCE
MANAGEMENT
-Personnel management -> HRM -> SHRM
-Definition and components of SHRM
-Objectives of SHRM
-Difference between traditional HRM and SHRM
-Difference between SHRM and HR strategies
-Link between HR strategy and business strategy
-Investment perspective of HR
-Risk involved in investment in Human Assets
-Factors determining the investment orientation of an organisation
25%
2 UNDERSTANDING THE CONCEPT OF SHRM AND HR
ENVIRONMENT
-Barriers to strategic HR
-Benefits of SHRM
-Competencies required of HR department to become a strategic
25%

96
partner
-Essential elements of strategic HR
-Environmental trends affecting HRM:
•Trends in Business Environment
•Changing nature of work
•Demographic, Societal and workforce trends
•Changing nature of Employment Relationship
-HRM a changing function
•Roles associated with Management of HR (Classification given
by Ulrich)
•Partnership of HR and Line Managers
(Strategic Human Resource Management by Tanuja Agarwala)
3 PERFORMANCE MANAGEMENT AND APPRAISAL
-Comparison between the two
-Why Performance Management?
-Supervisor‟s Role in appraising performance
-Methods of Performance Appraisal with important advantages
and disadvantages
•Alteration Ranking Method
•Paired Comparison Method
•Computerised and web Based Performance Appraisal
•Electronic Performance Monitoring (EPM)
-How to avoid appraisal problems?
(Human Resource Management by Dessler & Varkkey)
25%
4 DETERMING STRATEGIC PAY PLANS AND EMPLOYEE
EMPLOYEE BENEFITS
-Basic factors in determining pay rates
•Legal consideration in compensation
•Union influence on compensation decisions
•Competitive strategy, corporate policies and compensation
•Equity and its impact of pay rates
-Process of establishing pay rates:
•Salary Survey
•Gob Evaluation
•Grouping similar jobs together
•Pricing each pay grade
•Fine tuning pay rates
-Competency Based Pay – meaning, reasons, advantages and
disadvantages
-Flexible benefits programme
1.Cafeteria Approach
2.Flexible Work Arrangements
-Flexi time and its effectiveness
-Compressed work week and its effectiveness
3.Other flexible work arrangement
-Job sharing
-Work sharing
-Telecommuting
(Human Resource Management by Dessler & Varkkey)
25%

97
1.Four levels of integration between the HR functions and the Strategic Management
function.
2.Linking of HR systems to organization maturity (Essentials of Strategic Human
Resource Management by Dr. Anjali Ghanekar)
3.Compensating Executives and Managers
4.Compensating professional employees. (Human Resource Management by Dessler
& Varkkey)
5. Topics for seminars:
1.Designing Performance Management Systems.
2.Balance Score Card and HR Score Card.
3.HR manager as a change agent
6. Reference Books:
1.Human Resource Management By Gary Dessler and Biju Varkkey Pearson Prentice
Hall 12th Edition
2.Strategic Human Resource Management By Tanuja Agarwala Oxford University
Press 2007 Edition
3.Human Resource Management (Text and Cases) By S. S. Khanka S.Chand and
Company Limited Reprint 2007
4.Essentials of Strategic Human Resource Management By Dr. Anjali Ghanekar
Everest Publishing House First Edition 2009
Evaluation pattern
participation
10%
14 Marks
14 Marks
14 Marks
14 Marks

98
Semester-V
CC507D : ADVANCED TAXATION AND LAW (Paper-I)
Introduction:
Although a consumer always pays Indirect Taxes such as VAT and Service Tax, most of
them are unaware of the concept, types and government policies for indirect taxes. This
knowledge along with direct tax will complete the taxation curriculum for B.B.A.
1.Objective:
(1) To introduce indirect tax laws in force and relevant rules and principles.
(2) To introduce the basic concepts of Service Tax and Excise Law in force in India.
2.Evaluation :
Evaluation pattern
End Semester 70%
Mid-Semester 20%
3.Course Contents :
Module
No.
(%)
1 SERVICE TAX:
- Evolution and Need of Service Tax
- Concept of Taxable Services and Exempt Services
- Classification of Taxable Services
- Registration Procedure
- Payment of Service Tax
25%
2 SERVICE TAX:
- Valuation of Taxable Services
- Periodical Service Tax Returns
- Concept of CENVAT Credit
- Concept of Adjudication, Appeals, Demand, Refund and
Penalties.
25%
3 CENTRAL EXCISE:
- Nature of Excise Duty, Legislative History, Coverage,Levy and
Collection of excise duties under the Central Excise Act, 1944
- Definitions of Excisable Goods, Factory and Manufacture under
the Central Excise Act.
- Provisions governing Manufacture and Removal of excisable
goods.
- Classification of goods under Central Excise Tariff Act,1985
with reference to rules of interpretation.
- Assessment including Provisional Assessment, Self-Removal
Procedure, Payment of duty and Date fordetermination of rate
25%

99
of duty. Record-based control and Production-based control.
4 CENTRAL EXCISE:
- Concept of Valuation under the Central Excise Act, 1944,Central
Excise Valuation(Determination of Price of Excisable Goods)
Rules,2000 Registration Procedures Benefits to Exporters
- Concept of CENVAT Credit
- Exemption for Small Industries
25%
4.Text Book:
Indirect Taxes Law and Practice : Taxmann By: V.S. Datey
5.Reference Book :
Students‟ Guide to Indirect Taxes : Aadhya‟s Pvt. Ltd.By: Yogendra Bangar, Vandana
Bangar and Vineet Sodhani
6.Topics for Assignment:
1)Services which are Exempt from Service Tax.
2)Procedure for Filing Service Tax Return and important issues relating to such return.
3)Documents required for availing CENVAT Credit.
7.Topics for Seminar/Quiz:
1)Applicability of Service Tax and its current rate.
2)Case study relating to Service Tax.
3)Small scale exemption under Central Excise Law.
4)Case study relating to Central Excise.
Evaluation pattern
participation
10%
14 Marks
14 Marks
14 Marks
14 Marks

100
Semester-V
CC507E : BANKING AND INSURANCE (Paper-I)
1.Objective:
The objective of this paper is to impart basic knowledge of Banking and Insurance
Services to the students.
2.Evaluation :
Evaluation pattern
End Semester 70%
Mid-Semester 20%
Participation
10%
3.Course Contents :
Module
No.
(%)
1 Introduction to banking - history of banks - meaning
of banking - functions of bank - banker customer
relationship - banking systems - unit banking - branch
banking - banking sectors - corporate banking - retail
banking - international banking - rural banking - role
of banks in primary, secondary and tertiary sector
25%
2 Structure of Indian banking system - Reserve bank of
India - commercial banks - public sector banks -
private sector banks - foreign banks - cooperative
banks - state cooperative banks - district cooperative
banks - primary credit societies - regional rural banks
- development banks
25%
3 Introduction to insurance - origin and development of
insurance - functions of insurance - importance of
insurance - principles of insurance - types of
insurance contract - classification of insurance - life
insurance - non life insurance - reinsurance - micro
insurance - insurance intermediaries
25%
4 Life insurance - essential features - advantages -
different plans of life Assurance and annuities -
policy condition and privilege - assignment and
nomination - lapses and revivals - surrender values
and loans - claims - double insurance.
Non-Life Insurance - Meaning and Importance -
Types - Fire - Marine - Motor - Health -
Miscellaneous
25%

101
4.Topics of assignment:
1.Retail banking
2.Rural banking
3.List of Public, Private and Foreign banks operating in India
4.Development banks
5.Public, Private and Joint Venture Insurance companies operating in India
5. Topics of Seminar/Quiz
1.KYC Norms
2.NABARD
3.Opening up of Insurance Sector
6. Text Book:
1.Elements of Banking and Insurance - By Jyotsna Sethi, Nishwan Bhatia
7. Reference Book:
1.K. P. M., Banking Theory Law and Practice by Sundhram, Sultan Chand
2.Banking and financial system - B. Santhanam, Sundharam & Varshney
3.Banking and Insurance - By R.K. Sharma, Shashi K. Gupta, Jagwant Singh
4.Principles of Insurance - By S.K. Jain
Evaluation pattern
participation
10%
14 Marks
14 Marks
14 Marks
14 Marks

102
Semester-VI
CC601 : INDUSTRIAL LAWS
Introduction:
To create awareness amongst student for Industrial laws which helps in creating and
maintaining transparent business policies in dealing with labours. Harmonious relationship
with management and labour and employer is necessary to maintain steady growth of the
nation as well as institute.
1. Objectives:
To gain knowledge of various Industrial Laws and also understand the application of
Industrial lawsto practical situations.
To acquaint students from various labour laws.
2. Evaluation :
Evaluation pattern
End Semester 70%
Mid-Semester 20%
Projects, Assignments, Quizzes, Class Participation
3.Course Contents :
10%
No Topic Weightage No of
Hours
1 Industrial Dispute Act 25 12
2 Factories Act 25 7
3 ESIC Act 15 6
4 Workmen‟s Compensation Act 15 6
5 P.F. and Miscellaneous Act 10 6
6 Payment of Wages Act, 1936 10 3
4. Topic for Assignments:
1.Discuss the scope of Factories act with reference to the definition given by the act
and various case laws.
2.Discuss the meaning of Industrial Dispute and explain how it is different as to
Personal Dispute.
3.Discuss the Present Scheme of PF by government and Semi-Government
Organisation and PF scheme offered by Private Insurance Company
4.Prepare a chart showing procedure under Factories act for getting licence and annual
renewal of license.
5.Differentiate between the ESIC and Workmen‟s Compensation act with reference to
Benefit to the Employee

103
5. Topics for Seminar/Presentation:
1. Discuss the Case of Maruti Udyog Ltd and Labour Union.
2.Discuss recent case of Strike and its resolution system adopted by respective
organisation.
3.Discuss the Liability of Employer in different industries for different situations.
(Accident, Death etc.)
4.Discuss the procedure of claim with ESIC for Accidental Death.
5.Discuss different schemes under P.F. act.
6. Text Book:
1.Labour Laws for Managers By: B.D. Singh 2nd edition Excel Books
7. Reference Book:
1.Industrial Relations and Labour Laws by: S.C. Srivastava, 6th Revised Edition,
Vikas Publishing House New Delhi.
2.Industrial Law: By: K.C. Garg, V.K. Sareen, Mukesh Sharma, R. C. Chawala,
Klayani Publishers, Ludhiyana.
3.Labour Laws By: H.L Kumar Universal Laws Publishing Co. Pvt. Ltd, New Delhi
4.Legal Aspects of Business , Text, Jurisprudence, and Cases, By: Daniel
Albuquerque, Oxford University Press, New Delhi.
Evaluation pattern
participation
10%
14 Marks
14 Marks
14 Marks
14 Marks

104
Semester-VI
CC602 : STRATEGIC MANAGEMENT
Introduction:
External factors affects business unit to a great extent. Managers have to make changes in the
respective policies to commensurate such changes. It is important to incorporate separate
strategies to bring organisaiton in right direction in the context of its strategic intent.
1.Objectives:
•To know core concepts of Strategy and Strategic Management and its scope.
•To know various external factors and its effect business policy or business strategy
•To know and execute the process of internal analysis any business unit of Industry.
•To understand various steps of formulation and implementation of various business strategies.
2.Evaluation :
Evaluation pattern
End Semester 70%
Mid-Semester 20%
3.Course Contents :
Module
No.
(%)
1 INTRODUCTION TO STRATEGIC MANAGEMENT
•Meaning of strategy, strategic management ( process of S.M)
•Importance of Strategic Management
•Strategic Fit and Intent
•Levels of Strategy and their characteristics
•Vision & Mission
•Vision : Nature ( elements), definition and benefits
•Mission : Definition, characteristics of mission statement
•Difference between vision and mission
25%
2 EXTERNAL ENVIRONMENT ANALYSIS
•Concept of Environment
•SWOT
•PESTEL
•5 Force Model
•Approaches to Environmental Scanning
•Sources used for Environmental Scanning
•Techniques of Environmental Scanning
25%
3 INTERNAL ANALYSIS
•Resources, Capabilities, Competencies, Core Competencies
•Competitive Advantage
•Why are resources important
•Value chain( organization and industry)
•Ansoff Model
•BCG Model
25%
4 STRATEGY FORMULATION
•5 Generic Strategies (cost leadership, differentiation, combined, focus,
25%

105
best cost provider)
•Interrelationship between formulation and implementation
•Integration : Forward and Backward
•Diversification : Horizontal, Conglomerate, Concentric
4.TOPICS FOR ASSIGNMENT
1.Vision & Mission Statement of one Indian Company & One Foreign Company
2.SWOT Analysis of any Industry / Company
3.PESTEL Analysis of any Industry / Company
4.Five Force Analysis of any Industry / Company
5.Value Chain Analysis of any Industry / Service / Company
6.BCG Matrix application of any FMCG Company
7.Examples of Cost differentiation
5. TOPICS OF SEMINAR
1.Discussion for implementation of change in Organisaitonal Structure and its implementation
with reference to particular company.
2.Discussion of various issues which plays important role in strategy implementation.
3.Techniques of implication and replications of government policy on particular sector
industry/ company.
6. TEXTBOOKS :
1)Strategic Management & Business Policy by Azhar Kazmi, 3rd Edition Mc Graw Hill
Publication Pvt Ltd.
2)Business Policy & Strategic Management by P. Subba Rao , GTU , Himalaya Publication.
7. REFERENCE BOOKS:
1.Crafting and Executing Strategy by Thomson, , Gamble, Strickland, & Jain, 18th Edition
Tata Mc Grahill Education Pvt. Ltd.
2.Strategic management By: Pierce & Robinson, Tata Mc Grahill Education Pvt. Ltd.
3.Competitive Advantage by Michael Porter, Free Press Publication,USA
Evaluation pattern
14 Marks
14 Marks
14 Marks
14 Marks

106
Semester-VI
CC603 : ORGANISATIONAL BEHAVIOUR (Paper-II)
Introduction:
Organisational Behaviour is an integration and application of behaviourial sciences to work
situations. In a continuous changing environment and culture many opportunities remain for
organizational improvement.. Oganisational behaviour provides a human perspective towards
organizational effectiveness
1. Objectives:
The syllabus of this subject is designed to provide valuable inputs for understanding,
reasoning ,predicting and controlling human behaviour.
Various theories and topics have been covered to relate the subject to real-world problems
and issues.
2.Evaluation :
Evaluation pattern
End Semester 70%
Mid-Semester 20%
3.Course Contents :
Module
No.
(%)
1 UNDERSTANDING MOTIVATION AND LEADERSHIP
Reference book: Organizational Behavior
Authors: Stephen Robbins & Seema Sanghi, Publisher: Pearson
Education (2006) Motivation Models
i)E-R-G Theory
ii)David McClleland‟s need theory
iii)Equity theory
iv)Victor Vroom‟s expectancy theory (with their implications for
managers)
Leadership theories
i)Fiedler‟s Contingency model
ii)Path-goal theory
iii)Hersey & Blanchard‟s leadership model Short notes
i)Mentoring
ii)Self-leadership
iii)Transformational leadership
iv)Coaching
25%
2 ISSUES BETWEEN INDIVIDUALS AND ORGANISATIONS(A)
Reference book: Organizational Behavior Authors: Stephen Robbins &
Seema Sanghi, Publisher: Pearson Education (2006) Conflicts –
meaning & definition Functional and Dysfunctional conflicts Sources
of conflicts Conflict resolving strategies Organizational Culture
Characteristics of organizational culture Communication of
25%

107
organizational culture through the process of socialization and
individualization Economic and psychological contract
3 ISSUES BETWEEN INDIVIDUALS AND
ORGANISATIONS(B)
Reference book: Organizational Behavior, Authors: Stephen Robbins
& Seema Sanghi, Publisher: Pearson Education (2006)
Counseling –meaning & definition Functions of counseling
Types of counseling Transactional analysis as a technique of
resolving conflicts (including inter-personal orientation and
stroking),Stress –meaning & definition
i)Stress and job-performance relationship , ii)Effects of stress
iii)Approaches to stress management
Quality Work-Life-meaning & definition Techniques of QWL
25%
4 CHALLENGES AND OPPORTUNITIES FOR
ORGANISATIONAL BEHAVIOUR
Reference book: Organizational Behavior Authors: Stephen Robbins
& Seema Sanghi, Publisher: Pearson Education (2006) Challenges for
O.B., i)Responding to globalization , ii)Improving quality and
productivity , iii)Responding to outsourcing , iv)Improving customer
services , v)Improving people skills , vi)Empowering people ,
vii)Stimulating innovation and change Ethical Behaviour
i)Employee privacy issues , ii)Impact of ethics on bottom-line
outcomes , iii)Pay and promotion discrimination, iv)Sexual
harassment
Managing Internal Work Force
i)Barriers to cultural adaptation , ii)Overcoming barriers
25%
4. TOPICS FOR ASSIGNMENT
i)Job satisfaction and performance –effort loop , ii)Sources of stress
iii)Traits of leadership , iv)Gender issues at work place
i)Responses to change , ii)Model of motivation
iii)Informal organizations , iv)Assertive behaviour as conflict resolving technique
The external evaluation pattern would be based on the written examination taken at the end of the
semester. The overall evaluation pattern is as under:
Out of the 70% weight age of the external evaluation the style of the paper for all courses is so decided
as to evaluate the students on different parameters. The format includes subjective, objective and
applications questions so the test of students can be done on parameters like conceptual knowledge, its
application in actual sense, his or her memory and presence of mind. The structure is as under:
14 Marks
14 Marks
14 Markss
14 Marks

108
Semester-VI
CC604 : PRODUCTION & OPERATION MANAGEMENT
Introduction:
Production management plays an important role in the improvement in productivity and
helps in creating a competitive advantage. It is essential to pass an understanding of how
various operations work and contributes to create a special place in the market. The study
would enable the students, manufacturers and service providers to compete globally.
1. Objectives:
The aim is to cover the most important issues concerning production managers and also
giving them an understanding of basic tools and techniques of production. The budding
managers should be given an insight of production with other managerial inputs
2. Evaluation :
Evaluation pattern
End Semester 70%
Mid-Semester 20%
Module
No.
(%)
1 Meaning of production management and operation management
Objectives of production management Scope of production
management Types of production
1.Continuous , 2.Intermittent , 3.Project, 4.Job shops
Concept of production planning and control Function of production
planning and control :Estimating, routing, scheduling, loading
Dispatching, expediting, follow up, Inspection and corrective action
Concept of work study and motion study, Work measurement, basic
work study procedure
25%
2 Concept of purchasing , principles of purchasing and process of
purchasing. Types of purchasing
• Blanket orders , • Stockless purchasing , • System contracting
• Small order purchases
Concept of material handling and principles of material handling .
Concept of MRP-1 and MRP-2, Objectives ,advantages and
disadvantages of MRP-1 concept of ERP and features of ERP
25%
3 1)concept of layout, factors affecting layout and features of a good
layout. Types of layout
• product , • process , • project
2)Concept of quality management, Cost of quality : Deming‟s 14
principles of quality Concept of Six Sigma and its process Deming‟s
concept of PDCA cycle Concept of ISO-9000,14000,22000
25%

109
4 Contemporary Issues
JIT :- Concept and characteristics (including the concept of
KANBAN); Kaizen:- Concept,3 guiding principles, activities falling
under the kaizan umbrella Japanese 5-“S” approach (5 s kaizen
movement); Business process reengineering - Characteristics, steps
Lean production and basic elements
25%
1)Types of production system in any industry
2)A detailed perspective on operations management
3)Practical aspects of JIT, Kaizen, Six sigma, lean production
4)Hybrid MRP- JIT production system
5)Supply chain management in practice: the Keirtsu
5.TOPICS OF SEMINAR
1.Green production
2.Challenges in maintaining a supply chain in Indian scenario
3.Operation in service industry
4.Work measurement and production standard
5.Capacity planning
6.Functional analysis
6.Reference Books:
1)Production & Operation management by K.aswathappa & K.Shridhara bhatt,
Himalaya publishing house.
2)Operation management by Roberta S. Russell & Bernard S. Taylor, Pearson higher
education.
3)Production & Operation management by Kanishka Bedi, Oxford higher education.
4)Operation management by heizer render, pearson publication.
Evaluation pattern
14 Marks
14 Marks
14 Marks
14 Marks

110
Semester-VI
CC605 : MANAGEMENT ACCOUNTING
Introduction:
Management accounting is concerned with the provisions and use of accounting
information to managers within organizations, to provide them with the basis to make
informed business decisions that will allow them to be better equipped in their
management and control functions.
1.Objectives:
The objective of this module is to provide students with an understanding of the role of
management accounting in the context of business. It tries to show how accounting
information is used by managers and senior executives to plan and control business activities
and make decisions.
2.Evaluation :
Evaluation pattern
End Semester 70%
Mid-Semester 20%
3.Course Contents :
Module
No.
(%)
1 (A) Introduction :Meaning of Management Accounting,
Difference between Financial Accounting and Management
Accounting, Difference between Cost Accounting and Management.
Tools and Techniques of Management Accounting – Meaning and
list of tools and techniques.
(B) Budgetary Control: Meaning and Significance.
Preparation of Flexible Budgets. Preparation of Functional Budgets –
Sales, Production and Purchase Budgets. Concept of Cash Budget
(excluding sums.)
25%
2 Standard Costing – Meaning, Benefits and Limitations.
Calculation of Variances- Material, Labour (Excluding Idle time)
and Sales Introduction to overhead variance (excluding sums)
Objectives ,advantages and disadvantages of MRP-1 concept of
ERP and features of ERP
25%
3 Cost Volume Profit Analysis- Meaning and Assumptions,
Concept of Break even analysis, Sums of C-V-P Analysis (Including
Key Factor) Decision Making – Make/Buy, Shut Down and Export
Proposal.
25%
4 (A) Responsibility Accounting - Meaning and significance, Types
of responsibility centres.
Transfer Pricing – Meaning and Methods of transfer pricing.
25%

111
(B) Contemporary Issues in Management Accounting:
i.Target Costing, ii.Life-cycle Costing, iii.Activity Based Costing
1.Reporting to Management – Meaning, Essentials of an Ideal Report, Types of reports.
2.Concept of Zero Based Budgeting – Meaning, Procedure, Benefits and Limitations.
3.Uniform Costing.
4.Value Chain Analysis
1.Concept and Utility of Balance Score Card.
2.Installation of a Budgetary Control system .
3.Management Information Systems
6. Recommended Books:
1.Managerial Accounting – By Jawahar Lal - Himalaya Publication.
2.A Text Book of Cost and Management Accounting By M. N. Arora – 8th Edition –
Vikas Publishing House Pvt. Ltd.
7. Reference Books:
1.Advanced Management Accounting, Text, Problems and Cases By Jawahar Lal – S. Chand
2.Accounting for Management – by M. N. Arora & Khanna – Himalaya Publication.
3.Management Accounting – Principles & Practice by M. A. Sahaf – Vikas Publishing House
Pvt. Ltd
4.Management Accounting, Text, Problems and Cases by M. Y. Khan & P.K. Jain, 5th
Edition, Tata Mc Graw Hill Education Pvt. Ltd.
5.Accounting for Management - by Jawahar Lal, 5th Edition – Himalaya Publishing House
6.Management Accounting by J. Made Gowda (2007) Himalaya Publication.
7.Management Accounting, Text, Problems and Cases by M. Y. Khan & P.K. Jain, 5th
Edition, Tata McGraw Hill Education Pvt. Ltd.
Evaluation pattern
14 Marks
14 Marks
14 Marks
14 Marks

112
Semester-VI
CC606 : Practical Studies
(GRAND PROJECT, PRESENTATION AND VIVA-VOCE)
Introduction:
The BBA programme aims at providing a practical insight to the student in the various
functions of business enterprises. It is this aspect which gives a learner an edge over other
programmes in same area. Lack of industry exposure would prove fatal and hence a student of
management needs to undergo practical training to sharpen his theoretical skills and
knowledge. Further from here, the students are likely to take off into junior managerial level
jobs and/or post-graduation in management.
1.Objectives:
During the first year semester II, students go for an industrial visit and get a general overview
of the functioning of the business enterprises. During the second year semester IV, the
students are supposed to visit any organization and study details of functional areas. In line
with this, the third year semester VI students are supposed to analyze any particular
products/industry in detail from macro and micro perspectives. This work is prescribed to be
done in groups so that the students learn positive group dynamics and use it to their best.
2.Course Contents :
UNIT WEIGHTAGE
UNIT 1 25%
UNIT 11 25%
UNIT 111 25%
UNIT 1V 25%
TOTAL 100%
3.GUIDELINES FOR GRAND PROJECT WORK:-
1.Group size:
The group size should be of 10 students. However, one last group can be of odd size
having not more than 12 students.
2.Topics:
-Any topic from any functional area of management i.e. Marketing, HR, Finance,
Production
-Economics -Costing
-Operations research
-Any other relevant topic permitted by the director of the institute can be taken for
grand project work. The topic should be research based and must be authentic work of
the students. Primary data collection is a must.

113
1.Format of the group project:-
The project should be based on the following format:-
a. Introduction to the topic including macro (external environment and industry)
analysis, and micro (particular industry or firm under study) analysis.
b. Research Methodology including the rationale for the topic, type of research design,
sources of data, sampling method, sample size, any statistical tools used and
limitations of the study.
c. Findings and analysis of the study including graphs and statistics.
d. Conclusion, Recommendations and Scope for further study in future.
e. Bibliography, References, Statistical calculations and tables; if any.
4.Assessment:-
Group project component Internal marks External marks Total
Project report 12 28 40
Power point presentation 18 42 60
And Viva-voce
Total 30 70 100
5. Guidelines for assessment:-
a. The pattern of assessment for internal and external component will remain the same
for grand projects.
b. The project report will be assessed on the basis of one group report submitted by
students. Individual copies of the project must be produced during external exam and
must be checked and signed by the external examiner also. The pattern of the project
report must be as prescribed earlier.
c. Power point presentation of the group project must be done by students during both
internal and external assessment. The presentation should be divided among all the
group members in such a way that the entire project contents are covered. Each student
should present for 2-3 minutes on hisher allotted section.
d. Power point presentation should be followed by individual viva voce. In this exam,
the student should be able to answer on the entire project and also related topics; and
not only on his section of the presentation.
e. A hard copy and a CD of the power point presentation done during internal
assessment must be produced at the time of external assessment too.

114
Semester-VI
CC607A : ADVANCED FINANCIAL MANAGEMENT (Paper-II)
Introduction:
Over the last two decades, Indian business and finance have considerably changed
owing to deregulation, liberalization, privatization and globalization. In wake of these
changes and developments, the subject of Advanced Financial Management has
assumed all the more importance.
1.Objectives:
1. To give an insight to the students from the basic level to higher level of analysis
2. To introduce the students to various techniques of taking long term investment
decisions
3. To familiarize the students with various financial tools and techniques
2.Evaluation :
Evaluation pattern
End Semester 70%
Mid-Semester 20%
Participation
10%
3.Course Contents :
Module
No.
(%)
1 Capital Budgeting problems using NPV for the following
decisions:
1. Replacement, 2. Mutually Exclusive
Depreciation calculation using:
1. SLM , 2. WDV , 3. Block of Assets
25%
2 (A)Working Capital Estimation
Sums of estimating working capital excluding double shift
(B)Economic Value Added (EVA) Concept of EVA
Problems using EVA formula as per Khan & Jain
25%
3 Capital Structure Theories
Meaning of Capital Structure
Features of Appropriate Capital Structure Factors affecting Capital
Structure , Capital Structure Theories‐(Excluding Sums) Net
Income Approach, Net Operating Income Approach, Traditional
Approach, Modigliani – Miller Thesis
25%
4 Corporate Financial Restructuring
Meaning of Corporate Restructuring and reasons for it Meaning of
Financial Restructuring Techniques of Corporate Restructuring:
1. Mergers, 2. Takeovers, 3. Joint Ventures, 4. Divestitures,
5. Slump Sale, 6. Strategic Alliance, 7. Equity Carve out,
25%

115
8. Franchising, 9. Holding Companies, 10. Sell off, 11. Going
Private, 12. Liquidation, 13. Reverse Bid, 14. Reverse Merger,
15. Demerger, 16. Management Buy-In, 17. Management Buy-Out
18. Leveraged Buy-Out.
4. TOPICS FOR ASSIGNMENT
1. Approaches to Capital Structure
2. Analysis of Capital Budgeting Proposals.
3. Estimation of Working Capital finance in a company.
4. Working Capital financing by banks
1. Project Planning and Control.
2. Project Appraisal by financial institutions.
3. Practical Application of Capital Structure Theories
A Case Study on Mergers and Acquisitions
6. Recommended Books:
1) Financial Management by Khan & Jain (5
th
Edition), McGraw Hill – For Units 1 & 2
2) Strategic Financial Management by Ravi M Kishore (2
nd
Edition), Taxmann – For
Units 3 & 4
7. Reference Books:
3) Financial Management by Prasanna Chandra (7
th
Edition), Tata McGraw Hill
4) Financial Management by I M Pandey (9
th
Edition), Vikas Publishing
Evaluation pattern
participation
10%
14 Marks
14 Marks
14 Marks
14 Marks

116
Semester-VI
CC607B : ADVANCED MARKETING MANAGEMENT (Paper-II)
Introduction:
The field of management has undergone a sea change and has today assumed a form of a
profession with a well-defined body of knowledge. Different functions of management have
got importance as per the environmental changes. After, 1950‟s Marketing Management has
assumed an important role in the organization. With continuously evolving and due to the
newer trends, the subject has become wider and wider.
1.Objectives:
This course is designed in such a way as to provide the students an under-standing of the
different contemporary and relevant topics in the subject of marketing management with
deeper penetration so that the students can choose the particular area of specialization even
under the Marketing Management as per their interest in future.
2.Evaluation : Evaluation pattern
End Semester 70%
Mid-Semester 20%
3.Course Contents :
Module
No.
(%)
1 Business/ Industrial Marketing (10 Hours)
a. Difference between Business and Consumer Market
b. Primary Objectives of Business supplier
c. Characteristics of customers in the business Market
d. The business Buying Process
e. Factors affecting Business Buying Behaviour
25%
2 ADVERTISING MANAGEMENT (10 Hours)
a. Advertising Creates Brand image
b. Developing advertising Strategy
i. Identify and Understand Target Audience ,
ii. Setting Advertising Objectives
iii. Establish advertisement Spend
iv. Message Decisions
v. Media Decisions
vi. Execute the Advertise Campaign
vii. Evaluate Advertisement Effectives
viii. Improving Advertising result
c.Impact of Advertising
25%
3 Rural Marketing (10Hours)
a. Meaning and Definition of rural Marketing
b. Characteristics of rural Marketing
c. Importance of Rural Marketing
d. Rural Marketing Mix
e. Reasons for Rural Market boom
f. Problems and Challenges in Rural Marketing
25%

117
4 Customer Relationship Management 10Hours)
a. Definition of CRM
b.Evaluation and Concept of CRM
c. Benefits of CRM
d.Relationship building as Process
e. CRM as Strategy
f. CRM Implementation Road Map
g.Customer Centric marketing and Process
h.Building Organisational Capabilities through Internal Marketing
25%
1. Evaluate any Rural Marketing strategy of FMCG or Consumer Durable or Service offering
organisations.
2. Evaluate Advertisement strategies of any FMCG or Consumer Durable or Service offering
organisations in the rural area.
3. Evaluate CRM executed by any Financial Institutions, Organised Retailer, or any Service
Provider.
4. Explain Characteristics of any Business Market.
5.TOPICS OF SEMINAR
1. Discuss any five factors affecting Business Buying Behaviour
2. Analyse CRM as a Strategy for Customer Retention.
3. Discuss Rural marketing Mix of Any Product or Service
4. Develop an Ad Campaign for any specific Product / Service. (Any form of advertisement with
respect to five M‟s of Advertisement Management.)
5. Analyse Seven P‟s of any Service. Discuss distribution Strategy of any Industrial Product.
6.Reference Books:
1.Rural Marketing, - Pradip Kashyap, Pearson Education.
2.Industrial Marketing Strategy – Frederick E Webster
3.Customer Relationship Management - Francis Buttle
4."Rural Marketing: Targeting the Non-urban Consumer" , Sanal Kumar Velayudhan, age
Publications Pvt. Ltd.
5.Advertising Management - Jaishri Jethwaney Shruti Jain
6.Advertising Management -C.L. Tyagi And Arun Kumar
Evaluation pattern
14 Marks
14 Marks
14 Marks
14 Marks

118
Semester-VI
CC607C : ADVANCED HUMAN RESOURCE MANAGEMENT (Paper-II)
Introduction:
The role of HRM in organizations has gained tremendous importance over the years. It has
come some way from „Personnel Management‟ and today, is looked upon as a strategic
partner. Organizations with global presence, movement of workforce across geographical
boundaries have challenged the HR function as never before. The aim of this course is to
provide the under-graduate students with some knowledge about the important sub-functions
of HRM; functions that have not been covered in the core courses Basic Human Resource
Management and Human resource Management in Semesters III and IV.
1.Objectives:
1. The concept, objectives and statutory provisions regarding employee discipline,
2. The concepts of Human Resource Development and Talent Management,
3. Managing careers and mentoring
4. The contemporary issues of HR.
2.Evaluation : Evaluation pattern
End Semester 70%
Mid-Semester 20%
3.Course Contents :
Module
No.
(%)
1 EMPLOYEE DISCIPLINE
- Concept and definitions ,
- Objectives
- Holistic view on discipline i.e the positive approach to discipline
(Human Resource Development by Werner and Desimone)
- Causes of indiscipline
- Types of Discipline
- Essentials of a good disciplinary system
- Code of Discipline
- Procedure
- Kinds of punishment/penalties
- Role of HR Manager in maintaining discipline
- Statutory provisions concerning discipline
- Guidelines of a disciplinary action
- Principles of effective discipline
(Human Resource Management – Text and Cases by S. S. Khanka)
25%
2 HUMAN RESOURCE DEVELOPMENT AND TALENT
MANAGEMENT
(A) TRAINING AND DEVELOPMENT OF HUMAN
25%

119
RESOURCE
(i) Significance of training and development
- Training as a strategic organizational activity
(ii) Linkage Between business strategy and training
- Defender strategy , - Prospector strategy
(iii) The process of training and development
Need Assessment Programme design and development
Programme implementation Evaluation
(iv) Special forms of Training and Development Team
Training Diversity TrainingTraining for Global Assignments Training for leadership Skills
Orientation Training
(B) Talent Management
- Meaning and Benefits
- Process of talent management
- Focus of talent management
- Challenges to talent management
(Essentials of Strategic Human Resource Management –Dr. Anjali
Ghanekar)
3 MANAGING CAREERS AND MENTORING
(A) Career planning methods used by organisations
and objectives of each method Career Development
interventions for each career stage
Mentor relationships
- mentors and protégés
- roles and functions of mentors
- formal and informal mentoring relationships
(B) Individual, Organizational benefits of mentoring programmes
Negative mentoring experiences Key element of successful
mentoring relationship Special mentoring challenges
25%
4 CONTEMPORARY ISSUES OF HR
(A) International Human resource management
- Types of International Organizations
- International HRM
- Difference between IHRM and Domestic HRM
- Reasons for increasing importance of IHRM IHRM Practices
- International staffing
- Pre- departure training for International Assignments
- Repatriation
- Performance Management in International Assignment
- Compensation Issues in International Assignment
(B) Challenges Faced by HR in Knowledge Economy
(Exhibit 2.2 (pages 81-83)of Strategic Human Resource Management
by Tanuja Agarwala)
(C) Role of HR in Managing Cultural Change
(Pages 104-107 of Strategic Human Resource Management by Tanuja Agarwala)
25%

120
(D) Innovations
- Meaning
- Core elements of innovation system: Leadership and management,
Strategic alignment, Innovation process, Organization and people,
Matrix, and Corporate culture.
- Framework for innovation
- Key strategies for innovation efficiency
(Pages 380-387 of Essentials of Strategic Human Resource Management –Dr. Anjali
Ghanekar)
1. Managing innovation versus managing operations.
2. Knowledge Management for consistency and innovation.
3. HR challenges in managing mergers and acquisitions
(Essentials of strategic Human Resource Management by Dr. Anjali Ghanekar)
Discipline without punishment. (Human Resource Management by Dessler and Varkkey).
5.TOPICS OF SEMINAR
1. Talent Management – Challenges and Opportunities.
2. HR Manager as a catalyst for discipline, wellness, conduct and healthy IR.
3. Grey areas of HR.
6.Reference Books:
1. Human Resource Management By Gary Dessler and Biju Varkkey Pearson Prentice Hall
12th Edition
2. Strategic Human Resource Management By Tanuja Agarwala Oxford University Press
2007 Edition
3. Human Resource Management (Text and Cases) By S. S. Khanka S. Chand and Company
Limited Reprint 2007
4. Essentials of Strategic Human Resource Management By Dr. Anjali Ghanekar Everest
Publishing House First Edition 2009
5. Human Resource Development By Werner and Desimone Cengage Learning (India
Edition) 2012 Edition
Evaluation pattern
14 Marks
14 Marks
14 Marks
14 Marks

121
Semester-VI
CC607D : ADVANCED TAXATION AND LAW (Paper-II)
Introduction:
Although a consumer always pays Indirect taxes such as VAT and Service Tax, most of them
are unaware of the concept, types and government policies for indirect taxes. This knowledge
along with direct taxes will complete the taxation curriculum for B.B.A.
1.Objectives:
1) To introduce indirect tax laws in force and relevant rules and principles.
2) To introduce the basic concepts of Gujarat Value added Tax and Customs Law in India.
2.Evaluation :
Evaluation pattern
End Semester 70%
Mid-Semester 20%
3.Course Contents :
Module
No.
(%)
1 GUJARAT VAT AND CENTRAL SALES TAX :
Introduction and concept of VAT and Central Sales Tax Scope and
applicability of act ( Including exemption from tax) Registration
Provisions under Gujarat Value Added Tax Act, 2003 and Rules
25%
2 GUJARAT VAT:
-Following definitions under the Gujarat Value Added Tax Act, 2003
and Rules
1) Goods and Capital Goods, 2)Sale, 3)Dealer, 4)Resale,
5)Manufacture, 6)Person, 7)Turnover & Taxable Turnover
8)Business
- Incidence of Tax, Tax Rate and Tax credit concepts.
- Payment and Returns of VAT and different types of Assessment
schemes.
25%
3 CUSTOMS LAW:
- Principles governing levy of Customs duty, types of dutiesincluding
Protective duty, Safeguard duty, Countervailing duty and Anti-
dumping duty.
- Exemption from customs duties
- Basic Principles of Classification of goods and Valuation of goods.
- Customs authorities, appointment of customs ports,warehousing
stations.
25%

122
4 CUSTOMS LAW:
- Provisions governing Conveyance, Importation and Exportation of
goods, special provisions regarding Baggage, Goods imported or
exported by post and Stores.
- Detailed procedure in relation to Warehousing.
- Drawback of Customs duties paid.
25%
1) Registration Procedure for Authorized Dealer for any product under VAT/ Central
Sales Tax.
2) Timing and Forms for Quarterly and Monthly payment of VAT/Central Sales Tax.
Procedure for Import/Export of goods.
5.TOPICS OF SEMINAR
1) Applicability of VAT/Central Sales Tax and it‟s current rate.
2) Case study relating to VAT/Central Sales Tax.
3) Drawback under Customs Law.
6.Text Book :
Indirect Taxes Law and Practice – Taxmann‟s By V.S. Datey
7.Reference Book :
Students‟ Guide to Indirect Taxes – Aadhya‟s Pvt. Ltd. By Yogendra Bangar, Vandana
Bangar and Vineet Sodhani
Evaluation pattern
Q.1 14 marks will have multiple choice questions based on the given units 14
Marks
14
Marks
14
Marks
14
Marks
14
Marks

123
Semester-VI
CC607E : BANKING AND INSURANCE (Paper-II)
1.Objectives:
The objective of this paper is to impart advanced level knowledge of Banking and
Insurance Services to the students.
2.Evaluation :
Evaluation pattern
End Semester 70%
Mid-Semester 20%
3.Course Contents :
Module
No.
(%)
1 Loans and advances - priority sector lending – export credit –
project finance – working capital finance - electronic banking
25%
2 Banking legislation – the Reserve Bank of India Act – The
Banking Regulation Act – Banking Sector Reforms – NPA
management – Annual Accounts of banking company
25%
3 LIC of India – GIC of India & its subsidiaries –Reinsurance
business – insurance pricing IRDA and its functions
25%
4 Channels of Distribution – intermediaries and their functions –
bancassurance - legal frame work of insurance business – Indian
insurance industry: major reforms
25%
1. Procedure of loans
2. Export credit
3. NPA management
4. IRDA
5.TOPICS OF SEMINAR
1. Use of technology in banking
2. Capital Adequacy norms for banks
3. Debt Recovery Tribunal
4. Insurance ombudsman
5. Social insurance
6.Text Book :
. Elements of Banking and Insurance - By Jyotsna Sethi, Nishwan Bhatia

124
7.Reference Book :
1. Banking and Insurance - By R.K. Sharma, Shashi K. Gupta, Jagwant Singh
2. K. P. M., Banking Theory Law and Practice by Sundhram, Sultan Chand
3. Banking and financial system - B. Santhanam, Sundharam & Varshney
4. Principles of Insurance - By S.K. Jain
Evaluation pattern
participation
10%
14 Marks
14 Marks
14 Marks
14 Marks

B.B.A syllabus sem 1 to 5

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B.B.A syllabus sem 1 to 5