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SPRING/SUMMER 2016Peter B. Gustavson School of Business and Sardul S. Gill Graduate School Magazine
PM40065475
Disruptive
Tech:
Innovations
ThatAre
Reshaping
Industry
HappyTrailsto
RobinDyke,
Gustavson’s
MASTERMENTOR
	OnTapWith
Garett
Senez
gustavson school of business and gill graduate school Magazine s p r i n g / s u mm e r 2 0 1 6
Contents
On the cover: Garett Senez Photo: Robert Karpa
This page: UVic Photo Services (top right); iStock (top left);
Anatolijus Fouracre (bottom)
Departments
4 Message From the Dean
Survival of the adaptable.
5 Biz Bites
The latest news from Gustavson.
18 Faculty Research
A Global Economy Chair for a global world:
Dr. Raveendra Chittoor.
22 Class Notes
Alumni Profiles and In Memoriam.
29 Giving Back
From Kenyan refugee camp to Canadian business.
30 The World Looks Different
A new path, a new journey: the Tokyo update.
31 View From Exchange
Snow fun in Norway’s Frogner Park.
Features
Canadians on the
World Stage 8
Sébastien Beaulieu: The pace
of change in a global career.
From Dream to Reality 9
Skybox Labs co-founder and
VR pioneer Derek MacNeil.
Gustavson’s Master
Mentor Moves On 10
Connecting students and mentors has brought Robin Dyke
much joy and satisfaction.
Where the Magic Happens 12
Alumna Sherry Kerr disrupts the legal business.
Day-to-Day Disruption 14
How disruptive technologies are affecting the way we work.
Pouring Success 16
MGB graduate Garett Senez took just five years to land his
dream job as a marketer in the competitive beer industry.
The Toquaht Nation 20
Community and culture are central to economic
development for this First Nation on Vancouver Island.
Paris Environmentalist Connects With Gustavson 24
Piecing the puzzle: David Miller connects people,
planet and pandas.
Vietnam Viewpoint 26
BCom alumnus Anatolijus Fouracre embraces an
international business opportunity.
Richard Fyfe on Leadership and Teamwork 28
An inspired Distinguished Alumni Award acceptance speech.
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B us i n e ss C l a ss | P E T E R B. G U S TAV S O N S C H O O L O F B U S I N E S S 54 U n i v e r s i t y o f V i c to r i a | S P RIN G / S U M M ER 2016
SPRING/SUMMER 2016
Business Class is published biannually for:
Peter B. Gustavson School of Business
University of Victoria
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Victoria, BC V8P 5C2
Canada
Phone: 250-472-5108
Website: www.uvic.ca/gustavson
GUEST EDITOR  Dianne George
Managing EDITOR  Matt Currie
ART DIRECTOR  Edwin Pabellon
Contributors  Sue Bengtson, Connor Bildfell, Krista
Boehnert, Natalie Bruckner-Menchelli, Robin Brunet,
Tristan Douville, Richard Fyfe, Dianne George, Rachel
Goldsworthy, Kyla Humphreys, Sasha Milam, Jenelle
Murray, Ellie Rock, Xin Wei, Kent Wang, Nellie Yue
Editorial Board  Krista Boehnert, Kenneth Chiu, Lauren
Dashwood, Pat Elemans, Gord Hooker, Lauren Isherwood-
Baingo, Sudhir Nair, Gwen Page, Yan Shen
production manager  Kristina Borys
assistant studio manager  Mandy Lau
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imaginG TECHNICIAN  Mandy Lau
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Chairman & CEO  Peter Legge, O.B.C., LLD (HON.)
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Business Class is the alumni publication of the University of Victoria
Gustavson School of Business.Your comments are welcome. Please
write to us: University of Victoria, 3800 Finnerty Road, Victoria, BC V8P
5C2 www.uvic.ca/gustavson Tel: 250-472-5108
Business Class magazine is published biannually by Canada Wide Media
Limited for the Gustavson School of Business, University of Victoria. No
part of this magazine may be reproduced without written permission of
the publisher.
Phone: 604-299-7311. Fax: 604-299-9188.
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Accordingto Darwin’stheory of evolution, it is not the most intelligent of the
species that survives, nor is it the strongest. The species that survives is the one that
is best able to adapt and adjust to the changing environment in which it finds itself.
Thanks to the rapid pace of technological development, change is an ever-present
constant in our lives. In this issue we discuss ways to adapt, and feature several of
our alumni who are thriving in the digital era, turning “disruption” into opportunity.
I’d like to think we are doing the same at Gustavson as a whole. One example is
the introduction of our Master of Global Business (MGB) program (see facing page),
which now has four paths and has grown by an amazing 444 per cent. Likewise,
our MBA program is adapting to change. We began
by revising our full-time model last year and also
introduced a new corporate format. In fall 2016 we
launch our new UVic Weekend MBA (see facing page).
One weekend each month, students will converge on
campus for face-to-face discussion with professors
and classmates; standard lectures and coursework
will take place online. If you know of someone who
is interested, please send our MBA team a referral.
Program details are on our website.
In this issue we also introduce some of our change
makers. Dr. Raveendra Chittoor joined us as an
associate professor of strategy and international
business last year and as our first Canada Research
Chair. Dr. Matthew Murphy, assistant professor
of sustainability and strategy, is changing our
understanding of economic development in First
Nations communities. Working with the Toquaht
Nation, he has developed new methods for how they
consider projects in their territory. He focuses on the
socio-cultural fit of projects, not just their economics, and his work has potential to
be implemented for any First Nations government.
In closing, I’d like to wish farewell to some amazing faculty members who are leaving
the School: Robin Dyke and Drs. David Boag, Ana Maria Peredo and Ali Dastmalchian.
I thank them all for their many contributions over the years and wish them well in
their future endeavours. As well, congratulations go to Dr. Monika Winn on receiving
a President’s Distinguished Service Award for Excellence in Leadership, to Dr. Brent
Mainprize for winning UVic’s Harry Hickman Alumni Award for Excellence in Teaching,
and to Mark Bridge for winning UVic’s Gillian Sherwin Alumni Award for Excellence in
Teaching.
Disruption can be a catalyst for change and growth in all of us, and our alumni
are well positioned to make Darwin proud. I look forward to hearing from all of
you about your life adventures, disrupted or not. Please feel free to e-mail me at
deansaul@uvic.ca.
BIZ BITE S
Message From the Dean
Survival of the adaptable
Dr. Saul Klein
Dean & Lansdowne Professor of International Business
New UVic
Weekend
MBA
The newest business program to hit
campus this September is the UVic Weekend
MBA. Designed to fit into busy lives, this
new program blends on-campus classes
with online learning. Participants exchange
a Friday night, Saturday, and Sunday once a
month for an incredible, intensive, in-class
experience with an extended MBA“family”of
20-25 professionals.
Offered by the Sardul S. Gill Graduate
School, students will engage in issues that
directly affect the BC economy—sustain-
ability, innovation and globalization—and
that hold important lessons no matter where
participants work. Themed terms bundle
together the course work, applied projects
and professional development opportuni-
ties into one complete package with the
same quality, academic rigour, faculty and
immediate application to a professional life
as existing programs.
➔ Learn more at: uvic.ca/gustavson/gill/mba/
weekend/admissions/index.php
The Master of Global Business (MGB) Program reached
a milestone this year with the launch of Path 4, which includes
partner universities: Rikkyo University in Tokyo, Japan and Boğaziçi
University in Istanbul, Turkey.
Since the program launched in 2010 with one path, two partner
universities and an initial enrollment of 18 UVic students, the
program has seen huge growth: 444 per cent, to be precise. It now
includes four paths, eight partners in eight different countries and
an annual enrollment of more than 80 students. This figure does not
include the students from the partner universities, with whom the
UVic MGB students study alongside. The program has clearly tapped
into a desire among young, globally-minded students who want to
See Things Differently!
ADavosDynasty
MBA students recently repeated their first-place performance in an international
sustainability business competition. Competing in the Corporate Knights’Business for
a Better World Case Competition is not for the faint of heart. Teams are pitted against
fellow MBA students from universities across the globe for the opportunity to present
their green business plan to a panel of elite judges in Davos, Switzerland, during the
World Economic Forum.
But Laurent Sevigny, Mukesh Dhatwalia, Bhupinder Dulku and Dorothy Pan made it
look easy, handily defending the school’s championship title at the competition. This
is the second consecutive year that a team from the Gill Graduate School, coached by
Assistant Professor Dr. Matthew Murphy, has won the contest. The team won the top
prize of $6,000 and claimed victory over fellow competitors from the Schulich School
of Business and Duke University.
The Business for a Better World Case Competition is a partnership between
Corporate Knights, the company for clean capitalism, and the Schulich School of
Business at York University in Toronto.
From left to right: Faculty adviser Murphy and students Dulku, Dhatwalia, Pan and Sevigny.
MGBProgram
Sees444percent
Increase
Photo:CourtesyofJacobZinn/SaanichNews;Graphic:NellieYue
B us i n e ss C l a ss | P E T E R B. G U S TAV S O N S C H O O L O F B U S I N E S S 76 U n i v e r s i t y o f V i c to r i a | sp r i n g / summ e r 2016
Moving On
Dr. David Boag is retiring from
academia. His last teaching term took place
over the fall/winter of 2015.“David was the
founding dean of the then-UVic Faculty of
Business and played an important role in
its evolution,”says Dean Dr. Saul Klein.
“I thank him for his many contributions.”
Boag and colleague Dr. Brock Smith
co-taught for many years.“The effort
that David went to in preparing class
materials: cases, videos and vignettes,
was outstanding,”says Smith, professor
and champion of the entrepreneurship
program.“David was the first person
to be hired and he helped create this
differentiated vision for the business
school,”says Smith.“We now have 25 years
of accomplishments, but it was really his
vision in the beginning that set us up for
success, creating the first business advisory
board, and building strong community
relationships from the get-go.”
Retiring from active teaching gives him
time to do other things, including focusing
on other business pursuits. He’s an avid
outdoorsman who loves to hike, is a
level-three kayak instructor and is part of a
volunteer patrol at Mount Washington.
Dr. Ana Maria Peredo is leaving
Gustavson to pursue her scholarly interests
in social economy movements, indigenous
peoples and political economy. Effective
July 2016, Peredo relocates to the School
of Environmental Studies, Faculty of Social
Sciences. A strong advocate for community
well-being, she has done research that has
brought about a conceptual shift in the
field of entrepreneurship by establishing
that entrepreneurs aren’t only individuals
but whole communities, too, using their
resources to create the conditions of
well-being.
Dr. Ali Dastmalchian took on,
effective January 2016, the deanship at
Simon Fraser University’s Beedie School
of Business, located in metropolitan
Vancouver. Much has been written
in Business Class about his amazing
contribution to the growth of the Gustavson
School of Business. He was central to the
school’s growth, helping to cement a vision
and strategy that led to many successes.
We thank them all for their many
contributions over the years and wish
them well in their future endeavours.
William Brien Pattison
BSc (Cornell), MBA (Harvard) (1932-2015)
Bill Pattison was passionate,
colorful, opinionated and salty-tongued. He
was also the do-anything-for-you former
executive director of the inaugural Hotel
and Restaurant Management Program
established in 1998 at the Gustavson School
of Business.
“He was an irascible character,”says Dr.
Brock Smith, who served as the academic head of the BCom program
during Pattison’s time with the business school.“What he did for the
students was absolutely extraordinary. He opened up the country if
not the world to them by just picking up the phone.”
As one of four founders of Delta Hotels Limited, Pattison achieved
national and international success in the hotel and tourism industry.
Pattison’s legacy at the business school will live on through the
Bill Pattison Endowment in Hospitality Management and through
the achievements and memories of those he mentored. People like
Joanne Day, BCom‘02, assistant director of human resources with
the Fairmont Olympic Hotel, remember him fondly:“I recall Bill being
smart, funny, direct and compassionate,”she says.“He had a great
background of experience and knowledge. He cared about the
students, our program and the hospitality industry. Bill took great
pride in all he did.”
Aegean Leung
PhD (National University of Singapore) (1964-2015)
Dr. Aegean Leung is sadly missed
by all who knew her. Leung is remembered
as a passionate scholar and gentle soul. She
joined the Gustavson School of Business
in 2006 to teach in the entrepreneurship
program and went on to be part of the
Centre for Asia Pacific Initiatives as a
Japan Program Visitor during the 2009–10
academic year. At the time of her passing in October 2015, she was
serving as a lecturer at the University of Sidney Business School.
In an interview with Business Class, Leung said she chose UVic
Business as it was known at the time, because she could bring her
industry experience into the classroom. She was“attracted to the
sharing and learning process as a professor,”and especially liked the
co-op aspect of the program.
Her colleague and friend, Dr. Ana Maria Peredo said Aegean fought
hard to be a scholar and always put her best face forward in times
of adversity.“It was a pleasure to work with her as a co-author.
She always worked hard, brought treats to our meetings and was
ready to laugh. We had fun and learned a great deal together.
I always admired her graceful ways of taking care of her family and
her academic work. Aegean was a beautiful, generous and very
resilient person.” n
BIZ BITE SBIZ BITE S
BusinessClassFondlyRemembers
Gustavson Co-op Fast Facts
•	Business students have worked in
79 countries since the Business Co-op
Program was launched. International
placements have made up 14% of total
placements over the past 21 years.
•	Business students have earned more
than $7 million in combined salary (based
on the average salary averaged over the
past 15 years).
•	Since 1995-96, 30% of placements have
been in the public sector and 70% in the
private sector (including 3% with non-profit
organizations).
Photo:UVicPhotoServices;Graphic:NellieYue
CONGRATULATIONS to Karley Skaret (at left), named Co-op
Student of the Year of the Peter B. Gustavson School of
Business Co-op Program in 2015. Skaret, a fourth-year BCom
student, worked at RGO Office Products for her summer
2015 co-op work term. In addition to her contribution to
RGO Office Products, she has been an active volunteer with
a number of non-profit societies including Soup Sisters,
Canadian Diabetes Association and the Leukemia and
Lymphoma Society. Skaret also served as vice-president
for the Young Women in Business UVic Chapter, and was a
cohort representative for the Commerce Student Society.
75,000 students
and counting
UVic is home to one of Canada’s largest co-operative
education programs and the largest in western Canada.
The program encompasses all UVic faculties, with
more than 3,500 students per year participating in 13
co-op program areas from 47 academic departments
and schools. One in three UVic students complete co-
operative education work terms as part of their degrees
(an estimated 30,000 students in total since 1976).
SINCE 1995-96, BUSINESS CO-OP
PLACEMENTS HAVE BEEN IN…
PUBLIC
SECTOR
30%
PRIVATE
SECTOR
67%
NON-PROFIT ORGANIZATIONS
3%
2015Co-opStudentoftheYear
ContributestoCommunity
Photos:UVicPhotoServices
SINCE 1995-96, BUSINESS CO-OP
PLACEMENTS HAVE BEEN IN…
GUSTAVSON
TOTAL
CO-OP
PLACEMENT
79COUNTRIES
GUSTAVSON
INTERNATIONAL
CO-OP
PLACEMENT
14%
$7 million
combined salary
154 lbs
8 U n i v e r s i t y o f V i c to r i a | S P RIN G / S U M M ER 2016
Photo:UVicPhotoServices
Photos:iStock,RobertKarpa
F
or Gustavson students and their
professors, the global picture of
the Middle East and Northern
Africa (also known as the MENA
region) just got a whole lot clearer
thanks to Sébastien Beaulieu, newly
appointed adjunct professor.
Beaulieu—who now serves as execu-
tive director, Middle East relations, with
the federal government—was also
Canada’s Ambassador to Tunisia from
2012 to 2015. During his time in the dip-
lomatic service he learned that making
change was an incremental process and
that’s a lesson he plans to pass along.
“There are many big and small
reasons to remain optimistic, while
being realistic about the speed of
progress,” he says. “Bbt' bbt' or ‘slowly,
slowly,’ as we say in the region.”
His role at Gustavson is helping stu-
dents to become “world-ready,” to help
them understand the pace of change.
“I’ll be visiting periodically for face-
time with faculty, students and the
broader community. Between visits, I’ll
also be actively engaged and accessible
to discuss research topics, contribute
to events, offer advice, comment on
papers and work to expand the univer-
sity’s international network.”
Beaulieu was off to a quick start with
his mission. During a February visit
he joined in multiple classroom, one-
on-one and community discussions,
including participating in a global
studies session sharing his experiences
of Tunisia and the MENA region with
students, faculty, alumni and the
greater Victoria community.
V
irtual reality (VR) has been touted as the most
disruptive technology of our decade, with the latest
figures by data research firm SuperData predicting
that mobile VR is on track to generate $861 million in
revenues this year alone.
Derek MacNeil, BCom ’98, co-founder of SkyBox Labs—a
Vancouver-based software-development studio that makes
video games for console, desktop, and mobile platforms—
agrees. “VR is extremely cutting edge, but currently it’s not
commercially viable. It’s in that stage where all the major
platforms from Microsoft, Facebook, Valve and Sony are
exploring the options; it’s a land grab right now where
everyone is trying to build a dominant platform for VR,
because everyone knows it’s going to happen—it’s just a
matter of when.”
And this Nova Scotia-born tech
whiz should know. MacNeil is a
15-year veteran of the BC technology
space and has witnessed, and
been a part of, some of the biggest
disruptive technologies—including
the mobile Internet revolution, one
of the most impactful technologies
of our time, which saw the
explosion in the gaming industry.
After completing his BCom, MacNeil
went to work for AbeBooks in the
business development department,
before joining Electronic Arts (EA)
in Vancouver.
“The BCom exposed me to the
numerous career options that
were available and that was more
invaluable than anything,” he says.
“When I left UVic in 1998, there
were few dot-com companies around and AbeBooks was
as big as they come in Canada. In 2003 I did an MBA in
Ontario, but I knew I wanted to come back to BC, so in 2005
I joined Electronic Arts Canada. I always had my eye on
them as they are arguably the development shop with the
highest cachet in BC.”
In 2010, MacNeil decided to branch out, starting his own
company, SkyBox Labs, where he became involved in the
world of VR. “Myself and my two business partners were
all on the same team so we jumped together. There were
eight of us at the start and we’re almost 65 people now,” he
explains.
While SkyBox Labs works on its own titles, they also work
with publishing partners, where they are seeing increasing
demand for developers with VR expertise. “There are a
lot of technical challenges in building experiences for
VR, because it’s not a mature technology yet and no one
really has the ‘magic formula.’ We’ve been lucky in that
we worked on, and learned from, a lot of precursors to
VR, like augmented reality and motion gaming.” MacNeil
explains that SkyBox Labs built a game for the Samsung
Gear VR platform a few years ago, called Protocol Zero
(published by DeNA), that was one of the first and most
critically acclaimed immersive first-person “shooters” (a
game the player experiences virtually, through an on-screen
avatar) to be released on VR. “That
built a resumé for us and as a result
we have seen a lot of follow-on
opportunities in VR.”
MacNeil believes that within
three to five years, increased
install bases (that is, the adoption
of the VR platform) will make VR
commercially viable for mainstream
developers. “To build a studio
expertise, you need to have
leadership that is spending a
lot of time getting familiar with
the tech . . . Sometimes we take
on projects not because they are
big revenue opportunities but
because they present promising
tech opportunities and we want to
have expertise in that area. Most
developers pick a niche, but we try
to have a broad expertise.” n
FromDream
toReality
B u s i n e s s C l a s s | P E T E R B. G U S TAV S O N S C H O O L O F B U S I N E S S 9
SkyBox Labs co-founder
Derek MacNeil takes the lead
on one of the most disruptive
technologies of the decade
by Natalie Bruckner-Menchelli
Canadiansonthe
WorldStage
Sébastien Beaulieu:
The pace of change
in a global career
by Dianne George
2015–present:	Executive Director, Middle East Relations, Global Affairs Canada,
	 Trade and Development (Ottawa)
2012–2015: Ambassador of Canada to Tunisia
2010–2012: Chief of Staff, Office of the Associate Deputy Minister of Foreign Affairs
2009–2010: Deputy Director, Climate Change and Energy, DFATD
2006–2009: Counsellor, Canadian Permanent Delegation to the OECD (Paris)
2005–2006: Deputy Director, International Crime and Terrorism, DFATD
2004–2005: Senior Policy Officer, International Crime and Terrorism, DFATD
2003–2004: Senior Trade Policy Officer, Investment Policy, DFTAD
2000–2003: Counsellor, Canadian Mission to the World Trade Organization (Geneva)
1998–2000: Legal Counsel, International Trade Law Division, DFATD
Sébastien Beaulieu’s Career Highlights
Beaulieu sees his Gustavson
relationship as a two-way street. As well
as helping to expand his audience’s
mindset and share experiences, he
hopes he gains insight into problems
facing the Middle East. “I am looking
forward to taking advantage of the
fact that things look different from
here! I’m hoping my engagement with
students and faculty will contribute
to me learning new ideas and finding
new ways to address these very old
problems. I hope we can develop and
engage on new economic opportunities,
which in turn supports economic
development in the region. This
contributes to security and stability.”
Beaulieu recognizes that the
efforts UVic has taken to develop its
international agenda also open doors
for diplomats. “I, myself, benefited
from such an engagement as a student,
some 20 years ago. I had then met a
Canadian ‘ambassador in residence,’
assigned temporarily at my university
to engage in outreach and teaching.
We met to discuss international career
paths. It was a defining moment. I
joined the Foreign Service a few years
later, and in 2012, I was appointed
Ambassador to Tunisia—a position he
had in fact held a decade earlier.”
Along with sharing his experiences
Beaulieu also hopes he can share a
career. “Hopefully at least one of them
will call me in a few years to tell me
they are now Ambassador to Tunisia or
ambassador somewhere else.” n
B u s i n e s s C l a s s | P E T E R B. G U S TAV S O N S C H O O L O F B U S I N E S S 1110 U n i v e r s i t y o f V i c to r i a | S P RIN G / SU M M ER 2016
R
obin Dyke is one of the business school’s “unsung
heroes.” You know the type, those wonderful
individuals who toil away making magic happen
without fuss or fanfare, but who have a huge impact on the
lives of those who are lucky enough to cross their paths.
“Robin has been the guiding light of our mentorship
program, building it into the tour de force that it is today,”
says Dr. Saul Klein, dean of Gustavson. “He’s made an
enormous contribution to the business school building
its reputation as one that has deep connections with the
business community. We wish him well on the next phase
of his journey.”
Dyke himself says: “Mentors help students see themselves
in new light, re-examine imposed expectations, shape and
reform their inner spirit, become bold in their aspirations,
to reach for their star.” It is this visionary and poetic
inspiration that Dyke has brought to the program—and
it works. In the 10-plus years he’s led the program, he’s
built it into one of the largest underway in any business
school in Canada, with more than 300 active or retired
business leaders on its mentor roster. Under Dyke’s
leadership about 1,500 graduate and undergraduate
students have benefited from the expertise gained from
someone else’s career journey.
Dyke, who had envisioned a football career with a fallback
to business, discovered his calling after his sociology
professor sparked his interest in the behavioural sciences.
He changed focus and went on to learn what makes people
and organizations tick. Subsequently, he earned a BA in
economics and industrial psychology from UBC and later
completed an MBA at Simon Fraser University.
“I had a varied career, working for others and on my own
as a consultant. My first job was with the Hudson’s Bay
Company, where I was given the opportunity to run with an
idea. At the time, the Bay offered an 18-month internship
and we were trained by store managers, so the concept of
mentorship has always been part of my idea of successful
training.
“I’ve worked in retail, the resource sector, for a magazine,
packaged goods, restaurant franchising, property
development companies and aid agencies. I was fired a
couple of times and found myself questioning whether I
couldn’t help more from the outside.
Connecting students and
mentors has brought him
much joy and satisfaction
by Dianne George
“I’ve always tried to follow my heart,” he says. “I believe
engaging our core interests is the secret. The mentor
program let me engage my creative side—I like working
with the students, helping them to see their own light, see it
shine, connecting them to mentors.”
He credits the vision and commitment of others from
the Victoria business community in helping to shape the
program. “I do want to mention my mentors on the mentor
program, Bill Anderson, Dave Schneider and Hilary Smith,
all who have been tireless program advocates from the
outset of my involvement.
“I have had a lot of fun meeting and engaging with the
community and mentors. There is an amazing willingness
within our business community to mentor students. You
can’t buy that kind of assistance, wisdom and connections.”
Helping people explore their potential, connecting people
to people, linking words to
action is the major theme in his
life. Getting on with becoming
a better poet is motivating his
move from Gustavson.
“Perhaps that’s why I see
poetry as a logical extension
of my path,” says Dyke, who
saw his first volume, Lasting,
Leaving, Left published in 2015,
with his second underway.
“I like the idea of second acts,
to never stop growing.”
Indeed, and we hope he
continues to grow and follow his dream of becoming an
accomplished poet. n
Best Wishes
“A huge thank you to Robin Dyke for the value he added to
my undergraduate experience! The Executive Mentor Program
was a highlight of my degree and Robin’s support throughout the
program was invaluable. Best wishes for the next chapter!”
– Ellie Rock
“Robin Dyke is a man who is truly one of a kind
With the kindest of hearts, and the sharpest of minds
He is brave, bold and brilliant, he never ceases to amaze
He has brightened the halls of Gustavson in so many ways
He lends his time to others, and he gives his kindness too
He is supportive and creative, and he’s caring through and through
He mentors through his words, his actions and his smile
And he makes the world a better place with grace and with style.
Thank you for making the student experience such a great one.”
– Connor BildfellRobin Dyke
at Woodland
Pond in the
UVic Finnerty
Gardens.
Gustavson’s
MasterMentor
MovesOn
Photo:UVicPhotoServices;BookCover:PromontoryPress
B u s i n e s s C l a s s | P E T E R B. G U S TAV S O N S C H O O L O F B U S I N E S S 1312 U n i v e r s i t y o f V i c to r i a | S P RIN G / SU M M ER 2016
Where	the
Photo:knorthphotography
H
eading into the unknown is nothing
new for Sherry Kerr, who has a string
of firsts behind her name. She served
as general counsel for two of Canada’s fastest-
growing and disruptive technology firms:
SiriusXM Satellite Radio and Rakuten Kobo (a
global provider of e-books). She was also the
first graduate of the UVic LLB/MBA program
in 2002. Kerr changed course in 2015 and is now among an
expanding wave of “distributed” legal service providers. As
a freelancer, she provides in-house counsel on a fractional
basis for companies that require strategic and technical/
executional legal advice, and she is also a Principal at
Avōkka, a “virtual” firm that provides an outsourced in-
house law department for mid-sized public and privately-
held companies.
“The legal business is evolving,” says Kerr. Typically
lawyers work in legal firms with specialized areas of
practice, or are full time in-house counsel with a company.
“Now, given advances in technology, the fact that many
lawyers want a different work-life balance, and that
companies are on a constant lookout for increased value
from their legal service providers, there are expanding
opportunities for lawyers to deliver innovative service and
pricing models to their clients.
“I’m excited by these new opportunities; for me personally
the magic happens where I get to work with start-up
companies who have no in-house legal department but can
really use experienced, practical support and advice that
straddles both the key legal and business issues they are
facing. I think the market is underserved in this area, since
while these clients can’t afford, and don’t yet need, full-time
in-house legal, they can really use the help.”
She points out that technology advances have led to an
array of cost-effective legal service offerings for any size of
business, such as incorporation or shareholder packages
and applications to support things like document review
and due diligence for mergers and acquisitions. Being able
to utilize these tools directly or point her clients to firms
using such technologies means Kerr can focus on what is
new, strategic and more challenging (and therefore riskier)
for her client, such as supporting negotiations and drafting
contracts for the client’s new product launch, or developing
and/or licensing complex technology.
As a student, Kerr (who also completed a BCom at UVic)
foresaw the status quo changing. “I did my final MBA
project on the topic of providing a new style of legal service.
My idea was to service companies in the first seven years
of their existence. With new firms, particularly if they are
gazelles [fast-growing young firms], they spend a lot of time
on the day-to-day, putting out fires, and it would be helpful
to them if they could rely on part-time counsel to draw on
when they need it most.”
Given Kerr’s experience with two innovative tech firms,
she’s not afraid to venture into new territory. One of her
former bosses used to say that until e-books came along, the
book business hadn’t changed meaningfully in hundreds of
years, so a lot of thinking had to go into writing agreements
with publishers that respected existing copyright laws and
publisher/author relationships, while recognizing that the
“product” was now virtual and not physical—for example,
considering whether someone can include e-books in a will,
or re-sell their e-books. “A lot of it is making it up as you go
along because there are no existing models, and your team
is making decisions under pressure to get a deal done.”
She credits her business education and entrepreneurship
specialization as a key to her success and advises
others to follow a similar path. Studying commerce and
entrepreneurship is invaluable she says. “We all work in
some form of business. Entrepreneurship training gives you
the skill set to analyze opportunities and hones your critical
thinking abilities.” Skills that are needed now more than
ever, to help everyone manage the rapid pace of change
brought on by the Internet and the tech revolution. n
“We all work in some
form of business.
Entrepreneurship
training gives you the
skill set to analyze
opportunities and
hones your critical
thinking abilities.”
— Sherry Kerr
Disruption creates
new opportunities
in the legal business
by Dianne George
Happens
Magic
B u s i n e s s C l a s s | P E T E R B. G U S TAV S O N S C H O O L O F B U S I N E S S 1514 U n i v e r s i t y o f V i c to r i a | S P RIN G / SU M M ER 2016
W
hat do self-driving cars, smartphones and
fitness bands have in common? They’re all
examples of disruptive technologies that
are affecting our everyday lives.
Disruptive technologies, as well as disruptive
innovations and business models, affect previously
established technologies and industries. Computers,
smartphones and the Internet—things that most of
us use without thinking twice about—are some of
the biggest disruptive technologies we utilize every
day. Computers quickly replaced typewriters and,
with the introduction of the Internet, have entirely
changed our society and culture.
With the world of work changing rapidly, both
those seeking employment and those already
employed need to remain aware of advancements
and changes coming to their industries. For those in
the workforce, this means being actively involved
in your industry—by attending workshops,
watching webinars or joining relevant
associations—to ensure you are
aware of upcoming changes. Jobs
will evolve as technology changes,
so it’s important for employees
to keep their skills up to date in
order to “future-proof” their jobs.
Bev Stevens, a co-op and career
educator with the Gustavson
School of Business, notes that some
jobs will start to disappear with the
introduction of more technology and
artificial intelligence; however, she believes that
many jobs will simply start to look very different,
so employees should educate themselves on new
technologies before they affect their professions.
Day-to-Day
Disruption
How disruptive technologies
are affecting the way we work
by Jenelle Murray
Stevens says, “If you go to
work every day and just do
your job, and you don’t really
look outside your immediate
environment, then the chances
are high you’re going to be hit by
disruptive technology or something
else that dramatically impacts your
career path. Successful careers these
days require you to watch for emerging trends
and adapt quickly.”
While employees try to keep up with new
innovation in the workplace, they also have the
opportunity to make the most of new technologies.
Many new technologies offer the freedom for
employees to work anywhere at anytime, no longer
constraining them to a traditional Monday to Friday,
nine to five job. Dr. Rick Cotton, a human resource
management assistant professor at Gustavson, feels
it’s “important to think of technology as an enabler
more than anything else.”
Technology removes barriers for both businesses,
as well as their employees. If businesses automate
routine, repetitive tasks as well as administrative
activities, they can free up their employees’ time to
work on things they are better suited to. It opens the
workplace up to more creativity and collaboration.
Businesses also need to identify the knowledge
and skills they require from their employees, and
hire individuals, not only based on current criteria,
but also based on each employee’s ability to grow
and evolve with the job as it changes.
Like their employees, organizations need to be able
to adapt and change with the industry and, ideally,
try to be aware of potential disruptions before they
are affected. Cotton points out that “it’s important to
look, not just in your own industry, but outside. A
lot of disruptive innovation comes from outside.”
We’ve recently seen Uber cause this kind of
disruption in the taxi industry. However, Uber
is more of a disruptive business model than a
technology, because Uber provides the same service
as a taxi, just in a different way. Like the
taxi industry, many other industries
have remained stagnant in recent
years and, as Dr. Rebecca
Grant, associate professor of
information systems, notes,
“[the taxi industry] was ripe
for the picking.” Organizations
need to look both within
their industry and outside it to
remain aware of technologies and
innovations that could disrupt their business.
As organizations bring in new technology, they
will have to retrain current employees and change
hiring practices. However, Cotton suggests that
if too much changes too quickly it can lead to
“underperformance, lack of engagement, or lack of
employee satisfaction.” Businesses face a fine line
between implementing enabling technology in a
timely fashion, while effectively bringing employees
along with them on this changing journey.
While businesses have to consider how changes in
technology will affect their employees, they
also have to consider the impact it will have on
their customers.
The aim of new
technology is to give
customers more
flexibility and control
while reducing
their effort. It also
allows consumers
to experience things
that they previously
couldn’t; from virtually
visiting other locations to
apps that allow you to virtually
try out hairstyles or clothes, consumers have
more power than ever. Consumers also have more
choices. They can shop where they want, when they
want, and in any way that is convenient for them.
They’re able to compare various retailers until they
find the best price on a product they want.
This puts pressure on businesses, especially
smaller companies, to offer something different
and novel to consumers. Dr. Steve Tax, a marketing
professor at Gustavson, says, “Smaller companies
are looking more at the experience side of things . . .
[and] might be the ones who are doing things that
are more innovative.” While smaller companies
may not be able to compete with larger businesses
in terms of pricing, they can offer their customer a
unique experience.
Ultimately, businesses, employers, employees
and consumers have more choices than ever
before, but they need to make effective
use of emerging technologies to benefit
from its positive impact. We often pay
more attention to groundbreaking and
innovative technologies than simple
technologies; however, we need to
watch out for day-to-day disruptive
technologies, of any size, that have the
potential to change the way we work. n
Photos:iStock,(4)UVicPhotoServices
Dr. Rebecca
Grant
Dr. Steve
Tax
Dr. Rick
Cotton
Bev
Stevens
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offered one path of studies in Taiwan
and Austria as well as at UVic. This
appealed to my passion for travel,
so I applied.”
Senez summarizes his stint at the
National Sun Yat-sen and Johannes
Kepler universities as “unforgettable:
the people were gracious and open, and
I especially loved Taiwan, whose 27
million people inhabit an area the size
of Vancouver Island. Being immersed
in radically different lifestyles gave me
a wonderful sense of a ‘bigger picture.’”
At the end of his term, Senez
interned at the L’Oréal Management
Development Program, which obliged
him to provide customer sales support
and other marketing services to over
30 big brand accounts. “Finally, I had
my ‘in,’” he says. “The hours were
long, but from there I got a job as junior
brand manager for Garnier Haircolour
in Montreal.” For four years, Senez
assisted in the management of a
$54-million business and helped
bring to market Garnier Olia, which proved to be the most
successful hair colour launch in the history of L’Oréal
Canada.
Returning to BC in late 2014, Senez approached major
breweries (an industry that requires especially creative
marketing) and was snapped up by SABMiller Canada.
Immediately, he was applying his skills to a sector that
is rife with consolidation amongst the larger brewers and
where “you either make money as a smaller niche player, or
you scale out your margins as industry leader.”
Thanks to his schooling and natural aptitude, Senez felt
entirely at home amidst the dynamism that characterizes
the beer industry, including the enormous growth of
craft breweries.
Today, Senez is responsible for the development of
national and regional promotional strategies for Miller
Genuine Draft, Miller Lite, Fosters and other well-known
brands. “I feel like this is what I was born to do,” he says,
adding that the big brewers overall find the craft movement
beneficial to them: “Much akin to wine a decade ago, craft
beer is doing wonders to educate the Canadian public on
new types of beer styles and taste profiles.”
John Oldale, associate director for the MGB program, hoped
that success stories such as Senez’s would result from the MGB
program he helped launch five years ago. “Garett is passionate,
culturally savvy and incredibly engaging, and he’s also too
humble to mention it, but during his time with L’Oréal he
helped other MGB students get their foot in the door.”
Despite his love for working long hours, Senez is
looking forward to another “win” on a more personal
level next year: marrying his girlfriend Christina, a fellow
Vancouverite who he met in Montreal.
For those seeking career advice, he
says, “It’s not enough to have a dream:
you have to make it happen, even
if you have to spend 14 hours a day
hunting for a job, which I did after
L’Oréal. Also, travel breeds curiosity,
which is crucial in having a fulfilling
career—and life. That’s one of the
many benefits to be had from the MGB
program, which as far as I’m concerned
is better than dynamic: it’s on hyper
drive.” n
Pouring
MGB ’11 grad Garett Senez
lands his dream job: marketing in
the competitive beer industry
by Robin Brunet
Success
“It’s not enough to have a dream: you have to make
it happen, even if you have to spend 14 hours a day
hunting for a job. Also, travel breeds curiosity,
which is crucial in having a fulfilling career—
and life. That’s one of the many benefits to be had from
the MGB program, which as far as I’m concerned
is better than dynamic: it’s on hyper drive.”
Photos:iStock,RobertKarpa
F
ive years ago, Garett Senez was amongst the legions
of young talent being turned down for junior career
positions due to lack of experience. Today he is
enjoying his “dream job” as trade marketing manager for the
world’s second largest brewer, SABMiller Canada.
While his success is due to many factors, including a
ferocious capacity for hard work, he credits the Sardul
S. Gill Graduate School Master of Global Business (MGB)
program for getting his foot in the door and leading him
into the ever-evolving and sometimes volatile brewing
industry. “There’s no other program like it in Canada,”
he enthuses.
Since its launch in 2010, the MGB has grown from 18
enrollees and two partners to 80 students annually and eight
partners, which has enabled UVic students to study financial
management, marketing, logistics, and other business
matters in far-off places such as Korea, Peru, and Turkey.
Senez, 29, had long wanted to pursue a career in
marketing. “But despite taking courses at four different
universities, I was turned down for every junior position I
applied for,” he says. “They all required three to five years
of practical experience.”
By 2010, Senez was desperate for an “in.” He says, “That’s
when I heard about the new MGB program. Back then it
AGlobalEconomyChair
		foraGlobalWorld
Dr.Raveendra
	Chittoorby Sue Bengtson
18 U n i v e r s i t y o f V i c to r i a | S P RIN G / S U M M ER 2016
Photo:UVicPhotoServices
“The first company I worked for was
Canadian!” remarks Dr. Raveendra
(Ravee) Chittoor after being asked
about his journey from India to
Victoria. It seems that Canada has been
somewhat involved in all stages of his
successful career both professionally
and in the academic arena.
In July 2015, Chittoor was appointed
as the Gustavson School of Business’
first Canada Research Chair (CRC)
in Global Economy and associate
professor of strategy and international
business. The CRC Program is
a $265-million federal program
designed to “attract and retain some
of the world’s most accomplished
and promising minds” to achieve
continued research excellence in
their discipline.
Dean Saul Klein recognizes the
milestone: “We are delighted to have
our first CRC at the Gustavson School.
It is both an indication of the successes
we have had to date in carving out a
differentiated research positioning, and
of our ambitions for the future. Ravee
will make a tremendous contribution in
pushing our research impact forward
in one of our priority areas.”
Chittoor’s research is focused on
emerging markets and their home-
grown multinational companies which
are often a part of family-owned
business groups.
“Western international companies,
whether they are from Canada, the
USA or Europe, do not have a choice
but to focus on emerging economies
as they already constitute nearly 50
per cent or more of the world market
in most products and services. This is
where my research becomes useful,”
says Chittoor.
After 12-plus years of industry
experience in senior corporate finance
roles, his interest in pursuing an
academic career had only intensified,
and he obtained a Fellow in Program
Management (PhD) from the Indian
Institute of Management Calcutta (IIM
Calcutta). Outstanding scholarship and
publications in premier management
journals resulted in him being offered
faculty positions in strategy, first at
IIM Calcutta and later at the Indian
School of Business (ISB) in Hyderabad.
The ISB is a top-ranked, research-
driven school that was founded
in collaboration with the Wharton
School and the Kellogg School of
Management.
It has been almost one year since
Chittoor arrived in Victoria with his
wife and two young daughters and for
the most part they are feeling settled.
Cricket is a passion for Chittoor,
as both a player and a spectator.
Bollywood (though he prefers the term
“Indian cinema”) is a family pleasure.
It has not all gone smoothly for
Chittoor, as it took nearly a year to get
his driver’s licence and he is still on
the search for food that evokes home.
In the meantime, he is driving
forward with a strong research and
teaching agenda. Welcome, Ravee! n
FACULTY RESEARCH
20 U n i v e r s i t y o f V i c to r i a | s p r i n g / s umm e r 2016
from a given project—both good and bad. “This gives the
government a way to see where they’re going, but also what
they’ve accomplished and why.” The research team spent
countless hours interviewing residents and participating in
social gatherings. “These meetings were a catalyst—a way to
get people discussing the
links between economic
development, community
and culture.”
Not only does this
project contribute to
the well-being of the
Toquaht Nation, but to
the students and faculty
at UVic as well. “The
unique approach of
the research makes it
excellent to draw from
for courses taught on
sustainability. We’re also
working on articles and
a book chapter,” says Murphy. “The project has provided
opportunities for indigenous scholars to support Toquaht
culture through academic work, but it also provides any
student a glimpse into a new way of thinking.”
Murphy hopes these methods highlight the power of
diversity and inclusion, and as a result show a different side
of economic development. “The purpose of the project—the
question it asked—was posed by the community. In fact, our
project team included the community. They helped create
the solution and will directly benefit. A system like this
could be implemented for any government.”
The Toquaht territory lies along the north side of the
Barkley Sound, on the west side of Vancouver Island, where
the Nuu-chah-nulth people have lived for over 10,000 years.
In 2011 the Maa-Nulth First Nations Final Agreement was
implemented, which gives their government sovereignty
through the British Columbia Treaty Process. The project
will continue through 2017 with the SSHRC grant. n
2015 Leader of
Excellence in
Research Award
Dr. Matthew Murphy is associate
professor of sustainability and strategy at
the Gustavson School of Business and the
research co-chair for the Centre for Social
and Sustainable Innovation. He is also the
recipient of the 2015 Leader of Excellence
in Research award for his exemplary and
globally recognized research.
His primary research focus is on
interactions between businesses and
civil society organizations, issues of trade
justice and social entrepreneurship.
Through his research, he hopes to help
businesses improve their human rights
performance as well as to improve
Indigenous communities’abilities to
protect their human rights and fulfill their
right to self-determination.
Along with the Toquaht Nation project
described here, his ongoing research
endeavours include building capabilities
for improving human rights performance
in extractive industry companies; building
capabilities for engagement with corpora-
tions in indigenous/campesino communi-
ties; and opportunities and challenges for
progressing beyond fair trade.
The annual prize is given to the
Gustavson researcher who has been the
most productive over the last three years;
the award considers both the number
of publications and their quality. Past
winners include Dr. Monika Winn (Business
Strategy and Sustainability) in 2014, and
Dr. Graham Brown (Entrepreneurship)
in 2013.
Welcome Figures located at the gateway to the Toquaht community of
Macoah. The figures and totem (at left) were carved by Master Carver
Charlie Mickey (Hesquiaht) and Apprentices Andrew Mack (Toquaht) and
Tim Sutherland (Ahousaht).
TheToquahtNationCommunity and culture are central to economic development
by Tristan Douville
Photos:(4)SuppliedbySarahRobinson;UVicPhotoServices
H
ow can we assess economic
development’s impact on
culture and community? That’s
the question Dr. Matthew Murphy
was asked by the Toquaht Nation
three years ago. Murphy, then a new
member of the Gustavson faculty,
was looking for a way to connect his
research to BC. He has done extensive
work related to indigenous peoples in
Latin America—specifically, focusing
on indigenous self-determination and
relations with extractive industries.
Murphy soon came into contact
with Johnny Mack, a UVic PhD
student and member of the Toquaht
Nation, along with Dr. Judith Sayers,
UVic professor and former chief of the
Hupacasath First Nation. The team met
with Toquaht Chief Anne Mack, who
wanted to encourage development
that would revitalize her culture and community. “Toquaht
leaders were in need of systems to assess the socio-cultural
fit of economic development projects,” explains Murphy.
The UVic group formed a research team that spent nine
months preparing a successful grant proposal for the Social
Sciences and Humanities Research Council (SSHRC).
“Before signing a modern treaty, the Toquaht people didn’t
have the ability to choose their economic destiny,” he says.
“Our goal was to develop a system to evaluate potential
projects and measure their outcomes.” The system evaluates
projects based on four dimensions: community, culture,
economy and the environment. All Toquaht lands are zoned
for specific uses like forestry, alternative energy projects and
eco-tourism.
Each dimension is given a weighting based on the
community’s own worldview. Indicators are selected
for each dimension and rated for the expected effects
“Before signing a modern treaty,
the Toquaht people didn’t have
the ability to choose their economic
destiny. Our goal was to develop a
system to evaluate potential projects
and measure their outcomes.”
— Dr. Matthew Murphy
Toquaht dancers celebrating Secret Beach Campground grand opening
ceremony.
Students enjoying the results of a drum-making workshop.
B u s i n e s s Cl a s s | P E T E R B. G U S TAV S O N S C H O O L O F B U S I N E S S 21
B u s i n e s s C l a s s | P E T E R B. G U S TAV S O N S C H O O L O F B U S I N E S S 2322 U n i v e r s i t y o f V i c to r i a | S P RIN G / SU M M ER 2016
Photos:Courtesyofalumniandfamilies
Photo:CourtesyofXinWeiandKentWang
ClassNotes
Mackenzie Bailey,
BCom ’15, is excited to
be joining a microfinance
program in Ghana with
Projects Abroad, where
she will be assisting
local entrepreneurs in
developing new and
existing ventures; she is
looking forward to using
her entrepreneurship
specialization from UVic.
She will then shift gears to
work in human rights advocacy in Tanzania,
with a particular focus on women and land
claims, after which she will either continue
on with another three months at a local
social enterprise or spend time travelling
East Africa. Safe travels, Mackenzie!
Madeleine Byblow, BCom ’15, accepted
a marketing coordinator position with Chard
Development Ltd. in Vancouver. She started
her position August 31, 2015.
It’s been a busy two years for Bolor
Sambuu, MBA ’11. She started her new
position as project manager, Mongolia,
under the MERIT Initiative funded by the
Canadian Government with CESO on April 4,
2016. Bolor also married Giuseppe Esposito
in May 2013 and proudly announced
the birth of their baby girl, Anabel Amur
Esposito, on September 10, 2015.
Xin Wei,
MBA ’05
Current Position
As assistant director of alumni engagement,
Asia, I support the New York University alumni
clubs all over Asia. I work with volunteer
leaders on planning events to help alumni
stay connected after graduation, and develop
professional and social network opportunities.
I also oversee the annual fund
programs in Asia, where alumni,
parents, students and friends can
join and support the educational
goals of New York University.
First Job After
Graduation
I was assistant to a vice president
at Siemens Mobile in Beijing.
It was there that I developed
planning, organizational and
project-management skills as it
was a booming time for the mobile
communications industry in China.
We were moving from 2G to 3G
mobile technology and I witnessed
the fast growth of business and
resulting opportunities.
Best Gustavson
Experience
I think my best MBA experience
was taking the finance class
taught by Professor Don Rowlatt.
His passion to the subject and
commitment to the students has enlightened
my professional development.
Biggest Professional Challenge
At work, I travel one-quarter of my time, and
work with colleagues in New York and Asia,
which have a 12-hour time difference. I also
have to travel smart, which means having a
basic wardrobe always ready to go. When I
worked at Microsoft Research Asia, I wrote
a piece for Cosmopolitan magazine that
showcased 10 must-haves in the wardrobe of
a woman, at any age, for work and leisure . . .
These basics help me maximize every piece
and reduce my environmental footprint.
Biggest Personal Challenge . . .
. . . is to manage time between work and
family. As a mom of five-year-old twins and a
frequent business traveller, I must be very well
organized. At home, I try to make sure that the
twins have some fun after school, eat delicious
and nutritious dinners, go to bed before 9 p.m.
and are able to spend some time with Kent and
I every day and during weekends. My biggest
personal passion is yoga and I try to find some
time to practice, ideally twice a week.
James Andrew Mossey
(December 27, 1975–March 1, 2016)
MBA ’01
We are sad to announce the passing of James Andrew
Mossey following a hard fought battle with colon cancer.
James loved life. He was a passionate, driven and
accomplished individual who took pride in his
achievements and consistently searched for his next
challenge to conquer. While attending university, he
proudly served with the Canadian Armed Forces as a 2nd
Lieutenant in the Naval Reserve.
In 2014, at 38, James was diagnosed with Stage IV colon cancer. Without an outward
complaint, he set out to not only beat the unbeatable, but to live each day as if it was
his last.
James inspired all who witnessed his journey to live life with no regrets and each day
as if it was their last. James, who loved movies, truly believed that while“every man
dies, not every man truly lives.”
Family and friends have established an award in memory of James,“a truly great man
who inspired us all.”Please visit the Gustavson School of Business website and search
for the James A. Mossey (SM) Award to learn more about James’life.
•	Connor Bildfell, BCom ’13 (page 11)
•	Anatolijus Fouracre, BCom ’00 (page 26)
•	Richard Fyfe, QC, MBA ’99 (page 28)
•	Siyad Jama, BCom ’16 (page 29)
•	Derek MacNeil, BCom ’98 (page 9)
•	John Oldale, MBA ’96, (page 16)
•	Ellie Rock BCom ’15 (page 11)
•	Garett Senez, MGB ’11 (page 16)
•	SherryKerr,BCom’96,MBA/LLB’02(page12)
•	Kent Wang, MBA ’05 (page 23)
•	Xin Wei, MBA ’05 (page 23)
Business Class Fondly Remembers
Please welcome Erica Youds as
the business school’s new alumni annual
giving officer. Originally from the interior
of BC, Erica moved to Victoria to attend
UVic, where she earned a Bachelor of Arts
in economics with a minor in business.
As a student, Erica volunteered with
the student alumni association, where
she learned firsthand how rewarding
it was to work with UVic alumni. After
graduation, she joined UVic alumni
relations staff full time, tapping into
the energy and passion of recent grads
with her leadership of the Young Alumni
Council and development of a young
alumni engagement strategy. During
her time with alumni relations, she also
helped to grow the Student Ambassador
program and coordinated alumni branch
events all over the world. Most
recently, UVic alumni have known Erica
as the athletics alumni and annual giving
officer, a position in which she worked
closely with coaches, Vikes alumni and
varsity champions to enhance the Vikes
alumni community. Erica is excited to be
joining Gustavson, and looks forward to
fostering a community of philanthropy
in which alumni feel connected with
each other and their alma mater.
With her expertise in special events,
volunteer engagement and alumni
communications, she brings a wealth
of experience to the external relations
team. Please connect with Erica and
wish her a warm Gustavson welcome:
bizalum@uvic.ca.
Hello!
Bolor Sambuu and family celebrating Tsagaan
Sar (Lunar NewYear) in traditional Mongolian
costume.
EricaYouds,
alumni annual
giving officer.
Alumni who have contributed to this issue:
Xin Wei and Kent Wang with their twins, Lilac (left) and Dustin.
Kent Wang,
MBA ’05
Current Position
I am now working as the sales director at
the Large Customer Service Department
(LCS) of Google China. We help Chinese
businesses export their products
to the world via Google. Clients are
mostly e-commerce and online game
developers. In some cases we also
worked with the Chinese government to
help local small and medium businesses
to grow via exports.
First Job After Graduation
After graduating, my first job was in
advertising. As an account executive,
it was all about working with the
smartest/most creative people in the
world. It is always exciting to be able to
create something new on a daily basis.
The painful thing is: the more creative
people are, the more difficult it is to
manage them. So it is always a balance
and trade-off.
Biggest Professional
Challenge
Google has met some big challenges in
China. Although the export business is
booming, the domestic side is sliding
both in revenue and reputation. We
still are working on sending a strong
message of existence in Mainland China.
Biggest Personal Challenge
My biggest personal challenge is
worrying about my twin five-year-olds!
It is quite competitive among the kids
in China nowadays. Do they need more
room to grow by themselves, or should
the parents introduce them to many
classes to learn skills and knowledge?
B u s i n e s s C l a s s | P E T E R B. G U S TAV S O N S C H O O L O F B U S I N E S S 2524 U n i v e r s i t y o f V i c to r i a | S P RIN G / SU M M ER 2016
O
n paper, David Miller’s CV
looks good: studied economics
at Harvard University and law
at the University of Toronto, served as
mayor of Toronto for eight years and
chaired the C40 group of the world’s
largest cities . . . You get the idea: he
understands numbers, structure
and policy.
Yet, in person, what Miller talks
about is people—people, in relation
to his other passion—the planet
and all the creatures who share it.
Engaging with people to make places
on earth better is the thread that runs
throughout his career. In a series
of talks at the Gustavson School
of Business in February 2016, the
president and CEO of World Wildlife
Fund-Canada (WWF) described his
philosophy and how closely it aligns
with Gustavson’s values.
“You can’t have lasting and sustain-
able solutions to protect nature unless
people know their economic needs
are met,” he explained. “When you
do meet people’s economic needs and
they’re involved in crafting the solu-
tions, you can have really enduring
protection for nature.”
Piecing the puzzle: David Miller connects
people, planet and pandas
by Rachel Goldsworthy
Photo:CourtesyofWorldWildlifeFund–France
He pointed to the recently signed
Great Bear Rainforest agreement as
an example of a long-term, multi-
stakeholder strategy that balances
nature with economic security and
development. This is an example, he
said, of the way that Gustavson and
the WWF can work together because
of shared ideals, namely: innovation,
sustainability, social responsibility
and a global mindset. The WWF
integrates these with its Demonstrating
the Possible projects like renewable
energy to replace diesel generators
in northern communities; Gustavson
integrates these ideals throughout its
educational programs.
“The next generation of business
leaders has to incorporate sustainability
in everything they do and think,” Miller
said. “That’s what this school offers.”
“Sustainable solutions,” he continued,
“are about the environment, the
economy and people. There’s a role for
business, there’s a role for people, and
there’s a role for government, and if
we seize this moment, I think there’s a
really significant opportunity to build
a more modern economy that works
around sustainability, that deals with
climate change, and creates really great
places to live.”
He points to the increasing frequency
and severity of storms, with their huge
costs to individuals, businesses, and
governments, as just one example of
the urgent need for people to act.
“In addition to being the right thing
to do,” he said, “there’s some real
economic compulsion to deal with
climate change.”
One of the things that struck him in the
meetings, corridors and conversations
at the international Conference of the
Parties (COP21) climate change talks in
December 2015 was the attitude. “It was
remarkable in Paris,” he said. “[There
was] the spirit that we must not fail.
“There’s something there for every-
body to act on. We need everyone. It’s
not just governments. We need people
to change. Businesses. Everybody.” n
ParisEnvironmentalist
	ConnectsWith
	Gustavson
David Miller
B u s i n e s s C l a s s | P E T E R B. G U S TAV S O N S C H O O L O F B U S I N E S S 2726 U n i v e r s i t y o f V i c to r i a | S P RIN G / SU M M ER 2016
BCom alumnus embraces an
international business
by Krista Boehnert
F
or global citizen Anatolijus Fouracre, BCom ’00, it
was a bit of a surprise to experience culture shock
in his new home of Ho Chi Minh City, Vietnam.
Fouracre, a seasoned international executive, had just
completed a five-year stint in Spain as general manager of
Iberalbión (Barclays Group) when he made the leap to CEO
of Swiss Post Solutions (SPS) Vietnam. “It was the perfect
opportunity for me,” says Fouracre, “Competition in the
area is brisk, with local markets looking to China and India
for their document management needs. SPS Vietnam is
1,200 employees strong and able to compete for a piece of
that coveted market share.”
He anticipated that the networking skills he was expected
to employ as the external face of the company would also
be old hat, but he got a big surprise at his first CEO Forum.
“I gave out 20 business cards in the first 15 minutes of the
event; I ran out! Then, everyone I gave a card to followed
up the next day to book meetings with me. It was my first
big cultural lesson: business cards are just an appetizer
in Vietnam. Once you’ve swapped cards, it’s only the
beginning of the conversation.”
The city itself also offered up a few surprises for Fouracre.
He’d adjusted from his 14 years in Victoria to the more
lively Zaragosa, Spain, whose population is double that of
BC’s capital city. But Ho Chi Minh City was a whole other
ballgame. “It’s an incredible, dynamic city with lots of
development and skyscrapers everywhere,” he enthuses,
“but it was a huge change for me to be in such a big, noisy,
bustling place with 10 million people—and five million
scooters. The driving there can be crazy!”
Vietnam
Viewpoint
The summer of 2016 marks Fouracre’s one-year
anniversary in the role, and he sees long-term growth
opportunities for both the company, and his career. “I’ve
found that once you have one big international business
experience, like I did with Barclays in Spain, it opens
doors for you to have other international opportunities.
Potential employers are keen to give you other roles because
you’ve proven you can live and work in international
environments.”
His global experience is also a bonus for the business
school. Fouracre now sits as a member of the Gustavson
School of Business international advisory board and
will help strengthen relationships in his new corner of
the world.
One of the demands of a global career is considering its
impact on family and what is best for them. In his case,
his family returned to Victoria while Fouracre carried on
to Vietnam.
“I plan to be back in Victoria several times a year through
vacation and board meetings with Gustavson. Coupled
with much Skype and nearly daily calls, we do stay very
connected and up-to-date on each other’s happenings. All
in all it was a joint choice and I am very lucky to have
supportive family that participates in this adventure.” n
Anatolijus
Fouracre Ho Chi Minh
City, Vietnam.
“It’s an incredible,
dynamic city with lots
of development and
skyscrapers everywhere,
but it was a huge change
for me to be in such
a big, noisy, bustling
place with 10 million
people—and five million
scooters. The driving
there can be crazy!”
Photos:UVicPhotoServices;(3)AnatolijusFouracre
B u s i n e s s C l a s s | P E T E R B. G U S TAV S O N S C H O O L O F B U S I N E S S 2928 U n i v e r s i t y o f V i c to r i a | S P RIN G / SU M M ER 2016
Photo:UVicPhotoServices
Photos:UVicPhotoServices
GIVING BACK
D
orothy sets out her vision singing “Somewhere
Over the Rainbow.” Then, she develops her
mission statement: she plans to ask the Wizard to
help her get home and her action plan is to “Follow the
Yellow Brick Road.”
Along the way she builds her project team (Scarecrow, Tin
Man and Cowardly Lion) and together they take on a major
project (obtaining the broom of the Wicked Witch of the West).
But more seriously, watching that play made me think
about how rewarding it can be to challenge ourselves in
different ways, whether intellectual, physical or even just in
taking on projects when we have some hesitation about our
own abilities.
Sometimes I have been right in that self-assessment—I
have had more confidence than capability, and when that
happens, I hope to learn from my failures.
But even the process of failure can teach us something;
we can also learn a lot from those around us, including
how much support we can get from others. And when that
happens, even a failure is not a loss. Sometimes, we learn
that with a little help from someone else, we can achieve
our goals and convert a near failure to a success.
This is a lesson that was reinforced in virtually every class
at UVic: relationships are important (particularly the ability
to work effectively as part of a team).
The UVic business program emphasized teamwork,
presentation skills, sound analysis and strong academics.
But it was the teamwork that particularly stayed with me.
What I learned was that effective leadership and teamwork
are inseparable. In some teams I have been the lead, while
in others it was someone else whose expertise or experience
put them into the leadership role. But in every project that
I have been involved with, it has been my experience that
every member of the team brought their best to the task and
in that way, every member was a leader.
To me, leadership is nothing more than finding a way to
excel at your goals by giving your best and bringing out the
best in every team member.
And over the years since graduating in 1999, I have been
very fortunate to have been part of some wonderful teams,
whether working on infrastructure projects like the Lions
Gate Bridge, Sea-to-Sky Highway or Port Mann Bridge
replacement, or whether in my roles as assistant deputy
attorney general and now deputy attorney general, trying
to bring about some meaningful changes to a very complex
justice system.
Leadership and teamwork are, to me, inseparable. I have
been fortunate to experience both, and I am grateful to
this school for the opportunities that have come from my
education here. n
RichardFyfeon
Leadershipand
Teamwork
The story of of Siyad Jama, a soon-
to-graduate BCom student, is one of
hope and endurance. It has been a long
journey from the Dadaab refugee camp
in Kenya to his current co-op job at
the Multicultural Association of Wood
Buffalo. Looking back, Jama considers
that his life experiences made him
stronger.
“My story starts in a refugee camp
where I lived after my family fled
Somalia in 1992.” Jama does not dwell
on the difficulties he faced and prefers
to look at the positive side. Despite
insufficient food, shelter and limited
educational opportunities, Jama never
stopped fighting for his dream of a life
outside the refugee camp. “My mind
was all over the world.”
As heads of a family with big dreams,
Jama’s parents understood how
important education was to him and
did their utmost to send him to the
only school in the camp. “Those who
proceeded to high school were referred
to as the lucky ones.” Jama counts
himself among the lucky and is grate-
ful for this first “gift” of his life. He
was a bright kid, excelling in academ-
ics and giving back to the community
by teaching other kids in the camp.
Because of the limited opportunities
for post-secondary education at the
camp, Jama almost believed his dream
of attending university was unreachable.
That is until he learned about the World
University Service of Canada (WUSC), a
non-profit organization that focuses on
international development and provides
education and employment opportuni-
ties to millions of disadvantaged youth
worldwide. Through a scholarship,
WUSC brought Jama another life-
changing “gift”—the opportunity to
study at the University of Victoria.
After his first year, Jama knew he
wanted to stay. He took out a student
loan, studied hard and worked even
harder. He is honoured to have received
the Lee Hayes Scholarship before his
last academic semester, which further
fueled his pursuits. It is truly through
these generous supports that Jama made
his way to the destination.
“Making new friends, turning into
someone with a global mindset,
working part-time to support my
family while studying, completing my
co-op work terms and after all those
struggles, finally here I am completing
my BCom degree!”
To Jama, the scholarships go beyond
just financial support. They bolstered
his determination to use his education
to make his own life better, as well
as to contribute to bettering lives for
many other people. When asked about
his next goal, he says he wants to get
some more work experience in Canada
and then do either an MPA or MBA.
“After that, I want to go back to the
refugee camp to give back to refugee
kids in the camp.
“The journey from Kenya to Canada
is still ongoing, and there’s so much
more I expect from myself that I have
to start working on them.” Given his
achievements so far, we know it is
going to be an amazing journey. n
➔ Information about the Lee Hayes and
other scholarship, bursary and award
information is online at https://www.uvic.ca/
registrar/safa/entrance-scholarships/dept/
business.php
FromKenyan
RefugeeCamp
toCanadian
Business
Introducing Siyad Jama
by Nellie Yue
MBA ’99 grad Richard
Fyfe shared his thoughts
on leadership (excerpted
below) as he accepted
a Distinguished Alumni
Award. In his remarks, Fyfe
used a recent Wizard of Oz
production that he attended
to illustrate examples of
leadership and teamwork.
v ie w from e xchange
Japan is unlike any place I have
ever been. The island nation that spent
a great deal of its past isolated from
the rest of the world has developed
customs and cultural norms uniquely
its own. They allow Tokyo, the
largest city in the world in terms of
population, to operate as efficiently
as the highly acclaimed Toyota
Production Systems we are learning
about in our classes.
Studying at Rikkyo University
in Tokyo provides an exceptional
perspective on the uniquely Japanese
way of conducting business. Our
schedule is broken up into 10 different
modules focused on business in
Japan, entrepreneurship and business
sustainability, affording us the
opportunity to learn from a multitude
of leading Japanese business experts
and the opportunity to visit the
Tokyo Stock Exchange and a Nissan
production plant.
Beyond the formal education,
travelling the country and having
the opportunity to truly observe the
Japanese way of life is mesmerizing.
In all honesty, the first few days in
Tokyo were overwhelming: the metro
B u s i n e s s C l a s s | P E T E R B. G U S TAV S O N S C H O O L O F B U S I N E S S 31B u s i n e s s C l a s s | P E T E R B. G U S TAV S O N S C H O O L O F B U S I N E S S 3130 U n i v e r s i t y o f V i c to r i a | S P RING / SUMMER 2016
t he world lo ok s differen t
Anewpath,anewjourney:
theTokyoupdate
Photos:CourtesyofKylaHumphreys
SnowFun
Celia took this photo in the world’s largest sculpture park, Frogner Park, while studying in BI Norwegian Business School in Oslo, Norway.
Celia Lin, BCom
Cherry blossoms in Shinjuku Gyoen
National Park.
system is a mishmash of different
companies operating different lines
zigzagging throughout the city. My first
transfer was at Shinjuku station—the
busiest transit hub in the world. It
was amazing how many people there
were, but even more amazing was
all the different directions everyone
was headed: it was as if everyone
was headed toward their own private
transit line. Shinjuku is a station that
serves over three million people a
day, close to the entire population of
Greater Vancouver.
Exploring the city is fun, but our
in-depth educational schedule doesn’t
leave much time for the typical tourist
experience. Thus, I have been doing
my best to combine my schoolwork
with the items on my “Tokyo bucket
list.” One of the most beautiful days
I have had so far was the Saturday I
spent tackling my readings in Shinjuku
Gyoen National Park. As our program
began at the start of the cherry-blossom
season, I was able to wander around
the park completing my readings
and snapping photos of the beautiful
blossoms along the way.
As this is the first time the MGB
program has been to Japan and we are
only two weeks into this part of the
program, it is hard to predict exactly
how the next eight weeks are going to
go. However, if the schedule delivers
on its promise, this portion is going to
provide us an unparalleled perspective
on how Japan has come to be a world
leader in the business realm.
I feel like the country and I are on
this new path together. n
➔ Visit our blog for more of Kyla’s adventures:
onlineacademiccommunity.uvic.ca/gustavson/
by Kyla Humphreys, MGB student
Kyla Humphreys attacking the 150-pound tuna served at the class welcome dinner to
Rikkyo University.
UVIC WEEKEND MBA
1 weekend per month + 24 months = Lifetime of opportunities
learning. Using BC as a live case study, you’ll learn skills to
excel in a complex world.
Your weekends never looked so good.
uvic.ca/gustavson/gill/mba/weekend
Gustavson
See things

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BClassSpringSummer2016

  • 1. SPRING/SUMMER 2016Peter B. Gustavson School of Business and Sardul S. Gill Graduate School Magazine PM40065475 Disruptive Tech: Innovations ThatAre Reshaping Industry HappyTrailsto RobinDyke, Gustavson’s MASTERMENTOR OnTapWith Garett Senez
  • 2. gustavson school of business and gill graduate school Magazine s p r i n g / s u mm e r 2 0 1 6 Contents On the cover: Garett Senez Photo: Robert Karpa This page: UVic Photo Services (top right); iStock (top left); Anatolijus Fouracre (bottom) Departments 4 Message From the Dean Survival of the adaptable. 5 Biz Bites The latest news from Gustavson. 18 Faculty Research A Global Economy Chair for a global world: Dr. Raveendra Chittoor. 22 Class Notes Alumni Profiles and In Memoriam. 29 Giving Back From Kenyan refugee camp to Canadian business. 30 The World Looks Different A new path, a new journey: the Tokyo update. 31 View From Exchange Snow fun in Norway’s Frogner Park. Features Canadians on the World Stage 8 Sébastien Beaulieu: The pace of change in a global career. From Dream to Reality 9 Skybox Labs co-founder and VR pioneer Derek MacNeil. Gustavson’s Master Mentor Moves On 10 Connecting students and mentors has brought Robin Dyke much joy and satisfaction. Where the Magic Happens 12 Alumna Sherry Kerr disrupts the legal business. Day-to-Day Disruption 14 How disruptive technologies are affecting the way we work. Pouring Success 16 MGB graduate Garett Senez took just five years to land his dream job as a marketer in the competitive beer industry. The Toquaht Nation 20 Community and culture are central to economic development for this First Nation on Vancouver Island. Paris Environmentalist Connects With Gustavson 24 Piecing the puzzle: David Miller connects people, planet and pandas. Vietnam Viewpoint 26 BCom alumnus Anatolijus Fouracre embraces an international business opportunity. Richard Fyfe on Leadership and Teamwork 28 An inspired Distinguished Alumni Award acceptance speech. B u siness C lass | PETER B. GUSTAVSON SCHOOL OF BUSINESS 3 Get the knowledge and tools you need to consistently deliver projects on time, on budget, within scope – and beyond expectations. This 18-day program features the very best trainers in Canada and is delivered over five months to minimize interruptions to your work schedule. Call 250-721-6429 to receive a detailed brochure. Email epcoord@uvic.ca • execprograms.uvic.ca/ProjectManagement The Masters Certificate in Project Management VANCOUVER & VICTORIA LOCATIONS In partnership with… Enrolment Bonus: Receive a complimentary iPad “Go Green”and manage your learning materials paperlessly – yours to keep afterwards! Take project success to new heights
  • 3. Photo:UVicPhotoServices B us i n e ss C l a ss | P E T E R B. G U S TAV S O N S C H O O L O F B U S I N E S S 54 U n i v e r s i t y o f V i c to r i a | S P RIN G / S U M M ER 2016 SPRING/SUMMER 2016 Business Class is published biannually for: Peter B. Gustavson School of Business University of Victoria 3800 Finnerty Road Victoria, BC V8P 5C2 Canada Phone: 250-472-5108 Website: www.uvic.ca/gustavson GUEST EDITOR  Dianne George Managing EDITOR  Matt Currie ART DIRECTOR  Edwin Pabellon Contributors  Sue Bengtson, Connor Bildfell, Krista Boehnert, Natalie Bruckner-Menchelli, Robin Brunet, Tristan Douville, Richard Fyfe, Dianne George, Rachel Goldsworthy, Kyla Humphreys, Sasha Milam, Jenelle Murray, Ellie Rock, Xin Wei, Kent Wang, Nellie Yue Editorial Board  Krista Boehnert, Kenneth Chiu, Lauren Dashwood, Pat Elemans, Gord Hooker, Lauren Isherwood- Baingo, Sudhir Nair, Gwen Page, Yan Shen production manager  Kristina Borys assistant studio manager  Mandy Lau ADVERTISING TECHNICIAN  Chris Sherwood imaginG TECHNICIAN  Mandy Lau For advertising please contact Rebecca Legge at 604-299-7311 or businessclassadvertising@canadawide.com Canada Wide Media Limited 230, 4321 Still Creek Drive, Burnaby, B.C. V5C 6S7 Phone: 604-299-7311 Fax: 604-299-9188 Email: editor@uvic.ca Chairman & CEO  Peter Legge, O.B.C., LLD (HON.) President  Samantha Legge, MBA Chief Content officer  Charlene Rooke Vice President/sales  Rebecca Legge EXECUTIVE CREATIVE DIRECTOR  Rick Thibert DIRECTOR OF PRODUCTION  Kim McLane Business Class is the alumni publication of the University of Victoria Gustavson School of Business.Your comments are welcome. Please write to us: University of Victoria, 3800 Finnerty Road, Victoria, BC V8P 5C2 www.uvic.ca/gustavson Tel: 250-472-5108 Business Class magazine is published biannually by Canada Wide Media Limited for the Gustavson School of Business, University of Victoria. No part of this magazine may be reproduced without written permission of the publisher. Phone: 604-299-7311. Fax: 604-299-9188. Mail: 230, 4321 Still Creek Drive, Burnaby, BC V5C 6S7. Canadian Publications Mail Product Sales Agreement No.40065475. Accordingto Darwin’stheory of evolution, it is not the most intelligent of the species that survives, nor is it the strongest. The species that survives is the one that is best able to adapt and adjust to the changing environment in which it finds itself. Thanks to the rapid pace of technological development, change is an ever-present constant in our lives. In this issue we discuss ways to adapt, and feature several of our alumni who are thriving in the digital era, turning “disruption” into opportunity. I’d like to think we are doing the same at Gustavson as a whole. One example is the introduction of our Master of Global Business (MGB) program (see facing page), which now has four paths and has grown by an amazing 444 per cent. Likewise, our MBA program is adapting to change. We began by revising our full-time model last year and also introduced a new corporate format. In fall 2016 we launch our new UVic Weekend MBA (see facing page). One weekend each month, students will converge on campus for face-to-face discussion with professors and classmates; standard lectures and coursework will take place online. If you know of someone who is interested, please send our MBA team a referral. Program details are on our website. In this issue we also introduce some of our change makers. Dr. Raveendra Chittoor joined us as an associate professor of strategy and international business last year and as our first Canada Research Chair. Dr. Matthew Murphy, assistant professor of sustainability and strategy, is changing our understanding of economic development in First Nations communities. Working with the Toquaht Nation, he has developed new methods for how they consider projects in their territory. He focuses on the socio-cultural fit of projects, not just their economics, and his work has potential to be implemented for any First Nations government. In closing, I’d like to wish farewell to some amazing faculty members who are leaving the School: Robin Dyke and Drs. David Boag, Ana Maria Peredo and Ali Dastmalchian. I thank them all for their many contributions over the years and wish them well in their future endeavours. As well, congratulations go to Dr. Monika Winn on receiving a President’s Distinguished Service Award for Excellence in Leadership, to Dr. Brent Mainprize for winning UVic’s Harry Hickman Alumni Award for Excellence in Teaching, and to Mark Bridge for winning UVic’s Gillian Sherwin Alumni Award for Excellence in Teaching. Disruption can be a catalyst for change and growth in all of us, and our alumni are well positioned to make Darwin proud. I look forward to hearing from all of you about your life adventures, disrupted or not. Please feel free to e-mail me at deansaul@uvic.ca. BIZ BITE S Message From the Dean Survival of the adaptable Dr. Saul Klein Dean & Lansdowne Professor of International Business New UVic Weekend MBA The newest business program to hit campus this September is the UVic Weekend MBA. Designed to fit into busy lives, this new program blends on-campus classes with online learning. Participants exchange a Friday night, Saturday, and Sunday once a month for an incredible, intensive, in-class experience with an extended MBA“family”of 20-25 professionals. Offered by the Sardul S. Gill Graduate School, students will engage in issues that directly affect the BC economy—sustain- ability, innovation and globalization—and that hold important lessons no matter where participants work. Themed terms bundle together the course work, applied projects and professional development opportuni- ties into one complete package with the same quality, academic rigour, faculty and immediate application to a professional life as existing programs. ➔ Learn more at: uvic.ca/gustavson/gill/mba/ weekend/admissions/index.php The Master of Global Business (MGB) Program reached a milestone this year with the launch of Path 4, which includes partner universities: Rikkyo University in Tokyo, Japan and Boğaziçi University in Istanbul, Turkey. Since the program launched in 2010 with one path, two partner universities and an initial enrollment of 18 UVic students, the program has seen huge growth: 444 per cent, to be precise. It now includes four paths, eight partners in eight different countries and an annual enrollment of more than 80 students. This figure does not include the students from the partner universities, with whom the UVic MGB students study alongside. The program has clearly tapped into a desire among young, globally-minded students who want to See Things Differently! ADavosDynasty MBA students recently repeated their first-place performance in an international sustainability business competition. Competing in the Corporate Knights’Business for a Better World Case Competition is not for the faint of heart. Teams are pitted against fellow MBA students from universities across the globe for the opportunity to present their green business plan to a panel of elite judges in Davos, Switzerland, during the World Economic Forum. But Laurent Sevigny, Mukesh Dhatwalia, Bhupinder Dulku and Dorothy Pan made it look easy, handily defending the school’s championship title at the competition. This is the second consecutive year that a team from the Gill Graduate School, coached by Assistant Professor Dr. Matthew Murphy, has won the contest. The team won the top prize of $6,000 and claimed victory over fellow competitors from the Schulich School of Business and Duke University. The Business for a Better World Case Competition is a partnership between Corporate Knights, the company for clean capitalism, and the Schulich School of Business at York University in Toronto. From left to right: Faculty adviser Murphy and students Dulku, Dhatwalia, Pan and Sevigny. MGBProgram Sees444percent Increase Photo:CourtesyofJacobZinn/SaanichNews;Graphic:NellieYue
  • 4. B us i n e ss C l a ss | P E T E R B. G U S TAV S O N S C H O O L O F B U S I N E S S 76 U n i v e r s i t y o f V i c to r i a | sp r i n g / summ e r 2016 Moving On Dr. David Boag is retiring from academia. His last teaching term took place over the fall/winter of 2015.“David was the founding dean of the then-UVic Faculty of Business and played an important role in its evolution,”says Dean Dr. Saul Klein. “I thank him for his many contributions.” Boag and colleague Dr. Brock Smith co-taught for many years.“The effort that David went to in preparing class materials: cases, videos and vignettes, was outstanding,”says Smith, professor and champion of the entrepreneurship program.“David was the first person to be hired and he helped create this differentiated vision for the business school,”says Smith.“We now have 25 years of accomplishments, but it was really his vision in the beginning that set us up for success, creating the first business advisory board, and building strong community relationships from the get-go.” Retiring from active teaching gives him time to do other things, including focusing on other business pursuits. He’s an avid outdoorsman who loves to hike, is a level-three kayak instructor and is part of a volunteer patrol at Mount Washington. Dr. Ana Maria Peredo is leaving Gustavson to pursue her scholarly interests in social economy movements, indigenous peoples and political economy. Effective July 2016, Peredo relocates to the School of Environmental Studies, Faculty of Social Sciences. A strong advocate for community well-being, she has done research that has brought about a conceptual shift in the field of entrepreneurship by establishing that entrepreneurs aren’t only individuals but whole communities, too, using their resources to create the conditions of well-being. Dr. Ali Dastmalchian took on, effective January 2016, the deanship at Simon Fraser University’s Beedie School of Business, located in metropolitan Vancouver. Much has been written in Business Class about his amazing contribution to the growth of the Gustavson School of Business. He was central to the school’s growth, helping to cement a vision and strategy that led to many successes. We thank them all for their many contributions over the years and wish them well in their future endeavours. William Brien Pattison BSc (Cornell), MBA (Harvard) (1932-2015) Bill Pattison was passionate, colorful, opinionated and salty-tongued. He was also the do-anything-for-you former executive director of the inaugural Hotel and Restaurant Management Program established in 1998 at the Gustavson School of Business. “He was an irascible character,”says Dr. Brock Smith, who served as the academic head of the BCom program during Pattison’s time with the business school.“What he did for the students was absolutely extraordinary. He opened up the country if not the world to them by just picking up the phone.” As one of four founders of Delta Hotels Limited, Pattison achieved national and international success in the hotel and tourism industry. Pattison’s legacy at the business school will live on through the Bill Pattison Endowment in Hospitality Management and through the achievements and memories of those he mentored. People like Joanne Day, BCom‘02, assistant director of human resources with the Fairmont Olympic Hotel, remember him fondly:“I recall Bill being smart, funny, direct and compassionate,”she says.“He had a great background of experience and knowledge. He cared about the students, our program and the hospitality industry. Bill took great pride in all he did.” Aegean Leung PhD (National University of Singapore) (1964-2015) Dr. Aegean Leung is sadly missed by all who knew her. Leung is remembered as a passionate scholar and gentle soul. She joined the Gustavson School of Business in 2006 to teach in the entrepreneurship program and went on to be part of the Centre for Asia Pacific Initiatives as a Japan Program Visitor during the 2009–10 academic year. At the time of her passing in October 2015, she was serving as a lecturer at the University of Sidney Business School. In an interview with Business Class, Leung said she chose UVic Business as it was known at the time, because she could bring her industry experience into the classroom. She was“attracted to the sharing and learning process as a professor,”and especially liked the co-op aspect of the program. Her colleague and friend, Dr. Ana Maria Peredo said Aegean fought hard to be a scholar and always put her best face forward in times of adversity.“It was a pleasure to work with her as a co-author. She always worked hard, brought treats to our meetings and was ready to laugh. We had fun and learned a great deal together. I always admired her graceful ways of taking care of her family and her academic work. Aegean was a beautiful, generous and very resilient person.” n BIZ BITE SBIZ BITE S BusinessClassFondlyRemembers Gustavson Co-op Fast Facts • Business students have worked in 79 countries since the Business Co-op Program was launched. International placements have made up 14% of total placements over the past 21 years. • Business students have earned more than $7 million in combined salary (based on the average salary averaged over the past 15 years). • Since 1995-96, 30% of placements have been in the public sector and 70% in the private sector (including 3% with non-profit organizations). Photo:UVicPhotoServices;Graphic:NellieYue CONGRATULATIONS to Karley Skaret (at left), named Co-op Student of the Year of the Peter B. Gustavson School of Business Co-op Program in 2015. Skaret, a fourth-year BCom student, worked at RGO Office Products for her summer 2015 co-op work term. In addition to her contribution to RGO Office Products, she has been an active volunteer with a number of non-profit societies including Soup Sisters, Canadian Diabetes Association and the Leukemia and Lymphoma Society. Skaret also served as vice-president for the Young Women in Business UVic Chapter, and was a cohort representative for the Commerce Student Society. 75,000 students and counting UVic is home to one of Canada’s largest co-operative education programs and the largest in western Canada. The program encompasses all UVic faculties, with more than 3,500 students per year participating in 13 co-op program areas from 47 academic departments and schools. One in three UVic students complete co- operative education work terms as part of their degrees (an estimated 30,000 students in total since 1976). SINCE 1995-96, BUSINESS CO-OP PLACEMENTS HAVE BEEN IN… PUBLIC SECTOR 30% PRIVATE SECTOR 67% NON-PROFIT ORGANIZATIONS 3% 2015Co-opStudentoftheYear ContributestoCommunity Photos:UVicPhotoServices SINCE 1995-96, BUSINESS CO-OP PLACEMENTS HAVE BEEN IN… GUSTAVSON TOTAL CO-OP PLACEMENT 79COUNTRIES GUSTAVSON INTERNATIONAL CO-OP PLACEMENT 14% $7 million combined salary 154 lbs
  • 5. 8 U n i v e r s i t y o f V i c to r i a | S P RIN G / S U M M ER 2016 Photo:UVicPhotoServices Photos:iStock,RobertKarpa F or Gustavson students and their professors, the global picture of the Middle East and Northern Africa (also known as the MENA region) just got a whole lot clearer thanks to Sébastien Beaulieu, newly appointed adjunct professor. Beaulieu—who now serves as execu- tive director, Middle East relations, with the federal government—was also Canada’s Ambassador to Tunisia from 2012 to 2015. During his time in the dip- lomatic service he learned that making change was an incremental process and that’s a lesson he plans to pass along. “There are many big and small reasons to remain optimistic, while being realistic about the speed of progress,” he says. “Bbt' bbt' or ‘slowly, slowly,’ as we say in the region.” His role at Gustavson is helping stu- dents to become “world-ready,” to help them understand the pace of change. “I’ll be visiting periodically for face- time with faculty, students and the broader community. Between visits, I’ll also be actively engaged and accessible to discuss research topics, contribute to events, offer advice, comment on papers and work to expand the univer- sity’s international network.” Beaulieu was off to a quick start with his mission. During a February visit he joined in multiple classroom, one- on-one and community discussions, including participating in a global studies session sharing his experiences of Tunisia and the MENA region with students, faculty, alumni and the greater Victoria community. V irtual reality (VR) has been touted as the most disruptive technology of our decade, with the latest figures by data research firm SuperData predicting that mobile VR is on track to generate $861 million in revenues this year alone. Derek MacNeil, BCom ’98, co-founder of SkyBox Labs—a Vancouver-based software-development studio that makes video games for console, desktop, and mobile platforms— agrees. “VR is extremely cutting edge, but currently it’s not commercially viable. It’s in that stage where all the major platforms from Microsoft, Facebook, Valve and Sony are exploring the options; it’s a land grab right now where everyone is trying to build a dominant platform for VR, because everyone knows it’s going to happen—it’s just a matter of when.” And this Nova Scotia-born tech whiz should know. MacNeil is a 15-year veteran of the BC technology space and has witnessed, and been a part of, some of the biggest disruptive technologies—including the mobile Internet revolution, one of the most impactful technologies of our time, which saw the explosion in the gaming industry. After completing his BCom, MacNeil went to work for AbeBooks in the business development department, before joining Electronic Arts (EA) in Vancouver. “The BCom exposed me to the numerous career options that were available and that was more invaluable than anything,” he says. “When I left UVic in 1998, there were few dot-com companies around and AbeBooks was as big as they come in Canada. In 2003 I did an MBA in Ontario, but I knew I wanted to come back to BC, so in 2005 I joined Electronic Arts Canada. I always had my eye on them as they are arguably the development shop with the highest cachet in BC.” In 2010, MacNeil decided to branch out, starting his own company, SkyBox Labs, where he became involved in the world of VR. “Myself and my two business partners were all on the same team so we jumped together. There were eight of us at the start and we’re almost 65 people now,” he explains. While SkyBox Labs works on its own titles, they also work with publishing partners, where they are seeing increasing demand for developers with VR expertise. “There are a lot of technical challenges in building experiences for VR, because it’s not a mature technology yet and no one really has the ‘magic formula.’ We’ve been lucky in that we worked on, and learned from, a lot of precursors to VR, like augmented reality and motion gaming.” MacNeil explains that SkyBox Labs built a game for the Samsung Gear VR platform a few years ago, called Protocol Zero (published by DeNA), that was one of the first and most critically acclaimed immersive first-person “shooters” (a game the player experiences virtually, through an on-screen avatar) to be released on VR. “That built a resumé for us and as a result we have seen a lot of follow-on opportunities in VR.” MacNeil believes that within three to five years, increased install bases (that is, the adoption of the VR platform) will make VR commercially viable for mainstream developers. “To build a studio expertise, you need to have leadership that is spending a lot of time getting familiar with the tech . . . Sometimes we take on projects not because they are big revenue opportunities but because they present promising tech opportunities and we want to have expertise in that area. Most developers pick a niche, but we try to have a broad expertise.” n FromDream toReality B u s i n e s s C l a s s | P E T E R B. G U S TAV S O N S C H O O L O F B U S I N E S S 9 SkyBox Labs co-founder Derek MacNeil takes the lead on one of the most disruptive technologies of the decade by Natalie Bruckner-Menchelli Canadiansonthe WorldStage Sébastien Beaulieu: The pace of change in a global career by Dianne George 2015–present: Executive Director, Middle East Relations, Global Affairs Canada, Trade and Development (Ottawa) 2012–2015: Ambassador of Canada to Tunisia 2010–2012: Chief of Staff, Office of the Associate Deputy Minister of Foreign Affairs 2009–2010: Deputy Director, Climate Change and Energy, DFATD 2006–2009: Counsellor, Canadian Permanent Delegation to the OECD (Paris) 2005–2006: Deputy Director, International Crime and Terrorism, DFATD 2004–2005: Senior Policy Officer, International Crime and Terrorism, DFATD 2003–2004: Senior Trade Policy Officer, Investment Policy, DFTAD 2000–2003: Counsellor, Canadian Mission to the World Trade Organization (Geneva) 1998–2000: Legal Counsel, International Trade Law Division, DFATD Sébastien Beaulieu’s Career Highlights Beaulieu sees his Gustavson relationship as a two-way street. As well as helping to expand his audience’s mindset and share experiences, he hopes he gains insight into problems facing the Middle East. “I am looking forward to taking advantage of the fact that things look different from here! I’m hoping my engagement with students and faculty will contribute to me learning new ideas and finding new ways to address these very old problems. I hope we can develop and engage on new economic opportunities, which in turn supports economic development in the region. This contributes to security and stability.” Beaulieu recognizes that the efforts UVic has taken to develop its international agenda also open doors for diplomats. “I, myself, benefited from such an engagement as a student, some 20 years ago. I had then met a Canadian ‘ambassador in residence,’ assigned temporarily at my university to engage in outreach and teaching. We met to discuss international career paths. It was a defining moment. I joined the Foreign Service a few years later, and in 2012, I was appointed Ambassador to Tunisia—a position he had in fact held a decade earlier.” Along with sharing his experiences Beaulieu also hopes he can share a career. “Hopefully at least one of them will call me in a few years to tell me they are now Ambassador to Tunisia or ambassador somewhere else.” n
  • 6. B u s i n e s s C l a s s | P E T E R B. G U S TAV S O N S C H O O L O F B U S I N E S S 1110 U n i v e r s i t y o f V i c to r i a | S P RIN G / SU M M ER 2016 R obin Dyke is one of the business school’s “unsung heroes.” You know the type, those wonderful individuals who toil away making magic happen without fuss or fanfare, but who have a huge impact on the lives of those who are lucky enough to cross their paths. “Robin has been the guiding light of our mentorship program, building it into the tour de force that it is today,” says Dr. Saul Klein, dean of Gustavson. “He’s made an enormous contribution to the business school building its reputation as one that has deep connections with the business community. We wish him well on the next phase of his journey.” Dyke himself says: “Mentors help students see themselves in new light, re-examine imposed expectations, shape and reform their inner spirit, become bold in their aspirations, to reach for their star.” It is this visionary and poetic inspiration that Dyke has brought to the program—and it works. In the 10-plus years he’s led the program, he’s built it into one of the largest underway in any business school in Canada, with more than 300 active or retired business leaders on its mentor roster. Under Dyke’s leadership about 1,500 graduate and undergraduate students have benefited from the expertise gained from someone else’s career journey. Dyke, who had envisioned a football career with a fallback to business, discovered his calling after his sociology professor sparked his interest in the behavioural sciences. He changed focus and went on to learn what makes people and organizations tick. Subsequently, he earned a BA in economics and industrial psychology from UBC and later completed an MBA at Simon Fraser University. “I had a varied career, working for others and on my own as a consultant. My first job was with the Hudson’s Bay Company, where I was given the opportunity to run with an idea. At the time, the Bay offered an 18-month internship and we were trained by store managers, so the concept of mentorship has always been part of my idea of successful training. “I’ve worked in retail, the resource sector, for a magazine, packaged goods, restaurant franchising, property development companies and aid agencies. I was fired a couple of times and found myself questioning whether I couldn’t help more from the outside. Connecting students and mentors has brought him much joy and satisfaction by Dianne George “I’ve always tried to follow my heart,” he says. “I believe engaging our core interests is the secret. The mentor program let me engage my creative side—I like working with the students, helping them to see their own light, see it shine, connecting them to mentors.” He credits the vision and commitment of others from the Victoria business community in helping to shape the program. “I do want to mention my mentors on the mentor program, Bill Anderson, Dave Schneider and Hilary Smith, all who have been tireless program advocates from the outset of my involvement. “I have had a lot of fun meeting and engaging with the community and mentors. There is an amazing willingness within our business community to mentor students. You can’t buy that kind of assistance, wisdom and connections.” Helping people explore their potential, connecting people to people, linking words to action is the major theme in his life. Getting on with becoming a better poet is motivating his move from Gustavson. “Perhaps that’s why I see poetry as a logical extension of my path,” says Dyke, who saw his first volume, Lasting, Leaving, Left published in 2015, with his second underway. “I like the idea of second acts, to never stop growing.” Indeed, and we hope he continues to grow and follow his dream of becoming an accomplished poet. n Best Wishes “A huge thank you to Robin Dyke for the value he added to my undergraduate experience! The Executive Mentor Program was a highlight of my degree and Robin’s support throughout the program was invaluable. Best wishes for the next chapter!” – Ellie Rock “Robin Dyke is a man who is truly one of a kind With the kindest of hearts, and the sharpest of minds He is brave, bold and brilliant, he never ceases to amaze He has brightened the halls of Gustavson in so many ways He lends his time to others, and he gives his kindness too He is supportive and creative, and he’s caring through and through He mentors through his words, his actions and his smile And he makes the world a better place with grace and with style. Thank you for making the student experience such a great one.” – Connor BildfellRobin Dyke at Woodland Pond in the UVic Finnerty Gardens. Gustavson’s MasterMentor MovesOn Photo:UVicPhotoServices;BookCover:PromontoryPress
  • 7. B u s i n e s s C l a s s | P E T E R B. G U S TAV S O N S C H O O L O F B U S I N E S S 1312 U n i v e r s i t y o f V i c to r i a | S P RIN G / SU M M ER 2016 Where the Photo:knorthphotography H eading into the unknown is nothing new for Sherry Kerr, who has a string of firsts behind her name. She served as general counsel for two of Canada’s fastest- growing and disruptive technology firms: SiriusXM Satellite Radio and Rakuten Kobo (a global provider of e-books). She was also the first graduate of the UVic LLB/MBA program in 2002. Kerr changed course in 2015 and is now among an expanding wave of “distributed” legal service providers. As a freelancer, she provides in-house counsel on a fractional basis for companies that require strategic and technical/ executional legal advice, and she is also a Principal at Avōkka, a “virtual” firm that provides an outsourced in- house law department for mid-sized public and privately- held companies. “The legal business is evolving,” says Kerr. Typically lawyers work in legal firms with specialized areas of practice, or are full time in-house counsel with a company. “Now, given advances in technology, the fact that many lawyers want a different work-life balance, and that companies are on a constant lookout for increased value from their legal service providers, there are expanding opportunities for lawyers to deliver innovative service and pricing models to their clients. “I’m excited by these new opportunities; for me personally the magic happens where I get to work with start-up companies who have no in-house legal department but can really use experienced, practical support and advice that straddles both the key legal and business issues they are facing. I think the market is underserved in this area, since while these clients can’t afford, and don’t yet need, full-time in-house legal, they can really use the help.” She points out that technology advances have led to an array of cost-effective legal service offerings for any size of business, such as incorporation or shareholder packages and applications to support things like document review and due diligence for mergers and acquisitions. Being able to utilize these tools directly or point her clients to firms using such technologies means Kerr can focus on what is new, strategic and more challenging (and therefore riskier) for her client, such as supporting negotiations and drafting contracts for the client’s new product launch, or developing and/or licensing complex technology. As a student, Kerr (who also completed a BCom at UVic) foresaw the status quo changing. “I did my final MBA project on the topic of providing a new style of legal service. My idea was to service companies in the first seven years of their existence. With new firms, particularly if they are gazelles [fast-growing young firms], they spend a lot of time on the day-to-day, putting out fires, and it would be helpful to them if they could rely on part-time counsel to draw on when they need it most.” Given Kerr’s experience with two innovative tech firms, she’s not afraid to venture into new territory. One of her former bosses used to say that until e-books came along, the book business hadn’t changed meaningfully in hundreds of years, so a lot of thinking had to go into writing agreements with publishers that respected existing copyright laws and publisher/author relationships, while recognizing that the “product” was now virtual and not physical—for example, considering whether someone can include e-books in a will, or re-sell their e-books. “A lot of it is making it up as you go along because there are no existing models, and your team is making decisions under pressure to get a deal done.” She credits her business education and entrepreneurship specialization as a key to her success and advises others to follow a similar path. Studying commerce and entrepreneurship is invaluable she says. “We all work in some form of business. Entrepreneurship training gives you the skill set to analyze opportunities and hones your critical thinking abilities.” Skills that are needed now more than ever, to help everyone manage the rapid pace of change brought on by the Internet and the tech revolution. n “We all work in some form of business. Entrepreneurship training gives you the skill set to analyze opportunities and hones your critical thinking abilities.” — Sherry Kerr Disruption creates new opportunities in the legal business by Dianne George Happens Magic
  • 8. B u s i n e s s C l a s s | P E T E R B. G U S TAV S O N S C H O O L O F B U S I N E S S 1514 U n i v e r s i t y o f V i c to r i a | S P RIN G / SU M M ER 2016 W hat do self-driving cars, smartphones and fitness bands have in common? They’re all examples of disruptive technologies that are affecting our everyday lives. Disruptive technologies, as well as disruptive innovations and business models, affect previously established technologies and industries. Computers, smartphones and the Internet—things that most of us use without thinking twice about—are some of the biggest disruptive technologies we utilize every day. Computers quickly replaced typewriters and, with the introduction of the Internet, have entirely changed our society and culture. With the world of work changing rapidly, both those seeking employment and those already employed need to remain aware of advancements and changes coming to their industries. For those in the workforce, this means being actively involved in your industry—by attending workshops, watching webinars or joining relevant associations—to ensure you are aware of upcoming changes. Jobs will evolve as technology changes, so it’s important for employees to keep their skills up to date in order to “future-proof” their jobs. Bev Stevens, a co-op and career educator with the Gustavson School of Business, notes that some jobs will start to disappear with the introduction of more technology and artificial intelligence; however, she believes that many jobs will simply start to look very different, so employees should educate themselves on new technologies before they affect their professions. Day-to-Day Disruption How disruptive technologies are affecting the way we work by Jenelle Murray Stevens says, “If you go to work every day and just do your job, and you don’t really look outside your immediate environment, then the chances are high you’re going to be hit by disruptive technology or something else that dramatically impacts your career path. Successful careers these days require you to watch for emerging trends and adapt quickly.” While employees try to keep up with new innovation in the workplace, they also have the opportunity to make the most of new technologies. Many new technologies offer the freedom for employees to work anywhere at anytime, no longer constraining them to a traditional Monday to Friday, nine to five job. Dr. Rick Cotton, a human resource management assistant professor at Gustavson, feels it’s “important to think of technology as an enabler more than anything else.” Technology removes barriers for both businesses, as well as their employees. If businesses automate routine, repetitive tasks as well as administrative activities, they can free up their employees’ time to work on things they are better suited to. It opens the workplace up to more creativity and collaboration. Businesses also need to identify the knowledge and skills they require from their employees, and hire individuals, not only based on current criteria, but also based on each employee’s ability to grow and evolve with the job as it changes. Like their employees, organizations need to be able to adapt and change with the industry and, ideally, try to be aware of potential disruptions before they are affected. Cotton points out that “it’s important to look, not just in your own industry, but outside. A lot of disruptive innovation comes from outside.” We’ve recently seen Uber cause this kind of disruption in the taxi industry. However, Uber is more of a disruptive business model than a technology, because Uber provides the same service as a taxi, just in a different way. Like the taxi industry, many other industries have remained stagnant in recent years and, as Dr. Rebecca Grant, associate professor of information systems, notes, “[the taxi industry] was ripe for the picking.” Organizations need to look both within their industry and outside it to remain aware of technologies and innovations that could disrupt their business. As organizations bring in new technology, they will have to retrain current employees and change hiring practices. However, Cotton suggests that if too much changes too quickly it can lead to “underperformance, lack of engagement, or lack of employee satisfaction.” Businesses face a fine line between implementing enabling technology in a timely fashion, while effectively bringing employees along with them on this changing journey. While businesses have to consider how changes in technology will affect their employees, they also have to consider the impact it will have on their customers. The aim of new technology is to give customers more flexibility and control while reducing their effort. It also allows consumers to experience things that they previously couldn’t; from virtually visiting other locations to apps that allow you to virtually try out hairstyles or clothes, consumers have more power than ever. Consumers also have more choices. They can shop where they want, when they want, and in any way that is convenient for them. They’re able to compare various retailers until they find the best price on a product they want. This puts pressure on businesses, especially smaller companies, to offer something different and novel to consumers. Dr. Steve Tax, a marketing professor at Gustavson, says, “Smaller companies are looking more at the experience side of things . . . [and] might be the ones who are doing things that are more innovative.” While smaller companies may not be able to compete with larger businesses in terms of pricing, they can offer their customer a unique experience. Ultimately, businesses, employers, employees and consumers have more choices than ever before, but they need to make effective use of emerging technologies to benefit from its positive impact. We often pay more attention to groundbreaking and innovative technologies than simple technologies; however, we need to watch out for day-to-day disruptive technologies, of any size, that have the potential to change the way we work. n Photos:iStock,(4)UVicPhotoServices Dr. Rebecca Grant Dr. Steve Tax Dr. Rick Cotton Bev Stevens
  • 9. B u s i n e s s C l a s s | P E T E R B. G U S TAV S O N S C H O O L O F B U S I N E S S 1716 U n i v e r s i t y o f V i c to r i a | S P RIN G / SU M M ER 2016 offered one path of studies in Taiwan and Austria as well as at UVic. This appealed to my passion for travel, so I applied.” Senez summarizes his stint at the National Sun Yat-sen and Johannes Kepler universities as “unforgettable: the people were gracious and open, and I especially loved Taiwan, whose 27 million people inhabit an area the size of Vancouver Island. Being immersed in radically different lifestyles gave me a wonderful sense of a ‘bigger picture.’” At the end of his term, Senez interned at the L’Oréal Management Development Program, which obliged him to provide customer sales support and other marketing services to over 30 big brand accounts. “Finally, I had my ‘in,’” he says. “The hours were long, but from there I got a job as junior brand manager for Garnier Haircolour in Montreal.” For four years, Senez assisted in the management of a $54-million business and helped bring to market Garnier Olia, which proved to be the most successful hair colour launch in the history of L’Oréal Canada. Returning to BC in late 2014, Senez approached major breweries (an industry that requires especially creative marketing) and was snapped up by SABMiller Canada. Immediately, he was applying his skills to a sector that is rife with consolidation amongst the larger brewers and where “you either make money as a smaller niche player, or you scale out your margins as industry leader.” Thanks to his schooling and natural aptitude, Senez felt entirely at home amidst the dynamism that characterizes the beer industry, including the enormous growth of craft breweries. Today, Senez is responsible for the development of national and regional promotional strategies for Miller Genuine Draft, Miller Lite, Fosters and other well-known brands. “I feel like this is what I was born to do,” he says, adding that the big brewers overall find the craft movement beneficial to them: “Much akin to wine a decade ago, craft beer is doing wonders to educate the Canadian public on new types of beer styles and taste profiles.” John Oldale, associate director for the MGB program, hoped that success stories such as Senez’s would result from the MGB program he helped launch five years ago. “Garett is passionate, culturally savvy and incredibly engaging, and he’s also too humble to mention it, but during his time with L’Oréal he helped other MGB students get their foot in the door.” Despite his love for working long hours, Senez is looking forward to another “win” on a more personal level next year: marrying his girlfriend Christina, a fellow Vancouverite who he met in Montreal. For those seeking career advice, he says, “It’s not enough to have a dream: you have to make it happen, even if you have to spend 14 hours a day hunting for a job, which I did after L’Oréal. Also, travel breeds curiosity, which is crucial in having a fulfilling career—and life. That’s one of the many benefits to be had from the MGB program, which as far as I’m concerned is better than dynamic: it’s on hyper drive.” n Pouring MGB ’11 grad Garett Senez lands his dream job: marketing in the competitive beer industry by Robin Brunet Success “It’s not enough to have a dream: you have to make it happen, even if you have to spend 14 hours a day hunting for a job. Also, travel breeds curiosity, which is crucial in having a fulfilling career— and life. That’s one of the many benefits to be had from the MGB program, which as far as I’m concerned is better than dynamic: it’s on hyper drive.” Photos:iStock,RobertKarpa F ive years ago, Garett Senez was amongst the legions of young talent being turned down for junior career positions due to lack of experience. Today he is enjoying his “dream job” as trade marketing manager for the world’s second largest brewer, SABMiller Canada. While his success is due to many factors, including a ferocious capacity for hard work, he credits the Sardul S. Gill Graduate School Master of Global Business (MGB) program for getting his foot in the door and leading him into the ever-evolving and sometimes volatile brewing industry. “There’s no other program like it in Canada,” he enthuses. Since its launch in 2010, the MGB has grown from 18 enrollees and two partners to 80 students annually and eight partners, which has enabled UVic students to study financial management, marketing, logistics, and other business matters in far-off places such as Korea, Peru, and Turkey. Senez, 29, had long wanted to pursue a career in marketing. “But despite taking courses at four different universities, I was turned down for every junior position I applied for,” he says. “They all required three to five years of practical experience.” By 2010, Senez was desperate for an “in.” He says, “That’s when I heard about the new MGB program. Back then it
  • 10. AGlobalEconomyChair foraGlobalWorld Dr.Raveendra Chittoorby Sue Bengtson 18 U n i v e r s i t y o f V i c to r i a | S P RIN G / S U M M ER 2016 Photo:UVicPhotoServices “The first company I worked for was Canadian!” remarks Dr. Raveendra (Ravee) Chittoor after being asked about his journey from India to Victoria. It seems that Canada has been somewhat involved in all stages of his successful career both professionally and in the academic arena. In July 2015, Chittoor was appointed as the Gustavson School of Business’ first Canada Research Chair (CRC) in Global Economy and associate professor of strategy and international business. The CRC Program is a $265-million federal program designed to “attract and retain some of the world’s most accomplished and promising minds” to achieve continued research excellence in their discipline. Dean Saul Klein recognizes the milestone: “We are delighted to have our first CRC at the Gustavson School. It is both an indication of the successes we have had to date in carving out a differentiated research positioning, and of our ambitions for the future. Ravee will make a tremendous contribution in pushing our research impact forward in one of our priority areas.” Chittoor’s research is focused on emerging markets and their home- grown multinational companies which are often a part of family-owned business groups. “Western international companies, whether they are from Canada, the USA or Europe, do not have a choice but to focus on emerging economies as they already constitute nearly 50 per cent or more of the world market in most products and services. This is where my research becomes useful,” says Chittoor. After 12-plus years of industry experience in senior corporate finance roles, his interest in pursuing an academic career had only intensified, and he obtained a Fellow in Program Management (PhD) from the Indian Institute of Management Calcutta (IIM Calcutta). Outstanding scholarship and publications in premier management journals resulted in him being offered faculty positions in strategy, first at IIM Calcutta and later at the Indian School of Business (ISB) in Hyderabad. The ISB is a top-ranked, research- driven school that was founded in collaboration with the Wharton School and the Kellogg School of Management. It has been almost one year since Chittoor arrived in Victoria with his wife and two young daughters and for the most part they are feeling settled. Cricket is a passion for Chittoor, as both a player and a spectator. Bollywood (though he prefers the term “Indian cinema”) is a family pleasure. It has not all gone smoothly for Chittoor, as it took nearly a year to get his driver’s licence and he is still on the search for food that evokes home. In the meantime, he is driving forward with a strong research and teaching agenda. Welcome, Ravee! n FACULTY RESEARCH
  • 11. 20 U n i v e r s i t y o f V i c to r i a | s p r i n g / s umm e r 2016 from a given project—both good and bad. “This gives the government a way to see where they’re going, but also what they’ve accomplished and why.” The research team spent countless hours interviewing residents and participating in social gatherings. “These meetings were a catalyst—a way to get people discussing the links between economic development, community and culture.” Not only does this project contribute to the well-being of the Toquaht Nation, but to the students and faculty at UVic as well. “The unique approach of the research makes it excellent to draw from for courses taught on sustainability. We’re also working on articles and a book chapter,” says Murphy. “The project has provided opportunities for indigenous scholars to support Toquaht culture through academic work, but it also provides any student a glimpse into a new way of thinking.” Murphy hopes these methods highlight the power of diversity and inclusion, and as a result show a different side of economic development. “The purpose of the project—the question it asked—was posed by the community. In fact, our project team included the community. They helped create the solution and will directly benefit. A system like this could be implemented for any government.” The Toquaht territory lies along the north side of the Barkley Sound, on the west side of Vancouver Island, where the Nuu-chah-nulth people have lived for over 10,000 years. In 2011 the Maa-Nulth First Nations Final Agreement was implemented, which gives their government sovereignty through the British Columbia Treaty Process. The project will continue through 2017 with the SSHRC grant. n 2015 Leader of Excellence in Research Award Dr. Matthew Murphy is associate professor of sustainability and strategy at the Gustavson School of Business and the research co-chair for the Centre for Social and Sustainable Innovation. He is also the recipient of the 2015 Leader of Excellence in Research award for his exemplary and globally recognized research. His primary research focus is on interactions between businesses and civil society organizations, issues of trade justice and social entrepreneurship. Through his research, he hopes to help businesses improve their human rights performance as well as to improve Indigenous communities’abilities to protect their human rights and fulfill their right to self-determination. Along with the Toquaht Nation project described here, his ongoing research endeavours include building capabilities for improving human rights performance in extractive industry companies; building capabilities for engagement with corpora- tions in indigenous/campesino communi- ties; and opportunities and challenges for progressing beyond fair trade. The annual prize is given to the Gustavson researcher who has been the most productive over the last three years; the award considers both the number of publications and their quality. Past winners include Dr. Monika Winn (Business Strategy and Sustainability) in 2014, and Dr. Graham Brown (Entrepreneurship) in 2013. Welcome Figures located at the gateway to the Toquaht community of Macoah. The figures and totem (at left) were carved by Master Carver Charlie Mickey (Hesquiaht) and Apprentices Andrew Mack (Toquaht) and Tim Sutherland (Ahousaht). TheToquahtNationCommunity and culture are central to economic development by Tristan Douville Photos:(4)SuppliedbySarahRobinson;UVicPhotoServices H ow can we assess economic development’s impact on culture and community? That’s the question Dr. Matthew Murphy was asked by the Toquaht Nation three years ago. Murphy, then a new member of the Gustavson faculty, was looking for a way to connect his research to BC. He has done extensive work related to indigenous peoples in Latin America—specifically, focusing on indigenous self-determination and relations with extractive industries. Murphy soon came into contact with Johnny Mack, a UVic PhD student and member of the Toquaht Nation, along with Dr. Judith Sayers, UVic professor and former chief of the Hupacasath First Nation. The team met with Toquaht Chief Anne Mack, who wanted to encourage development that would revitalize her culture and community. “Toquaht leaders were in need of systems to assess the socio-cultural fit of economic development projects,” explains Murphy. The UVic group formed a research team that spent nine months preparing a successful grant proposal for the Social Sciences and Humanities Research Council (SSHRC). “Before signing a modern treaty, the Toquaht people didn’t have the ability to choose their economic destiny,” he says. “Our goal was to develop a system to evaluate potential projects and measure their outcomes.” The system evaluates projects based on four dimensions: community, culture, economy and the environment. All Toquaht lands are zoned for specific uses like forestry, alternative energy projects and eco-tourism. Each dimension is given a weighting based on the community’s own worldview. Indicators are selected for each dimension and rated for the expected effects “Before signing a modern treaty, the Toquaht people didn’t have the ability to choose their economic destiny. Our goal was to develop a system to evaluate potential projects and measure their outcomes.” — Dr. Matthew Murphy Toquaht dancers celebrating Secret Beach Campground grand opening ceremony. Students enjoying the results of a drum-making workshop. B u s i n e s s Cl a s s | P E T E R B. G U S TAV S O N S C H O O L O F B U S I N E S S 21
  • 12. B u s i n e s s C l a s s | P E T E R B. G U S TAV S O N S C H O O L O F B U S I N E S S 2322 U n i v e r s i t y o f V i c to r i a | S P RIN G / SU M M ER 2016 Photos:Courtesyofalumniandfamilies Photo:CourtesyofXinWeiandKentWang ClassNotes Mackenzie Bailey, BCom ’15, is excited to be joining a microfinance program in Ghana with Projects Abroad, where she will be assisting local entrepreneurs in developing new and existing ventures; she is looking forward to using her entrepreneurship specialization from UVic. She will then shift gears to work in human rights advocacy in Tanzania, with a particular focus on women and land claims, after which she will either continue on with another three months at a local social enterprise or spend time travelling East Africa. Safe travels, Mackenzie! Madeleine Byblow, BCom ’15, accepted a marketing coordinator position with Chard Development Ltd. in Vancouver. She started her position August 31, 2015. It’s been a busy two years for Bolor Sambuu, MBA ’11. She started her new position as project manager, Mongolia, under the MERIT Initiative funded by the Canadian Government with CESO on April 4, 2016. Bolor also married Giuseppe Esposito in May 2013 and proudly announced the birth of their baby girl, Anabel Amur Esposito, on September 10, 2015. Xin Wei, MBA ’05 Current Position As assistant director of alumni engagement, Asia, I support the New York University alumni clubs all over Asia. I work with volunteer leaders on planning events to help alumni stay connected after graduation, and develop professional and social network opportunities. I also oversee the annual fund programs in Asia, where alumni, parents, students and friends can join and support the educational goals of New York University. First Job After Graduation I was assistant to a vice president at Siemens Mobile in Beijing. It was there that I developed planning, organizational and project-management skills as it was a booming time for the mobile communications industry in China. We were moving from 2G to 3G mobile technology and I witnessed the fast growth of business and resulting opportunities. Best Gustavson Experience I think my best MBA experience was taking the finance class taught by Professor Don Rowlatt. His passion to the subject and commitment to the students has enlightened my professional development. Biggest Professional Challenge At work, I travel one-quarter of my time, and work with colleagues in New York and Asia, which have a 12-hour time difference. I also have to travel smart, which means having a basic wardrobe always ready to go. When I worked at Microsoft Research Asia, I wrote a piece for Cosmopolitan magazine that showcased 10 must-haves in the wardrobe of a woman, at any age, for work and leisure . . . These basics help me maximize every piece and reduce my environmental footprint. Biggest Personal Challenge . . . . . . is to manage time between work and family. As a mom of five-year-old twins and a frequent business traveller, I must be very well organized. At home, I try to make sure that the twins have some fun after school, eat delicious and nutritious dinners, go to bed before 9 p.m. and are able to spend some time with Kent and I every day and during weekends. My biggest personal passion is yoga and I try to find some time to practice, ideally twice a week. James Andrew Mossey (December 27, 1975–March 1, 2016) MBA ’01 We are sad to announce the passing of James Andrew Mossey following a hard fought battle with colon cancer. James loved life. He was a passionate, driven and accomplished individual who took pride in his achievements and consistently searched for his next challenge to conquer. While attending university, he proudly served with the Canadian Armed Forces as a 2nd Lieutenant in the Naval Reserve. In 2014, at 38, James was diagnosed with Stage IV colon cancer. Without an outward complaint, he set out to not only beat the unbeatable, but to live each day as if it was his last. James inspired all who witnessed his journey to live life with no regrets and each day as if it was their last. James, who loved movies, truly believed that while“every man dies, not every man truly lives.” Family and friends have established an award in memory of James,“a truly great man who inspired us all.”Please visit the Gustavson School of Business website and search for the James A. Mossey (SM) Award to learn more about James’life. • Connor Bildfell, BCom ’13 (page 11) • Anatolijus Fouracre, BCom ’00 (page 26) • Richard Fyfe, QC, MBA ’99 (page 28) • Siyad Jama, BCom ’16 (page 29) • Derek MacNeil, BCom ’98 (page 9) • John Oldale, MBA ’96, (page 16) • Ellie Rock BCom ’15 (page 11) • Garett Senez, MGB ’11 (page 16) • SherryKerr,BCom’96,MBA/LLB’02(page12) • Kent Wang, MBA ’05 (page 23) • Xin Wei, MBA ’05 (page 23) Business Class Fondly Remembers Please welcome Erica Youds as the business school’s new alumni annual giving officer. Originally from the interior of BC, Erica moved to Victoria to attend UVic, where she earned a Bachelor of Arts in economics with a minor in business. As a student, Erica volunteered with the student alumni association, where she learned firsthand how rewarding it was to work with UVic alumni. After graduation, she joined UVic alumni relations staff full time, tapping into the energy and passion of recent grads with her leadership of the Young Alumni Council and development of a young alumni engagement strategy. During her time with alumni relations, she also helped to grow the Student Ambassador program and coordinated alumni branch events all over the world. Most recently, UVic alumni have known Erica as the athletics alumni and annual giving officer, a position in which she worked closely with coaches, Vikes alumni and varsity champions to enhance the Vikes alumni community. Erica is excited to be joining Gustavson, and looks forward to fostering a community of philanthropy in which alumni feel connected with each other and their alma mater. With her expertise in special events, volunteer engagement and alumni communications, she brings a wealth of experience to the external relations team. Please connect with Erica and wish her a warm Gustavson welcome: bizalum@uvic.ca. Hello! Bolor Sambuu and family celebrating Tsagaan Sar (Lunar NewYear) in traditional Mongolian costume. EricaYouds, alumni annual giving officer. Alumni who have contributed to this issue: Xin Wei and Kent Wang with their twins, Lilac (left) and Dustin. Kent Wang, MBA ’05 Current Position I am now working as the sales director at the Large Customer Service Department (LCS) of Google China. We help Chinese businesses export their products to the world via Google. Clients are mostly e-commerce and online game developers. In some cases we also worked with the Chinese government to help local small and medium businesses to grow via exports. First Job After Graduation After graduating, my first job was in advertising. As an account executive, it was all about working with the smartest/most creative people in the world. It is always exciting to be able to create something new on a daily basis. The painful thing is: the more creative people are, the more difficult it is to manage them. So it is always a balance and trade-off. Biggest Professional Challenge Google has met some big challenges in China. Although the export business is booming, the domestic side is sliding both in revenue and reputation. We still are working on sending a strong message of existence in Mainland China. Biggest Personal Challenge My biggest personal challenge is worrying about my twin five-year-olds! It is quite competitive among the kids in China nowadays. Do they need more room to grow by themselves, or should the parents introduce them to many classes to learn skills and knowledge?
  • 13. B u s i n e s s C l a s s | P E T E R B. G U S TAV S O N S C H O O L O F B U S I N E S S 2524 U n i v e r s i t y o f V i c to r i a | S P RIN G / SU M M ER 2016 O n paper, David Miller’s CV looks good: studied economics at Harvard University and law at the University of Toronto, served as mayor of Toronto for eight years and chaired the C40 group of the world’s largest cities . . . You get the idea: he understands numbers, structure and policy. Yet, in person, what Miller talks about is people—people, in relation to his other passion—the planet and all the creatures who share it. Engaging with people to make places on earth better is the thread that runs throughout his career. In a series of talks at the Gustavson School of Business in February 2016, the president and CEO of World Wildlife Fund-Canada (WWF) described his philosophy and how closely it aligns with Gustavson’s values. “You can’t have lasting and sustain- able solutions to protect nature unless people know their economic needs are met,” he explained. “When you do meet people’s economic needs and they’re involved in crafting the solu- tions, you can have really enduring protection for nature.” Piecing the puzzle: David Miller connects people, planet and pandas by Rachel Goldsworthy Photo:CourtesyofWorldWildlifeFund–France He pointed to the recently signed Great Bear Rainforest agreement as an example of a long-term, multi- stakeholder strategy that balances nature with economic security and development. This is an example, he said, of the way that Gustavson and the WWF can work together because of shared ideals, namely: innovation, sustainability, social responsibility and a global mindset. The WWF integrates these with its Demonstrating the Possible projects like renewable energy to replace diesel generators in northern communities; Gustavson integrates these ideals throughout its educational programs. “The next generation of business leaders has to incorporate sustainability in everything they do and think,” Miller said. “That’s what this school offers.” “Sustainable solutions,” he continued, “are about the environment, the economy and people. There’s a role for business, there’s a role for people, and there’s a role for government, and if we seize this moment, I think there’s a really significant opportunity to build a more modern economy that works around sustainability, that deals with climate change, and creates really great places to live.” He points to the increasing frequency and severity of storms, with their huge costs to individuals, businesses, and governments, as just one example of the urgent need for people to act. “In addition to being the right thing to do,” he said, “there’s some real economic compulsion to deal with climate change.” One of the things that struck him in the meetings, corridors and conversations at the international Conference of the Parties (COP21) climate change talks in December 2015 was the attitude. “It was remarkable in Paris,” he said. “[There was] the spirit that we must not fail. “There’s something there for every- body to act on. We need everyone. It’s not just governments. We need people to change. Businesses. Everybody.” n ParisEnvironmentalist ConnectsWith Gustavson David Miller
  • 14. B u s i n e s s C l a s s | P E T E R B. G U S TAV S O N S C H O O L O F B U S I N E S S 2726 U n i v e r s i t y o f V i c to r i a | S P RIN G / SU M M ER 2016 BCom alumnus embraces an international business by Krista Boehnert F or global citizen Anatolijus Fouracre, BCom ’00, it was a bit of a surprise to experience culture shock in his new home of Ho Chi Minh City, Vietnam. Fouracre, a seasoned international executive, had just completed a five-year stint in Spain as general manager of Iberalbión (Barclays Group) when he made the leap to CEO of Swiss Post Solutions (SPS) Vietnam. “It was the perfect opportunity for me,” says Fouracre, “Competition in the area is brisk, with local markets looking to China and India for their document management needs. SPS Vietnam is 1,200 employees strong and able to compete for a piece of that coveted market share.” He anticipated that the networking skills he was expected to employ as the external face of the company would also be old hat, but he got a big surprise at his first CEO Forum. “I gave out 20 business cards in the first 15 minutes of the event; I ran out! Then, everyone I gave a card to followed up the next day to book meetings with me. It was my first big cultural lesson: business cards are just an appetizer in Vietnam. Once you’ve swapped cards, it’s only the beginning of the conversation.” The city itself also offered up a few surprises for Fouracre. He’d adjusted from his 14 years in Victoria to the more lively Zaragosa, Spain, whose population is double that of BC’s capital city. But Ho Chi Minh City was a whole other ballgame. “It’s an incredible, dynamic city with lots of development and skyscrapers everywhere,” he enthuses, “but it was a huge change for me to be in such a big, noisy, bustling place with 10 million people—and five million scooters. The driving there can be crazy!” Vietnam Viewpoint The summer of 2016 marks Fouracre’s one-year anniversary in the role, and he sees long-term growth opportunities for both the company, and his career. “I’ve found that once you have one big international business experience, like I did with Barclays in Spain, it opens doors for you to have other international opportunities. Potential employers are keen to give you other roles because you’ve proven you can live and work in international environments.” His global experience is also a bonus for the business school. Fouracre now sits as a member of the Gustavson School of Business international advisory board and will help strengthen relationships in his new corner of the world. One of the demands of a global career is considering its impact on family and what is best for them. In his case, his family returned to Victoria while Fouracre carried on to Vietnam. “I plan to be back in Victoria several times a year through vacation and board meetings with Gustavson. Coupled with much Skype and nearly daily calls, we do stay very connected and up-to-date on each other’s happenings. All in all it was a joint choice and I am very lucky to have supportive family that participates in this adventure.” n Anatolijus Fouracre Ho Chi Minh City, Vietnam. “It’s an incredible, dynamic city with lots of development and skyscrapers everywhere, but it was a huge change for me to be in such a big, noisy, bustling place with 10 million people—and five million scooters. The driving there can be crazy!” Photos:UVicPhotoServices;(3)AnatolijusFouracre
  • 15. B u s i n e s s C l a s s | P E T E R B. G U S TAV S O N S C H O O L O F B U S I N E S S 2928 U n i v e r s i t y o f V i c to r i a | S P RIN G / SU M M ER 2016 Photo:UVicPhotoServices Photos:UVicPhotoServices GIVING BACK D orothy sets out her vision singing “Somewhere Over the Rainbow.” Then, she develops her mission statement: she plans to ask the Wizard to help her get home and her action plan is to “Follow the Yellow Brick Road.” Along the way she builds her project team (Scarecrow, Tin Man and Cowardly Lion) and together they take on a major project (obtaining the broom of the Wicked Witch of the West). But more seriously, watching that play made me think about how rewarding it can be to challenge ourselves in different ways, whether intellectual, physical or even just in taking on projects when we have some hesitation about our own abilities. Sometimes I have been right in that self-assessment—I have had more confidence than capability, and when that happens, I hope to learn from my failures. But even the process of failure can teach us something; we can also learn a lot from those around us, including how much support we can get from others. And when that happens, even a failure is not a loss. Sometimes, we learn that with a little help from someone else, we can achieve our goals and convert a near failure to a success. This is a lesson that was reinforced in virtually every class at UVic: relationships are important (particularly the ability to work effectively as part of a team). The UVic business program emphasized teamwork, presentation skills, sound analysis and strong academics. But it was the teamwork that particularly stayed with me. What I learned was that effective leadership and teamwork are inseparable. In some teams I have been the lead, while in others it was someone else whose expertise or experience put them into the leadership role. But in every project that I have been involved with, it has been my experience that every member of the team brought their best to the task and in that way, every member was a leader. To me, leadership is nothing more than finding a way to excel at your goals by giving your best and bringing out the best in every team member. And over the years since graduating in 1999, I have been very fortunate to have been part of some wonderful teams, whether working on infrastructure projects like the Lions Gate Bridge, Sea-to-Sky Highway or Port Mann Bridge replacement, or whether in my roles as assistant deputy attorney general and now deputy attorney general, trying to bring about some meaningful changes to a very complex justice system. Leadership and teamwork are, to me, inseparable. I have been fortunate to experience both, and I am grateful to this school for the opportunities that have come from my education here. n RichardFyfeon Leadershipand Teamwork The story of of Siyad Jama, a soon- to-graduate BCom student, is one of hope and endurance. It has been a long journey from the Dadaab refugee camp in Kenya to his current co-op job at the Multicultural Association of Wood Buffalo. Looking back, Jama considers that his life experiences made him stronger. “My story starts in a refugee camp where I lived after my family fled Somalia in 1992.” Jama does not dwell on the difficulties he faced and prefers to look at the positive side. Despite insufficient food, shelter and limited educational opportunities, Jama never stopped fighting for his dream of a life outside the refugee camp. “My mind was all over the world.” As heads of a family with big dreams, Jama’s parents understood how important education was to him and did their utmost to send him to the only school in the camp. “Those who proceeded to high school were referred to as the lucky ones.” Jama counts himself among the lucky and is grate- ful for this first “gift” of his life. He was a bright kid, excelling in academ- ics and giving back to the community by teaching other kids in the camp. Because of the limited opportunities for post-secondary education at the camp, Jama almost believed his dream of attending university was unreachable. That is until he learned about the World University Service of Canada (WUSC), a non-profit organization that focuses on international development and provides education and employment opportuni- ties to millions of disadvantaged youth worldwide. Through a scholarship, WUSC brought Jama another life- changing “gift”—the opportunity to study at the University of Victoria. After his first year, Jama knew he wanted to stay. He took out a student loan, studied hard and worked even harder. He is honoured to have received the Lee Hayes Scholarship before his last academic semester, which further fueled his pursuits. It is truly through these generous supports that Jama made his way to the destination. “Making new friends, turning into someone with a global mindset, working part-time to support my family while studying, completing my co-op work terms and after all those struggles, finally here I am completing my BCom degree!” To Jama, the scholarships go beyond just financial support. They bolstered his determination to use his education to make his own life better, as well as to contribute to bettering lives for many other people. When asked about his next goal, he says he wants to get some more work experience in Canada and then do either an MPA or MBA. “After that, I want to go back to the refugee camp to give back to refugee kids in the camp. “The journey from Kenya to Canada is still ongoing, and there’s so much more I expect from myself that I have to start working on them.” Given his achievements so far, we know it is going to be an amazing journey. n ➔ Information about the Lee Hayes and other scholarship, bursary and award information is online at https://www.uvic.ca/ registrar/safa/entrance-scholarships/dept/ business.php FromKenyan RefugeeCamp toCanadian Business Introducing Siyad Jama by Nellie Yue MBA ’99 grad Richard Fyfe shared his thoughts on leadership (excerpted below) as he accepted a Distinguished Alumni Award. In his remarks, Fyfe used a recent Wizard of Oz production that he attended to illustrate examples of leadership and teamwork.
  • 16. v ie w from e xchange Japan is unlike any place I have ever been. The island nation that spent a great deal of its past isolated from the rest of the world has developed customs and cultural norms uniquely its own. They allow Tokyo, the largest city in the world in terms of population, to operate as efficiently as the highly acclaimed Toyota Production Systems we are learning about in our classes. Studying at Rikkyo University in Tokyo provides an exceptional perspective on the uniquely Japanese way of conducting business. Our schedule is broken up into 10 different modules focused on business in Japan, entrepreneurship and business sustainability, affording us the opportunity to learn from a multitude of leading Japanese business experts and the opportunity to visit the Tokyo Stock Exchange and a Nissan production plant. Beyond the formal education, travelling the country and having the opportunity to truly observe the Japanese way of life is mesmerizing. In all honesty, the first few days in Tokyo were overwhelming: the metro B u s i n e s s C l a s s | P E T E R B. G U S TAV S O N S C H O O L O F B U S I N E S S 31B u s i n e s s C l a s s | P E T E R B. G U S TAV S O N S C H O O L O F B U S I N E S S 3130 U n i v e r s i t y o f V i c to r i a | S P RING / SUMMER 2016 t he world lo ok s differen t Anewpath,anewjourney: theTokyoupdate Photos:CourtesyofKylaHumphreys SnowFun Celia took this photo in the world’s largest sculpture park, Frogner Park, while studying in BI Norwegian Business School in Oslo, Norway. Celia Lin, BCom Cherry blossoms in Shinjuku Gyoen National Park. system is a mishmash of different companies operating different lines zigzagging throughout the city. My first transfer was at Shinjuku station—the busiest transit hub in the world. It was amazing how many people there were, but even more amazing was all the different directions everyone was headed: it was as if everyone was headed toward their own private transit line. Shinjuku is a station that serves over three million people a day, close to the entire population of Greater Vancouver. Exploring the city is fun, but our in-depth educational schedule doesn’t leave much time for the typical tourist experience. Thus, I have been doing my best to combine my schoolwork with the items on my “Tokyo bucket list.” One of the most beautiful days I have had so far was the Saturday I spent tackling my readings in Shinjuku Gyoen National Park. As our program began at the start of the cherry-blossom season, I was able to wander around the park completing my readings and snapping photos of the beautiful blossoms along the way. As this is the first time the MGB program has been to Japan and we are only two weeks into this part of the program, it is hard to predict exactly how the next eight weeks are going to go. However, if the schedule delivers on its promise, this portion is going to provide us an unparalleled perspective on how Japan has come to be a world leader in the business realm. I feel like the country and I are on this new path together. n ➔ Visit our blog for more of Kyla’s adventures: onlineacademiccommunity.uvic.ca/gustavson/ by Kyla Humphreys, MGB student Kyla Humphreys attacking the 150-pound tuna served at the class welcome dinner to Rikkyo University.
  • 17. UVIC WEEKEND MBA 1 weekend per month + 24 months = Lifetime of opportunities learning. Using BC as a live case study, you’ll learn skills to excel in a complex world. Your weekends never looked so good. uvic.ca/gustavson/gill/mba/weekend Gustavson See things