![Contact us r ob Weiss Senior Vice President, Chief Brand Strategist Levenson BlackMarlin Direct: 214.932.6035 Email: [email_address] Imagine you. ™ Levenson BlackMa r lin ______________________________ ______________________________ ______________________________ ______________________________ ______________________________ ______________________________ ______________________________ ______________________________ ______________________________ ______________________________ ______________________________](https://image.slidesharecdn.com/LBMBRANDSTRATEGY-090224160251-phpapp01/85/Beyond-Brand-Strategy-38-320.jpg)
Beyond Brand Strategy
- 1. Imagine you. ™ Seed mindshare, Grow life share . ™ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________
- 2. Legion Levenson Levenson & Hill Levenson & Brinker Levenson BlackMa r lin Levenson Interactive Levenson h ™ ™ The fusion of five distinct organizations ___________________________ ___________________________ ___________________________ ___________________________ ___________________________
- 3. Invite. Imaginate. Integrate. Ideate. Innovate. Levenson BlackMa r lin __________________________ __________________________ __________________________ __________________________ __________________________ Imagine the beginning of a new day.
- 4. Who r We? Brand Design Architects
- 5. Who r We? Brand activation strategy Brand portfolio strategy Brand architecture & design strategy We r Brand Strategist
- 6. Who r We? Expand your focus & business scope • Unlock hidden streams of profit and Increase sales • Develop and deliver a compelling story for your brand Effectively and profitably manage customer relationships • Determine how much media weight is enough and how to avoid spending too much
- 7. We Seed mind share , ™ Who r We?
- 8. We Grow Life share . ™ Who r We?
- 9. Who r We? We Engage the consumer . Consumer Packaged Goods Integrated Marketing Solutions Hybrid
- 10. We know Life Share goes beyond Market Share . Who r We? Hybrid
- 11. We r a NOVO-CPG Integrated Marketing Communication hybrid. (Like what’s their name?) What r we? Levenson BlackMa r lin ____________________________ ____________________________ ____________________________ ____________________________ ____________________________
- 12. r IMC philosophy r integrated marketing communications philosophy is a holistic approach to promote buying and selling in the digital economy. This concept includes many online and offline marketing channels to Seed Mind Share and Grow Life Share ™ .
- 13. What r Today’s Life Share issues? Issue #1 : Integrated Marketing Communications product launches. Issue #2: Integrated Marketing Communications media campaigns. Issue #3: Integrated Marketing Communications plan/strategies. Issue #4: Can you “shake things up?” Issue #5: How to integrate emerging media and interactive. Issue #6: How to reach Gen X’s and millennials. Issue #7: Your current brand and people insight perceptions. Think green They’re just different
- 14. What r Blueprint is? B r and St r ategy r Blueprint People Insight Interactive/Nu-media Promotions Direct Marketing
- 15. What We r Known for? Brand Strategy Brand Experience Audit Brand Equity Assessment Brand Architecture Brand Experience Design Brand Ideation Predictive Modeling and Analytics NOVOtrix ™ Opportunity Mapping Performance Audit Brand Transformation Assessment People Insight Consumer Path To Purchase Package Design Channel, Category & Retail Strategy Consumer Retail Strategy Retail Environment Design On-Premise and Off-Premise Activation Program Merchandising / Displays / Collateral
- 16. What We r Known for? Promotions Direct Marketing Digital Marketing Strategy User Experience Strategy and Design Segmentation/ Profiling/Consumer Analysis Digital Content and Creative Development Website/Micro-Site Digital Branding Sales Promotion Development and Execution Trade Promotion Development and Execution Premium Development and Fulfillment Product Sampling & Demonstration Event Development and Execution Sweepstakes/Games Development and Execution Predictive Modeling and Analytics Relationship Strategy Direct Response Creative Segmentation/ Profiling/Consumer Analysis Campaign Strategy and Management Acquisition/Retention/Loyalty Programs Multi-Channel Contact Management Database Strategy/Design Interactive/Nu-media
- 17. Kraft Brands Oscar Mayer Nabisco Star Kist Nine Lives Cereals Frozen Foods Bimbo Marinela New Breed for Dogs Mr. Clean Doritos Rold Gold Endust for Electronics Deli Meats Bleach Litter Green Jif Foam Bottlers Food Service Vending Going Beyond the Brand essence CPG Agency Experience Cereals Snacks Corn Products Granola Bars Franco American Soups New Ice ® F-21 Turtle Wax Milk Products Dairy Products Specialty Chemicals Industrial/Hardware Timers Power/ Surge Security Industrial/Hardware
- 18. Food/Grocery r Industry experience Home - Office Home – Hardware Communications Computer & Accessories Retail Financial Services Automotive - OEM Education Entertainment Marine
- 19. Levenson BlackMa r lin r Brand experience
- 20. Levenson BlackMa r lin r Retail experience
- 21. r Integrated Retail support POP Displays ● Merchandising Programs ● Promotions Fully customized solutions - Research & strategy through conceptual design & development Engineering & prototyping Testing Implementation & overall management Design Conceptualization - Prototyping - Market Testing Electronic catalogs
- 22. What r You gaining? Driving ideas from concept to market, fast. Really fast. (2) Actualize (1) Conceptualize Levenson BlackMa r lin NOVOtrix ™ Ideation Model (3) Commercialize
- 23. What r Core services r ? Conceptualize Actualize Commercialize Market analysis Process modeling Brand positioning Trend analysis Functional prototypes Brand identity & naming Business & research review Ergonomic testing Packaging Competitive mapping Concept behavior - modeling IMC planning Criteria development User interface development Nu-Media execution Customer insights: Engineering/mechanical/ Online communities - Customized qualitative electrical & software & social networks - Quantitative methodologies Global sourcing Web 2.0: research, Ideation modeling Required tooling planning & implementation Strategy & modeling Reliability testing Traditional marketing Development & testing Sales force optimization TV, radio & direct print
- 24. r Integrated Messaging & Media experience Interactive - Engagement - Inspiration Outreach - Positioning - Affiliation cues Retail Channels - Visibility - Differentiation Relationship - Brand advocacy Traditional Advertising & Promotion Internet Advertising & SEM - Website Social Media Etc - Packaging - Billboard - Display - Promotion - Endorsement - Referral
- 25. r You Thinking How IMC works? How Integrated Marketing Works. Package Design Experimental Media Promotions & Product Placement Online Video & Cause Marketing Traditional Media Social Networking Imagine you. ™
- 26. r IMC Branding, Promotions & New Product launches. Sales promotions Contest Incentives & sweeps Sales incentive programs Organizers POP Merchandisers Remotes Branding Promos Co-brand Promos Grassroots0 Sales Force Retail Consumers
- 27. r Your Brands Tired? Brand discontinued 40%+ Revenue growth 24 months ↑ ↑
- 28. r Your Brands Really tired?
- 29. r Your Brands NOVO?
- 30. r Your Brands Really NOVO?
- 31. What r Your IMC options? Branding Creative Consumer Insights Media Tradeshow Product/Service Ideation Product/Service Development Digital Strategy
- 32. What r Your IMC options? To excite you need insight Award winning campaigns Branding Tradeshows Digital Strategy Clio Awards Product Ideation Promotions Nu-Media Consumer Insight Social Media Product Design
- 33. r You ready? To grow your r evenue? To grow your p r ofit? To grow your life sha r e? To grow your b r and equity? “ Like what’s his name”
- 34. r You Ready To imagine? Brand Strategy People Insight Direct Marketing Interactive/Nu-media Promotions _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________
- 35. The Bucket List Things to do this year: _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________ What would you do if you knew you had only one year until you went out of business?
- 36. Levenson ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ BlackMarlin We r … A NOVO-Integrated Marketing Communications Hybrid
- 37. Let us show you what Levenson BlackMarlin can do for you . ____________________________________________ ____________________________________________ ____________________________________________ ____________________________________________ ____________________________________________ ____________________________________________ ____________________________________________ ____________________________________________ ____________________________________________ ____________________________________________ ____________________________________________ ____________________________________________
- 38. Contact us r ob Weiss Senior Vice President, Chief Brand Strategist Levenson BlackMarlin Direct: 214.932.6035 Email: [email_address] Imagine you. ™ Levenson BlackMa r lin ______________________________ ______________________________ ______________________________ ______________________________ ______________________________ ______________________________ ______________________________ ______________________________ ______________________________ ______________________________ ______________________________