Bethan survey analysis
- 1. SURVEY RESULTS AND ANALYSIS Bethan Foster
- 2. From this question I can see that people do not read local magazines as often as I would have hoped. Because of this, I would like to slightly change the conventions of local magazines so my magazine will appeal to a larger target audience. I wouldn’t want to just have my appeal to just a niche audience. I will add a glamorous feel to my fashion magazine(and other projects) to make it look more international, yet still incorporate pieces from my local area.
- 3. I can see from this question that the majority of people do think magazines are important for the local area. I agree with this assessment as I think it generates revenue for local media businesses and informs people of what is happening in the community. Because of this, I would like to incorporate articles about local events and link those with local fashion in order to keep the target audience interested.
- 4. From this question I can generate that 100% of people who answered my survey only sometimes take notice of billboards in their area. Because of this, I would really like to make my billboard stand out and attract attention by defying some normal billboard conventions. I will do more research into billboard conventions and see what I could possibly change to make mine more interesting and eye-catching. I will also think of the location of the billboard and where it would generate the most attention. City center's and busy towns are probably best for this.
- 5. For this question I wanted to find out people thought it would be that magazines have web pages. I can see that the majority of people only think it is Slightly Important, however most magazine companies do have websites with additional articles and interactivity. This is a convention I would not like to break as technology is very important and perhaps people would find the magazine more accessible if it was online.
- 6. The answers to this question, helped solidify the age of my target audience. The majority of the people that took my survey were between the ages of 16-20. However, I would not like to just keep my magazine, website and billboard segregated to just this group of people. I would also branch into the 21-25 and 26-30 age categories. I think by doing this, my magazine will have a larger audience but will still appeal to all of the people that will buy it.
- 7. Once again, this question assisted with making my target audience clear. My magazine would be female orientated but again, I would not like to segregate my projects to this gender only. I will incorporate the use of male models also and have articles and local male fashion. This is not a convention which is often popular as most popular magazines focus on one gender only, however I would really like to break this usual convention.
- 8. For this question, I wanted to determine what I should focus on mainly on for my webpage. From this I can see that my main concern should be ease of use and navigation. I will make sure my website page isn’t difficult to use and is clearly presented. This will help people who are in a hurry and will encourage people to come back and use the site again, therefore I will not lose any audience.