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Benefits of hosted PBX A scalable and greener way of managing your telephone system
A bit about TalkTalk … UK’s leading provider of B2C and B2B  data networking and telephony services  4.25M  broadband base (‘10: 4M) £500M+ investment in UK’s largest Next Generation Network 2003  unbundled exchanges (89%coverage) Three times  more than BT, twice as many as C&W UK’s largest Ethernet network 1000+  exchange PoPs - deployed in only 5 months - expanding to 1400 More VoIP traffic than any other UK network Over 250Gbits/second ,  2 Billion  total VoIP minutes /month Successful, profitable and growing £1.7Bn  revenue - up 21.7%,  £230M  EBITDA
Our NGN network We’ve built the UK’s largest and most  connected Next Generation Network Scale 2003  broadband enabled exchanges 3 times more  than BT 21CN 2 times more  than C&W Coverage 89% of UK  on MPF and 55% on SMPF Access to 2.1 million businesses Tried and tested 4.25 million  data customers generating  150 Giga bits/second  of public internet IP traffic 2 billion minutes  of monthly VoIP traffic
Our NGN network Network depth and multi-service platforms provide unique market advantage Optimised for resilience and capacity 800Gb super-core  fibre network around London 2 x 400Gb fibre rings  around populated centres 10Gb peripheral rings High capacity  backhaul to core network QoS enabled Hierarchical QoS in the core, edge and access Bandwidth assured  (priority over broadband) Ideal for the delivery of Ethernet Deeply built access – large amount of PoPs Short access lines  Lowest cost base  in the industry DWDM Nodes – Core Network  – Collector Nodes - Exchanges
Objectives Explore new options for hosted voice services Work out when hosted PBX is an ideal solution Establish some great questions to ask vendors Listen and learn from each other Your organisations’ challenges and needs Suppliers’ capabilities and services
Our 5 point network  evolution strategy
Technology Model Shift Mature technologies Multiple suppliers Little differentiation Price sensitive Application proliferation Service Convergence Underpinned by connectivity Pre 2010   Individual delivery  of individual services Post 2010   Converged connectivity integrated applications
Drivers for Hosted Voice Economy driving enterprise demands Minimise CapEx at a time when credit is restricted and liquidity imperative Up-to-date services at a competitive monthly OpEx charge Flexibility to scale to meet changing business requirements  Deliver true Unified Comms  Data communications Widely available carrier Ethernet, EFM and business grade broadband End-to end converged IP networks with MPLS and QoS SIP trunks delivering PSTN to the IS environment Cloud applications Accessed over high quality data connections Run and managed on behalf of customers by a service provider  PBX as an application  PBX software evolution: custom hardware > industry standard servers > virtual machines  Voice Platform to support UC applications Demand for hosted service reflected in forecasts from leading analysts …
UK hosted IP-PBX market The Hosted IP Telephony market growing at ~ 30% annually Source: Forrester for Cisco 2010 Source: Ovum  Managed and hosted IP voice service forecasts, 2008–2014
Traditional Hosted Voice Services Centrex Single application for all users Limited CTI, UC and customisation Uniform upgrade Stuck @ 5% market share for years Hosted PBX Bespoke design and deployment Dedicated hardware and software = expensive Complex deployment with long lead times  Long contractual commitments
A New Model? “ Multi-instance” hosted Dedicated PBX instance per customer - Tailored and controlled per customer  - Voice platform for dedicated UC applications - Integrates with customer’s business applications - Upgrades to suit customer   Pooled hardware and OS so fast to deploy  Combines   Scalability and cost effectiveness of Centrex  Dedicated, tailored functionality of traditional hosted
The TalkTalk Approach Strengths in: Premises based PBXs Voice and data connectivity and networking Business grade voice-ready connectivity SIP trunking and PSTN network Service delivery Value for money Establishing hosted PBX and UC services: Leading vendor’s applications Multiple instances hosted in resilient data centres End to end service:  - IP Phones - Voice-ready business-grade data networking to any site - PBX and UC applications in resilient Data Centres - SIP trunk PSTN services
Who could it benefit? Mix of large and small  sites   Requires  consistent , integrated service across all locations & remote workers Wants to  hot-desk  at any site and bring profile to current location Not interested in  owning  and running telecoms equipment  Likes  flexibility  to add individual users and new sites without needing to budget for CapEx Keen on  saving  space, cooling and power usage on site Happy to see a  known  fixed OpEx cost per user for 3 years Wants to mix and match handsets from  best  in class vendors  Puts  resilience  of system and network as a priority  Wants to benefit from improved business effectiveness through  Unified Communications Interested in  integrating  voice communications into other business applications
Benefits Management No management or accommodation of discrete on-site PBXs Single integrated managed voice and data network Upgrade is part of the service Financial  Predictable per user rental with no capital expenditure  Rental includes maintenance and upgrades Integrated voice and data networks sharing capacity and connections Operational Flexibility to grow and reconfigure rapidly through on-line self-service  Latest fully featured IP PBX technology with regular refresh Customer’s own PBX instance integrates with business systems  Single integrated PBX uniting all sites and remote workers Calls routed independent of location to available staff anywhere
Voice service selection considerations Do I get a consistent user experience across all sites and remote workers?  How will I provide UC to my users when required? Can I flex my service to meet changing business needs? Will all sites and users connect across a proven NGN? Do I get an end to end solution with strong SLA? Can I demonstrate cost savings?
Objectives Explore new options for hosted voice services Work out when hosted PBX is an ideal solution Establish some great questions to ask vendors Listen and learn from each other Your organisations’ challenges and needs Suppliers’ capabilities and services
Questions? TalkTalk Business Hosted PBX trialling soon We’d like your feedback Please visit us on stand 612 www.talktalkbusiness.co.uk [email_address]

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Benefits of hosted PBX

  • 1. Benefits of hosted PBX A scalable and greener way of managing your telephone system
  • 2. A bit about TalkTalk … UK’s leading provider of B2C and B2B data networking and telephony services 4.25M broadband base (‘10: 4M) £500M+ investment in UK’s largest Next Generation Network 2003 unbundled exchanges (89%coverage) Three times more than BT, twice as many as C&W UK’s largest Ethernet network 1000+ exchange PoPs - deployed in only 5 months - expanding to 1400 More VoIP traffic than any other UK network Over 250Gbits/second , 2 Billion total VoIP minutes /month Successful, profitable and growing £1.7Bn revenue - up 21.7%, £230M EBITDA
  • 3. Our NGN network We’ve built the UK’s largest and most connected Next Generation Network Scale 2003 broadband enabled exchanges 3 times more than BT 21CN 2 times more than C&W Coverage 89% of UK on MPF and 55% on SMPF Access to 2.1 million businesses Tried and tested 4.25 million data customers generating 150 Giga bits/second of public internet IP traffic 2 billion minutes of monthly VoIP traffic
  • 4. Our NGN network Network depth and multi-service platforms provide unique market advantage Optimised for resilience and capacity 800Gb super-core fibre network around London 2 x 400Gb fibre rings around populated centres 10Gb peripheral rings High capacity backhaul to core network QoS enabled Hierarchical QoS in the core, edge and access Bandwidth assured (priority over broadband) Ideal for the delivery of Ethernet Deeply built access – large amount of PoPs Short access lines Lowest cost base in the industry DWDM Nodes – Core Network – Collector Nodes - Exchanges
  • 5. Objectives Explore new options for hosted voice services Work out when hosted PBX is an ideal solution Establish some great questions to ask vendors Listen and learn from each other Your organisations’ challenges and needs Suppliers’ capabilities and services
  • 6. Our 5 point network evolution strategy
  • 7. Technology Model Shift Mature technologies Multiple suppliers Little differentiation Price sensitive Application proliferation Service Convergence Underpinned by connectivity Pre 2010 Individual delivery of individual services Post 2010 Converged connectivity integrated applications
  • 8. Drivers for Hosted Voice Economy driving enterprise demands Minimise CapEx at a time when credit is restricted and liquidity imperative Up-to-date services at a competitive monthly OpEx charge Flexibility to scale to meet changing business requirements Deliver true Unified Comms Data communications Widely available carrier Ethernet, EFM and business grade broadband End-to end converged IP networks with MPLS and QoS SIP trunks delivering PSTN to the IS environment Cloud applications Accessed over high quality data connections Run and managed on behalf of customers by a service provider PBX as an application PBX software evolution: custom hardware > industry standard servers > virtual machines Voice Platform to support UC applications Demand for hosted service reflected in forecasts from leading analysts …
  • 9. UK hosted IP-PBX market The Hosted IP Telephony market growing at ~ 30% annually Source: Forrester for Cisco 2010 Source: Ovum Managed and hosted IP voice service forecasts, 2008–2014
  • 10. Traditional Hosted Voice Services Centrex Single application for all users Limited CTI, UC and customisation Uniform upgrade Stuck @ 5% market share for years Hosted PBX Bespoke design and deployment Dedicated hardware and software = expensive Complex deployment with long lead times Long contractual commitments
  • 11. A New Model? “ Multi-instance” hosted Dedicated PBX instance per customer - Tailored and controlled per customer - Voice platform for dedicated UC applications - Integrates with customer’s business applications - Upgrades to suit customer Pooled hardware and OS so fast to deploy Combines Scalability and cost effectiveness of Centrex Dedicated, tailored functionality of traditional hosted
  • 12. The TalkTalk Approach Strengths in: Premises based PBXs Voice and data connectivity and networking Business grade voice-ready connectivity SIP trunking and PSTN network Service delivery Value for money Establishing hosted PBX and UC services: Leading vendor’s applications Multiple instances hosted in resilient data centres End to end service: - IP Phones - Voice-ready business-grade data networking to any site - PBX and UC applications in resilient Data Centres - SIP trunk PSTN services
  • 13. Who could it benefit? Mix of large and small sites Requires consistent , integrated service across all locations & remote workers Wants to hot-desk at any site and bring profile to current location Not interested in owning and running telecoms equipment Likes flexibility to add individual users and new sites without needing to budget for CapEx Keen on saving space, cooling and power usage on site Happy to see a known fixed OpEx cost per user for 3 years Wants to mix and match handsets from best in class vendors Puts resilience of system and network as a priority Wants to benefit from improved business effectiveness through Unified Communications Interested in integrating voice communications into other business applications
  • 14. Benefits Management No management or accommodation of discrete on-site PBXs Single integrated managed voice and data network Upgrade is part of the service Financial Predictable per user rental with no capital expenditure Rental includes maintenance and upgrades Integrated voice and data networks sharing capacity and connections Operational Flexibility to grow and reconfigure rapidly through on-line self-service Latest fully featured IP PBX technology with regular refresh Customer’s own PBX instance integrates with business systems Single integrated PBX uniting all sites and remote workers Calls routed independent of location to available staff anywhere
  • 15. Voice service selection considerations Do I get a consistent user experience across all sites and remote workers? How will I provide UC to my users when required? Can I flex my service to meet changing business needs? Will all sites and users connect across a proven NGN? Do I get an end to end solution with strong SLA? Can I demonstrate cost savings?
  • 16. Objectives Explore new options for hosted voice services Work out when hosted PBX is an ideal solution Establish some great questions to ask vendors Listen and learn from each other Your organisations’ challenges and needs Suppliers’ capabilities and services
  • 17. Questions? TalkTalk Business Hosted PBX trialling soon We’d like your feedback Please visit us on stand 612 www.talktalkbusiness.co.uk [email_address]