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By Pamela J. Gordon
For SMTA Silicon Valley Expo & Tech Forum
November 29, 2017
Best Practices for Responsible,
Efficient Technologies
When Outsourcing Design
and Manufacturing
The electronics industry
has been outsourcing
manufacturing for decades.
And we’ve always been
technology leaders.
So what has changed?
What Has Changed?
BEST PRACTICES FOR RESPONSIBLE, EFFICIENT TECHNOLOGIES WHEN OUTSOURCING DESIGN AND MANUFACTURING
1Antea USA, Inc.
2Antea USA, Inc.
What Has Changed?
Best Practices
Responsible, Efficient Technologies
Customers and Governments Demand New Levels of
Responsibility
WHAT HAS CHANGED, #1
3Antea USA, Inc.
Circular
Economy
Restricted
Materials
Extended
Producer
Responsibility
Packaging
Directives
Power
Efficiency
Zero Waste to
Landfill
No Export of
Waste
Fair Labor
Practices
Eco Design
Each affects product design
OEMs More Often Outsource Design
(in addition to manufacturing)
WHAT HAS CHANGED, #2
4Antea USA, Inc.
OEM Product
Concept
OEM Design Team
OEM Supply
Chain
Organization
Contract
Manufacturer
Customers
Customers
determine post-
use destination
Outsource Manufacturing with In-House Design
OEM Selects ODM
and Product
Platform
Design
Modifications (if
any) with ODM
ODM
Manufacturers
Product
Customers
Outsource Design and Manufacturing
Customers
determine post-
use destination
Responsible, Efficient Technologies Fall to the ODM
OEMs MORE OFTEN OUTSOURCE DESIGN (IN ADDITION TO MANUFACTURING)
5Antea USA, Inc.
OEM Product
Concept
OEM Design Team
OEM Supply
Chain
Organization
Contract
Manufacturer
Customers
Customers
determine post-
use destination
Outsource Manufacturing with In-House Design
OEM Selects ODM
and Product
Platform
Design
Modifications
with ODM
ODM
Manufacturers
Product
Customers
Outsource Design and Manufacturing
Responsible and Efficient Design
ODMs Use Different Priorities for Responsible and Efficient Design
Customers
determine post-
use destination
What Underlies the Different Priorities
ODMs USE DIFFERENT PRIORITIES FOR RESPONSIBLE AND EFFICIENT DESIGN
6Antea USA, Inc.
Brand Promote, protect Typically less visible
Product Stewardship Resources More ability to invest Lower margins hinder investment
Training and Tools
Eco-Design training, Life Cycle
Assessments (LCA)
Rare to offer Eco-Design training or
conduct LCAs
Found through efficient designs and
take-back
Cost Savings Found through economies of scale
Corporate and consumer customers,
investors, NGOs, Board of Directors,
regulators
Stakeholders’ Demands Fewer demanding stakeholders
DirectRegulatory Responsibility and
Repercussions
Indirect
Factors Affecting Degree of Responsibility
and Efficiency in Designs
ODMsOEMs
What Underlies the Different Priorities
ODMs USE DIFFERENT PRIORITIES FOR RESPONSIBLE AND EFFICIENT DESIGN
7Antea USA, Inc.
Brand Promote, protect Typically less visible
Product Stewardship Resources More ability to invest Lower margins hinder investment
Training and Tools
Eco-Design training, Life Cycle
Assessments (LCA)
Rare to offer Eco-Design training or
conduct LCAs
Found through efficient designs and
take-back
Cost Savings Found through economies of scale
Corporate and consumer customers,
investors, NGOs, Board of Directors,
regulators
Stakeholders’ Demands Fewer demanding stakeholders
DirectRegulatory Responsibility and
Repercussions
Indirect
Factors Affecting Degree of Responsibility
and Efficiency in Designs
ODMsOEMs
OEMS that had internally prioritized Responsible and Efficient Design
miss communicating Eco-Design priorities to ODM
Impacts to Business, Society, and Environment
THE GAP BETWEEN OEMs AND ODMs PRIORITIES FOR RESPONSIBLE AND EFFICIENT DESIGN
8Antea USA, Inc.
BUSINESS SOCIETY ENVIRONMENT
Surprise to internal and
external stakeholders
Design jobs reduced or
moved
Less visibility to suppliers
design gates
Slowed momentum or
slippage in Eco-Design
advances, interrupted LCA
measurements
“Our executives made a business decision to use an ODM’s design. Suddenly
all of our Eco-Design improvements dropped out of our products.”
–Silicon Valley Product Compliance Leader
9Antea USA, Inc.
What Has Changed?
Best Practices
Responsible, Efficient Technologies
Selection and Priorities
BEST PRACTICES
10Antea USA, Inc.
• Choose ODMs with leadership-level
designs for responsibility and efficiency
• Consider ODMs used by the OEMs
leading the industry in responsible,
efficient technologies
• OEMs’ design requirements for
responsible, efficient designs is an A
priority
Training and Tools
BEST PRACTICES
11Antea USA, Inc.
• Train or require training in Eco-Design
• Provide or approve an Eco-Design
Scorecard
• Provide or require Life Cycle Assessment
Tools
Photos by Michael Kirschner
Partnerships and Assessments
BEST PRACTICES
12Antea USA, Inc.
• Set reductions for CO2 emissions in
some or all of the 5 life cycle stages,
based on LCA
• Add assessment of responsible,
efficient technologies in all QBRs
• Reward innovation
13Antea USA, Inc.
What Has Changed?
Best Practices
Responsible, Efficient Technologies
Technology Examples
14Antea USA, Inc.
Energy Efficiency, Power Grid
Modernization
Smaller, energy efficient,
lighter, reduced need for
cooling power devices
Opcondys’ Opticondistor (OTV)
power switching device
Zero Waste to Landfill Water-soluble silicon
Prompts for Responsible and
Efficient Designs
CompaniesDesigns
Aging Infrastructure Additive technology approach
to paving roads
Advanced Paving
Technologies Inc.
Still in research (Univ. of
Illinois and Tufts)
RESPONSIBLE, EFFICIENT TECHNOLOGIES
Technology Examples
15Antea USA, Inc.
Restriction Against
Exporting Waste
Materials in demand as
feedstock for local business
Celestica (Ontario): compost
from cafeteria to local pig
farmer
Fair Labor Practices Codes of Conduct (RBA) plus
Automation
Apple robotics; Jabil 3D
printing and robotics
Prompts for Responsible and
Efficient Designs
CompaniesDesigns
RESPONSIBLE, EFFICIENT TECHNOLOGIES
Technology Examples
16Antea USA, Inc.
Power Supply, Energy
Efficiency
Portable, high electronic
efficiency
Pikip Solar Speakers: 100%
solar powered
“Road to Zero” Goal Use of recycled plastics
Prompts for Responsible and
Efficient Designs
CompaniesDesigns
Sony speaker boxes & sound
bars use <71% recycled plastics
Electric Car Batteries Graphene-based batteries Graphenano graphene-polymer
car battery: 500 mile range
RESPONSIBLE, EFFICIENT TECHNOLOGIES
17Antea USA, Inc.
What Has Changed?
Best Practices
Responsible, Efficient Technologies
What will you do tomorrow for Eco-Design?
THANK YOU!
BET TER BUSINESS,
BET TER WORL D℠
Antea Grou p Office
Silicon Valley
1155 North First Street
Suite 201
San Jose, California 95112, USA
Pamela J. Gord on
Senior Consultant
+1 (510) 406-9460
Pamela.Gordon@anteagroup.com

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Best Practices for Responsible, Efficient Technologies When Outsourcing Design and Manufacturing

  • 1. By Pamela J. Gordon For SMTA Silicon Valley Expo & Tech Forum November 29, 2017 Best Practices for Responsible, Efficient Technologies When Outsourcing Design and Manufacturing
  • 2. The electronics industry has been outsourcing manufacturing for decades. And we’ve always been technology leaders. So what has changed? What Has Changed? BEST PRACTICES FOR RESPONSIBLE, EFFICIENT TECHNOLOGIES WHEN OUTSOURCING DESIGN AND MANUFACTURING 1Antea USA, Inc.
  • 3. 2Antea USA, Inc. What Has Changed? Best Practices Responsible, Efficient Technologies
  • 4. Customers and Governments Demand New Levels of Responsibility WHAT HAS CHANGED, #1 3Antea USA, Inc. Circular Economy Restricted Materials Extended Producer Responsibility Packaging Directives Power Efficiency Zero Waste to Landfill No Export of Waste Fair Labor Practices Eco Design Each affects product design
  • 5. OEMs More Often Outsource Design (in addition to manufacturing) WHAT HAS CHANGED, #2 4Antea USA, Inc. OEM Product Concept OEM Design Team OEM Supply Chain Organization Contract Manufacturer Customers Customers determine post- use destination Outsource Manufacturing with In-House Design OEM Selects ODM and Product Platform Design Modifications (if any) with ODM ODM Manufacturers Product Customers Outsource Design and Manufacturing Customers determine post- use destination
  • 6. Responsible, Efficient Technologies Fall to the ODM OEMs MORE OFTEN OUTSOURCE DESIGN (IN ADDITION TO MANUFACTURING) 5Antea USA, Inc. OEM Product Concept OEM Design Team OEM Supply Chain Organization Contract Manufacturer Customers Customers determine post- use destination Outsource Manufacturing with In-House Design OEM Selects ODM and Product Platform Design Modifications with ODM ODM Manufacturers Product Customers Outsource Design and Manufacturing Responsible and Efficient Design ODMs Use Different Priorities for Responsible and Efficient Design Customers determine post- use destination
  • 7. What Underlies the Different Priorities ODMs USE DIFFERENT PRIORITIES FOR RESPONSIBLE AND EFFICIENT DESIGN 6Antea USA, Inc. Brand Promote, protect Typically less visible Product Stewardship Resources More ability to invest Lower margins hinder investment Training and Tools Eco-Design training, Life Cycle Assessments (LCA) Rare to offer Eco-Design training or conduct LCAs Found through efficient designs and take-back Cost Savings Found through economies of scale Corporate and consumer customers, investors, NGOs, Board of Directors, regulators Stakeholders’ Demands Fewer demanding stakeholders DirectRegulatory Responsibility and Repercussions Indirect Factors Affecting Degree of Responsibility and Efficiency in Designs ODMsOEMs
  • 8. What Underlies the Different Priorities ODMs USE DIFFERENT PRIORITIES FOR RESPONSIBLE AND EFFICIENT DESIGN 7Antea USA, Inc. Brand Promote, protect Typically less visible Product Stewardship Resources More ability to invest Lower margins hinder investment Training and Tools Eco-Design training, Life Cycle Assessments (LCA) Rare to offer Eco-Design training or conduct LCAs Found through efficient designs and take-back Cost Savings Found through economies of scale Corporate and consumer customers, investors, NGOs, Board of Directors, regulators Stakeholders’ Demands Fewer demanding stakeholders DirectRegulatory Responsibility and Repercussions Indirect Factors Affecting Degree of Responsibility and Efficiency in Designs ODMsOEMs OEMS that had internally prioritized Responsible and Efficient Design miss communicating Eco-Design priorities to ODM
  • 9. Impacts to Business, Society, and Environment THE GAP BETWEEN OEMs AND ODMs PRIORITIES FOR RESPONSIBLE AND EFFICIENT DESIGN 8Antea USA, Inc. BUSINESS SOCIETY ENVIRONMENT Surprise to internal and external stakeholders Design jobs reduced or moved Less visibility to suppliers design gates Slowed momentum or slippage in Eco-Design advances, interrupted LCA measurements “Our executives made a business decision to use an ODM’s design. Suddenly all of our Eco-Design improvements dropped out of our products.” –Silicon Valley Product Compliance Leader
  • 10. 9Antea USA, Inc. What Has Changed? Best Practices Responsible, Efficient Technologies
  • 11. Selection and Priorities BEST PRACTICES 10Antea USA, Inc. • Choose ODMs with leadership-level designs for responsibility and efficiency • Consider ODMs used by the OEMs leading the industry in responsible, efficient technologies • OEMs’ design requirements for responsible, efficient designs is an A priority
  • 12. Training and Tools BEST PRACTICES 11Antea USA, Inc. • Train or require training in Eco-Design • Provide or approve an Eco-Design Scorecard • Provide or require Life Cycle Assessment Tools Photos by Michael Kirschner
  • 13. Partnerships and Assessments BEST PRACTICES 12Antea USA, Inc. • Set reductions for CO2 emissions in some or all of the 5 life cycle stages, based on LCA • Add assessment of responsible, efficient technologies in all QBRs • Reward innovation
  • 14. 13Antea USA, Inc. What Has Changed? Best Practices Responsible, Efficient Technologies
  • 15. Technology Examples 14Antea USA, Inc. Energy Efficiency, Power Grid Modernization Smaller, energy efficient, lighter, reduced need for cooling power devices Opcondys’ Opticondistor (OTV) power switching device Zero Waste to Landfill Water-soluble silicon Prompts for Responsible and Efficient Designs CompaniesDesigns Aging Infrastructure Additive technology approach to paving roads Advanced Paving Technologies Inc. Still in research (Univ. of Illinois and Tufts) RESPONSIBLE, EFFICIENT TECHNOLOGIES
  • 16. Technology Examples 15Antea USA, Inc. Restriction Against Exporting Waste Materials in demand as feedstock for local business Celestica (Ontario): compost from cafeteria to local pig farmer Fair Labor Practices Codes of Conduct (RBA) plus Automation Apple robotics; Jabil 3D printing and robotics Prompts for Responsible and Efficient Designs CompaniesDesigns RESPONSIBLE, EFFICIENT TECHNOLOGIES
  • 17. Technology Examples 16Antea USA, Inc. Power Supply, Energy Efficiency Portable, high electronic efficiency Pikip Solar Speakers: 100% solar powered “Road to Zero” Goal Use of recycled plastics Prompts for Responsible and Efficient Designs CompaniesDesigns Sony speaker boxes & sound bars use <71% recycled plastics Electric Car Batteries Graphene-based batteries Graphenano graphene-polymer car battery: 500 mile range RESPONSIBLE, EFFICIENT TECHNOLOGIES
  • 18. 17Antea USA, Inc. What Has Changed? Best Practices Responsible, Efficient Technologies What will you do tomorrow for Eco-Design? THANK YOU!
  • 19. BET TER BUSINESS, BET TER WORL D℠ Antea Grou p Office Silicon Valley 1155 North First Street Suite 201 San Jose, California 95112, USA Pamela J. Gord on Senior Consultant +1 (510) 406-9460 Pamela.Gordon@anteagroup.com