Shopperazzi Spotted: Best-in-Class Shopper Marketing Experiences
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Bloom Grocery provides shoppers with store maps on carts highlighting each department by color to ease navigation. UNIQLO organizes clothes by color - red shirts and sweaters together, making it easy for shoppers to find what they need. The Nokia store divides products into intuitive zones - solutions, products, support - with staff to encourage interaction. Albertson's installed headers organizing the bread aisle, allowing quick location of items and increasing category sales.
Shopperazzi Spotted: Best-in-Class Shopper Marketing Experiences
- 1. Shopperazzi Report Shopper Marketing Experiences Best-in-Class 1st Edition 7 Shopperazzi Spotted
- 2. Bloom Grocery On each shopping cart, shoppers are provided with a map of the entire store, highlighting each department with a coordinating color that allows them to navigate the store with ease. 7 Shopperazzi Spotted
- 3. UNIQLO NEW YORK CITY UNIQLO has set new standards for private label by giving a clean and crisp organization to non-brand name clothes. Much like a woman’s closet, all pieces are categorized by color — red shirts, sweaters, and cardigans are folded in the same place. For those who are seeking out a black cashmere cardigan, a shopper will know exactly where to look, without any assistance or struggle. UNIQLO has provided shoppers with a positive experience by minimizing the sacrifice of value all while creating an easy navigable retail space that is organized by color. 8 Shopperazzi Spotted
- 4. Nokia Store Inside the store there are three intuitive zones, supported by specially trained staff. The zones simplify the purchasing process and encourage interaction with consumers. The “Solutions Zone” is designed to showcase The “Product Zone” features Nokia's live The “Support Zone” provides a quieter space, the complete mobile experience encompassing product portfolio, where the newest devices form allowing customers to set up their new device, look music, navigation, video, imaging, Internet, the focus for in-store marketing. at service provider options, and try out any new gaming, and mobile office capabilities. mobile enhancements. 9 Shopperazzi Spotted
- 5. Albertson's Bread Aisle Bakery Albertson's enhanced the bread shopping experience by installing a header structure which provided shoppers clear navigation and organization. It allowed shoppers to easily locate bakery products quickly, all while increasing overall category sales for breakfast, grilling, lunch, sandwich, and specialty bakeries. Biggest takeaway: Making it complex doesn’t make it better. 5 Shopperazzi Spotted
- 6. Ulta Flagship Store Chicago, Illinois The cosmetics and hair-care retailer’s first multilevel store in the heart of Chicago uses well-known brands and simple signage to indicate areas of interest and facilitate place-marking. Intuitive and logical organization within categories based on function, brand, form, and attribute makes both locating specific items and browsing easy. Destinations like the eye bar and lip bar are all exactly the same, providing shoppers with consistency across categories. Shopperazzi Spotted 11
- 7. The Best Cellars Boston, Massachusetts Best Cellars came to recognize that while many people liked drinking wine, they were put off by the "world of wine“ and its mysteries, rituals, and often steep tariffs. After conducting research they discovered the real problem. Shopper Problem: How could shoppers makes sense of the dizzying number of countries, regions, grapes, and labels found in a wine store? Solution: Create an atmosphere that allowed them to feel comfortable making a purchase. The goal was to make shopping for wine as easy as shopping for ice cream. By creating a icon system that helped shoppers evaluate their choices based on meal or mood, the wine shopping experience was transformed to a fun environment. 13 Shopperazzi Spotted
- 8. Apple Store From the Genius Bar to the 1:1 courses, Apple has proved its credibility and true motivations for providing such exceptional customer service: to satisfy their customers and to create loyal Apple shoppers. 8
- 9. Cocktails 123 Dominick’s Chicago, Illinois Make her feel like a professional at whatever she is doing by providing her with a variety of ideas, explanations, and solutions. Provide her with the right information that demonstrates whipping up any concoction, even a Greentini, is as easy as 1-2-3. In the spirits category, recipes are provided for shoppers to pull together the necessary ingredients to make their favorite drinks. Their chosen liquor and coordinating ingredients are organized in a intuitive fashion, and they can be located in the order they are listed on the recipe cards. 9 Shopperazzi Spotted
- 10. Swanson Dominick’s Chicago, Illinois Recognizing that most shoppers don’t know the difference between broth and stock, Swanson developed a aisle interrupter to communicate the differences of each product and also provided recipes using both chicken broth and chicken stock. It makes it easy for shoppers to not only compare the difference, but to also help them discover new ways to use both products. Shopperazzi Spotted 16
- 11. lululemon athletica Chicago, Illinois lululemon athletica makes technical clothing for yoga, dancing, and running, creating components for people to live longer, healthier, and more fun lives; it even jump-starts shoppers’ health and wellness by allowing them to break a sweat in the store. Besides creating an inspiring environment, lululemon offers free yoga classes every Sunday at its in-store studio. Classes are led by professional yoga instructors who also run monthly boot camps for all to attend. 1811 Shopperazzi Spotted
- 12. Barbie Flagship Store Shanghai, China The six-floor Barbie flagship Store is not just about selling a doll, but selling Barbie culture and the “dreams-can-come-true” experience. Rather than focusing on the Barbie dolls, the store features Barbie-themed clothing, jewelry, cosmetics, food, and spa treatments, including the “Plastic Smooth” facials. The flagship store provides both daughters and mothers with a space to use their imagination and share an experience. 19 Shopperazzi Spotted
- 13. Post-it Section, Staples Chicago, Illinois The Post-it section of Staples encourages shoppers to play, imagine, and be creative. The display managed to make organization an activity to get excited about, moving shoppers to enjoy shopping for office supplies. The platform also delivered physical and visual organization to better facilitate product selection. Educational messaging created a better shopping experience that motivated shoppers to imagine new ideas for purchasing and using Post-its. 13 Shopperazzi Spotted
- 14. Sanford Staples Sharpie Shop Office Depot Chicago, Illinois Although Office Depot carries office and stationary supplies, Sharpie recognizes that people use their markers in a variety of ways. Whether it be to sketch at work or doodling on your sneaker, shoppers are encouraged to use Sharpie as a tool to express themselves and customize the product to fit their needs and lifestyle. The sub-center display promotes product trial by providing tester pens and paper to doodle and express creativity. 14 Shopperazzi Spotted
- 15. Kraft Meal Solution Meijer Meijer stores have also unveiled a Kraft meal solutions station near deli service counters that promotes the offer with the message, "Dinner on Hand." The station comprises a "Family Meal Solutions" cooler merchandising cheese brands and a fixture that dispenses recipe cards for such brand- specific dishes as "Velveeta Cheesy Pasta Casserole," "Mac & Cheese Lasagna," and "Mini Oreo Surprise Cupcakes." Other Kraft SKUs are merchandised nearby. Aisle violators further communicate the promotion with a "Lunch is in the Bag" message, as well as "Mom's Brown-Bagging Tips," which include using frozen juice pouches to chill food and adding grated vegetables to sandwiches. Shopperazzi Spotted 19
- 16. Benefit Boutique Chicago, Illinois Who says makeup has to be serious to be good? Created to be a makeup boutique with a candy-store feel, Benefit’s inviting atmosphere encouragers shoppers of all ages to come in and play. From their cheeky product names like “ Hello Flawless” and “Some Kinda Gorgeous” to the inspirational quotes that decorate the walls, buying a lipstick has turned into a much more memorable experience. By tapping into the senses, Benefit has managed to convert a transaction into a more distinct, consistent, and memorable experience across a majority of their channels. Shopperazzi Spotted 16
- 17. Thanks! For more store sightings and shopper scandals visit http://shopperazzi.me/ 17 Shopperazzi Spotted