Cosmetics Industry
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This document analyzes the social media presence of cosmetics brands in India and globally. It provides the number of Facebook likes, Twitter followers, and LinkedIn followers for Indian brands Himalaya Herbals and Forest Essentials, as well as global giants L'oreal and Neutrogena. A strong digital presence provides credibility, showcases innovations, and builds the brand. It also allows connecting with clients and understanding market trends. The document discusses how marketing agency Digiqom can help cosmetics brands create engaging content to target active online communities and gain attention through influencer conversations.
Cosmetics Industry
- 1. The Cosmetics Industry A SOCIAL MEDIA ANALYSIS
- 2. The Indian Scenario Himalaya Herbals • Facebook: 166k likes • Twitter: 4611 followers • LinkedIn: 914 followers Forest Essentials • Facebook: 127k likes • Twitter: 2566 followers • LinkedIn: 401 followers
- 3. The Global Benchmark L’oreal • Facebook: 1m likes with high engagement • Twitter: 56.4k followers • LinkedIn: 651k followers Neutrogena • Facebook: 1.4m likes • Twitter: 37.8k followers • LinkedIn: 4098 followers
- 4. Digital Presence: The Benefits Credibility • Establish yourself as the leading expert in the Cosmetics sector • Showcase innovations and breakthroughs to the audience • Build brand visibility through a strong digital presence Business • Build connections with prospective clients • Your position as experts attracts general public as well as clientele Market Insights • Know the market trends, the sentiments surrounding your products, problems if any • Connect with leading experts/influencers in the field to know feedback and elevate your position
- 5. How Digiqom Steps In? We prepare engaging content using text, images and videos to get the audience interested We target the active communities in the Cosmetics domain and gain their attention and trust We engage such influencers in vibrant conversations and drive the visibility of your brand