Beyond App Development
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The document discusses challenges in mobile application development. It outlines different methodologies for developing apps including requirement analysis, mockup design, UI design, development, testing, and publishing. It also compares different approaches like native, cross-platform, hybrid, and mobile-friendly websites. Application lifecycle management tools are mentioned for testing, distribution, analytics, and push notifications.
Beyond App Development
- 1. Beyond App Development Osman Celik, CTO @osmancelik
- 2. Challenges in Mobile Landscape Apple brings approximately 15 iOS updates in a year and 3 of them are critical Google brings approximately 14 Android updates in a year and at least 3 of them are major updates With the release of iOS7, Apple introduced 1.500 new APIs There are 1320 different devices on the market which are produced by more than 100 different companies Average development time of a single mobile app is approximately 18 weeks 50-60%: User interface development 10-20%: Business logic development 20-30%: Data and communication structure development The demand for mobile app developers expected to be saturated as late as 2020 The cost of a mobile developer is 1.7 times as much as a senior web developer Lifetime of a Mobile App Project is less then 2 years
- 3. Index Application Development Methodologies Application Development Approaches Application Life-Cycle Management
- 5. Application Development Methodologies Requirement Anaylsis Mockup Design UI Design Application Development Application Testing Publishing & App Store Optimization
- 6. Requirement Analysis What to do ? Taking the big picture Understanding the scope Who does ? Technical Anaylsis – Vendor Project Manager – Vendor Project Owner – Customer How to do ? References Analysis Process & Feasibility Anaylsis Output Analysis document Use cases for testing
- 7. Mockup Design What to do ? Start with an internal structure, a skeleton, to support all that weight Who does ? Technical Anaylsis – Vendor Project Manager – Vendor UX Designer – Vendor Project Owner – Customer How to do ? Primitive Screen Design Flow Design Interaction Design Output Mockup document Client – Server interaction signature
- 8. UI Design What to do ? You have the inner workings, but it’s scary, you need a full body with a skin Who does ? Project Manager – Vendor UI/UX Designer – Vendor Project Owner – Customer Project Sponsor – Customer How to do ? Adapt corporate identity to Mobile Visual Design Output Screen design Design behavior document
- 9. Application Development What to do ? A body is not alive without a soul, and this is where you add it Who does ? Project Manager – Vendor Developer – Vendor How to do ? Offline development Integration with customer server Integration with mobility services Developer test Output Application test release
- 10. Application Testing What to do ? You have your baby, now you need to nurture it by learning from mistakes Who does ? Project Manager – Vendor Developer – Vendor Tester – Vendor User Acceptance Tester – Customer Project Owner – Customer How to do ? Apply test cases Real life scenarios Focus group/beta testing Output Application production release
- 11. Publish & App Store Optimization What to do ? You are free as a bird, go live and live your life Who does ? Project Manager – Vendor Optimization Consultant – Vendor Project Owner – Customer How to do ? Preparing text and screen shots for store Submit to app store Asses download rating and take action Keyword optimization Competitor analysis Comment tracking Release day marketing strategy Output Application store listing Marketing
- 13. Support & Maintenance Cost Time To Market Cost of Test Application Development Approaches Performance User Experience OS Feature Set Security UI & Animation Complexity Platform Based Native Cross-platform Native Strong Features Cross-platform Hybrid Mobile Friendly Website Mobile Web HTML5 Responsive Web Design - Adobe Phonegap - IBM Worklight - SAP SUP - Motorola Rhomobile - Jquery Mobile - Sencha Touch - Smartface App Studio - Titanium - Xamarin - iOS Xcode - Android SDK - MS Visual Studio Native Technologies Hybrid Tech. Web Technologies
- 14. Web Server (Apache, IIS) Mobile Friendly Website Browser (Safari, Chrome) Server Side Operating System (iOS, Android) Device User Experience Network (WIFI, 3G) Transfer UI + Data
- 15. Server Side Browser Jscript Engine (Safari, Chrome) Operating System (iOS, Android) Device User Experience Web Server (Apache, IIS) Network (WIFI, 3G) Transfer UI + Data Web Framework (Jquery, Sencha ) Mobile Web (HTML5)
- 16. Server Side Jscript Browser Engine Web Server (Apache, IIS) Transfer Data Operating System (iOS, Android) Device Network (WIFI, 3G) User Hybrid App Experience Bridge Cross-Platform Hybrid
- 17. Server Side Web Server (Apache, IIS) Operating System (iOS, Android) Device Browser Network (WIFI, 3G) User Experience Native App Transfer Data Interpreter Interpreted Code Cross-Platform Native
- 18. Platform Based Native Server Side Web Server (Apache, IIS) Operating System (iOS, Android) Device Browser Network (WIFI, 3G) User Experience Transfer Data Native App Machine Code
- 19. Advertorial
- 20. Application Life Cycle Management
- 21. Test your App Distribute your App Get Analytics Health Reports CRM Push Notification New Releases Application Life-cycle Management • Testflight • Perfecto Mobile • Appsee • Apple Store • Google Play • Google Analytics • Flurry • Crittercism • New Relic • Urban Airship • Xtify • Salesforce • Microsoft Dynamics • Oracle