Beginners Data for Mobile App Marketing
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The document provides an overview of Big Data in the context of app store optimization (ASO) and marketing, emphasizing its importance for identifying trends, improving efficiency, and gaining competitive insights. It discusses various tools and methods for data gathering, such as APIs and CSV files, and highlights the significance of visualizing data for better decision-making. Key takeaways include the need for consistent data analysis, exploring non-obvious data sources, and being patient with the learning process.
Beginners Data for Mobile App Marketing
- 1. big data Not as scary or hard as you might think.
- 2. me ASO & App Marketing - miratrix • 11 Year Search Marketing • 4 years ASO • UCL – App Store Algorithm Research • Love Data Science
- 3. youtube ASO & App Marketing - miratrix Google: “miratrix app marketing youtube”
- 4. what is big data
- 5. what is big data? ASO & App Marketing - miratrix
- 6. what is big data? ASO & App Marketing - miratrix
- 7. what is big data? ASO & App Marketing - miratrix
- 8. what is big data? • Way to find trends • Improve Efficiency – Time – Accuracy – Money • Understand app usage • Learn/know things your competitor hasn’t ASO & App Marketing - miratrix
- 9. tools
- 10. tools ASO & App Marketing - miratrix
- 11. learning
- 12. learning & resources ASO & App Marketing - miratrix
- 13. getting data
- 14. getting data ASO & App Marketing - miratrix “a set of functions and procedures that allow the creation of applications which access the features or data of an operating system, application, or other service.” Application Programming Interface Comma-Separated Values “In computing, a comma-separated values (CSV) file stores tabular data (numbers and text) in plain text.”
- 15. getting data ASO & App Marketing - miratrix DATA.GOV.UK dataportals.org metoffice.gov.uk/datapoint programmableweb.com/category/all/apis
- 16. process
- 17. what’re the questions • Examples – Why are people using my app at X time? – What is the cheapest time to buy fb ads? – How quickly are my competitors acquiring reviews? ASO & App Marketing - miratrix
- 18. gathering data ASO & App Marketing - miratrix
- 19. pair, visualise & explore ASO & App Marketing - miratrix D3.js
- 20. simple data ASO & App Marketing - miratrix 0 5 10 15 20 25 Number of Review Per day Number of Review Per day
- 21. simple data ASO & App Marketing - miratrix 0 500 1000 1500 2000 2500 3000 3500 4000 4500 ar bg cs da de el en es et fr hr hu ja lt N/A nl pl pt ro sk tr # of Reveiw Per Country Total
- 22. mosaic data ASO & App Marketing - miratrix 0 20 40 60 80 100 120 0 50 100 150 200 250 0 10 20 30 40 50 60 Traffic AppUsage
- 23. correlation? ASO & App Marketing - miratrix
- 24. correlation? =CORREL(Array1,Array2) 0.52 ASO & App Marketing - miratrix
- 25. adding more factors ASO & App Marketing - miratrix 0 20 40 60 80 100 120 0 50 100 150 200 250 0 10 20 30 40 50 60 Traffic AppUsage Weather
- 26. adding more factors ASO & App Marketing - miratrix Date 01/04/2015 00:00 01/04/2015 01:00 01/04/2015 02:00 01/04/2015 03:00 Traffic 16.6 12.1 10.8 12.4 App Usage 25 10 10 10 Weather 10 10 10 10
- 28. things to remember • Spend 1 hour a day • Little bytes • Find/use unobvious data pools • Many failures, be patient • Machine learning ASO & App Marketing - miratrix
- 29. don’t forget youtube ASO & App Marketing - miratrix Google: “miratrix app marketing youtube”
- 30. any more questions? nick@miratrix.co.uk @nickduddy nickd.miratrix +447966287370 ASO & App Marketing - miratrix