This document discusses the benefits of hypermedia APIs, which embed application control information within or above the presentation layer. Key benefits include explorable APIs with inline documentation, simplified client logic since the server handles business logic and URL structure, and increased flexibility/evolvability as the server can modify URLs, offload content, and upgrade without breaking clients. Examples show how a bank account balance API provides semantic links that a client follows to perform actions like withdrawals, and how the server can change URLs, offload content, and upgrade without breaking hypermedia-driven clients. In closing, the document advocates adhering to the hypermedia constraint, aiming for a "billboard" API, and decoupling clients from servers.