Best Practices for SEO
Download as PPTX, PDF2 likes1,135 views
The document outlines best practices for search engine optimization (SEO) as presented by Seth Rand, CEO of Rand Internet Marketing, who has extensive experience in the field. It details various SEO strategies including keyword research, content optimization, and social media marketing, along with the importance of online reviews and mobile readiness. Additionally, it provides resources and contact information for further engagement with Rand Marketing.
Best Practices for SEO
- 1. Best Practices for Search Engine Optimization Featuring Seth Rand, CEO and Founder of Rand Internet Marketing Follow Seth @SethRand Follow Rand Marketing@RandSEO
- 2. Seth Rand - Founder and CEO of Rand Internet Marketing With over thirteen years of industry experience, Seth has optimized over 750 websites, achieving over 100,000 Top 10 organic search engine rankings between Google, Yahoo, and Bing. Seth has overseen more than $20 million in pay per click advertising, and is a published author in our industry. Seth is a Google Certified Partner and was named to the Google Partners AllStars in 2015. He serves on the Board of Directors of the BBB and is a member of SEMPO. Seth has repeatedly been recognized as an up and comer in our region and the digital marketing industry. Under Seth’s direction, Rand Marketing was named as one of the Top 10 web design firms and Top 25 fastest growing tech companies in South Florida by the South Florida Business Journal. Seth Rand
- 4. • Keyword & Competitor Research • Site Metrics Review • Domain name (expiration, longevity, keyword use) • Site Speed • HTML Coding • Content Optimization • Unique / Fresh High Quality Content (i.e. location, services pages) • Internal Linking • URL/Folder Optimization • Image Optimization • ALT Text • File Names • Meta Data Optimization • Title Tags • Meta Descriptions • Header tags • Technical • XML Sitemaps • Robots.txt • 301 Re-directs • SSL Certificate • Rich Snippets • Improve loading speed • Fix coding errors/broken links • Google Webmaster Tools • Reporting • Google Analytics • Keyword ranking reports Onsite SEO
- 5. • SEO Optimized Content Writing • Offsite blogs • Press releases • Articles • Video Optimization • YouTube/Vimeo • Tagging • Keyword-Rich Descriptions • Social Media • Active Posting • Social Engagement • Industry Backlinks • High Authority Backlinks • Backlink Analysis • Identify & Remove Spam / Risky Links Offsite SEO
- 6. • Yelp (Drives Local Bing Results) • Google My Business (ex: Google Maps) • Yahoo Local • Facebook • YP.com • BBB Reviews
- 7. Review signals such as review quantity, quality, velocity, and diversity are signals that are most likely used by search engines. • Quantity (Google & third-party reviews) • Velocity (How quickly reviews are posted) • Diversity (Different review sites) • Authority of third-party review sites • Product or service keywords within reviews Review Signals
- 8. • Mobile Readiness • Online Reviews • Improved Website Loading Time • Trust Factors • Using Videos on Websites Increased Conversion Rates
- 9. • Create custom Social Media Marketing campaigns depending on your company’s needs and target demographics. • Building Your Brand • Lead Generation • Customer Support • SEO Strategy Social Media Marketing
- 10. • Online Directory Listings • Rand Local works with over 700 online directories • Press release distribution through sites such as PRNewswire, PRWeb and Newswire • Article & press release pick-ups from media outreach using platforms such as Cision • Guest blog posts on affiliates’ websites Other Opportunities
- 11. • http://searchengineland.com/ • https://searchenginewatch.com/ • https://www.searchenginejournal.com/ • http://www.websitemagazine.com/content/ • http://www.visibilitymagazine.com/ • https://moz.com/blog Resources
- 12. To speak to a Rand Marketing rep or schedule an appointment to discuss your design, development and/or marketing needs. 954-530-6125 www.RandMarketing.com sales@randmarketing.com Next Steps