SmartOrg is a consulting firm that helps companies optimize innovation and drive portfolio value. It was formed in 2000 by directors of Strategic Decisions Group with ties to SRI International and Stanford University. SmartOrg specializes in assessing and prioritizing R&D projects using decision analysis techniques. It helps companies identify their most profitable portfolio mix and answer critical questions about projects' market need, strategic value, feasibility, and whether they should be pursued. SmartOrg's Portfolio Navigator tool provides transparency into business cases, accelerates decision making, and allows instant online access to portfolio information.