Betterghar_internship_final
Download as PPTX, PDF0 likes115 views
BetterGhar.com is an e-commerce website providing end-to-end home interior solutions in India. The internship project's objective was to expand BetterGhar.com's business and increase its brand visibility. Key roles included vendor association, category management of blinds and decor, and digital marketing. The intern was responsible for associating new vendors, creating product listings, managing marketing campaigns, and assisting with operations and procurement. Through hands-on experience, the intern gained practical knowledge in key business functions and contributed to BetterGhar.com's growth.
Betterghar_internship_final
- 1. SUMMER INTERNSHIP PROJECT AT BETTERGHAR.COM Parag D Dave PGDM 2015-17 1
- 2. About BetterGhar.com • BetterGhar.com is India’s 1st e-commerce website providing end to end home interiors solution right from Inspection to Buying Assistance to Installation • BetterGhar.com was started in 2015 with a clear vision to simplify the process of Home Renovation & Refurbishment • Mr. Mithil Ajmera is the founder and owner of the company • Betterghar.com is also India’s fastest growing website in the Home Décor & Interiors segment 2
- 3. What Does Betterghar sells? Furniture Bath Fittings Home Decor Lights Security Walls 3
- 4. OBJECTIVE OF THE PROJECT “TO EXPAND THE BUSINESS OF BETTERGHAR.COM AND INCREASE THE VISIBILITY OF THE BRAND” 4
- 5. Betterghar .com Planning & Budgeting in 30 mins! 1000’ of options in all categories Delivery & start of installation under 24 hours Free Installation service Highly cost effective Completion in 7-10 days CORE STRENGTH 5
- 6. ROLE’S AT BETTERGHAR.COM • Vendor Association • Category Management • Digital Marketing • Operations and Procurement 6
- 7. VENDOR ASSOCIATION • Associating Vendors to sell there products through Betterghar.com • Target was to associate at least 10 Vendors(target was completed) • Many Challenges were faced during vendor association • I was expected to visit as many vendors as possible so that we can get maximum products of the website 7
- 8. Company name Contact number E-mail id Marvel 02228808282/0602 info@marvellifestyle.com iris industries 2222912932 sales@hunterdouglas.in Shringar Enterprises 9820215310 shringarent@hotmail.com carpet couture 9899409940 mohit@carpetcouture.com FEW VENDORS WHO GOT ASSOCIATED 8
- 9. CATEGORY MANAGEMENT • Category Specialist: Blinds & Décor • Duty was to keep all the information Regarding Blinds & Décor • Make “Stock keeping unit” (SKU) for all the products • Deciding the pricing and discount schemes that need to be implemented • Managing the marketing activities of the category 9
- 10. ITEMS THAT I WAS RESPONSIBLE TO HANDLE • Carpets • Rugs • Curtains • Pillows • Pillow covers • Accessories • Artificial flowers • Wooden floorings • Designer mirror’s • Ethnic trays • Candle holder • Vases 10
- 11. DIGITAL MARKETING • Task was to increase the visibility • I was expected to increase the number of likes on Facebook, Increase the number of followers on Instagram • I was expected to submit 1 blog everyday on my specialised category • Email Marketing: I was Expected to regularly send emails to the Available Data base • I also Made a video for the companies facebook and instagram account 11
- 12. 12
- 13. OPERATIONS AND PROCUREMENT • Packaging • Courier • Preparing the Documents for shipping • Coordinating with the courier People • Went for measurement and Inspection 13
- 14. SWOT ANALYSIS Strength Weakness Opportunities Threats Strength: Planning and research expertise Offer unique and customized service Creating branded experience Experts at generating Buzz Weakness: Small Budget Lack of Media presence during marketing Opportunities: Planning and research is popular and there is a need for efficient planning services Threats: There are a variety of competitive planning and online selling companies that target the same market 14
- 15. CONCLUSION In spite of being an intern I was given opportunities to hold key responsibilities in the organization during my two month stint which gave me a chance to apply my knowledge in real time practical scenarios. 15
- 16. THANK YOU LADIES AND GENTLEMEN 16