Benchmark webinar slides
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The 2015 Informz Benchmark Report presents findings from over 1,300 associations and nonprofits, analyzing email marketing metrics from over 1 billion emails sent across various countries. Key trends include increased testing of subject lines and send times, as well as insights into email frequency impacting engagement rates. The report emphasizes the importance of audience segmentation and personalized messaging for improved email campaign effectiveness.
Benchmark webinar slides
- 1. 2015 Informz Benchmark Report July 23, 2015 #AssnBenchmark15
- 2. Presented by…. Chris Scavo Digital Marketing Strategist Vivian Swertinski Sr. Digital Marketing Strategist
- 3. • 5th consecutive year produced • Over 1,300 Associations and Nonprofits • 12 months of data • Over 1 billion emails • US, Australia, New Zealand, Canada, UK
- 6. Engagement by Subject Line Length
- 7. Engagement by Number of Links
- 11. Testing is on the rise Subject Line testing: 26.3% increase Send Time Optimization: 24.5% increase 1.5% Increase in Open Rates
- 12. And the winner is….?
- 13. Friendly From Test - Girl Scouts of Connecticut (Monthly Newsletter) Version A: Organization’s Name Version B: Individual’s Name (CEO) 36% 21%
- 14. Subject Line Test – AARC Version A: Chris, 2 Steps and You’re Back! Version B: Sign up for class today 28% 24%
- 15. Subject Line Test – AARC Version A: Chris, 2 Steps and You’re Back! Version B: Chris, 2 Steps and You’re In! 45% 41%
- 16. Case Study: AARC – NEW Lapsed Member Campaign TEST PLAN: Friendly From Name Personalization Play on Words Content longer vs shorter 800+ Members Renewed!
- 17. Do you have a test plan? Testing… • is easier than you think • can make an immediate impact • helps you make better decisions • moves you closer to your goals
- 18. Hot Topic: Frequency “I am beginning to think we send way too many emails to people” “How many emails a week should we send?”
- 19. Hot Topic: Frequency • 72% of email audiences were sent 5 or less emails each month. • Audiences that were sent 6-10 emails each month had slightly higher engagement rates • Strong engagement in audiences that were sent 20+ emails each month
- 20. What you NEED to know • Number of emails subscribers receive in a month • Impact on open rates • Impact on email unsubscribe rate
- 21. Analyze before you strategize
- 22. Know Your Audience • Targeted messages can result in higher engagement • Intelligently segment your data • Build Personas to personalize the message • Personalize content to target messages more effectively
- 23. Get yours today! Download your copy of the 2015 Association Email Marketing Benchmark Report at: http://www.informz.com/benchmark
- 24. Questions? Stay in touch! experts@informz.com