Best practices 2014-07-22
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This document provides best practices for fundraising using Razoo's online tools. It outlines the main tools available, including project pages, spreading the word, donation widgets, QR codes, and team pages. It then shares examples of six successful fundraisers that utilized Razoo's tools in various ways, such as a charter school fundraising over $13,000 using project pages, a big cat rescue raising $334,000 across multiple initiatives, and a church mission trip engaging donors through team pages. The document concludes with some general crowdfunding tips like being specific, savvy, encouraging, connected, and creative in fundraising efforts.
Best practices 2014-07-22
- 1. Best Practices for Fundraising July 22, 2014
- 4. Razoo is crowdfunding for causes. Together, we can lift the world.
- 5. Thank you!
- 7. Take your fundraiser from good to great with Razoo’s tools.
- 8. The Tools of Razoo Project Pages Spreading the Word Donation Widget QR Codes Team Pages
- 9. In Real Life Six examples of fundraisers using Razoo’s tools successfully.
- 10. Aspire Public Schools • A K-12 charter school system in East Palo Alto, CA ! • Serves nearly 800 underserved students. ! • 100% of their graduating seniors have been accepted to four-year colleges and universities.
- 11. • Amount Raised: $13,000 • 2 Different Initiatives • College Prep Courses • STEM Courses • 15 Total Donors Project Pages Aspire Public Schools
- 12. • Florida-based sanctuary for exotic large cats ! • More than 100 animals ! • Committed to creating the best permanent home possible along with nutritional and medical care Big Cat Rescue
- 13. Project Pages Big Cat Rescue • Amount Raised: $334,000+ • 9 Different Initiatives • Food • Small Cats • End Cat Abuse • Regional • Holidays
- 14. • The nation’s first “all- inclusive” playground for kids and adults of all abilities ! • Located in Palo Alto, CA ! • Broke ground in late June 2014 Magical Bridge Playground
- 15. Spreading the Word Magical Bridge Playground • Amount Raised: $144,000+ • 5600+ Total Donors • Very small social media following • Utilized all channels, including events, emails, news media • Supporter levels
- 16. • Dedicated to honoring our nation’s fallen law enforcement heroes ! • Since 1996 ! • Partners with government to provide resources to survivors Officer Down Memorial Page
- 17. Donation Widget Officer Down Memorial Page • Amount Raised: $107,000+ • 3600+ Total Donors • Embedded widget on their own page to maintain their own brand and control • Surpassed their goal by 2x
- 18. • A church-based fundraiser for a mission ! • Providing medical care, pharmacy, and outreach to villages in Zambia Adult Zambia Mission Trip 2014
- 19. Team Pages Adult Zambia Mission Trip 2014 • Amount Raised: $107,000+ • 547+ Total Donors • 24 Fundraisers connected • Just $10,000 away from their goal • 30% more raised online than offline • Instant, friendly competition
- 20. • Devoted to working with companies & organizations to end the nation’s childhood obesity crisis. ! • Formed in conjunction with the First Lady’s “Let’s Move” campaign ! • Partners nonprofits, public, and private Partnership for a Healthier America
- 21. QR Codes Partnership for a Healthier America • Amount Raised: $17,000 • 1700+ Total Donors • Most Common Gift: $50 • QR codes at live events gave guests their “instant in” to the fundraiser
- 22. It all comes down to your story.
- 23. • Museums of Asian Art ! • Launched “Yoga: The Art of Transformation” exhibit, unable to secure through traditional means ! • Exploration of the dynamic history of yoga through art, photographs, manuscripts, and film Freer|Sackler: Smithsonian Institution
- 24. • Amount Raised: $176,000 • 617 Total Donors • Used all tools in their tool belt to tell the same story • “Double dipped” on their resources by using media multiple times • Used their ambassadors Telling a Story Freer | Sackler: Smithsonian Institution
- 26. Crowdfunding Tips Be Specific 1 Fundraisers do better when they are tied to a specific campaign, initiative, or project. Be Savvy 2 Use all of the tools at your disposal. Pages with high quality images/ video are 2x likely to reach their goal. Be Encouraging 3 Make your best donors and partners feel special. They’re your best channel to quick growth. Be Connected 4 Use your donor data to stay in touch with your network during and after your fundraiser. Be Creative 5 Don’t get stuck doing the same old things. New ideas (Twitter, YouTube, live events) can reach new donors.
- 27. Razoo is crowdfunding for causes. support@razoo.com @Razoo Razoo Giving