Becoming Data Driven.. with Analytics!
- 1. Becoming Data Driven… …with Analytics! Timo Josten Managing Partner & Co-Founder Sparkline @strudelmeister timo@sparkline.com
- 3. "Organizations should be sure they are educated about big data opportunities in their industry to ensure they are not missing the boat.” -Gartner, June 2013 “…understanding 'what is big data' is the top challenge for 15 percent of organizations”
- 4. Digital Information Created 2013 Mobile subscribers 2013 6.8 B 2020 53 zettabytes Internet users worldwide 2013 2.7 B 2020 5 B 2020 10 B >2,700 exabytes
- 5. +$20 Billion through Mobile in 1013 Candy Crush has 66m daily actives eBook sales almost DOUBELD in 2012 PSY heads to almost 2 Billion views Consumer Transformation
- 7. Multi Touch Consumer Behavior Source: http://www.google.com/think/infographics/how-do-people-shop-for-mobile-phones-infographic.htmlPublished April 2013
- 8. “Connecting products to the Web will be the 21st century electrification.” The Internet of Things
- 9. What to do? TWO basic ways to impact your online presence: Improve your Website Drive more traffic to your Website Improve your CUSTOMER EXPERIENCE
- 10. It used to be Simple…
- 12. “Between the dawn of civilization and 2003, we only created five exabytes of information Now we’re creating that amount every two days.” -Hal Varian, Chief Economist, Google
- 13. Big Data Is A Business Strategy “I’m not interested in data; I’m interested in translating data into information for decision making. . . So you take data, you turn it into information, you apply it, and you make better decisions because you know more than anybody else. I think that’s real power —and that was our hidden advantage for years.” – Leonard Schaeffer, Retired CEO, Wellpoint
- 15. Interest in analytics is growing YoY
- 16. Most Companies We Speak to Today: Are you collecting data? ✖ ✔ Is someone dedicated to looking at that data on a daily basis? Are they recommending actions in response? Do they have a voice within your organisation? ✖ ✖
- 17. ..when companies inject data and analytics deep into their operations, they can deliver productivity and profit gains that are 5 to 6 percent higher than those of the competition. -McKinsey Quarterly March 2013 Profitability & Growth Is Possible
- 18. Shoes of Prey
- 20. 10% increase in sales
- 21. Insights In Action: Amari Hotels 45% Increase In Sales 0% Budget Increase
- 23. Attribution Modeling “Working closely with Sparkline Analytics we harnessed new attribution models with Google Analytics' Attribution Modeling Tool, enabling us to truly optimize our marketing mix and resulting in a significant increase in bookings.” - Chetan Patel, Vice President, Strategic Marketing & E-Commerce, Onyx Hospitality Group Online Booking Increase by 45% Display Spend increase 7- 17%
- 25. Media Button
- 26. Button: 1. Sign Up 2. Learn More 3. Join Us Now 4. Sign Up Now Media: 1. Get Involved Image 2. Family Image 3. Change Image 4. Barack’s Video 5. Springfield Video 6. Sam’s Video 24 combinations tested….
- 29. No one tests the depth of a river with both feet. - African Proverb Data Driven Decision Maker
- 31. Understand Your Customer! AUDIT: Take Full Data Ownership1 BUILD: Create a Data Strategy – ANALYZE & TEST! 2 ITERATE – Become a Data Driven Decision Maker 3
- 32. Create Simplicity, Empower Teams, Drive Results Measurement & Evaluation Performance Analysis & Insights Training & Support Testing & Understanding
- 33. Landing pages • +me on Google+ • @STRUDELMEISTER