The Socialisation of the Creative Professional
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This document discusses how openness can lead creative professionals to personal and professional success. It provides examples of experts from the past who dismissed new technologies like radio, computers, and airplanes, but were later proven wrong. The key ideas are that creative professionals should experiment with new tools and platforms, provide value to others rather than just promoting themselves, and focus on how they can help their community through an open approach.
The Socialisation of the Creative Professional
- 1. Kyros Vogiatzoglou Online Communication THE SOCIALISATION OF THE CREATIVE PROFESSIONAL
- 2. “Socialisation is the means by which social and cultural continuity are attained” Wikipedia
- 3. Contents A fantasy Rocks How openness leads creative people to personal and professional success
- 4. a company that gives away services for free A fantasy
- 6. Make yourself known for being useful Your job is not what you thought it was
- 9. It’s not just about the visuals It’s also about providing value Branding yourself in 2015
- 10. Try new things Experiment with tools and platforms Be brave Making progress
- 11. “Today’s kids spend all day on the internet, staring at their phones” The average narrow-minded person, 21st century AD
- 12. “There is no reason for any individual to have a computer in their home” Kenneth Olsen president and founder of Digital Equipment Corp., 1977
- 13. “Radio has no future” Lord Kelvin (1824-1907) British mathematician and physicist ca. 1897
- 14. “Heavier-than-air flying machines are impossible” Lord Kelvin (1824-1907) British mathematician and physicist ca. 1895
- 15. “This 'telephone' has too many shortcomings to be seriously considered as a practical form of communication” Western Union internal memo, 1878
- 16. “Animals, which move, have limbs and muscles. The earth does not have limbs and muscles; therefore it does not move” Scipio Chiaramonti, Professor of philosophy and mathematics at University of Pisa, 1633
- 17. Never Mind the Word NMFW Tools are not important. It’s why you’re using them that matters
- 20. Meet the person next to you Give to the community Change the world Openness
- 25. Giving value vs. selling What’s your job?
- 28. “We've got four rules we follow: 1. We let the community create the content. 2. We let the community build itself - no advertising. 3. We let the community help with the business; we add features based on user feedback. 4. And we reward members of the community for participating” Definition of openness Jacob DeHart Threadless co-founder
- 33. Conclusions
- 35. Never Mind the Word NMFW Tools are not important. It’s why you’re using them that matters
- 36. Don’t focus on yourself Focus on what you can do for others Self-branding out of the box
- 37. a: b: Thank you get in touch