The Big Data Value Public-Private Partnership (BDV PPP) was launched in 2014 with the goal of strengthening Europe's data industry. It involves a €2.5 billion investment between the European Commission and private industry over 5 years. The Big Data Value Association represents the private stakeholders and oversees the BDV PPP's implementation. The PPP aims to foster European leadership in big data through collaborative research projects, innovation spaces for skills development, and lighthouse projects to demonstrate applications. Its goals include boosting the EU's industrial competitiveness, enabling new business models, and using big data for social challenges like healthcare.